Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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The Intangible Hell -- The Catwalk Analysis of SPORT MAX Womenswear
This collection draws inspiration from poems of American poet Walt Whitman and injects Emotional Purity into surreal silhouettes. With the reference of L'Enfer (an experimental visual video) by Romy Schneider, it breaks stereotypes, combines high-tech materials with soft fabrics, creates a translucent and layered visual effect, and displays female form.
Sports & Technology -- The Analysis of Fabrics in Online Première Vision
High-performance functional fabrics gradually penetrate city wear. Designers pursue functionality in sports items such as fitness leggings, knitted bras, functional jogging suits and jackets. This digital A/W 21/22 Première Vision displays a discreet, exquisite, meticulous and technical side. Natural textures, and new water-proof and reflective functional fabrics deliver a futuristic technical feeling, which indicates more high-performance functional fabrics will enter citywear.
Abstract Narration -- The Catwalk Analysis of Victoria Beckham Womenswear
Influenced by this COVID-19 pandemic, Victoria Beckham S/S 2021 collection faces many difficulties like design, manufacturing and launching. Recently, Victoria Beckham posts a photo on Instagram and announces the shrinkage of styles from 45 to 20. The show is in Victoria Miro Gallery, uses works of Danish artist Tal R as the setting, and expresses what Victoria is good at, the nonchalant style combining neatness with sexiness. This online catwalk gathers no live audience, but the Beckhams show up. Continuing the modern female image, this season Victoria Beckham creates every piece of clothing based on freedom, liberation and being self. This whole collection is a reality-inspired dream, feminine, noble and resilient.
Building Dialogues -- The Catwalk Analysis of Emporio Armani Menswear
Emporio Armani releases its S/S 2021 series via a short video, Building Dialogues. Designers mix architectures with the music and visual art of Frédéric Sanchez together, bringing audience into real or virtual cities. Models walk in these cities in light and ethereal clothes, and they are cautious or passionate. Light clothing blends with the city landscape. This season simple and bright practical style dominates. Neat suit cutting and fitted shirts accentuate the form. Black, white and grey are elevated and versatile, fuse vitality with modern lightness, and offer brand-new modern possibilities.
Light and Shadow -- The Catwalk Analysis of Fendi Menswear and Womenswear
Fendi S/S 2021 show is held in Milan as scheduled. La Famiglia, Fendi S/S 2021 collection, is inspired by family, the designer's childhood and the family life during pandemic. Silvia says, "Time spent with family - descendants who raised together in Rome - prompts quiet introspection in a window or garden to watch the world go by." Looking out from the inside, looking out from the outside, shadows and reflections are projected throughout the series. She explains the memory and thinking about the childhood, family and life. As for the setting, traditional elements and home life are mixed. The flowing white curtain is ethereal. The wavy sofas on the runway are also draped in pure white cotton, echoing the white curtain. Recently, Fendi appoints Kim Jones as the artistic director who will be in charge of women's haute couture, ready-to-wear and fur collections. Silvia Venturini Fendi continues the responsibility of accessories and menswear collections. But Kim Jones remains the artistic director of menswear. It's said that the A/W 2021 collection will be the first ready-to-wear collection of Kim Jones in Fendi.
Re-Created Classics -- The Comprehensive Analysis of Paraiso Miami Beach
Due to this global pandemic, we see brands hone in on wearable and classic styles, therefore they get refreshed for the new season and attract consumers in summer 2021 and beyond. Paraiso Miami Beach rose to the challenge of navigating catwalks in this post-coronavirus era. Backstage areas were constantly disinfected. Models and guests had temperature checks. Mask-wearing guests were seated apart and a few models even matched masks to swimwear on some S/S 21 catwalks at first. At the same time, the Digital Hub was launched as a complementary online space, showcasing collections through creative content and words from designers and providing insights for the prosperity of the industry.
Tops & Shirts -- The Analysis of Fabrics in Online Première Vision
Due to the COVID-19 pandemic, A/W 21/22 Première Vision is 100% digitally held, driving the digitization of global textile industry. Interactive live streaming injects new vitality into this fair. This time fabrics of tops and shirts are comfortable and exquisite. Soft fabrics and high-quality blends bring new fashion leisure fabrics. Either the puffy knits or the brushed or woolen shirting shows the new fashion for warm winter.
Girls in Oil Paintings -- The Catwalk Analysis of Simone Rocha Womenswear
This season Simone Rocha uses fashion to construct a dreamland that allows people to escape from the harsh reality. This collection takes cues from Bettie Kline by Richard Prince and Nell Gwynn's portrait (the Mistress to King Charles II of England), and it is filled with light gauze, classical silhouettes and girly details. Although the series is displayed by static lookbook due to this COVID-19 pandemic, it presents a visual feast.
Petit Homesick -- Sans Nuages The Womenswear Designer Brand
Sans Nuages, an independent Chinese designer brand, was founded in Shanghai in May 2015 by designers Feng Xiao and Guo Hua. Sans Nuages means "without a cloud" in French, which is further interpreted as a bright future. The design concept is to express emotions in details. Inspiration comes from their daily life, what they think, feel, or use every day. The brand focuses on the quality of fabrics and designs. Petit Homesick collection expresses their pursuit of a sense of safety like being protected by home. This comes from designers' nostalgia for their families and oriental flavor when studying abroad for years.
Vintage Fashion -- The Comprehensive Analysis of Menswear Designer Brands
Vintage elements are nostalgic and chic, showing its vitality in modern times. American vintage and Japanese vintage are most frequently talked about. In recent years, brands expand new design ideas and present diversified retro styles via changes in materials, patterns and styling.
Ecological Responsibility -- The Analysis of Online Première Vision
Despite the COVID-19, the A/W 21/22 PV is held via live streaming, supporting the global fashion industry. This time eco-friendly fabrics will focus on Ecological Responsibility to offer various sustainable solutions. Yarn and fiber manufactures are dedicated to sustainability and lead the development of eco-friendly fabrics.
Let Kids Stay Lovely -- BEBEZOO The Kidswear Benchmark Brand
BEBEZOO, a kidswear brand from South Korea, is good at combining cute animals with clothes. It applies ruffles, embroideries, turn-down collar and other details to sets, dresses, sweatshirts and outerwear, quite creative.
Details -- The Comprehensive Analysis of Korean Kidswear Markets
Compared with previous years, this year Korean brands focus more on details. Checks, stripes, flowers, collar details and pattern details are key designs this season.
Tops & Dresses -- The Analysis of Fabrics in Online Première Vision
A/W 21/22 Première Vision is 100% digitally held, driving the digitization of global textile industry. Interactive live streaming injects new vitality into this fair. Fabrics of tops and dresses aim to display female charm, comfort and leisure. Soft and smooth silks, protective knitted fabrics and slightly glossy fabrics blend with natural fibers and eco-friendly materials, exuding the discreet charm. All fabrics of tops and dresses perfectly balance between elegance and sexiness, whether the customized fabric or the asymmetrically designed fabric.
Trousers & Sets -- The Analysis of Fabrics in Online Première Vision
Premiere Vision is the most authoritative fabric fair in the world. Due to the COVID-19 pandemic, A/W 21/22 PV is held via live streaming. Fabrics of trousers and sets draw inspiration from naturally traced aesthetics, and mix with classic elements to lead the global fabric trend. Formal wear and casual sets are key in every season. Lightweight quality, rustic weaving and re-created classic patterns are key trends in this fair. Sharply cut, loose, gently flowing or highly constructed silhouettes are all gender-neutral, showing a younger and more practical direction for trousers and sets.
Her Power -- The Analysis of Sophisticated Womenswear Benchmark Brands
This report focuses on EP YAYING, ELLASSAY, YINER and JUZUI. Noteworthy designs include key color (red), key items (color-blocked cardigans, pleated sweater dresses, sleeveless V-neck dresses, waistcoats, velvet suits, double-faced wool overcoats and puffa jackets), key designs (Chanel style splicing). Smooth lines, as the core design concept, depict the elegant and intellectual side of modern ladies. Besides, we can also see Chinese sophisticated brands are taking cues from mega brands like Burberry, Max Mara and Chanel.
Both Hard and Soft -- The Catwalk Analysis of Peter Do Womenswear
In this turbulent era, flexibility has been essential. Since its establishment two years ago, Peter Do features neat lines as well as flexibility. Peter Do's designs reveal deconstruction and feminine details. This season he continues the outerwear that can be adjusted to be a cropped top and a backless camisole in S/S 2020, and mixes it with silk dresses, vests and suits.
Painting and Laboring -- jnby BY JNBY The Kidswear Benchmark Brand
1. jnby BY JNBY teams up with Snoopy to hold the MoCA 2020 Animamix Biennial. 2. Labor themed photos are important elements for A/W 2020 jnby BY JNBY, giving a chic and artistic feel to styles.
Everyday Leisure -- The Analysis of Womenswear Fast Fashion Benchmark Brands
This report focuses on ZARA, H&M and Urban Revivo. This season collaborative IP patterns frequently appear. Urban leisure style becomes the main style in early autumn. Breathable cotton and linen as well as natural silk remain key fabrics. The dress is the most popular item. Shirring still holds a large share.
Collection of Virtual KOL
Virtual online celebrities show an increasingly stronger influence. Many people doubt the legitimacy of their existence. In fact, these virtual key opinion leaders and seemingly realistic photos are elaborated by teams with lots of efforts. The designer team of supermodel Shudu expresses, a photo takes 2-3 days on average and a video costs more time, about 2-6 weeks.
IN BLOOM -- The Analysis of Burberry Womenswear Catwalk
Burberry S/S 2021 fashion show is held online. As the first brand to confirm the schedule in London Fashion Week, the opening show of Burberry is successfully held in the sea, woods, music and arts. The theme of S/S 2021 is IN BLOOM. The series is inspired by a modern love story between a mermaid and a shark. Riccardo Tisci reproduces the root and essence of the brand, water. He uses unique water-proof fabrics, fuses fairy tale and marine creatures with lighthouse patterns, and brings water elements into the series.
Fantasy and Renovation -- The Analysis of Patterns in Online Première Vision
Premiere Vision has always been the world's most authoritative fabric and pattern exhibition. The A/W 21/22 Premiere Vision is held online. This season classic and traditional patterns are renewed and redesigned for unique visual effects without losing any creativity or functionality. Redesigned conventional patterns, optical designs in geometric shapes, luxurious decorations on silk and jacquard textiles and animals in woods reveal people's hope to escape from the reality and people's admiration for wild animals and plants.
Decorative Details -- The Comprehensive Analysis of Men's Knitwear in Tongxiang Markets
In the early autumn, the long-sleeve thin knitwear dominates Tongxiang wholesale markets, and chunky knitwear also takes up a small part. Exquisite and lavish details become important designs for men's knitwear in early autumn. Convex line textures stand out in knitwear. Mini details enhance delicacy of plain silhouettes. Badges and patterns are lavish.
Urban Outdoor Trip -- The S/S Catwalk Analysis of Men’s and Women’s Sportswear
Comfort, utility, functionality and fashion mix with each other, bringing new sportswear. As lifestyle gets more flowing, multi-scene clothes adapt to this trend and switch between urban and outdoor occasions. Designers should consider how to mix fashion with functionality. This report focuses on S/S 2021 catwalks and extracts key silhouettes and designs.