Taking "Theatre of Life" as the main theme, there are 26 fashion dramas in the S/S 2021 Shanghai Kidswear Fashion Week. International brands like NBA, GAP, COCO & RAY, Chinese kidswear brands like STARROOM and GXG Kids, and some local designer brands like Firstgive, Little Naive and Homegood are gathered in Shanghai to start a new kidswear era from the perspective of drama.

According to the TOP 100 downloaded men's suit of POP users in March, business leisure style occupies 58%, rune art 13% and workwear 5%. The suit design this season pays more attention to the linear feel, and the outstanding placket design uses composite, overlapping and segmentation. Influenced by the military feeling, workwear suit is also a noteworthy point in this season.

ZARA, UR and Hstyle are the benchmark fast fashion brands. ZARA has a shrinking market in the recent years. And the Chinese brand UR attracts consumers through its concept of Fast Luxury. Besides, the frequent activities on social medias increase the brand influence of Hstyle and capture the market.

The SHUSHU/TONG A/W 21/22 collection fuses the fantasy of the past and future based on the Brave New World, one of the Dystopia Trilogy. This return sets two variable, which takes us back to the 60s. The Space Age of that era injects futuristic feeling into this collection. Then the time travels to the future year of 2532. Fantasy is interlaced with reality. Dotted element, mesh structure, sequin, reflective material and waterproof fabric are used. And the neat tailoring well combines the girly and futuristic feeling and forms a brave new world.

According to the analysis of interaction data of POP users in April, J-Korea and smart casual are the main styles. Letter and animal are the key elements of pattern. Positioning printing, splicing and local decoration are the noteworthy details.

The products of Dongdaemum market in Seoul, Korean, include every kind of trendy decorations, toys and accessories. The high cost-efficiency has attracted many retailers and foreign visitors. Great clothing develop ability, short-run production, quick-react system and proper price are the features of this biggest Asian fashion industry cluster. This market for both wholesale and retail is also famous for its large quantity of night shoppers. Latest style, bright lighting, wide passageway and lively music of Dongdaemum are attracting the teenagers from all over the world. The passenger flow has been recovered a lot from the depression of epidemic period.

The new-emerging Taiwan fashion brand Namesake released its first collection Family Matters, which puts emphasis on the family relationship between three brother designers and their father. They gather together because of basketball. And the latest S/S 2021 collection turns focus on the family trip to Hawaii in 2007, which was the first family trip and the first time to experience American Dream. Saluting to feminism and basketball culture, an intergenerational basketball team is built among males and females, basketball players and farmers. The feminism of Pasty Mink is the theme of Muscle Memory.

This report aims at the analysis of western menswear designer brand. Except for the classic casual style, minimalist and modern rustic styles also appear in S/S 2021, which presents a diversified development. Craft pays attention to the texture. Pattern mainly uses romantic flower, paisley pattern and flexible lines to underline the individuality. Set collocation is the key direction of items, and denim is also noteworthy.

The Korean kidswear designer brand BEBE DE PINO uses bold color combination and mix & match concept. It selects high-quality fabric to take care of the soft skin. Comfort is the key design point. Inspired by child's world, intensive colors underline the childlike individuality and fashion.

Balenciaga becomes the fashion leader and keeps updating the fabrics through its exquisite tailoring and sewing technology. The shoulder design, cocoon silhouette and expanded oversize of Demna Gvasalia have already been the next clear identity recognition and symbol. Pre-fall 2021 collection used a short video called Feel Good to evoke people's desire for the world. The montage editing without other product and advertisement lets people feel the positive emotions. Photographer Patrick Welde selected white background, and global travel landmarks are added through post-production. The complete daily wardrobe of 2021 collection breaks the traditional division of leisure wear and formal wear to create a new category. 90.6% of plain printed fabrics have certified by the sustainable development. Most clothes are in unisex styles, and the loose tailoring is leisurely and convenient.

The youthful knitwear of S/S 2021 Guangzhou whole market is presented in refreshing and bright colors. Girly elements like flower, bowknot, heart-shape and cartoon IP are outstanding the most. Craft combination is the mainstream to interpret patterns, such as placement beads and rhinestones are decorated on the surface of jacquard and embroidery patterns. Stitching combination is also popular. Color-blocking pattern, stripe and block can all inject vitality and rhythmic feel.

Sacai A/W 20/21 menswear was collaborated with KAWS in the last July. However, in this season, Sacai brings more astonishing colloaboration. Except for iconic colors, Sacai also injects military element and deconstruction design into new overcoat, sweater, knitwear, down jacket, trousers, handbags, bags and hoodie.

Mihano Momosa is a Serbia-based brand founded by Miano Anusic in 2011, which is committed to the feminine expression and recognition. Leather, pearl, lace and flower are applied on formal wear and garments to present romance and elegance. 3D extravagant flower is the representative element. Pure white, gentle purple and passionate orange are gentle and advanced. The brand has attracted many followers on Instagram.

Nicky and Simone Zimmermann get inspiration from animals and plants, and the Zimmermann S/S 2021 womenswear collection uses unique flower styling and unexpected color combination to create Australian botanic art. Transparent organdy and extravagant silhouette interpret the gentleness of women, providing an intensive contrast with masculine white suit. Tailored style is extremely important to balance the whole collection. Mature temperament, intensive linear feel, unique color combination and retro printed pattern are the brand essence. Pretty and sexy outline, and its clear brand positioning attract many faithful followers.

According to the TOP 100 downloaded women's suit of POP users in March and April, youthful elegancy(22%), simple sophistication(63%) and smart casual(15%) are the noteworthy styles. Influenced by the popularity of simple sophistication style, X-line and H-line are the most applied silhouettes. The proportion of waist lacing also increases a lot.

1ndwell was founded in 2020 by the Central Saint Martins graduate designer Wang Yiyi, and MBVB who has been as a buyer for 20 years. She injects her own perception of time and life into the design concept.

According to the TOP 100 downloaded women's denim of POP users in April, the searches of smart casual style occupy a larger proportion, followed by avant-garde brand and girly chic styles. Splicing is still the dominating denim craft. Printing and acid-washing are also important. Accessories like beads and pearls increase the gentle and retro sense of leisure items.

This report mainly analyses the smart casual infants' benchmark brands, Mikemile, Moimoln and Papa. Besides, ETTOI, Choco,el, Tartine et Chocolat are also the key brands for reference. The comprehensive analysis of latest S/S 2021 styles is made from the aspects of product positioning, price system, product structure and key items.

Compared with the trendy minimalism and frigidity, rainbow girls with high-brightness colors become distinctive. Colored dressing is deeply loved by consumers, and color blocking is not the opposite to minimalism. We take Ins bloggers Leonie Hanne and Anne Johannsen as textbook to analysis the bold color combination and trendy colors.

LOSTCTRL is an original Guangzhou fashion brand founded in 2020 spring. Inspired by the Chinese culture and era, the brand takes clothing as the carrier and calls for independent thinking pattern. LOSTCTRL keeps exploring the common place of couture and daily clothing. Fashion design elements are integrated into garment to present the iconic aesthetics. "We sneaked into the gap before the waves hit the seas, and planted the illusion in the illusion." The latest theme Lost in Illusion uses deconstruction to express the main idea. Distressed and raw-edged designs are also noteworthy.

Initial is a composite Chinese brand founded in 2000. And the latest S/S 2021 collection brings outdoor elements and injects coolness into dull daily lives. Semi-formal clothing is fused with street and camping elements. Dark colors make fashion more understated and mature. Multi-pocket running vest, air-permeable light trench coat and training shorts with liner perfectly presents layers and practical New Vintage style.