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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Party Girls -- The Analysis of Miu Miu The Luxury Womenswear Brand

    2021-11-30 13429

    Party Girls -- The Analysis of Miu Miu The Luxury Womenswear Brand

    Inspired by the language of evening dressing, a vocabulary of scintillation. Joyous and optimistic, the Miu Miu Nuit collection features embroidered and embellished clothes, accessories and shoes reminders of parties. The photos of actresses Ever Anderson, Ciara Bravo, and KiKi Layne represent the images of independent women and the records of Miu Miu community.

  • Best-selling Products in the Market -- The Comprehensive Womenswear Market Analysis of Dongdaemun

    2021-11-25 25599

    Best-selling Products in the Market -- The Comprehensive Womenswear Market Analysis of Dongdaemun

    Korean Dongdaemun market was founded in July, 1905. To manage this market with efficiency, Kwangjang Co., Ltd is established in November, 1905. Nowadays, Dongdaemon has become the biggest retailing market in Korean and a shopping paradise for young consumers. Even a unique consumption culture has formed. After being designated as the clothes retailing street, Dongdaemun is developing in an astonishing pace. More than 20 large shopping malls were built around this circle.

  • Lively & Abstinent -- Thom Browne The Womenswear Designer Brand

    2021-08-27 44835

    Lively & Abstinent -- Thom Browne The Womenswear Designer Brand

    The New York-based Thom Browne was founded as a suit custom shop in 2001, and the brand launched its womenswear branch in 2011. Grey color conveys the uniform aesthetic of Thom Browne, and the designer always wear in his signature Thom Grey as well. Besides, the tri-color logo of Thom Browne has become a unique signal. Breaking the convention of suit design, narrowed body, must-have ankle length and shorts are the remarkable features of Thom Grey. We can see air-plane, kite, cloud and other elements in the air on the formal suit in this season. Its free yet graceful attitude keeps the brand tonality. The seemingly childish animal bag is unexpectedly harmonious with the whole collocation.

  • Elegant & Unisex --The Analysis of WOS Womenswear Designer Brand

    2021-08-25 31687

    Elegant & Unisex --The Analysis of WOS Womenswear Designer Brand

    Since its establishment in 2011, WOS has created a clothing brand with a playful and young aesthetic, with a modern, concise and elegant style. In the S/S 2022 Collection, Andrey Artyomov incorporates many unisex elements, aiming to redefine the classic and iconic brand DNA. The collection revolves around exquisite and causal styles, focusing on the mix and match of items. For instance, T-shirt is matched with sequined hip skirt and stockings in bright colors; the suit is incorporated with casual details, and the shirt is matched with knee-length suit pants, which presents a refreshing, elegant, unisex and causal outfit.

  • Womenswear Fabric -- The Comprehensive Analysis of Cruise 2022 Runways

    2021-08-19 78059

    Womenswear Fabric -- The Comprehensive Analysis of Cruise 2022 Runways

    Cruise 2022 womenswear runways presented dazzling colors and rich fabrics. As the color trend of this season, acid bright colors allowed joyous design to sweep the market. Lime green, wax pink, lilac purple and sunset blue encourage the emotion. According to the analysis of international Cruise 2022 womenswear runways and the catwalk data of POP Fashion, delicate and premium tweed and colorful suit fabric are the main fabrics. Soft-touch and smooth 3D lace embroidery shows a high proportion. Smooth silk with bright and draped appearances and the futuristic shiny leather are noteworthy as well. Natural cotton-linen leisure fabric and impactive 3D decorations will also become the mainstream in the future.

  • Korean Fashion -- The Analysis of Youser The Womenswear Designer Brand

    2021-08-19 68089

    Korean Fashion -- The Analysis of Youser The Womenswear Designer Brand

    Youser is a fashion brand that founded by the designer Mooyeol Lee during the 2015 Seoul Fashion Week. "You" and "User" are combined to group the brand name, which shows the strong relationship between designer and consumers. The brand is likely to use deconstruction to present its signature Korean street fashion. The Resort 2022 collection, especially, takes the deconstructed details of inlaid splicing, creative cutout and deconstruction to the extreme. Inspired by the Korean casual streetwear, the rebellious tonality of Resort 2022 collection is fully interpreted.

  • The Wild Millennium -- The Womenswear Runway Analysis of Blumarine

    2021-08-11 63667

    The Wild Millennium -- The Womenswear Runway Analysis of Blumarine

    The Resort 2022 collection of Blumarine drew inspiration from the famous Millennium fashion icon -- Paris Hilton. The combination with the popular fashion trend on social medias created a rather vintage collection. Lively pink and fluorescent green inject a distinct individuality into the clothing. Wild animal prints on tight-fit tops are the key to express the Millennium fashion. The hip-hop placket ties of this resort take the inspiration to the climax.

  • The Comprehensive Analysis of Women's Knitwear Runway -- Key Design Element

    2021-08-04 89488

    The Comprehensive Analysis of Women's Knitwear Runway -- Key Design Element

    The data analysis is made on the knitted yarn, pattern and craft of CR 2022 womenswear runways. The yarn application of this season is variable. From plain fancy yarn to glossy yarn and plush yarn, different textures create diversified knitwear styles. In pattern design, stripe has become a noteworthy element, occupying 32%. Smart casual knitwear is increasingly using leopard prints. Stitching(42%) is still the most popular craft of knitwear, followed by eyelet texture(27%). Gloss is the key point of decorations, and decorative diamonds endow knitwear with a high-class entry-luxury feel.

  • French Nostalgia -- The Analysis of Nanushka The Womenswear Designer Brand

    2021-07-29 31226

    French Nostalgia -- The Analysis of Nanushka The Womenswear Designer Brand

    Nanushka was founded by Sandra Sandor, a designer from Hungary. Its main marketing format is to release the latest items on INS by fashion bloggers, and gradually it becomes a brand favored by the public. The 2022CR collection is mainly based by a mixture of vintage nostalgia atmosphere and French languid style. Especially, the whole set of style is finalized through the matching of the vintage wallpaper pattern and stretch fabrics, which fully demonstrates the French nostalgia of Nanushka.

  • Flashy Sexual Appeal -- The Analysis of DAVID KOMA The Womenswear Designer Brand

    2021-07-24 17527

    Flashy Sexual Appeal -- The Analysis of DAVID KOMA The Womenswear Designer Brand

    David Koma Resort 2022 collection built the sexy and nostalgic prosperousness which better fits the spotlighted night of 70's disco ball. After a year of evolution, Koma has been flashy once again. Tied crystal mini-skirt, low-waist ultralong dress and lace shirtdress are the customized items for hot girls. The sunset outfits in orange and pale purple present exquisite tailoring. Comfortable sporty shirt and sweater are also integrated ingeniously into the collection. Signature rhinestone, sequin and cutout elements are combined with tied-up details and sculptural tailoring to stress the sexy curves. A swimsuit collection was also released. Rhinestone flowers and jewelry printing are decorated on bikini and dress to take Koma girls from disco ball to the swimming pool.

  • Vintage Lover -- The Womenswear Runway Analysis of Sportmax

    2021-07-21 72589

    Vintage Lover -- The Womenswear Runway Analysis of Sportmax

    Sportmax was founded by Achille Maramotti in 1969 with a concept of being fashionable, free and avant-garde. Inspired by the vintage styles of 60s and 70s, the creative director Grazia Malagoli applies classic paisley pattern and fine checkerboard to provide the latest runway in a stylish apartment. These living scenes interpret the delicate life of 60s and 70s women.

  • Breaking the Boundaries -- The Womenswear Runway Analysis of Burberry

    2021-07-21 72116

    Breaking the Boundaries -- The Womenswear Runway Analysis of Burberry

    "It has always," the designer Riccardo Tisci said, "been important to me to encourage freedom of expression and to blur the line between traditional notions of masculinity and femininity." The polished punk and "trophy tops" he pioneered at Givenchy fully presented such concept. Tisci also combined white top-stitching, swan print and punk items to show the free aesthetic of breaking the boundaries.

  • Fashion & Art -- The Womenswear Runway Analysis of Jil Sander

    2021-07-20 70631

    Fashion & Art -- The Womenswear Runway Analysis of Jil Sander

    The Resort 2022 collection of Jil Sander was released on July 16, which told us a dialogue between fashion and art. This collection was about individuality and uniqueness of person, and "joy" is the mood it expressed. "In everything artistic there should be something functional, and it has to be at the service of the person," said Lucie Meier, "the ideas and philosophy behind the Bauhaus movement became relevant references for us." Each piece was given an individual character, in a sort of syncopated yet quite cohesive narrative. What tied the eclectic offering together was a sense of soft playfulness, smoothing the edges of sculptural silhouettes inspired by the graphic lines of Oskar Schlemmer's Triadic Ballet costumes. Undulating ruffles, fringed tassels, feathers, studwork, and statement jewelry gave grace to neat, elegant shapes. A dramatic sleeveless black-top-and-round-skirt ensemble in guipure lace, a chic strapless trapeze dress in off-white silk gazar, and a sleek pantsuit with a detachable round capelet also in silk gazar—one of the collection's main fabrics. And the slim leather overcoat was printed with a figurative motif of dancing women, painted by an illustrator friend.

  • Resilient Femininity -- The Womenswear Runway Analysis of 3.1 Phillip Lim

    2021-07-19 62996

    Resilient Femininity -- The Womenswear Runway Analysis of 3.1 Phillip Lim

    Phillip Lim is continuously breaking through the border of modern fashion as an industry pioneer. Presented his resort in his Great Jones Street store, "hope" and "resilient femininity" have been the mood of this collection. Comfortable items were created during the pandemic. Widely-used drawstring and elastic details emphasize the functionality; easy-wearing knits show bold proportions. Suit jacket with a built-in bralette shows off the midriff. When unbuttoned, the bralette folds neatly away at the sides, revealing a more traditional shawl-collared jacket. A zip-front scuba dress was designed with similar ingenuity; its shrug-like knit sleeves also unbutton and can be worn wrapped around the neck. Meanwhile, duchesse silk separates implanted with three-dimensional rosettes and crystal embellishments were a reinterpretation of a key dress from Lim's first-ever runway show for spring 2007.

  • Romance & Avant-garde -- The Womenswear Runway Analysis of MSGM

    2021-07-19 72746

    Romance & Avant-garde -- The Womenswear Runway Analysis of MSGM

    MSGM was founded by the Italian designer Massimo Giorgetti in 2008. Influenced by the avant-garde spirit of independent music and contemporary art, the designer has cultivated a series of unique design aesthetics. Bold colors, minimalist lines and exquisite crafts reinterpret the traditional classics of Italy. MSGM Resort 2022 collection brings us the joyous party atmosphere of 1990s. Romantic and sweet floral patterns balance feminine temperament with avant-garde girlish personality to exude a thick fantastic feel.

  • The Comprehensive Runway Analysis of Women's Knitwear(Color)

    2021-07-16 79133

    The Comprehensive Runway Analysis of Women's Knitwear(Color)

    According to the color proportion of women's knitwear on Cruise 2022 runways, classic brown(12%) and white(18%) are still important; And the application of bright colors shows a rising trend. Red(20%) and yellow(17%) are used the most, followed by green(14%), blue(10%) and also the noteworthy purple(9%).

  • Athenian Sport -- The Womenswear Runway Analysis of Christian Dior

    2021-07-14 80417

    Athenian Sport -- The Womenswear Runway Analysis of Christian Dior

    Released in the Panathenaic Stadium, Athens, Greece, the Dior Cruise 2022 collection showed deep connection with sports. The creative director Maria Grazia Chiuri found inspiration from her researches of Greek mythology and historical site and her communication with local artists and craftsmen. Younger fashion trend was injected into brand gene. Among all the 91 looks in this Cruise show, classic Dior items were deconstructed and restructured to fuse sportswear with haute couture.

  • Retro Future -- The Womenswear Catwalk Analysis of Louis Vuitton

    2021-07-08 85637

    Retro Future -- The Womenswear Catwalk Analysis of Louis Vuitton

    Louis Vuitton Resort 2022 collection was presented by a short movie filmed at Axe Majeur, a sculpture park outside of Paris. The creative director Nicolas Ghesquière once again integrated urban context and architectural aesthetics into his design. An immersive artistic experience was created. Inspired by space travelling, jacquard patterns and prints of Resort 2022 collection feel a thick futuristic sense. The features of 60's silhouette and space suit have become the elements of this season. Parachute pleats on minidresses and the patterns of space landscape nod to the futurism designer André Courrèges. Solid tech fabrics are also chosen to present the avant-garde sense of future.

  • Local Color -- The Womenswear Runway Analysis of Max Mara

    2021-07-05 75896

    Local Color -- The Womenswear Runway Analysis of Max Mara

    Max Mara released its Resort 2022 collection in the ancient and charming castle of Ischia, Italy. The inspiration is the journey, recalled by the writer Truman Capote in his collection of stories Local Color(1950), from which the collection takes its name. The minimalist and textured styles of this runway showed classic tailoring and tonal suite, which reveals the delicacy of urban jet set women.

  • Fantastic Mix & Match -- The Analysis of Rokh The Womenswear Designer Brand

    2021-06-26 71667

    Fantastic Mix & Match -- The Analysis of Rokh The Womenswear Designer Brand

    Fantastic mix & match is the repeated theme of Resort 2022 collection, and freedom and sports compose the main concept. Rok Hwang clearly adds sneakers into his collection. Deconstructed suit, party dress, commuting suit and sneakers are paired with athletic dress made by smooth corset and parachute-like airy dress. The weird mix of motor sweatshirt and gauze dress expresses designer's keen insight into clothes making. More understated expression is presented through slit trousers, trench coat materials and backless puff sleeve top. Lines of Pulp Fiction are sewn on slim underwear and dress by hand. The feminism presented by this collection meets the young professional ladies and restructures the comfortable fashion.

  • Joyous Sense -- The Womenswear Catwalk Analysis of Versace

    2021-06-22 76456

    Joyous Sense -- The Womenswear Catwalk Analysis of Versace

    Born in Italy in 1978, Versace has become an international leading fashion brand and the symbol of Italian luxe. Managed by the art director Donatella Versace in 1997, the extravagant, sexy and luxurious Medusa was the brand signature. 2022 Resort collection brought back the optimism. Comfort is presented from the aspects of design, material and printing. Donatella gave the Medusa a psychedelic spin, taking a sort of trippy turn through a kaleidoscopic tunnel of pop-bright colors and melty, distorted, lava lamp patterns—think: Summer of Love with a luscious twist. She cleverly kept the collection's silhouette svelte and neat: A-line, 60's mod-ish, and slashed short with conviction. Summer tweeds in acid sherbet colors looked fresh and luxe, signaling a desire for more dressed-up situations. Riffing on the house heritage, Versace offered little tweed skirt suits in vibrant colors with hand-finished fringed hems. The primness of A-line shifts was sharply contrasted by doses of slick, liquid latex in a sort of 'sickly bubblegum pink' (as it was described) and a new baby blue shade, called DV. It was rendered into a couple of ultra-short bustier slipdresses that will be headturners wherever they go. The same can be said of a rather sensational translucent crystal mesh number with lace intarsia, its surface mutating into melty aurora borealis shades. It sparked joy and optimism to no end.

  • CR 2022 -- The Comprehensive Analysis of Womenswear Runways

    2021-06-21 78281

    CR 2022 -- The Comprehensive Analysis of Womenswear Runways

    This comprehensive analysis of CR 2022 womenswear runways focuses on the key elements of womenswear design and provides more direct fashion direction for designers. According to the database of POP, dot element becomes more popular in the CR patterns and pastoral plant & flower occupy the largest proportion. Functional and decorative pleating is a widely-used craft. Eyelet knit is applied more to create comfortable and sexy clothing. Feminine details like ruffle and bowknot keep the momentum. Cutout design appears throughout all the categories and highlights the minimalist items. All the details exude a more relaxing and joyful daily atmosphere.

  • Bohemian Pragmatism -- The Womenswear Catwalk Analysis of Chloé

    2021-06-16 86716

    Bohemian Pragmatism -- The Womenswear Catwalk Analysis of Chloé

    The founder of Chloé -- Gaby Aghion set the romantic, fashionable and charming design style for the brand. Gabriela Hearst launched her first resort collection for the brand recently. Under the creative vision of Gabriela Hearst, Chloé is becoming fashion's embodiment of the age of awareness. The brand tries to make its collections sustainable and accurately present the brand spirit -- being elegant and graceful. In design, the collection's Chloé-revering bohemian pragmatism reached out to generations somewhat older. Puritan-ish dresses were constructed in circular deadstock denim—with no metal, laser treatment instead of water, and recycled wood buttons—scalloped leather, and deadstock broderie anglaise. Linen trench coats trimmed with embroidered white edges demonstrated how Hearst might see a classic wardrobe staple through the instinctive Chloé lens she talks about. Blanket coats and fringed hand-spun dresses riffed on the hippie-esque references we historically relate to an eco-friendly wardrobe. "Rave against the machine," Hearst punned, showing off a matching multi-color debut Chloé sneaker defined by its great, big stitches, every component created from recycled material.

  • Futuristic Function -- The Menswear Catwalk Analysis of A-COLD-WALL*

    2021-06-01 68615

    Futuristic Function -- The Menswear Catwalk Analysis of A-COLD-WALL*

    The latest collection of A-COLD-WALL* was released under the background of 90's City of East London. Minimalist silhouette combines technology with function. Black & gray tone is collided with fluorescent green to present individuality. Eye-catching bright gears in fluorescent green, orange and yellow are utility for bike riders. Nylon jacket, printed sweatshirt and denim outfit show prettiness and practicality. Eco-friendly practice is also integrated into the clothes manufacturing, such as recyclable synthetic fiber fabric and more organic denim dyeing.

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