Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Agender Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older Pattern analysis
Down Jacket Fabric -- The TOP Ranking of Womenswear
Based on the download data of POP users in the recent three months, lightweight fabric(86%) and glossy bright surface fabric(74%) have drawn the most attention, followed by exquisite quilted fabric, functional protective fabric and velvet fabric. The data analysis of popular down jacket fabric shows that glossy bright surface fabric is under a steadily increasing trend. The requirement for softness and comfort allows lightweight fabric to become the mainstream. Besides, black & white still dominates the color selection while candy color tone is downloaded the most.
Placement Pattern -- The TOP Ranking of Womenswear Pattern
According to the data analysis of TOP100 downloaded placement patterns of POP users from May to July, streetwear brand(58%) dominates the market and the bear element shows an explosive growth. Chinese-style pattern is the main element of gorgeous retro style. Printing is the major craft, and letter and cartoon characters are the noteworthy pattern categories.
French Nostalgia -- The Analysis of Nanushka The Womenswear Designer Brand
Nanushka was founded by Sandra Sandor, a designer from Hungary. Its main marketing format is to release the latest items on INS by fashion bloggers, and gradually it becomes a brand favored by the public. The 2022CR collection is mainly based by a mixture of vintage nostalgia atmosphere and French languid style. Especially, the whole set of style is finalized through the matching of the vintage wallpaper pattern and stretch fabrics, which fully demonstrates the French nostalgia of Nanushka.
Minimal and Utilitarian--The Analysis of AMNUE The Womenswear Designer Brand
AMNUE is designed to present ready to wear pieces that stand out to youthful accents with an understated novelty factor. Its casual elegance is aimed to be worn both day and night. The label's attitude informs a combination of minimal, modern and utilitarian style. In the latest AW2021 collection, the conventional techniques used by the brand such as deconstructing, hollowing, and asymmetric elements continue to be applied, and the highly wearable items are matched to present minimal and elegant looks.
Loose and Elegant -- The Analysis of ENFÖLD The Womenswear Designer Brand
ENFÖLD does not create seasonal trends, but aims to create luxurious and comfortable classic wardrobes, enabling consumers to feel comfortable when wearing the clothes with elegant, loose silhouettes. The comfort of the highly inclusive silhouettes and the wrapping tailoring are in opposition but also compatible with each other, and they are highlighted to express feminine beauty. The entire A/W collection revolves around the brand tonality of "wrap up" and "embrace", interpreting the new trend of leisure and elegance.
Mixed Evolution -- The Comprehensive Analysis of Korean Menswear Designer Brand
Except for these well-known Wooyoungmi, Andersson Bell and Juun.J, this report about Korean menswear designer brands also includes some new-emerged designers and daily styles. Street fashion expresses the personality of Korean designers, and comfortable minimalist style also shares the market. Broad-shoulder silhouette and leather fabric present brand new crafts and details; multi-layered pocket design and wrong-vision layers bring more details; those delicate statement patterns are more suitable for public.
Daily Minimalism--The Analysis of Totême Womenswear Brand
Totême's design has won consumers' appreciation for its preciseness and neatness. The lifestyle built by the brand reflects the brand's design tonality -- European minimalism. In the A/W 21/22 collection, the achromatic tone of black, white and gray incorporates the neutral tones such as warm brown and water blue, which makes the design gentle and low-key; The matching of cardigans and workplace suits is simple and neat, understated and elegant; the great basic items have strong versatility, which can help build a causal and fashionable wardrobe.
THE LYST INDEX -- Fashion's Hottest Brands and Products Q2 2021
The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.
Flashy Sexual Appeal -- The Analysis of DAVID KOMA The Womenswear Designer Brand
David Koma Resort 2022 collection built the sexy and nostalgic prosperousness which better fits the spotlighted night of 70's disco ball. After a year of evolution, Koma has been flashy once again. Tied crystal mini-skirt, low-waist ultralong dress and lace shirtdress are the customized items for hot girls. The sunset outfits in orange and pale purple present exquisite tailoring. Comfortable sporty shirt and sweater are also integrated ingeniously into the collection. Signature rhinestone, sequin and cutout elements are combined with tied-up details and sculptural tailoring to stress the sexy curves. A swimsuit collection was also released. Rhinestone flowers and jewelry printing are decorated on bikini and dress to take Koma girls from disco ball to the swimming pool.
Ain't No Mountain High Enough -- The Menswear Runway Analysis of White Mountaineering
The Japanese outdoor brand White Mountaineering, founded by Yosuke Aizawa, launched its S/S 2022 collection -- Ain't No Mountain High Enough. The blurred boundary between urban clothing and outdoor wear tries to figure out the perfect balance of comfort and functionality. The shirt, jacket, utility vest and trousers of this S/S collection all apply the classic colors of autumn. Bomber jacket and more formal tailoring occupy a large proportion of this collection, which not only satisfies the needs of city life and also allows the wearers to explore more unpredictable outdoor places.
WORKATION -- Staffonly Menswear Designer Brand
Staffonly is an energetic menswear brand pursuing unique aesthetic taste. It was jointly established by Shimo Zhou and Une Yea in London in 2015. The brand's studio is now based in Shanghai. Staffonly pays attention to contemporary life and draws inspiration from it. The brand is committed to conveying the brand's design aesthetics and experimental spirit through its unique narrative style, and it uses fresh tailoring techniques, unique aesthetic taste, and humorous and relaxing details to provide contemporary men with new dressing options.
The Comprehensive Analysis of Pitti Uomo
Founded in 1972, the world-leading fashion event Pitti Uomo is not only a menswear show, but it is also a more all-around clothing exhibition and trade show. Other fashion weeks may pay more attention to the runway, however, Pitti Uomo focuses on the exhibition and trading of new-emerged brands. Meanwhile, Pitti Uomo can also be regarded as the best interpretation of global fashion trend for menswear. From June 30 to July 2, Pitti Uomo successfully held its 100th exhibition in Florence. Except for those famous menswear brands and latest products all over world, there were multiple special events as well. According to the official data, over 6000 people attended the exhibition, including 4000 buyers(30% of them came from foreign countries). The exhibition was mainly based on three topics: "Fantastic Classic"(contemporary classic menswear), "Dynamic Attitude"(outdoor wear, sportwear and streetwear), and "Superstyling"(niche avant-garde design). Thus, the exhibition has attracted people from all the industries and with different fashion preferences.
High-class Minimalist Korean Style -- The Analysis of LOW CLASSIC The Womenswear Designer Brand
LOW CLASSIC is a representative brand for high-class minimalist Korean style, which was founded by Lee Myeong Sin, Hwang Hyun Ji and Park Jin Sun in 2009. Following the brand concept of being simple, flamboyant and independent, LOW CLASSIC is committed to providing high-class and minimalist looks for urban women. The steady neutral tone and minimalist tailoring in A/W 21/22 collection present a more mature haute couture feel of LOW CLASSIC.
Vintage Lover -- The Womenswear Runway Analysis of Sportmax
Sportmax was founded by Achille Maramotti in 1969 with a concept of being fashionable, free and avant-garde. Inspired by the vintage styles of 60s and 70s, the creative director Grazia Malagoli applies classic paisley pattern and fine checkerboard to provide the latest runway in a stylish apartment. These living scenes interpret the delicate life of 60s and 70s women.
Breaking the Boundaries -- The Womenswear Runway Analysis of Burberry
"It has always," the designer Riccardo Tisci said, "been important to me to encourage freedom of expression and to blur the line between traditional notions of masculinity and femininity." The polished punk and "trophy tops" he pioneered at Givenchy fully presented such concept. Tisci also combined white top-stitching, swan print and punk items to show the free aesthetic of breaking the boundaries.
Fashion & Art -- The Womenswear Runway Analysis of Jil Sander
The Resort 2022 collection of Jil Sander was released on July 16, which told us a dialogue between fashion and art. This collection was about individuality and uniqueness of person, and "joy" is the mood it expressed. "In everything artistic there should be something functional, and it has to be at the service of the person," said Lucie Meier, "the ideas and philosophy behind the Bauhaus movement became relevant references for us." Each piece was given an individual character, in a sort of syncopated yet quite cohesive narrative. What tied the eclectic offering together was a sense of soft playfulness, smoothing the edges of sculptural silhouettes inspired by the graphic lines of Oskar Schlemmer's Triadic Ballet costumes. Undulating ruffles, fringed tassels, feathers, studwork, and statement jewelry gave grace to neat, elegant shapes. A dramatic sleeveless black-top-and-round-skirt ensemble in guipure lace, a chic strapless trapeze dress in off-white silk gazar, and a sleek pantsuit with a detachable round capelet also in silk gazar—one of the collection's main fabrics. And the slim leather overcoat was printed with a figurative motif of dancing women, painted by an illustrator friend.
Dress -- The Top Ranking of Womenswear
According to the TOP100 downloaded women's dresses of POP users from May to July, simple sophistication style(39%) has increased greatly, followed by youthful elegancy(27%). However, cotton-linen deconstruction shows a decreasing trend. X-line design becomes the most noteworthy silhouette, and the requirement for practicality promotes the popularity of loose and A-line silhouettes. Splicing still dominates the craft domain, while beading and knotting have also increased a lot.
Yoga Pants -- The Quarter TOP Ranking of Women's Item
According to the data analysis of TOP100 downloaded yoga pants in the first half of 2021, seamless knitted pants take 20% of the market, which shows that seamless process has been penetrated deeply into sportswear. In detail, linear design, gauze splicing and hollow out are the key points.
Creative Street -- The Analysis of STUSSY The Menswear Designer Brand
Founded by Shawn Stussy in America, STUSSY integrates skateboard wear, workwear and old uniform into the clothing design, which redefines the appearance and ideology of casual wear. Sweeping the street fashion world with a strong momentum, STUSSY has formed a unique style of streetwear.
Wild! -- The Comprehensive Analysis of Playtime Shanghai #2
The world is changing, and the second exhibition of Playtime Shanghai will present an image of the children's universe, that takes on today's social challenges in order to protect the freedom to be openly and courageously unique. It is the incarnation of a world of solidarity in its diversity, of a "wild" state of childhood where creativity and spontaneity, individualism and simple pleasures of the senses are combined. It is a joyful disorder, in which each one finds a place, the happy wasteland of a future whose complexity is not put in doubt, but where the collective, the freedom and the sensuality celebrate new utopias.
Resilient Femininity -- The Womenswear Runway Analysis of 3.1 Phillip Lim
Phillip Lim is continuously breaking through the border of modern fashion as an industry pioneer. Presented his resort in his Great Jones Street store, "hope" and "resilient femininity" have been the mood of this collection. Comfortable items were created during the pandemic. Widely-used drawstring and elastic details emphasize the functionality; easy-wearing knits show bold proportions. Suit jacket with a built-in bralette shows off the midriff. When unbuttoned, the bralette folds neatly away at the sides, revealing a more traditional shawl-collared jacket. A zip-front scuba dress was designed with similar ingenuity; its shrug-like knit sleeves also unbutton and can be worn wrapped around the neck. Meanwhile, duchesse silk separates implanted with three-dimensional rosettes and crystal embellishments were a reinterpretation of a key dress from Lim's first-ever runway show for spring 2007.
BACK TO WHERE IT STARTED - -The Menswear Runway Analysis of Giorgio Armani
Giorgio Armani is relatively understated among all luxury brands in recent years, because it barely meets the needs of Gen Z, and stays away from the mainstream. However, the conservative Armani still brought us an elegant Italian aesthetic feast in S/S 2022. On Via Borgonuovo, the place where it all began, Giorgio Armani explores once again the idea of clothing that frees instead of constricting, increasingly moving away from formality and decisively embracing the informality of sportswear. This casual runway is committed to creating the images of yuppie gentlemen.
Romance & Avant-garde -- The Womenswear Runway Analysis of MSGM
MSGM was founded by the Italian designer Massimo Giorgetti in 2008. Influenced by the avant-garde spirit of independent music and contemporary art, the designer has cultivated a series of unique design aesthetics. Bold colors, minimalist lines and exquisite crafts reinterpret the traditional classics of Italy. MSGM Resort 2022 collection brings us the joyous party atmosphere of 1990s. Romantic and sweet floral patterns balance feminine temperament with avant-garde girlish personality to exude a thick fantastic feel.
Natural Healing -- The Menswear Runway Analysis of AMBUSH
Escaping from city is an opportunity to heal, enjoy, and feel the nature, which is exactly the inspiration source of AMBUSH S/S 2022 collection. Although the collection was released before A/W 21/22, the designer Yoon Ahn added wasteland and vast free space into city and streets to create a new brand blueprint. Such freedom has brought variable ideas and also changed the way how AMBUSH treats its fashion collections. Inspired by highly functional fabrics, the new branch AMBUSH WKSP demonstrates the basic elements for people to move comfortably between city and countryside.