@fashion_laerta, who has appeared on Instagram since she was 3 years old, has been featured in BAZAAR, VOGUE. Changeable looks, beautiful long curly hair and symbolic pouting lips make Laerta quite recognizable and famous. The symbolic sunglasses also make her stylish.

This report takes deconstruction as the main line to analyze designer brands comprehensively. Deconstruction is a diversified art, and it starts from philosophy and extends to fashion style. Deconstruction from plane to 3D is a hot topic pursued by the new generation of women, and it displays female inner voice. The simple design presents the elegance and delicacy of ladies. Here we starts from different items to analyze creative design techniques and hot details.

According to the data analysis of TOP 100 downloaded men's overcoats of POP users in December, business leisure menswear is dominant and fashion leisure style ranks the second with a proportion of 18%. For silhouettes, hood and lapels are dominant. And check becomes the main decorative pattern. Accessory decorations and inside structures become the design points in the future.

S/S 20/21 womenswear trunk shows emphasize the delicacy and elegance of females. Fine combined stitch is applied to well-fitting styles and undershirts, and lace is flexibly used. Rhinestone, letter and splicing tend to be combined together. The trunk shows use meticulous details and accurate silhouette to highlight individual charm.

Environmental protection continues to heat up. Biodegradable and recyclable cotton and linen fabrics become a popular natural and environmentally-friendly fabric. Cotton & linen style is a kind of sentiment. It is fresh and elegant, low-key and constrained, with a natural and artistic feel. The comfortable and breathable cotton and linen fabrics have the designer's style in terms of looks. This report starts from details, cutting, crafts and silhouettes to analyze design points, and brings a comfortable experience of original ecology.

This report concludes the data of hot brands in 2019, ranks the top list according to market heat and topicality, and analyzes from perspectives of style, craft and detail. Street fashion brands are still warmly welcomed by the market. However, influenced by the customized service of international brands, this street style will become more superior. The rise of Chinese brands has also laid a solid foundation for the transition from "made in China" to "created in China". The sportif style will occupy the market with its powerful momentum.

Based on users' browsing and search interactive data in 2019, we rank the TOP 30 brands list of women's leather and fur of the year, and recommend brands with high attention and key designs to help with the development of leather and fur. In the TOP 30 list, luxury brands rank the top, and other brands like Hermes, Guccid and Bottega Veneta also gain much attention with their exquisite details. Designer brands like DROME and STAND also gain more recognition with the simple, practical and novel designs. Leather brands like BALLYHUANGHOU and LOOR use bold and creative designs, and also gain much attention.

In 2020, people no longer show their individuality through neutrality, but start to face up to women themselves and explore the original connotation of females. On Pre-Fall catwalk, knitwear tends to be mature and elegant. Many brands gradually get rid of the neutral and leisure style, and turn from blurring gender boundary towards exploring the original beauty of females. Knitwear reduces the large-scale textural feel and adds simple but exquisite designs. And designers apply rich and superior natural colors to knitwear.

This report concludes the data of hot designer brands in 2019, ranks the top list according to market heat and topicality, and analyzes from perspectives of element, detail and item.

The S/S 2020 collection of KYE is based on the key word, "UNTAMABLE". Designers express their freedom of rebellion and not being tamed. KYE tends to be fashionable instead of cool. In the new season, it focuses on more diversified colors and styles, and is dedicated to mixing fabrics and details to be layered. We are trapped in invisible social rules, formal norms and frameworks of race, gender and age. And designers want to break free through designs.

The A/W 20/21 trunk shows for men's knitwear pay more attention to the utility of details. Letters and melange yarns are displayed by blocks to enhance the visual impact. The diversified combinations with various crafts bring a superior quality sense to knitwear. This report will analyze key details from perspectives of crafts and patterns, explores their relationship and discusses specific applications to knitwear.

A/W 2020 collection of FENG CHEN WANG, the Chinese designer brand, was unveiled at London fashion week. The brand continues its contemporary interpretation of Chinese traditional culture. A/W 2020 is inspired by the designer Wang Fengchen's trip to her hometown, Mount Wuyi. From the opening the ink and wash to the final splendid flaming sunrise, all scenes restore the spectacular scenery at dawn during climbing, which also shows the designer's inner world.

This year is the 18th year of CHANEL's launch conference for the Pre-Fall Metiersd' Art. For the past 18 years, Chanel has been traveling around the world and creating a series of ready-to-wear garments based on local culture and handicraft. Virginie Viard names the show as "31 Rue Cambon", a nod to 31 Rue Cambon in Paris where the founder, Gabrielle Chanel, starts the brand. And Virginie Viard works with Sofia Coppola to move the apartment's famous mirrored spiral staircase to the Grand Palais. Combining the design codes of Lady Coco and Karl Lagerfeld, the classic Lesage embroidered outerwear of Karl Lagerfeld in the 1966 A/W couture is reused in sets in this season, with retro painted pattern of Coromandel to create luxurious and noble clothing.

According to the data analysis of hot brands in kidswear retail market in 2019, Zara, the fast fashion brand, rises to the first place. Korean brands are relatively steady. Chinese brands like GXG.kids and M.Latin have clear growth, indicating that Chinese brands draw more and more attention.

The TOP 30 list of women's knitwear designer brands of the year is ranked based on users' browsing and search interactive data in 2019. Here we select practical brands to recommend, analyze key design elements of brands, and help with the development of knitwear in the new season.

According to the data analysis of TOP 100 downloaded men's sweatshirt of POP users in December, the athleisure style holds the largest proportion, 30%, followed by the fashion leisure style and street fashion brands. Splicing takes up the largest proportion, 16%. In terms of accessories, color-blocked stripes and fun hood are warmly welcomed by the market.

The puffa jacket is necessary in autumn and winter. On A/W 20/21 menswear trunk shows, basic items are the baseball puffa jacket, and the down jacket. The athleisure style grows and becomes one of the mainstream styles in A/W 20/21. Fleece styles adopt color-blocking and splicing, inject more design inspirations and become one of major fabrics. Print and splicing appear every year. The unity of fabrics and logo designs heighten the exquisite feel and make the clothing recognizable to some extent.

XanderZhou is a personal brand created by Chinese designer Zhou Xiangyu. It newly interprets menswear through a unique perspective of visual art and outstanding tailoring. His diversified marketing philosophy has created a new business mode in China's clothing industry. At London fashion week of menswear, Xander Zhou officially unveils the A/W 2020 collection named HOMO MULTIVERSALIS. In this season, the designer shows the unknown secret, the conjecture of hyperspace and the definition of existence. He constantly asks the other self in another dimension about the concept of multi-universe and homo multiversalis.

The TOP list of men's leather and fur clothing is ranked by interactive downloading data of POP users. In the list, men's leather and fur clothing is dominated by business leisure and fashion leisure. Compared with other items, jackets are still dominant. In the end of the year, the nick garment is less heated, while leather coats and jackets get hot. Influenced by the warmer climate, thin puffa jackets grow a little, while the heavy shearling decreases a little.

Johanna Ortiz is an entry luxury brand from Colombia, and famous for its relaxing fabrics and fluent lines. Its eponymous designer believes that the most beautiful moment of women is not when they wear sexy tight dresses, but when they show off their shoulders and necks. So the designer expresses the aesthetic of exposure through the special off-shoulder design, neckline designs, bright colors and bold prints. Unlike the fresh and simple French style and the romantic free Australian style, it represents the indigenous style of Colombia, which is relaxing. Let's express the unrestrained love for sunbathing, sea wind, dance and wine.

According to the data analysis of TOP 100 downloaded men's mid-length trousers of POP users in December, the business leisure style grows to the highest proportion, while the fashion leisure style declines clearly. The workwear style and the athleisure style are comparatively steady compared with last month. For silhouettes, the straight and the gathered-ankle trousers are dominant. Workwear trousers have a growing momentum. Splicing is the main craft, as well as some applique decoration.