Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Shirt -- The TOP Ranking of Boys' Wear
Based on the analysis of interaction data of POP users in May, J-korea and smart casual are the main styles of boys' shirt. Stripes & checks is the major pattern element, and splicing and positioning printing are the noteworthy crafts.
A Journey of Retro Romance -- The Comprehensive Analysis of Korean Namdaemun Kidswear Wholesale Market
Dongdaemum and Namdaemum are the two biggest wholesale markets in Korea. Founded in 1964, Namdaemum Market is a large-scale traditional wholesale market of kidswear, menswear and womenswear. And it occupies the largest share of Korean kidswear market, over 90%. There are over 400 stores in this kidswear shopping paradise, including BURDENG, MAMA, PORKY, WON, and TOPLAND. Most brands and stores have their own independent production bases and circulation channels. Their designers keep producing individualized goods and ensure the unique styles.
Sweet & Cool Girl -- ANAP The Kidswear Designer Brand
ANAP GiRL is a sub-brand of ANAP, which is committed to creating daily fashion for teenage girls. Every unique girl will be like the heroine of drama in all the scenes. Fashionable styles and trendy printing make this fashion brand suitable for teenagers.
New Minimalist Aesthetics --The Analysis of C2H4 The Menswear Designer Brand
C2H4 is a Los Angeles-based young designer brand founded by the Chinese American designer Yixi Chen. The brand name comes from the name of founder, and it is also the chemical formula for ethylene. Complex ideology is combined with simple aesthetic standard, and high-quality materials and crafts are applied to create the unique brand concept of C2H4.
The Road to Ordinary -- The Analysis of BANXIAOXUE The Womenswear Designer Brand
The Chinese designer brand BANXIAOXUE calls for natural clothing and natural people. And this inclusive and kind "Nature" is the faith of the brand. Searching for the origin and source of ego and life, we need to feel the contemporary consciousness on our road. S/S 2021 collection The Road to Ordinary presents the most valuable thing in our lives. Light and translucent organza interprets women's longing for the normal life. Sweet French-style dress, blouse and skirt are the main items.
Minimalist Korean Style -- The Analysis of BEMUSE MANSION The Womenswear Designer Brand
BEMUSE MANSION is a Korean womenswear brand founded by two designers in 2017. Their design concept is that the brand experiences the minimalist Korean lifestyle, and pursues femininity and delicate silhouette to provide comfortable clothing for every woman. Latest S/S 2021 ready-to-wear collection applied more healing fresh colors instead of black, gray and white to present the minimalist looks of Korean girls.
Weird Dream -- Caroline Bosmans The Kidswear Designer Brand
The style of the Belgian designer Caroline Bosmans is bold and avant-garde. Haute couture, romanticism and urban streetwear are combined together. Its abnormal tailoring and delicate fabrics maintain the freshness, and break through the boundaries of styles and genders.
Gentle and Intellectual -- The Analysis of It MICHAA The Womenswear Designer Brand
It MICHAA is the young sub-brand of the high-end Korean womenswear brand MICHAA. The brand signed Kim Ji-soo as the spokesman and have become the first choice of famous Korean film stars. The gentle feminine lines look for the balance between classical and modern. The latest online collection -- For a Day Michaa released the S/S 2021 campaign featured Kim Ji-soo.
Street Casual Girl -- The Analysis of Mmlg The Womenswear Designer Brand
As a branch of the well-known fashion brand 87MM, Mmlg was launched in 2017. Its unisex street casual style of daily clothing has attracted many followers in Asian, which allow its to become one of the hottest street brands in fashion world, showbiz and social medias. S/S 2021 collection integrated trendy Instagram colors into casual items to provide the younger versatile property. Classic T-shirt with number 1987 and oval logo is almost the must-have item of every fashionista.
The Star of Hope -- The Analysis of Ester Hsu The Womenswear Designer Brand
ESTER HSU was founded by Lyu Mo in 2017. The designer is good at using his minimalism to integrate lace and bow ties, which presents the minimalist girly elements. Basic crinkled bow ties are combined with simple silhouettes. Inspired by his daughter Ester, designer maintains the brand style and hopes to find new meanings from the perspective of little girl.
Brighten the Summer -- The Comprehensive Analysis of Korean Dongdaemun Market
Smiley face is used the most on T-shirt items. The bright yellow color presents the strong street fashion and individuality. Smiley face can be combined with letter, flower and metal chain. It can also be arranged regularly or scattered with labels, and the fancy color combination brings the cool fashion. Besides, young generation's love for emoji leads to the existence of different forms of smiley face.
Island Holiday -- LUCKY TRY The Kidswear Designer Brand
The high-end Korean brand LUCKY TRY presents the French style feeling and its unique design enriches the colors. Products try to express the special personality of every kid, and making special clothes for kids is a joy.
Fitted Editing -- The Analysis of Randomevent The Menswear Designer Brand
The latest Randomevent S/S 2021 lookbook -- SEEING IS EDITED was officially released. The collection is full of warped prints that represent the many distorted perspectives that are expressed through social media. This message translates across the series of streetwear designs and includes classic silhouettes including knitwear, double rider jackets made from leather, and more.
Polo Shirt -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's Polo shirts of POP users in April, business leisure style occupies the most(43%), followed by smart casual style(12%) and athleisure style(11%). Color-blocking collar is the key design point of business leisure Polo shirt. Smart casual Polo shirt mainly uses stripes and letter patterns. The decoration on placket can increase the sense of fashion.
Comfortable Outdoor --The Analysis of Carhartt WIP The Menswear Designer Brand
The S/S 2021 lookbook of Carhartt WIP integrated classic workwear with practicalism and saluted to the outdoor sports. The practical items of Carhartt WIP are always loved by the outdoor enthusiasts. 3D-cut pocket and reflective zipper are used to update the whole structure. And the special spring color made by new dyeing process is handsome and eye-catching.
Underwear -- The TOP Ranking of Womenswear
Based on the interaction data analysis of POP users in April, lingerie and bra are searched more. Consumers are having rising requirements of bras, and they also prefer the underwear set. The application of lace and lace edging still occupies a large proportion. Influenced by the improved living standard, people also want more comfortable underwear. The strengthening and innovation of thinner and lighter design will be the trend for underwear fabric.
Intellectual Styling -- The Analysis of UNITED TOKYO The Womenswear Designer Brand
The popular Japanese designer brand UNITED TOKYO was founded by the fashion house TOKYO BASE IN 2015. Its brand concept "ALL MADE IN JAPAN" ensures that all the cloths, production and manufacturing are made in Japan. The producers and factories of every item are selected strictly. And each item of UNITED TOKYO reveals the Japanese craft and aesthetics.
Elegant Lifestyle -- The Analysis of ELENDEEK The Womenswear Designer Brand
ELENDEEK was founded by the formal creative director of MERCURYDUO -- Yuka Watanabe in September 2016. The brand concept "Contemporarily Elegant" wants people from all ages to enjoy the fashion. ELENDEEK pays attention to the silhouette tailoring of every item. And heterogeneous splicing and color changes further strengthen the beauty and fashion.
Advanced Minimalism -- The Analysis of Totême The Womenswear Designer Brand
Totême was founded by the Swedish stylist Elin Kling and her husband Karl in 2014. Its brand concept is to design the most beautiful and abnormal style. Delicate and leisurely luxury is the soul of every practical item which shows the elegant and free advanced feel. Basic black and white color are complemented by the neutral tawny and blue to present the gentle and low-key palette. Collar and waistband of exquisite silhouette are deleted. Delicate fabrics and details underline the outstanding textures.
Rebellious Streetwear -- The Analysis of Chinatown Market The Menswear Designer Brand
Chinatown Market was founded by Mike Cherman in Los Angeles in 2016, which is known for its clear smiley face, rich shapes and tie-dyed works. Its thick American rebellious spirit takes the parody to the top level. Chinatown Market S/S 21 collection uses global maps. Glow-in-the-dark puff print and tie-dyeing are the noteworthy crafts.
French Lightness -- The Comprehensive Analysis of Women's Underwear Designer Brand
French women think that too thick underwear will influence the clothing lines and weaken the prettiness. They prefer thin, transparent, and fairy lingerie, which is made by light lace, silk and fine gauze. These light and elastic fabrics perfectly fit the body. The thin covering above the body is freely comfortable and romantic. Lace, gauze, embroidery thread, and silk outline the charming French lightness.
Shirt -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's shirt of POP users in April and May, simple sophistication, youthful elegancy and cotton-linen deconstruction are the noteworthy styles. The details on collar, placket and hem are important. The application of stringy selvedge, pleating and cutout has become the mainstream. The popularity of pleating is higher than last month.
Modern Nostalgia -- The Analysis of EENK The Womenswear Designer Brand
The more mature and intellectual EENK has swept the Korean fashion world since its birth. In the S/S 2021 collection, EENK's "S for Somewhere" of Letter Project leads us to a fantastic destination. This collection makes us think of those happy yet forgotten dreams, which is the nostalgia for the complicated and subverted modernization of the 90's upper class. Fresh and bright colors perfectly combines romance and delicacy, maturity and sweetness. Handmade knot, embroidery and exquisite chain bring elegancy. Flawless silhouette and texture remind us the leisurely past times and a gorgeous tour to the unknown.