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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Upgrading Sustainable Development -- The Comprehensive Catwalk Analysis of Women's Denim

    2021-03-05 3076

    Upgrading Sustainable Development -- The Comprehensive Catwalk Analysis of Women's Denim

    Influenced by the sustainable development of global fashion industry, laser craft is widely used by brands instead of dangerous chemical water-washing. The laser craft reuses and recolors the jeans to present diverse distressed water-washed effects and provide different patterns.

  • A/W 21/22 Outdoor Retailer Market

    2021-03-05 3508

    A/W 21/22 Outdoor Retailer Market

    A/W 21/22 Outdoor Retailer Market pays more attention to the consumer group expansion and outdoor sports requirements. And it accepts more people through designs with better inclusiveness. Since the environmental concept is more and more important, sustainable development has also been the fashion trend. Therefore, the application of natural fibers becomes the key point. Except for the functionality, comfort and versatility are also essential for design. Multi-occasional dressing with high cost efficiency is more popular among consumers.

  • Layering Time -- The Analysis of ADER error The Womenswear Designer Brand

    2021-03-05 4329

    Layering Time -- The Analysis of ADER error The Womenswear Designer Brand

    ADER error is a Korean fashion brand founded in 2014. Its design team members come from catering, design, painting and other fields all graduated from Central Saint Martins. ADER is a playful brand which pays attention to quality, detail and gender-free based on fashion and minimalism. It combines elements like retro, playfulness, gender-free and deconstruction together to make them simpler and more interesting. The S/S 21/22 collection Layering Time comes from the Infinite Layering Process. And with the time layering, documents are under constantly editing and connected with the current moment. Maintaining its multi-layered dressing style, formal wear and casual clothes are collocated together with harmonious colors. The playful layering effect is presented between materials and colors.

  • Deconstruction, Twist and Asymmetry -- The Analysis of Y/Project The Womenswear Designer Brand

    2021-03-05 2655

    Deconstruction, Twist and Asymmetry -- The Analysis of Y/Project The Womenswear Designer Brand

    Y/Project is founded in 2010 in Paris by the designer Yohan Serfaty. And the former assistant of Yohan, Glenn Martens assumed the creative director in 2013. He didn't maintain the traditional style of the brand and injected his own unique design aesthetic. Since then, extravagant and deconstructed designs have become the brand gene. Glenn Martens blends extreme elegance with contemporary street style, and he is pursuing the perfect balance between avant-garde tailoring and comfortable dressing experience. A/W 21/22 Y/Project collection still creates intense beauty impact through the first combination of masculinity and femininity. The style this season is richer and more inclusive. From British gentlemen to rebellious teenagers and from professional elite to luxurious evening wear, we can find all the relative Dress Code from out daily life here. Twist, pioneer crinkles, asymmetry and deconstruction, all the chaos and harmony become the key visual language this season.

  • T-shirt -- The TOP Ranking of Girls' Wear
    Data Reports

    2021-03-04 3925

    T-shirt -- The TOP Ranking of Girls' Wear

    According to the interaction data of POP users in January and February, we list out this TOP ranking of girls' T-shirt. Smart casual and J-Korea are the two main styles in this two months, followed by emerging design style. Letter, animal and plant&flower are the main pattern elements. Besides, positioning printing occupies the most proportion among crafts, followed by ruffle. Compared with the past seasons, bow and embroidery attract more attention.

  • Sweatshirt -- The TOP Ranking of Girls' Wear
    Data Reports

    2021-03-04 2011

    Sweatshirt -- The TOP Ranking of Girls' Wear

    According to the interaction data of POP users in January and February, we list out this TOP ranking of girls' sweatshirt. Compared with the data during August to September, J-Korea style has a large improvement, while smart casual and emerging design styles decrease rapidly. Animal and letter are the main pattern elements. And combined multiple elements becomes the normality. Ruffle, splicing and embroidery are the main crafts in these two months.

  • Darling of the Fashion -- The Analysis of We11Done The Womenswear Designer Brand

    2021-03-04 7535

    Darling of the Fashion -- The Analysis of We11Done The Womenswear Designer Brand

    Founded by Dami Kwon and Jessica Jung, We11Done comes from the Korean boutique RARE MARKET. The name We11Done stands for "To make excellent products with perfection". And the number 11 salutes to the original eleven crew members. Its design language is Wearable Coolness. The brand injects street style and distinctive designs to subvert the simple definition. Inspired by the American youth culture in the last 70s and 80s, Free Size becomes the brand label. We11Done contains both young handsomeness and naughty calmness, and it interprets the retro silhouette through modern methods. As the rare concept store in Korean, RARE MARKET perfectly combines minimalism and delicacy with modern designs. S/S 21/22 collection is the imaginary journey to the seaside town. Leather, loose suit, sexy dress and fluffy knit all present the creativity of brand.

  • Sweet Girl -- Johnny Hates Jazz The Womenswear Designer Brand

    2021-03-04 6201

    Sweet Girl -- Johnny Hates Jazz The Womenswear Designer Brand

    The Korean designer brand Johnny Hates Jazz S/S 21/22 still presents its gentle girly temperament and sweet girl style. Fairy elements like lace, prints and ruffle are the icons of Johnny Hates Jazz. Sweet and lovely details are must-have in every season to exude the sweet romance of urban women.

  • Punk and Romantic Gesture -- The Womenswear Catwalk Design of Valentino

    2021-03-03 7442

    Punk and Romantic Gesture -- The Womenswear Catwalk Design of Valentino

    The Valentino A/W 21/22 catwalk is launched at the reopened Piccolo Teatro Di Milano. With The Fun Is Here singing by the British singer Cosima, models are walking under the spotlight in a slow pace and start a peaceful yet gorgeous feast. Black and white is the main rhythm this season, which completely breaks through the gender border. Only using golden with monotonous black&white in the catwalk abandons the past luxurious palette and return back to the advanced texture. And the hollow-out check and dot patterns with strong visual effect underline the neutral style of the closet this season. The creative director Pierpaolo Piccioli said that,"Reopening a theater, even though only for the span of a show, is a bold, almost punk gesture." In this season, artistic cool make-ups and black&white fashion suits underline the new romanticism and free attitude of Valentino.

  • Millennium Galaxy Tribe -- The Analysis of ANNAKIKI The Womenswear Designer Brand

    2021-03-03 6582

    Millennium Galaxy Tribe -- The Analysis of ANNAKIKI The Womenswear Designer Brand

    Inspired by the Quantum Mechanics of American film Source Code, Wormhole is the theme of A/W 21/22 ANNAKIKI collection. The Wormhole collection tells us the exploration and thinking toward quantum mechanics and unknown parallel spacetime through fashion languages. And it injects people's fantasy of the infinite universe into the fashion design. The brand has visited four different era scenes, Millennium Airwave, Age of Space, Cassette Futurism and Galaxy Tribe, to get inspiration through cultural idols and era symbols. From the beginning of 2021, the brand has been tracing the past and expecting the future. Experiencing the collision of different dimensions of time, technology and culture, the brand explores the intersection of technology and soul and deconstruct the new cosmology of A/W 21/22 ANNAKIKI.

  • Comfortable and Leisurely High-street -- The Analysis of 13MONTH The Womenswear Designer Brand

    2021-03-03 6581

    Comfortable and Leisurely High-street -- The Analysis of 13MONTH The Womenswear Designer Brand

    S/S 21/22 13MONTH collection still takes comfort as the main element. And print is the highlight. Leisure, street, fashion and classic elements appear throughout the items. And the young high-street clothing with fashion attitude creates diversified daily lives.

  • 70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara

    2021-03-02 20206

    70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara

    Founded by Archille Maramotti in 1951, the Italian fashion brand Max Mara is famous for its high-quality overcoat. The founder said that all he paid attention to was the wives of Italy's male professionals. And to celebrate the 70th anniversary of the brand, there were 42 looks released in this runway under the theme "1951". Combining with its historical background, Max Mara rebuilds the aesthetic essence in the last century.

  • Intimate Romance -- The Womenswear Catwalk Analysis of Marni

    2021-03-02 5455

    Intimate Romance -- The Womenswear Catwalk Analysis of Marni

    The A/W 21/22 collection of Italian luxury brand Marni is the second collection of creative director Francesco Risso during the quarantine. Francesco Risso joined Marni in 2016, renewed his contract with Marni at the end of 2020, and continued to be the creative director of brand. This collection combines diversified design elements, abundant and flexible colors and classic fashion silhouette to abandon the fixed rules, presenting the individualized sense and showing extreme romance. Marni A/W 21/22 collection is like an ode, praising the most perceptible intimate romance in the fashion process and searching for a new meaning for our daily life. The silhouette and color this season provide dramatic contrasts between light and shade and intense visual impact, expressing the pursuit of romanticism. Few days before the runway, the creative director Francesco Risson sent dinner invitations through mails and medias. He invited people to interact with Marni digitally via Zoom, the official site of Camera Nazionale della Moda Italiana and Tencent China.

  • Rebellious Winter Rose -- The Womenswear Catwalk Analysis of Simone Rocha

    2021-03-02 11316

    Rebellious Winter Rose -- The Womenswear Catwalk Analysis of Simone Rocha

    The homonymic designer brand Simone Rocha was founded by the Chinese Irish designer in 2010. The designer is good at using embroidery and pearls to present the romantic and gorgeous vibe. Released in the parish church of St. John's Hyde Park, the theme Winter Rose interprets the Fragile Rebel of princesses. Different from the fairy sweetness of S/S collection, this season updates the sweet and cool rebellious punk style. Complex tulle, crinkles, 3D rose, handcrafted embroidery and ruffle elements are injected into the hardcore black leather jackets to send out the cool rebellious temperament of retro schoolgirls, fully presenting the boldness and avant-garde of young designer.

  • Advanced Relaxation -- The Catwalk Analysis of Victoria Beckam

    2021-02-28 23797

    Advanced Relaxation -- The Catwalk Analysis of Victoria Beckam

    From Manchester to Madrid and now Miami, Victoria Beckham has always tempered her fashion reinventions to her environments. "The way they dress here is so different from anything I've seen in my entire life. It's just fantastic. It's a less-is-more approach," she said with a big smile via a video call from the Magic City, where her husband, David, is working on his soccer team, Inter Miami. Her new collection wasn't an exercise in scanty dressing, but the sparse public wardrobes of her temporary home did somehow echo her post-pandemic ethos. "It's more relaxed. The little details we used to obsess over—there's less of that. We weren't in a position to do that, to be honest with you, and I like this sense of freedom," Beckham explained.

  • Grunge Euphoria -- The Analysis of Stine Goya The Womenswear Designer Brand

    2021-02-28 10248

    Grunge Euphoria -- The Analysis of Stine Goya The Womenswear Designer Brand

    Inspired by the Fluorescent Flower of Japanese artist Tetsumi Kudo in Louisiana Museum of Modern Art, Stine Goya designs the printed patterns this season. The A/W 2021 collection Grunge Euphoria conveys the positive attitude through bright colors and prints.

  • Special Practicality Report -- The Comprehensive Catwalk Analysis of Men's Knitwear
    Hot

    2021-02-28 16357

    Special Practicality Report -- The Comprehensive Catwalk Analysis of Men's Knitwear

    Based on the data analysis of A/W 21/22 men's knitwear catwalks, business style occupies the largest proportion(54%) and smart casual style occupies 42%. The overall trend of knitwear is younger. Pullover(56%) is the most popular items, followed by cardigan(26%). Stitching and jacquard(totally 63%) are the main crafts. Notably, the application of gold&silver hot foil craft(2%) is obviously increased this season. Knitwear styles this season pay more attention to the comfort and multi-occasional versatility. And the extreme comfortable design becomes the key factor. Therefore, skin-friendly yarn has become the key developing point of knitwear. The softness of napping plush yarn is very important. Returning back to the basic, cable, stripe, color-blocking and folk patterns are upgraded to become the design core.

  • Basic Attainments -- The Analysis of Kuho The Womenswear Designer Brand

    2021-02-28 6553

    Basic Attainments -- The Analysis of Kuho The Womenswear Designer Brand

    Founded by Korean designer Kuho Jung in 1997, KUHO was developed by the Fashion Sector of Samsung C&T in 2003 from an entry-luxury girly fashion brand to a well-known womenswear brand. The minimalist tailoring of KUHO is clean, neat and girly, which is suitable for young office ladies.

  • Sweet Philosophy -- The Analysis of Nadya Dzyak The Womenswear Designer Brand

    2021-02-28 7224

    Sweet Philosophy -- The Analysis of Nadya Dzyak The Womenswear Designer Brand

    NADYA DZYAK is an effortless chic with a very feminine aesthetic, and it is also the brand fashion philosophy. Taking Revival as the maintaining of S/S 2021, sculptural pleated style, extravagant sleeves, fairy lacing and organza dress are all presenting the sweet philosophy of NADYA DZYAK. For NADYA DZYAK, every woman has her own energy that can't be underestimated, just like the secret garden. The brand injects vitality into the ready-to-wear collection. And women can realize their self-value by putting on the style with sweet philosophy at the right time.

  • Japanese Casual Aesthetics -- The Analysis of BASE MARK The Womenswear Designer Brand

    2021-02-28 5030

    Japanese Casual Aesthetics -- The Analysis of BASE MARK The Womenswear Designer Brand

    Base Mark is committed to creating exquisite structural clothes and appreciating traditional craftsmanship. It redefines the aesthetics of leisure clothing by seeking inspiration from Japanese heritage and culture. Advanced delicate leisure collection with redefined STANDARD is released in every season through exquisite details and tailoring. BASE MARK is defined by contrasts of masculine and feminine, structure and fluidity, traditional and modern, with emphasis on tailoring and the use of custom-developed natural fabrics. Subtleties of form and fit bring new character to the BASICS, resulting in elevated yet versatile pieces that can be worn in a variety of ways, creating a line that is simple and sophisticated.

  • Opposing Images -- The Analysis of YIRANTIAN The Womenswear Designer Brand

    2021-02-27 5416

    Opposing Images -- The Analysis of YIRANTIAN The Womenswear Designer Brand

    YIRANTIAN is a homonymic brand founded by the Chinese designer in 2014. The designer graduated from London College of Fashion as a Master. The brand interprets a group of independent women with living attitude. These women are elegant, delicate, sexy and direct, and they are not stick to the fashion trend. The brand pays attention to clothes tailoring and the craft and development of fabrics in order to provide urban women with high-quality unique daily dressing. YIRANTIAN is sold in about 38 stores in China, including LABELHOOD, Galeries Lafayette, BEAST and Roundround. In 2015, the brand cooperated with Lane Crawford to launch the 165 anniversary project. In the same year, the designer was selected as the Young Talents of Vogue Italy and displayed at Dubai with other 25 young designers around the world. In 2018, she was shortlisted in the Forbes 30 Under 30 list. In April 2019, she won the Visa Young Designer Award. ​

  • Midi Trousers -- The TOP Ranking of Menswear
    Data Reports

    2021-02-27 6874

    Midi Trousers -- The TOP Ranking of Menswear

    According to the data analysis of POP users in January, athleisure and workwear styles are still the main styles of trousers design. Loose straight tube and sports leggings are the key silhouettes. Stitching, leg design and side-seam decoration are the important details in January. Besides, the A/W 21 men's trousers of Sacai are noteworthy.

  • Cool and Gentle -- The Analysis of Jonathan Simkhai The Womenswear Designer Brand

    2021-02-27 5375

    Cool and Gentle -- The Analysis of Jonathan Simkhai The Womenswear Designer Brand

    The homonymic brand Jonathan Simkhai was founded in 2010 in New York. One of the most eye-catching designers in the current world, Jonathan Simkhai graduated from Parsons School of Design. And the brand provides luxury ready-to-wear with feminine power and sensory tension for modern women. He refines high-quality cashmere, silk, cotton and wool. And he also inspires from the menswear to create a unique styling combining cool sports style with feminine temperament. Jonathan Simkhai perfectly interprets the cool and gentle style through semiclassical tradition.

  • Dream Producer -- The Analysis of MUVEIL The Womenswear Designer Brand

    2021-02-27 5485

    Dream Producer -- The Analysis of MUVEIL The Womenswear Designer Brand

    MUVEIL is an advanced and niche Japanese brand founded in 2007. Its brand name MUVEIL is made up of the French word mugest, which means the lilies in the valley, and the English word veil, representing the longing for happiness. The brand concept of MUVEIL is to produce the childhood dream with unique retro style and playfulness. It also uses comfortable materials and pays attention to the handicraft. Unique printing, embroidery, beads and lace element are the valuable concepts of MUVEIL, which presents both mature retro style and the individuality of lively girls.

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