Founded in 1954, La Perla is one of the world's top underwear, womenswear and swimwear manufacturers. La Perla underwear has a profound cultural connotation and artistic temperament and brings underwear fashion into youngsters' world. It is known as the Rolls Royce in the underwear industry thanks to its noble style and long history. Its core essence is the top handicrafts, refined design links, integrating innovation and tradition, displaying Italian characteristics and international positioning and the high quality.

Affected by the COVID-19 pandemic, conventional fashion shows are released in emerging forms. In the past few years, people have been talking about the innovation of fashion shows, some of which has been widely used, while others are still under conceptualization or practice. In this S/S 2021 menswear fashion week, online ways especially video become the mainstream. Besides, some bold brands also hold the fashion show offline based on limited traffic and a safe distance.

Clothing Collocation of Stars

The 2020 Dawan International Fashion Fair just ended. It is the first time for CHIC to be held in the Pearl River delta. This time Shenzhen CHIC displays a fashion feast for the fashion-oriented cities. From Shanghai to Shenzhen, CHIC also presents more deeply its communication capability and industry level as the most large-scale and influential professional apparel exhibition in Asia, which makes on-site exhibitors experience the most representative business docking and quality service of 2020 CHIC. This exhibition calls for the joint development of the whole region, the whole brand, the whole industrial chain and the whole channel, and provides a high-level comprehensive industrial platform for all to promote industrial transformation, help with brand development, share cultural innovation and drive sustainable development.

Tinycottons, a kidswear brand founded in 2012 in Barcelona, is dedicated to offering unique kidswear through premium cotton and top merino wool. In A/W 20/21 collection, designers mix Yama tones with simple neat silhouettes to take kids on a wonderful winter travel.

Hangzhou womenswear markets are key, and gradually revive after the pandemic is under control in China. Based on market research of S/S 2020 and Pre-Fall new products, we can see the mature lady style mixes with light leisure and becomes younger; young lady style enhances the new femininity and dresses hold the largest market share; street fashion declines; plants, flowers and artistic figures stand out; home style and functional items grow the fastest. This report extracts key items, crafts and patterns in S/S 2020 and Pre-Fall 2020 new products.

2020 is hard for the fashion industry. This COVID-19 pandemic disrupts the original plan of many brands. The A/W 2020 Haute Couture fashion week is held via videos. Without stars and fashion bloggers to heat the fashion week, many brands conceptualize a new presentation mode and display their eye-catching works with their creativity. Luckily, with the help of digital technology, they can present their designs online. Lets' see what the online fashion week is like.

Fear of God is a high-end street fashion brand founded in 2013 in Los Angeles by Jerry Lorenzo. It becomes popular in a short time with its unique street Gothic style. Many celebrities favor it, such as Justin Bieber, Kanye West, Rihanna, Hailey Baldwin, Bella Hadid and Gigi Hadid.

Jelly Mallow is a Korean kidswear brand founded in 2013. In A/W 20/21, simple letters and geometric elements are combined with lowly saturated colors and comfy materials to bring kids a comfortable wearing experience.

According to data analysis of TOP 100 downloaded women's T-shirts from June to July, simple and sophisticated style and young lady style are main styles, and fashion leisure style declines. Letters and figures dominate patterns, and there are a few floral patterns. Deconstruction, splicing and beads gain much attention. Twisted knots and crinkles are widely applied.

With a theme of L'amour, Jacquemus S/S 2021 series is launched in a wheat field in the northwest of Paris. The series takes cues from the dance aesthetics of Swedish dancer Alexander Ekman, and uses neutrals like black, white, khaki and grass as dominant colors. It continues the lethargic Southern France feel. Simon Porte Jacquemus believes that no online video can replace the runway show, because it is the core of fashion. "Just like a reopened restaurant, life has to move on for all of us."

ETTOI, an infants' wear brand from South Korea, draws inspiration from traditional British elements and pursues a leisure lifestyle. In A/W 20/21, ETTOI combines plants, florals and fun animals with fashionable or lovely items to bring a comfy, fun and practical series for infants.

Denim is chic and statement-making. In S/S 2020, drop-shoulder sleeves, crafts on the back and splicing display the vitality of denim. Besides, lace and ruffle make denim more elegant.

Underwear is promising. Comfortable underwear is steady, and bright hues and staycation create a positive vibe. Staycation drives the development of versatile loungewear items, and comfort remains key. Soft and breathable fabrics, wireless bras and seamless underwear all meet consumers' need for comfortable products. Matching sets encourage consumers to buy the entire outfit and cross-category clothing. Influenced by sports bras (+84% year on year) and pull-on bras, leggings and pull-on lounge bras emerge in S/S 2020, holding 2% of online underwear markets in the UK. Buying multiple pieces help to save money and shift stock.

As the only Resort show released in the scheduled place during the epidemic, Dior 2021 Resort series was solemnly held in PUGLIA, Italy. This collection takes cues from wonderful PUGLIA to express Maria Grazia Chiuri's brand-new interpretation of the world. Maria Grazia Chiuri invites the famous female visual artist, Marinella Senatore , to co-create the amazing setting and blend traditional crafts with bold modern arts.

With a theme of L'amour, Jacquemus S/S 2021 series is launched in a wheat field in the northwest of Paris. The series takes cues from the dance aesthetics of Swedish dancer Alexander Ekman, uses neutrals like black, white, khaki and grass as dominant colors, and reveals a pure, deep and French vibe, reminding of romantic scenes in Days of Heaven by Terrence Malick. Combing with post-coronavirus concept, designer hopes that by creating a simple and casual country wedding, everyone who is stuck at home will awaken their true and romantic side with something like bubble. The fashion show is held in the natural wheat field. Only 100 close families and friends are invited, and they are separated by wheat. Models are walking in the endless wheat filed. The meandering boardwalk and the flourishing wheat display the elevated touch of nature. This show continues the languid and casual pastoral style and romantic French style, depicting a beautiful summer scenery.

As time changes, wedding forms and venues become increasingly diverse, and brides need to change costumes and accessories for varied rituals. Couples are gradually aware of the economic and environmental impacts of weddings, so they buy a wider range of clothing and choose products that can be worn after the wedding. This report concludes key points below based on consumers' online searching, browsing and buying data in the past one year, social media index and brands' topicality, multi-platform mentions of products, labels and related keywords, as well as sentiment analysis.

This report concludes downloading interactive data of users in the first half of 2020, ranks the top list of brands with high market heat and topicality, and analyzes from styles, details and crafts. Fashion leisure style is still the mainstream, and business leisure fuses formal wear with fashion and becomes younger, showing a different urban fashion. Athleisure style and retro style also appear.

This report mainly analyzes N.paia, MM and Edition. This season these key brands focus on simple details with a design sense. Shirts with a flowing strap dominate this season. Diagonal plackets, spliced pleats and knotted crinkles are key directions.

This report mainly analyzes styles in Hangzhou Si Ji Qing wholesale markets. Due to this pandemic, customers decline. Greens, oranges, yellows, black, white and grey are dominant. Lace and gauze are widely applied. Drawstring and bright-colored decorations are chic and unique. Knitted sets keep prevailing.

COVID-19 influences denim, especially in spring. Denim shows heavy discounts higher than the average of clothing industry. Retailers opt for incentives such as free deliveries and extended returns to promote online sales. As consumers more advocate comfortable home styles, many denim products offer discount. Straight and stretchable jeans are the most popular.