With the change of lifestyle, sustainability and durability become the driving force of design. Transseasonal color proportion and natural tones are emphasized. Autumn tones, neutral camel tones and grey tones are increasingly important. Gem palette is enchanting and charming. Rocky Road and Chicory Coffee enhance the importance of deep brown colors. Preppy red is the key color of the right palette. A single color is used to create a simplified and individualized appearance.

Founded in 2006, III VIVINIKO has always taken "simple freshness" as the design concept. It advocates using the most minimalist technique to interpret freshness. With the theme of My City My Holiday, its S/S 2020 collection conveys a life attitude of keeping pace with the times through the relationship between color, pattern and silhouette, and advocates urban women in the city to enjoy a free and comfortable lifestyle like during holiday.

According to data analysis of TOP 100 downloaded boys' puffa jackets from January to March, the leisure style holds the largest proportion (87%), with the outdoor sport style (11%) and the designer style (9%) to be main styles of the month. For patterns, letter (41%) and animal (8%) are main elements. Combined crafts prevail, and splicing (42%) and positioning print (38%) are main crafts. (The data is up to April 2nd.)

According to data analysis of TOP 100 downloaded women's suits in March, emerging design style and fashion leisure style are main styles. The straight and X-line silhouettes are mainstream. Knot and splicing still draw much attention. The hip-length and practical suit gains much attention.

BOATMOUSE has always been characterized by fresh, quietly elegant and soft colors. Products of its new season is also adhering to the design concept of making daughter more beautiful. Fine and soft mesh puff sleeves, elegant and ethereal ruffled cap sleeves and various lace make the clothing more dreamlike and ethereal. The ready-to-wear is added by applique, hand-made beads and 3D florals to enhance the exquisite feeling. The novel and unique turn-down collar and the princess dress are highlights of this season.

According to data analysis of TOP 100 downloaded women's trousers from February to March, simple & sophisticated style, cotton & linen style and avant-garde brand are main styles. Styles aim at early autumn. For silhouettes, tapered trousers and loose pants occupy a large proportion. Jumpsuits grow obviously. Crinkles, drawstring and deconstruction still gain much attention.

According to data analysis of TOP 100 downloaded women's puffa jackets in March, simple & sophisticated style and street fashion brands are main styles. The straight and X-line are main silhouettes. Deconstruction still gains much attention, and the high-neck structure also prevails.

Ether, which in ancient Greek refers to the azure sky and atmosphere, was once regarded as the medium of light and an imaginary thing that fills space. Ether Poets Society, Bosie S/S 2020 series, draws inspiration from romantic poetry, ingeniously blends prints of oil paintings with design, and releases the free will from the shackles of winter through the artistic ideals of the Renaissance. Fresh cream tones are main tones of this series, with bright colors in high saturation to depict a spring picture.

ADER error, a brand founded in 2014, creates young people's clothing with its wild imagination. Without any complicated or dramatic designs, ADER error just adjusts and recreates the simple sweatshirt, knitwear and overcoat. This season has a theme of ARIAN, a language that human and alien "Vader" co-central government has issued for the two races to communicate freely. Linguists and Vader reedit the languages and ancient characters that humans actually used to create the common language "ARIAN".

According to data from official websites and related platforms of key brands, we conclude the quantity and proportion of new products. From the pie chart, the dress is dominant in new products of S/S 2020 the lady style clothing; secondly, knitwear, skirt and shirt have almost equal proportion. These reflect dresses, knitwear and shirts lead the fashion of the lady style.

Loud Apparel is founded in 2011 by Italian designer Serena Di Scalzo. It blends Italian minimalism with creative British style. The brand is always cool due to minimalism, with imaginary totem and details to show the unique British creativity.

According to data analysis of TOP 100 downloaded men's Polo shirts in February, the business leisure style rapidly grows by 10%, while the fashion leisure style declines a little and the athleisure style is steady. Color-blocking, color-blocked decoration and details on collar are main crafts. Details on collar and plackets gain much attention.

The most popular models in America right now are the three, Gigi Hadid, Kendall Jenner and Bella Hadid. Gigi Hadid and Bella Hadid are sisters from the Hadid family, and their mother is the former Dutch model Yolanda Forster. Kendall Jenner is from the Kardashian family. The three have a strong family background, so after the debut they are favored by European and American luxury brands. With their appearance in the Victoria's Secret Fashion Show, their beautiful face and figure have gained a lot of topicality. Therefore, their looks become the representatives of Occident style womenswear street snaps.

In S/S 2020, Alfonso, Allo&lugh, milkmile, moimoln and Pimpollo have their oven highlights. Lively summer yellow of Pimpollo, candy pink of Alfonso, fun hand-drawing, chic letter & geometric, as well as fashionable stripes bring a strong summer feeling.

According to data analysis of TOP 100 downloaded men's jackets in February, the athleisure style and the fashion leisure style have a certain growth than last month; business leisure and workwear style return back. The hooded style and the baseball style still draw much attention. The turn-down collar is mainly applied to the leisure style and business style. Pullover design is popular. Splicing remains the main craft. Decorative strips are mainly in bright colors, enhancing the futuristic sport feeling.

For mature ladies with strong consumption capacity, they have higher requirements on clothing styles and materials, thus crafts are quite important. And the mature lady style knitwear should pay more attention to exquisite patterns and accessories.

As a necessary item in spring and summer, the T-shirt is gradually diversified. For T-shirts in S/S 2020, the abstracted figure, special effect logo and black-white photo print are dominant. Pocket is the main detail. The slightly deconstructed silhouette add details and extend individuality.

Sandra Sandor, a graduate of the London College of Fashion, founds Nanushka in 2005 after her childhood nickname. She believes that a truly functional garment should be exquisite and attractive. This time Nanushka takes its inspiration from women in the 1970s, and keeps the neat cutting and comfortable wearing experience of women in the 1970s. It focuses more on product design, and gets favored by fashion bloggers with its symbolic simple designs and leather shirts. This season it continues the simple but unique design, and injects the minimalist aesthetics into the series to create the lethargic yet modern items, and displays the fine and soft super women style.

According to data analysis of TOP 100 downloaded men's sweatshirts in February, street fashion brands, the fashion leisure style and the athleisure style have growth, especially the the fashion leisure style. For patterns, letter remains the main element, and the floral pattern also increases a little. Positioning print is the main craft for sweatshirts, while splicing and pocket decoration also occupy a certain proportion.

New York is a city full of limitless imagination, and a base for designers and up-rising stars. And New York designer brands are also increasingly popular. This report takes 3.1 Phillip Lim and Monse as main examples to conclude trends in the new season. The shirt dress and jumpsuit are key items. For details, the workwear style is kept, and the accordion pocket and geometric patches are key points. Generally speaking, the new season is dominated by female power, which is reflected by silhouette, craft and fabrics.

At A/W 20/21 menswear trunk shows, T-shirts and sweatshirts create innovative designs based on previous designs. Soft pastel colors prevail in S/S 2020 and last to autumn and winter. Tie-dye, blurring and ombre remain popular. Novel mixed materials inject novelty to styles. Letters and prints make the style more statement-making and avant-garde. Florals are combined with exquisite crafts to interpret the brand's excellent workmanship. The mock-neck sweatshirt and T-shirt may be new trends.