Uniform experiment was founded by Hirofumi Kiyonaga and Hiroshi Fujiwara. The feature of uniform experiment is to reinvent formal garments. Hirofumi Kiyonaga is also the designer and manager of another two brands —— SOPHNET. and F.C.R.B. Hiroshi Fujiwara is a famous fashion icon. Uniform experiment uses SOPH.'s minimalist principle and Hiroshi Fujiwara's hot item-making approach on the combination of streetwear and formal wear to create a popular brand.

Sweatshirts are still popular for S/S 2019. Utility and statement design are combined to bring newness for young women. Mid-length silhouettes are key, and bright and refreshing colors are often seen.

BillyBandit -- S/S 2019 Benchmark Brand for Kidswear

AMYETAILEEN, a South Korean Kidswear brand, was founded in 2013. It is famous for its unique designs and focus on cosiness. For S/S 19, special shapes and sweet styles are presented.

On A/W 19/20 catwalks, suits gain traction. In this season, workwear influences, placement decorations, nipped-in and waisted design and two-layer shape are included. Pared-back cropped and slouchy suits are presented.

The new sports style becomes more popular because of the emerging of consumers born after 1995 and 2000. This report mainly include the preppy style, cotton&linen style, colorful piecing, athleisure, motorcycle jackets and technical sporty style.

In March, the smart casual shape is dominant, and the business leisure gets an increase. Checks and stripes dominate. Short-sleeved shorts start to emerge with the change of weather. Piecing is still prevalent. The application of print and lettering increases.

Shirts are perennial for S/S. They are versatile for people of all ages. New details on neck, cuff and silhouette bring new looks for S/S 2019.

Petite mieux -- S/S 2019 Benchmark Brand for Kidswear

In April's sweatshirts, the smart casual holds 44%, while the delicate chic style plays an important role, holding 25%. Letter patterns and piecing are still strong.

In April's puffas, the avant-garde and smart casual are dominant. The avant-garde gets an increase. Checks are mostly seen in pieces, while piecing is still prevalent.

DEBRAND was founded by Wu Kequn and other several famous contemporary artists in 2013. It combines fashion and art to create a unique direction. "Team up with fashion" is the theme of the S/S 2019. Classic tones of black and white are dominant. Lots of figures and personified patterns are used. Basic styles are key, with details adding interest.

"NU POWER" is continued in MYGE's S/S 2019 collection. In this new season, the relationship between drug industry technologies and humans is explored. Shapes are reinvented, and sportiness, technical details and oversized silhouettes are included.

Colors in A/W 19/20 add charm to sweatshirts. Besides classic black, white and grey, tones of yellow, blue, red and Morandi are eye-catching. Different fabrics and creative details add more tones.

As a key piece, the puffer coat is warm and stylish. There are lots of styles: color contrast dividing, outdoor silhouettes, functional designs, and cool motorcycle styling.

The theme of A/W 2019 Shanghai Fashion Week is "Review", which calls for looking at your inner selves and encourages to go back to nature. Celebrity-established brands like SOLO CELEB. &HTDG and DEBRAND are highlighted.

A/W 19/20 Milan fashion week featured delicate classics, minimalism and modernity, and created a inclusive fashion environment combing classics, heritage and contemporary fashion.

Bright neon green is vital in spring. As a key tone, it can be matched with blue, black and white. In this season, besides classic prints, more fashionable prints are used. Chinese characters and culture are also included. Vintage color blocks in athleisure brands are bright and stylish.

Loungewear -- Comprehensive Analysis of S/S 2019 Kidswear in South Korean Loungewear Market

The naive -- S/S 2019 Benchmark Brand for Kidswear

BEBE DE PINO -- S/S 2019 Benchmark Brand for Kidswear