ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • The Comprehensive Analysis of Online Menswear Brands Under The Plague
    Hot

    2020-02-18 11112

    The Comprehensive Analysis of Online Menswear Brands Under The Plague

    The outbreak is bringing unprecedented difficulties to the apparel industry, like the closure of offline stores, the postponed autumn trunk show, and new products becoming the stock. Chinese fashion brands are operating in different channels, such as the mini programs of WeChat, live streaming of e-commerce, and KOL selling products. During the Spring Festival, Peacebird starts live streaming and invites fans to go shopping online. GXG allows shopping guides to join sales and distribution and explore ecological e-commerce on WeChat. A number of clothing enterprises temporarily turns to engage in masks or protective clothing and other protective supplies. In addition to these changes, brands have also made some efforts in product designs. For instance, TRENDIANO uses the death of the pygmy rabbit in the Columbia basin as a warning to humans to cherish animals and to understand the importance of living in harmony with nature.

  • Hidden Treasure -- Kloset The Analysis of Womenswear Designer Brand
    Hot

    2020-02-17 37038

    Hidden Treasure -- Kloset The Analysis of Womenswear Designer Brand

    Kloset is an independent designer brand founded in 2001 by Mollika Ruangkritya, a fashion designer from Bangkok, Thailand. It aims at the young lady style. With "Hidden Treasure" as the theme for the new season, the S/S 2020 collection is inspired by the exploration of the ruins of the ancient Greek world, and uses the whole series to illustrate the beauty of the ruined cities haunted by Greek art and culture. The new series presents a summer tour of fascinating history and culture, and is full of various natural fabrics like cotton and linen, bougainvillea beads, safari outerwear and workwear pants, reflective satin texture, golden souvenir medal, antique vase embroidery, olive twigs and gold cufflinks.

  • Interfilière -- Paris International Underwear and Fabric Exhibition
    Hot

    2020-02-13 6231

    Interfilière -- Paris International Underwear and Fabric Exhibition

    The development and blends of recycled, biological and natural fibers are the core of innovation, which also continue to influence the look of lace. The unbleached original color and undyed quality sense are prevailing. The highly functional seamless craft upgrades the silhouette of underwear and swimwear. The mesh fabric is transparent, catering to the theme of wearing underwear outside. The minimalist style is quite suitable for high summer. Bold color-blocking and metal colors are ideal for underwear, swimwear and accessories. Bright colors and new animal prints are complementary for each other. The simple florals with a design sense are fresh and pure. Twigs and leaves will lead the fashion trend. Modern geometric patterns are quite fit for knitted and woven fabrics. Dark-colored decorative lace and retro embroidery display novelty.

  • Cheer up! China -- The Report on The Clothing Industry Under The Plague

    2020-02-10 47121

    Cheer up! China -- The Report on The Clothing Industry Under The Plague

    Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.

  • Little Guardians -- Stella Mccartney The Benchmark Brand for Kidswear

    2020-02-06 19846

    Little Guardians -- Stella Mccartney The Benchmark Brand for Kidswear

    Stella McCartney kidswear was born in 2010. The overall style is sweet, romantic, and childlike. In S/S 2020, it uses bright and gorgeous tones, abstract doodles, diversified rainbow elements and symbolic slogans, applies print and felt embroidery to integrate environmental protection into the design and to encourage kids to love the nature.

  • Fashion Vane -- The Collection of Stars' Same Look

    2020-01-20 45926

    Fashion Vane -- The Collection of Stars' Same Look

    Celebrities are fashion icons for fans and young consumers. When buying the same items, fans can acquire spiritual satisfaction. Recently, Wang Linkai, Zhu Zhengting and Fan Chengceng are eye-catching, and they mainly choose big brands and fashionable brands. The rise of Chinese fashion also draws much attention on many brands.

  • The Analysis of TOP 20 Brands of Men's Pufffa Jackets in 2019
    Data Reports

    2020-01-20 45351

    The Analysis of TOP 20 Brands of Men's Pufffa Jackets in 2019

    This report concludes users' interactive data on hot brands for puffa jackets in 2019, ranks the brand list according to market heat and topicality, and analyzes from style, craft and detail. The fashion and leisure style dominated by Moncler, Fairwhale and PEACEBIRD takes up the largest proportion. With the popularity of American style, workwear style is quite prevailing in this season. Influenced by the rise of BOSIDENG and international brands, the sportif style becomes an important style. The street fashion brands also prevail, but will be out of style.

  • Self-loyal Bad Guy -- boxboxbox The Kidswear Designer Brand

    2020-01-20 22860

    Self-loyal Bad Guy -- boxboxbox The Kidswear Designer Brand

    Boxboxbox is childlike kidswear designer brand aiming at kids aged 2-8. It respects kids' creativity and follows their inner world. In this season, boxboxbox starts from kids' perspective to describe the story about the forest, the magician, the migratory fish and the pilot, bringing more fun to kids.

  • HELLO!Summer!-- Minti The Kidswear Designer Brand

    2020-01-20 19843

    HELLO!Summer!-- Minti The Kidswear Designer Brand

    Minti, a kidswear designer brand from Australia, features different themes every season. The new season is inspired by animals, incomplete illustrations and the sea, with tie-dye and blurring to add a chic feel. With the popularity of sustainability, Minti uses biodegradable bags made from corn and plant starch in S/S 2020. Childlike stick figures and straightforward texts "HELLO I'M A BIO-DEGRADABLE MINTI BAG" lead consumers to dispose the consumption waste.

  • Dresses -- The TOP List of Womenswear

    2020-01-16 69746

    Dresses -- The TOP List of Womenswear

    According to the data analysis of TOP 100 downloaded women's dresses of POP users from December to January, retro girly elegance and simple & sophisticated style become key styles. The dress of resort style grows quickly. X-line and H-line are mainstream silhouettes. Puff sleeves and gigot sleeves draw much more attention. Splicing and crinkles still gain much attention. Ruffle is still the key to dress for S/S 2020.

  • Overcoats -- The TOP List of Menswear
    Data Reports

    2020-01-15 20862

    Overcoats -- The TOP List of Menswear

    According to the data analysis of TOP 100 downloaded men's overcoats of POP users in December, business leisure menswear is dominant and fashion leisure style ranks the second with a proportion of 18%. For silhouettes, hood and lapels are dominant. And check becomes the main decorative pattern. Accessory decorations and inside structures become the design points in the future.

  • Character of Nature -- The Comprehensive Analysis of Womenswear Designer Brands for Cotton & linen Style

    2020-01-14 61662

    Character of Nature -- The Comprehensive Analysis of Womenswear Designer Brands for Cotton & linen Style

    Environmental protection continues to heat up. Biodegradable and recyclable cotton and linen fabrics become a popular natural and environmentally-friendly fabric. Cotton & linen style is a kind of sentiment. It is fresh and elegant, low-key and constrained, with a natural and artistic feel. The comfortable and breathable cotton and linen fabrics have the designer's style in terms of looks. This report starts from details, cutting, crafts and silhouettes to analyze design points, and brings a comfortable experience of original ecology.

  • Jackets -- The TOP List of Menswear
    Data Reports

    2020-01-14 34279

    Jackets -- The TOP List of Menswear

    According to the data analysis of TOP 100 downloaded men's jackets of POP users in December, business leisure style shows an obvious growth, while the fashion leisure and the athleisure style decreases a little. The workwear style is comparatively steady compared with last month. The hooded jacket is still the most popular, followed by the turn-down collar jacket. In terms of crafts, color-blocking and spliced materials are dominant, and the former one is more frequently used than the latter one.

  • The Analysis of TOP 50 Menswear Brands in 2019
    Data Reports

    2020-01-14 40760

    The Analysis of TOP 50 Menswear Brands in 2019

    This report concludes the data of hot brands in 2019, ranks the top list according to market heat and topicality, and analyzes from perspectives of style, craft and detail. Street fashion brands are still warmly welcomed by the market. However, influenced by the customized service of international brands, this street style will become more superior. The rise of Chinese brands has also laid a solid foundation for the transition from "made in China" to "created in China". The sportif style will occupy the market with its powerful momentum.

  • The Analysis of TOP 20 Menswear Designer Brands in 2019
    Data Reports

    2020-01-10 51917

    The Analysis of TOP 20 Menswear Designer Brands in 2019

    This report concludes the data of hot designer brands in 2019, ranks the top list according to market heat and topicality, and analyzes from perspectives of element, detail and item.

  • Free Expression -- KYE The Womenswear Designer Brand

    2020-01-10 54518

    Free Expression -- KYE The Womenswear Designer Brand

    The S/S 2020 collection of KYE is based on the key word, "UNTAMABLE". Designers express their freedom of rebellion and not being tamed. KYE tends to be fashionable instead of cool. In the new season, it focuses on more diversified colors and styles, and is dedicated to mixing fabrics and details to be layered. We are trapped in invisible social rules, formal norms and frameworks of race, gender and age. And designers want to break free through designs.

  • Sweatshirts -- The TOP List of Menswear
    Data Reports

    2020-01-09 32677

    Sweatshirts -- The TOP List of Menswear

    According to the data analysis of TOP 100 downloaded men's sweatshirt of POP users in December, the athleisure style holds the largest proportion, 30%, followed by the fashion leisure style and street fashion brands. Splicing takes up the largest proportion, 16%. In terms of accessories, color-blocked stripes and fun hood are warmly welcomed by the market.

  • Shorts -- The TOP List of Menswear
    Data Reports

    2020-01-03 63194

    Shorts -- The TOP List of Menswear

    According to the data analysis of TOP 100 downloaded men's shorts of POP users in December, the athleisure style holds the highest proportion of 27%, followed by street fashion brands and fashion leisure style. For silhouettes, the loose Bermuda shorts hold the largest part, 11%, followed by track shorts and suit shorts. Sportif buckle and elastic drawstring take up a large proportion.

  • Rock Sweetheart -- Candy Stripper The Womenswear Designer Brand

    2019-12-31 72085

    Rock Sweetheart -- Candy Stripper The Womenswear Designer Brand

    The Japanese brand, Candy Stripper, is established in 1955 by Yoshin and Kikuchi Chiharu. These two young designers graduate from Vantan Design College which gives birth to the Japanese magazine "Zipper". Its designs are retro and statement-making, with little sweetness and sexiness in the tough punk. And it also focuses on the individuality and charm of models. There are three fashion lines, Candy Sweet, Stripper Rock and CS Black. Candy Sweet is popular with girls for its lovely colorful patterns, such as classic mushrooms and hearts. Stripper Rock always centers on rock music with music notes and skulls. Although its patterns are simple, it's quite good at cutting. It is cool and cute.

  • The Polo Shirt -- The TOP List of Womenswear

    2019-12-27 67052

    The Polo Shirt -- The TOP List of Womenswear

    According to data analysis of the TOP 100 downloaded women's Polo shirts in November, the avant-garde fashion brands hold the largest proportion of 38%, followed by the fashion leisure (40%) and business leisure (13%). Styles with stripes account for the largest part of 58%, followed by plants and florals (18%) and logos (13%). The double-colored splicing takes up the highest proportion of 45%.

  • K-Fashion -- Hyein Seo The Designer Brand of Womenswear

    2019-12-23 55170

    K-Fashion -- Hyein Seo The Designer Brand of Womenswear

    Hyein Seo, a Korean designer who graduated from the Royal Academy of art in Antwerp, started her eponymous brand in 2013. Hyein Seo does not follow the traditional Korean design. And the design not only integrates the street fashion elements, but also reveals a strong punk style, and combines the dark and twisted aesthetics. Hyein Seo creates a different kind of aesthetics through integrating diversified cultural elements. Fashion critics have commented on clothing of HYEIN SEO as saleable and wearable. Such products are an attractive category in retail market currently. The brand became a global hit after Rihanna wore its first collection. The address in Korean is 95-5 Cheongdam-dong, Gangnam-gu, Seoul.

  • Awakening The Consciousness of Environmental Protection -- The Comprehensive Analysis of Designer Brands

    2019-12-20 57633

    Awakening The Consciousness of Environmental Protection -- The Comprehensive Analysis of Designer Brands

    According to information, Zalando, Europe's largest e-commerce platform, has specially labeled sustainable products on its platform to help promote sustainable brands and stop using disposable packaging in the future. The concept of sustainable development has become a universal consensus in the world. The prominent problems in the fashion industry are particularly critical, so sustainability has changed from the biggest topic to the only way for brands to survive. Material, fabric, craft and packaging have become necessary conditions for the brand's sustainable development. Several designers in this report have spent years exploring a supply chain system that can be traced and focuses on 100% sustainable use of all kinds of raw materials, and they are always trying to change the morbid ideology of the fashion industry.

  • Sweatshirts -- The Top List of Womenswear

    2019-12-13 88425

    Sweatshirts -- The Top List of Womenswear

    According to the interactive data analysis of POP users, the Top list of sweatshirts is ranked. The avant-garde brand is dominant although it declines to 36%. The fashion and leisure style grows to 29%, while the young lady style drops to 23%. In terms of patterns, letter is dominant, followed by cartoon. Color-blocked strip printing has a sharp growth. For crafts, deconstruction and splicing take up the highest proportion of 37%, followed by cutout (19%) and drawstring (11%).

  • Independent Selves -- The Comprehensive Analysis of Menswear Street Snaps

    2019-12-11 68477

    Independent Selves -- The Comprehensive Analysis of Menswear Street Snaps

    Fashionistas and fashion bloggers have their own style in recent street snaps. The street fashion style is still popular. The functional style keeps prevailing and the functional vest appears with changes of materials and colors. The workwear style combining utility and fashion sweeps the fashion circle. Voluminous suits, leather outerwear and long trench coats are also warmly welcomed. Layered match and sets appear in various forms, expressing the fashion attitude of fashionistas.

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