According to data analysis of TOP 100 downloaded women's jackets in September, simple and sophisticated style (declining than last month) and athleisure style (increasing) account for a large proportion. Jackets remain the main item. Leather coats still dominate. And influenced by seasons, all wool and parkas ascend.

As the largest and most influential fashion expo in Asia, China International Fashion Fair (CHIC) has always been a comprehensive resource platform which has integrated various functions such as trade negotiation, channel development, resource integration, international cooperation, trend release, cross-industry cooperation, etc. Since its establishment in 1993, CHIC has been constantly developing dynamically and closely tied up with the fashion industry. This 2020 Autumn CHIC fully displays the vitality of the post-coronavirus market, seen in styles, patterns and accessories.

The kidswear designer brand EOEO's employs sleeves of adults' wear in A/W 20/21, and injects vibrancy via checks, cartoon patterns and ruffles, bringing happiness to kids in winter.

1. VIVINIKO goes to Stockholm for inspiration. It blends local cultural symbols, local ethnic elements and contemporary design language, giving a new feel to seemingly simple silhouettes. 2. VIVINIKO A/W 2020 collection "STOCKHOLM" is unveiled in the People's Square. This series hopes to break shackles the busy urban life gives to women, and advocates a new lifestyle, Urban Holiday. 3. VIVINIKO creates coin purse as the gift, with a theme of lobster.

Currently, Cabbeen, GXG and Fairwhale are main fashion leisure brands for reference. gxg jeans, PEACEBIRD and the emerging brand Andersson Bell are also popular. This report focuses on online styles. Collaboration collections can promote brads, quite popular. Fabric changes shine brightly this season. Cartoon images are main patterns, youthful and childlike. Check elements are redesigned to rejuvenate items.

Stella McCartney kidswear, which is born in 2010, tends to be more artistic. In A/W 20/21, it uses elements from daily life and nature, such as rainbow, letters, horse, stars and musical notes, as important elements. Besides, bright colors enliven autumn and winter.

According to data analysis of TOP 100 downloaded women's jackets in September, fashion leisure style and cotton & linen deconstructed style become main styles. Simple and sophisticated style also gains much attention. Short overcoats and A-line jackets are key silhouettes. Elastic design, drawstrings, deconstruction and piping still draw much attention.

COMOBOCA is a brand focused on pure cashmere for more than 30 years. Its commute styles are natural and clean, gentle and soft. Its elegant styles are ladylike. Classic styles are refined and subdued. Colors are natural and harmonious. Details on the neckline, armhole and cuffs are meticulous. It adopts smooth and neat lines, soft silhouettes and exquisite stitches. All these complement the pure cashmere, thus creating high-quality items.

Sans Nuages, an independent Chinese designer brand, was founded in Shanghai in May 2015 by designers Feng Xiao and Guo Hua. Sans Nuages means "without a cloud" in French, which is further interpreted as a bright future. The design concept is to express emotions in details. Inspiration comes from their daily life, what they think, feel, or use every day. The brand focuses on the quality of fabrics and designs. Petit Homesick collection expresses their pursuit of a sense of safety like being protected by home. This comes from designers' nostalgia for their families and oriental flavor when studying abroad for years.

Vintage elements are nostalgic and chic, showing its vitality in modern times. American vintage and Japanese vintage are most frequently talked about. In recent years, brands expand new design ideas and present diversified retro styles via changes in materials, patterns and styling.

BEBEZOO, a kidswear brand from South Korea, is good at combining cute animals with clothes. It applies ruffles, embroideries, turn-down collar and other details to sets, dresses, sweatshirts and outerwear, quite creative.

Compared with previous years, this year Korean brands focus more on details. Checks, stripes, flowers, collar details and pattern details are key designs this season.

This report focuses on EP YAYING, ELLASSAY, YINER and JUZUI. Noteworthy designs include key color (red), key items (color-blocked cardigans, pleated sweater dresses, sleeveless V-neck dresses, waistcoats, velvet suits, double-faced wool overcoats and puffa jackets), key designs (Chanel style splicing). Smooth lines, as the core design concept, depict the elegant and intellectual side of modern ladies. Besides, we can also see Chinese sophisticated brands are taking cues from mega brands like Burberry, Max Mara and Chanel.

1. jnby BY JNBY teams up with Snoopy to hold the MoCA 2020 Animamix Biennial. 2. Labor themed photos are important elements for A/W 2020 jnby BY JNBY, giving a chic and artistic feel to styles.

Virtual online celebrities show an increasingly stronger influence. Many people doubt the legitimacy of their existence. In fact, these virtual key opinion leaders and seemingly realistic photos are elaborated by teams with lots of efforts. The designer team of supermodel Shudu expresses, a photo takes 2-3 days on average and a video costs more time, about 2-6 weeks.

In A/W 20/21, Mini Peace joins hands with OK!Baby to explore kids' fashion and vitality. Besides, Mini Peace combines items with different elements and styles, showing newness.

Thom Browne is a fashion brand based in New York, founded in 2001. Blue, white and red stripes stand for the brand. It has always stuck to the Uniform Philosophy. Its latest collection continues this concept, expresses the theme of Noah's Ark with animal elements, and requires models to wear animal hoods, further disclaiming that unisex is the best adjective for uniform.

The Comprehensive Analysis of Underwear and Loungewear Benchmark Brands

ICICLE Group was founded in 1997, headquartered in Shanghai. It is a fashion enterprise with a full business chain from design, manufacturing, logistics retail to franchising. It owns ICICLE and SILEX, and merges a famous French brand CARVEN in 2018. Based on the ancient oriental philosophy of the unity of man and nature, ICICLE selects high-quality raw materials, recreates them in an environmentally responsible way, eliminates redundant designs, and displays the beauty of nature.

This report analyzes new autumn and winter styles of DAZZLE Group. T-shirts dominate, and feature pattern prints and exquisite pattern crafts.

In A/W 20/21, Japanese designer brands employ modern designs to emphasize female independent and free mind and display a tranquil and leisure lifestyle. Practical minimalism injects a homespun fashion attitude into chic fashion items. Harmonious colors mix with fine design techniques for elegant, exquisite and simple looks which give a comfy wearing experience to wearers.