Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
Let's Protect Together -- Stella McCartney
Stella McCartney's A/W 2019 kidswear includes three fashion campaigns - The Unhappy Fish, The Litter Bug and The Lonely Tree, calling for the protection of our earth. Stella McCartney even signed the Statement of New Plastic launched by Ellen MacCarthur.
T-shirts -- Analysis of Popular Items in Menswear Markets
Avant-garde and smart casual styling dominate, followed by youthful elegance and deconstruction of linen&cotton. Text plays a key role for T-shirts, holding the majority. On techniques, piecing, embroidery and offset printing are combined, with sequins and appliques.
Stitches -- Massimo Dutti
Massimo Dutti is a Spanish fashion brand founded by Inditex in Oct. 1985. At the beginning, it only designed menwear, and in 1995 it released its womenwear collections and then kidswear and perfume collections. The amount of Massimo Dutti's every item is limited. Its knitwear items emphasize a urban style. Different stitches show the mix of classical and modern art.
Pitti Uomo -- Comprehensive Analysis of Menswear Show
Pitti Uomo's Guest Nation Project includes China this year. The summery theme is Pitti Special Click, and Sergio Colantuoni was in charge of the design of this show and explored the new direction. Polygonal patterns and bright colors are combined to be striking and youthful, echoing what Pitti Uomo is supporting.
Slouchy and Seductive Dresses -- Comprehensive Analysis of Dresses at Trunk Shows
For S/S 2020 trunk shows, French vintage elegance dominates. The update tea-break dress is more nonchalant and slouchy. The smoke-tube high neck delivers a nostalgic feel. Feminine elements such as ruffles, puff sleeves, pleats and cinched-in designs are incorporated. Denim and dresses are paired together. The wide shoulder and slim waist show seductive and masculine qualities. Branding still endures.
Fur&Leather -- Analysis of Popular Items in Menswear Markets
In June, athleisure still dominates. Jackets are most popular, followed by leather items, shearling pieces and parkas. With the rise of practicality, sports influences are key. Hand-painted illustration-like pictures and slogans play a key role.
Garden Language -- Analysis of Fendi's Menswear Fur&Leather Show
On June 17, 2019, Beijing time, Fendi's S/S 2020 En Plein is released in Milan Royal Garden. This is the first time Fendi had held an outdoor show. Models walked alongside the pond, and attendees were under the trees. Silvia Venturini Fendi also invited Luca Guadagnino as the special artist. Green, beige and brown are key for the collection with the garden style and functionality.
T-Shirt -- Popular Items in Men's Knits in Retail Markets
Modern classics and quality designs are highlighted this season. According to POP's data for June, business casual is dominant. For patterns, color blocks are coveted by the mass market, working well with smart leisure and business leisure. For crafts, the combinations of different materials are underlined for adding depth.
Chic Fashion -- Comprehensive Analysis of Womenswear Trunk Shows
In S/S 2020 trunk shows, bold colors are apparent in T-shirts, Sweatshirts and jackets. Zippers and drawstrings are key for the high-neck sweatshirts at Fila and Givenchy. The cropped T-shirt is coveted. The large-scale colorful patterns add interest.
Comprehensive Analysis of Menswear in S/S 2020 New York Fashion Week
As one of four fashion weeks, S/S 2020 New York fashion week highlights practicality and mixing.
The Industrial Revolution -- A-Cold-Wall
A-Cold-Wall's S/S 2020 collection is called MATERIAL STUDY FOR SOCIAL ARCHITECTURE. Designer Samuel Ross continues the industrial cold mood. Fabrics and materials include real architecture materials like clay, lead, water and glass. Rich materials, diversified industrial styles and images of construction workers are combined to update the industrial style.
Coach 1941 -- Analysis of Womenswear Catwalk Brands
The inspiration of Coach 1941's Resort 2020 collection came from two movies Metropolitan and American Beauty, and 1970s influences. Coach 1941's Resort 2020 lookbook includes core styles.
Optimism -- Analysis of Prada Menswear Catwalk
The futurism in the 1980s has been a firm belief. The outdated cassettes and video cameras are only decorative. Prada's logo conveys a combination of vintage and futuristic styles. Black nylon calls for innovative images.
Sweatshirts -- Analysis of Popular Items in Womenswear Markets
In June, street brands and athleisure are dominant, holding 67% of the mix. Letters, photos and animal patterns take the lead. Paneling is still key, while cutout starts to gain traction. Preppy details can be neglected.
Wait for Blooms -- Malva Florea
Malva Florea is a Ukrainian brand founded by Malva Florea in 2007. This season's collection was inspired by fragile and beautiful plants and flowers. Light tones and snow tree-like plants are applied to apparel in spring and summer. Delicate stitches, floral pleats and leaf pleats show a natural and cosy feel. Natural cotton is mainly used. Sustainable soft tones key.
Salty or Sweet -- Simonetta Ravizza
Simonetta Ravizza was founded by Maison Annabella in Italy at the beginning of the 1990s, featuring casual and simple modern ready-to-wear garments, using delicate designs to combined lightweight contemporary fabrics and different kinds of fur. Simonetta Ravizza puts emphasis on subtle modern styling and practicality. Simonetta is famous in social media for the combinations of fur and ordinary denim, washed canvas and leather to create a youthful feel. In its S/S 2019 collection, it also released fur handbags, hats and waistbands.
The Round-Up of INS Fashion Bloggers -- Unlock Sports
Sports street gets into our wardrobes, and nonchalant styling is favored by modern little fashionistas. Bright colors, layered styling and stylish accessories show innocence and statement.
Immaterial -- Xander Zhou
In this show, Zhou Xiangyu combines Chinese classics with modern sci-fi symbols to interpret rituals: skirt-like garments, robe, unicorn incense burner, string beads, jade ring, pendant, talisman and Chinese characters of five elements. The ritual concept lets us re-think about traditional cultures and the balanced connection to the outside world.
Unrestrained Thinking -- Comprehensive Analysis of Women's Knitwear at Catwalks
Minimalism, comfort and luxurious yarns are dominant at Resort 2020 catwalks. Silhouettes are simple yet impressive. Basic stitches are used to create crisp pullovers. 3D effects and comfort are underlined.