Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
Knitwear -- The Analysis of Popular Items for Boys
In August, the smart casual and preppy style is dominant. Pullovers are most popular, followed by vests and cardigans. On crafts, jacquard holds the majority. Letters, animals, stripes and geometric shapes stand out.
The Pre-Fall Womenswear Retail Market in China/ The Trend Confirmation at the Wholesale Market
Tie-dye is still popular. On August 17, 2018, POP forecast the transformation to regular textures. From JNBY and ZUCZUG's items, the forecast is in line with the direction of the market.
Urban Elite -- Hermes
Hermes is an international brand which is famous for traditional handicraft and innovation. Founded by Thierry Hermès in Paris, 1837, Hermes has a history of more than 180 years. Hermes has 14 product categories including leather products, bags, watches, silk scarves and apparel. In recent seasons, refined stitches and subtle details on men's knitwear are highlighted for urban elite men.
The Puffa -- The Hot Items in Menswear Markets
In July, smart casual, athleisure, outdoor sports and business leisure styles are key. The shares of outdoor sports and business leisure remain stable, and smart casual style sees a rise. Pattern sees a decrease. On craft, splicing plays a key role. Some placement appliques are applied.
The Dress -- The Analysis of Hot Items in Womenswear Market
According to data of dresses in July and August, the total share of simple sophistication and juniors' style reaches 74%. Linen&cotton holds 18%, while ruffles and gathering are used most. Florals are dominant.
Girly Street -- The Comprehensive Analysis of Women's Knitted Items
The sweatshirt and tee are important items for pre-fall. A variety of patterns add interest. Colored sporty checks and popular tie-dyed patterns show the fashionable attitude. In addition, oil painting-like patterns bring more possibilities.
A/W Stylish Looks -- The Comprehensive Analysis of the Kidswear Market in Zhili
As the biggest kidswear market in China, Zhili takes the lead. For A/W 19/20, the popularity of J-Korean Styling decreases. Influenced by adult apparel, the original design is the direction. Designer styles, Chinese fashion and Chinese elements emerge. The Chinese style and Chanel style gain momentum. Meanwhile, tie-dye and blurring also appear.
New Aestheticism -- The Comprehensive Analysis of Womenswear at South Korean Market
The South Korean wholesale market is the mirror to show Seoul fashion. The pre-fall Chanel-style, extra panels on the shirt, displaced closures and straight pleats stand out.
Shirts -- The Analysis of Men's Shirts at Trunk Shows
For S/S 2020 trunk shows, checks, letters and panelling are key. The updated crisp Hawaiian shirt appears. The neckline in this season stands out.
The Color Confirmation of Women's Knitwear at the Chinese Retail/Wholesale Markets
The color direction for A/W items is obvious. This report analyzes styles, looks, colors and other details from thousands of items in Chinese retail&wholesale markets.
Beauty -- The Comprehensive Analysis of Designers' Dresses
For juniors' dresses, sweet silhouette, color, fabric and pattern are key. In addition, different floral effects give a special style for juniors. This report shows you pinks, polka dots, ditsies, table plaid, sprigged florals and the folk dress.
Pattern at Hong Kong Retail Market -- The Analysis of Women's Knitwear at Hong Kong Retail Market
Big brands such as Christian Dior, Chanel, Gucci and Celine are seen at Hong Kong's knitwear retail market this year. Checks, poker cards, modern folk, tropical plants and all-over text are renewed.
The Romantic J-Korea Style -- The Comprehensive Analysis of Wedding Dress Catwalks
With the popularity of South Korean TV series, Korean apparel is more popular. The sweet and romantic Korean wedding dress gains momentum. The J-Korea wedding dresses are beautiful with a variety of colors.
Suits -- The Analysis of Popular Items in Womenswear Markets
In August, simple sophistication is dominant, followed by smart leisure and cotton&linen. Checks are the mainstream, holding 36%, while stripes hold 18%. Florals start to appear on suits. Splicing is a key technique for suits.
Marine Serre is a namesake designer brand. Every item is one of a kind. Recycled materials are used to offer a new aesthetic, blurring the boundaries between ready-to-wear apparel, haute couture clothes, tailoring and sportswear.
Redefine Fashion -- The Analysis of Women's Fur in Haining Market
Influenced by new fur crafts and youth markets, Haining market this year features creative panelling designs. Polar fleece and the parka are highlighted. The polar fleece coat is often short and boxy with a intense modern feel, suitable for petite Asian women. Haining polar fleece is combined with fur, puffa and denim in a placement or large-scale way. Avocado, sky blue and millennial pink are the popular colors for the young generation.
Urban Nomadic -- Louise Misha
Louise Misha is a French folkloric kidswear brand founded in 2012. The inspiration of its A/W 19 collection came from life and nature. The characters of modern kids, self recognition and diversity are used as the basic tone. Bright colors, lace, French embroidery elements go through the collection.
Skirt -- The Comprehensive Analysis of Designer Brands' Skirts
Skirts are romantic and interesting in summer. The classic silhouettes and details provide inspiration for S/S 2020.
Miami Swim Week -- Miami Beach
More resort products appeared at S/S 2020 Miami Swim Week. The instagrammable style is key. Sustainability and handcraft are the key direction. The tight jumpsuit and cropped bikini top are most popular. Gathering and asymmetric ruffles add a statement-making quality.The jumpsuit continues the success of the resort collection, a directional instagrammable item.