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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Dress -- The Comprehensive Runway Analysis of Womenswear

    2024-04-15 1686

    Dress -- The Comprehensive Runway Analysis of Womenswear

    This report comprehensively analyzes the trend of the 24/25 autumn/winter women's clothing dresses on the runway. This season, the hanging neck and suspender skirt on the silhouette has shown a significant upward trend, while the tank top straight tube skirt deserves special attention due to its high practicality. The design that leans towards the straight body is the prominent silhouette feature of this season; In terms of details, the focus of this season is on feminine, elegant, and romantic designs represented by swing necklines, shawl necklines, streamlined structures, and ruffled edges.

  • The Comprehensive Analysis of Casual Homewear Designer Brand

    2024-04-15 1450

    The Comprehensive Analysis of Casual Homewear Designer Brand

    The new home clothing products for Spring/Summer 24 from major domestic brands have been launched one after another. The traditional form of T-shirt and shorts pairing emphasizes their functionality for external wear and adaptability to multi scene switching. In addition, more and more brands are also paying attention to the design of suspender shorts. In terms of color, the healing color scheme is mainly composed of fresh and vibrant summer colors such as sky blue, light water green, romantic pink, and mango yellow. In terms of pattern design, elements such as checkered patterns, stripe combinations, and summer fruits have been widely used. In addition, there are also detailed designs for the collar, shoulder straps, pockets, and other parts of home clothing.

  • A Comprehensive Analysis of Luxury Denim Brand
    Hot

    2024-04-15 2204

    A Comprehensive Analysis of Luxury Denim Brand

    This article mainly recommends high-value denim brands and pan denim brands. The specific content revolves around the formation of tannin style, extraction of key elements, high-value runway LOOK, trend focused craftsmanship, and trend focused washing for this season.

  • Retro Casual - The Comprehensive Analysis of Luxury Leather Brand
    Hot

    2024-04-15 1862

    Retro Casual - The Comprehensive Analysis of Luxury Leather Brand

    Retro leisure occupies an important position in the daily fashion style of leather and fur brands due to its free and casual characteristics, as well as the design concept that emphasizes personality and attitude. Integrating intellectual retro, fashionable or academic elements to bring more diverse and personalized wearing choices to young consumers. Common items include motorcycle jackets, baseball jackets, retro work jackets, etc. Matte suede, color polishing techniques, and other detailed techniques are used to enhance practicality and fashion sense in the overall design.

  • Jackets -- The TOP Ranking of Menswear
    Data Reports

    2024-04-15 2831

    Jackets -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's jackets downloaded by users in POP3, sports and leisure, light business style, and minimalist work style are the recently popular design styles. Details focus on pocket design, margin adjustment, structural segmentation, and leather stitching and embellishments; Raglan sleeves are a popular silhouette in the jacket market recently.

  • Pants -- A/W 24/25 Comprehensive Analysis of Women's Runway

    2024-04-15 1752

    Pants -- A/W 24/25 Comprehensive Analysis of Women's Runway

    This report provides a comprehensive analysis of the trend of the 24/25 autumn and winter women's pants on the runway. The style of this season is mainly dominated by elite commuting style and outdoor work style. In terms of silhouette, wide leg pants and drape pants have become the focus. As for the detailed design, the minimalist waist design and personalized waist design (such as waist folding and waist stitching) are particularly prominent. In addition, velvet pants have also become a distinctive highlight of this season.

  • The Analysis of NEW BALANCE Sports Benchmark Brand

    2024-04-12 2707

    The Analysis of NEW BALANCE Sports Benchmark Brand

    In 2024, NEW BALANCE mainly launched the Hyper Sports series, Uni essentials by TDS, running and fitness series, golf series, urban outdoor leisure series, and sports leisure series. Reason for recommending the brand: The brand has launched running and fitness style clothing and sports and leisure clothing that are more in line with the current trend, with high popularity and strong wearability, and has good market attributes.

  • April 2024 -- The Analysis of Pattern Design

    2024-04-12 3238

    April 2024 -- The Analysis of Pattern Design

    In response to the summary of external patterns, this month's POP focuses on the theme of "cultural tourism" as the starting point, and conducts cross industry analysis from patterns such as Suzhou Museum, Panda IP, Jizhang style tourism, Hongshan Zoo and Butter Bear, popular intangible cultural heritage Xu Xing grass weaving, and Chinese style ink painting techniques. This month, the Dimoo Panda Chengdu Station exhibition further promoted the export of Sichuan panda culture; The butter teddy bear, with its cute appearance and the character setting of a "well behaved worker," has captured the hearts of young people and successfully transformed dessert sales into a cultural phenomenon

  • Down Jacket -- The TOP Ranking of Womenswear

    2024-04-12 3387

    Down Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's cotton down clothing downloads from POP3 to April, simple and elegant, fashionable and casual styles are the most important, followed by future functional and new Chinese styles. It is worth noting that the user attention to future functional style down jackets has significantly increased this month. In terms of silhouette, loose short down jackets, including short bread jackets, lightweight quilted jackets, down vests, etc., are still the main focus. However, the attention to volume long down jackets has also increased compared to before this month; In terms of process details, heterogeneous splicing, protective hood, etc. have received attention; The fabric tends to have a matte cotton texture.

  • Suit Fabric -- The TOP Ranking of Womenswear

    2024-04-12 2529

    Suit Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP hot list of women's suit fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Alexander McQueen is the most popular women's suit brand, followed by GUCCI and Miu Miu. According to the latest analysis data from the TOP Hot List, wool fine spinning, as a classic fabric, occupies a dominant position in the selection of spring/summer suit fabrics, with a slight decrease in proportion compared to early spring on the 24th; Meanwhile, the proportion of recycled cellulose fiber blends used in suits is steadily increasing. In this hot list of women's pants, what is worth paying attention to is the proportion of natural materials and the fashionable interpretation of colored spun yarns. Selected natural fibers such as wool, linen, mulberry silk, and cotton are combined with recycled cellulose fibers such as viscose and acetic acid to create comfortable and silky suits. Meanwhile, it is recommended to focus on developing new Chinese style suits using jacquard fabrics.

  • Polo Ralph Lauren -- The Analysis of Luxury Knitwear Brand
    Hot

    2024-04-12 3420

    Polo Ralph Lauren -- The Analysis of Luxury Knitwear Brand

    In 1967, Ralph Lauren was born in the United States by Ralph Lauren Lauren was founded by Ralph, who did not have a strong family background or a professional background in fashion design. He founded Ralph Lauren with his agile thinking on fashion. The brand has two product lines, Lauren Ralph Lauren (women's clothing) and Polo Ralph Lauren (men's clothing). In addition, the brand also includes perfume, accessories, children's clothing, home and other products, which are favored by consumers, fashion and lovers. Polo Ralph Lauren: The brand's core collection, known for its iconic polo embroidered polo shirts, offers products such as knitwear, hoodies, village clothes, and casual suits. Ralph Lauren Collection: A high-end line of women's clothing known for its gorgeous and elegant design, as well as its clean and concise style that never fails.

  • Suit -- The Comprehensive Analysis of A/W 24/25 Women's Runway

    2024-04-11 3136

    Suit -- The Comprehensive Analysis of A/W 24/25 Women's Runway

    This report comprehensively analyzes the trend of the 24/25 autumn and winter women's suits on the T-stage. The main silhouettes this season are hourglass waist and straight shoulder box shapes, while the slim fitting suit silhouette showcases a balance of strength and softness through cutting that fits women's curves, making it a prominent silhouette design this season; In terms of details and craftsmanship, mini collars account for a large proportion, and the fun structural changes brought by tied and cross lapels have become the distinctive highlights of this season.

  • The Comprehensive Analysis of Underwear Designer Brand

    2024-04-11 2681

    The Comprehensive Analysis of Underwear Designer Brand

    In this season's lingerie design, major brands have presented obvious spring elements, from colors to patterns, and even to details, all showcasing the freshness and vitality of spring. The design techniques often use lace, pleats, straps, and delicate and delicate embellishments, such as positioning embroidery and decorative woven labels. In addition, in addition to basic flowers and broken flowers, rose elements and checkered patterns also account for a large proportion in the use of pattern elements in this type of underwear.

  • Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand

    2024-04-11 2839

    Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand

    The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

  • Outerwear -- The Data Analysis of Womenswear E-Commerce
    Data Reports

    2024-04-11 6361

    Outerwear -- The Data Analysis of Womenswear E-Commerce

    According to data from the past year, women's jackets have seen peak sales in the spring and autumn seasons, in March and from October to November. As the seasons change, sales gradually decrease after reaching the first peak of the year in March; The sales of jackets increased again in July, reaching the second peak of the year from October to November, and sales will gradually decline after winter.

  • Shirts -- The TOP Ranking of Menswear
    Data Reports

    2024-04-11 5045

    Shirts -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's shirt downloads for POP users, three major trends have emerged in the field of men's shirt design in the past month: firstly, in terms of color application, fresh tones represented by mint manbo green have become a new favorite in the fashion industry; Secondly, the topic of new Chinese style shirts has significantly increased in popularity; Furthermore, the use of outdoor functional elements is increasing. At the level of design elements, pocket design, linear decorative details, and full text patterns are highly anticipated in the current men's shirt market.

  • New Chinese Style -- The Analysis of Women's Knitwear Designer Brand
    Hot

    2024-04-11 3994

    New Chinese Style -- The Analysis of Women's Knitwear Designer Brand

    This article analyzes the dressing characteristics of women in the minimalist Eastern age group, focusing on the new Chinese style designer brand. Traditional and modern Eastern elements blend together, with a greater emphasis on returning to the original intention of practical aesthetics. This article will elaborate on ZHUCHONGYUN, Yoeyyou, and HECO, three brands with distinctive charm. Please refer to the following text for details.

  • T-shirt & Sweatshirt -- The TOP Ranking of Menswear
    Data Reports

    2024-04-10 5399

    T-shirt & Sweatshirt -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's T-shirts/hoodies downloaded by users in the past month, business leisure and mountain style are the mainstream styles in the T-shirt/hoodie market in the past month, with text and stripes as the main patterns; The detailed design focuses on changes in the collar, jersey splicing, decorative pockets, stitching decoration, and faded distressed elements, which have received much attention in the recent jacket market.

  • Pants -- The TOP Ranking of Womenswear

    2024-04-10 5657

    Pants -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's pants product data based on user downloads in March, the focus of the pants market in the past month has mainly been on elegant commuting styles and outdoor sports styles, with some also featuring new Chinese styles. In terms of design, metal zippers, banana pant silhouettes, and leggings have become the focus.

  • Artistic Wanderer -- The Comprehensive Analysis of Women's Fashion Designer Brands

    2024-04-09 4064

    Artistic Wanderer -- The Comprehensive Analysis of Women's Fashion Designer Brands

    With the release of the movie Dune 2, the trend of wandering in the art department is strongly returning, and punk cultural elements are being injected into the original style. This trend emphasizes the design techniques of deconstruction and restructuring, as well as the extreme complexity of aesthetics; Emphasizing materials and details, denim, leather and other fabrics are extensively used with elements such as breakage, splicing, hollowing out, layering, asymmetry, and workwear details. Compared with traditional retro style, it shows a more feminine delicacy and unique charm, creating a fashionable expression that is both free and romantic, and full of power. This article will analyze several artistic wandering style women's clothing designer brands such as Rokh, Y/Project, KNWLS, etc. For details, please refer to the following text.

  • White Noise -- A Comprehensive Analysis of Women's Fashion Designers' Brands

    2024-04-09 3593

    White Noise -- A Comprehensive Analysis of Women's Fashion Designers' Brands

    The color scheme inspired by "White Noise" constructs a tranquility and harmony like white noise through the visual language of all white tones. In terms of pairing, pay attention to layered outfits with a certain degree of skin exposure or use fabrics with different textures and transparency, such as sheer, lace, cotton, etc., to create delicate detail levels in solid color schemes. It can also be paired with metal accessories and colorless accessories to increase visual focus and showcase high-end charm in a cool and peaceful atmosphere, allowing people to find endless imagination space in a pure visual experience. This article will recommend brands from three main directions: cold intelligence, classical romance, and vacation leisure in the current market for white noise and cold sensation. And expand more color options as design extensions.

  • Sweatshirt -- The Data Analysis of Menswear E-Commerce
    Data Reports

    2024-04-09 3280

    Sweatshirt -- The Data Analysis of Menswear E-Commerce

    Among the top 10 best-selling men's sweatshirt e-commerce products in March, the most popular men's sweatshirt styles are dominated by urban leisure and American retro. Among them, splicing, letter printing, small label decoration, and applique embroidery are the main design elements of hoodie styles. In terms of silhouette, raglan sleeves, loose hooded open front, and zippered half open front are the current mainstream trends.

  • Denim -- The TOP Ranking of Menswear
    Data Reports

    2024-04-09 2988

    Denim -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's denim downloads from POP3 to April, denim jackets and jeans are the most popular items in the new season of denim market development, mainly quantity sensitive jackets, accounting for 32%, with basic jackets being mainly deformed and increased; The nostalgic and retro casual fashion style is still a key trend, with new materials and styles showing an upward trend, accounting for 30%; With the pursuit of the new denim trend, the styles of knitted denim and digital denim are also receiving more and more attention, accounting for 17%; Grey Bull has also shown a significant upward trend this month, especially with a 21% increase in the proportion of trendy and design brands, further enhancing the new segmentation ideas of denim styles and the introduction of new materials, becoming a highlight in the development of details and craftsmanship in the new season of men's denim styles.

  • Elegant Outdoor -- The Comprehensive Analysis of Women's Runway
    Hot

    2024-04-09 5301

    Elegant Outdoor -- The Comprehensive Analysis of Women's Runway

    24/25 autumn/winter women's fashion runway comprehensive trend, exploring new ways of elegant outdoor dressing for women. This season, the British outdoor style of women's clothing combines classic protective windbreakers, plaid elements with outdoor metal buckles, parkas, and more, highlighting the return of elegant outdoor style; The minimalist and elegant style creates a comfortable and fashionable atmosphere through understated colors and details, allowing people to feel an inner luxury; The elegant artistic style emphasizes the layering of abstract art and layers, creating a unique and elegant beauty. Lightweight protective fabrics such as silk knit and satin nylon showcase a soft and powerful sense of power; The exquisite environmentalism style takes environmentalism as an important design concept and is also reflected in women's clothing design. The use of sustainable materials and emphasis on environmentally friendly processes echo the pursuit of sustainable development in today's society.

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