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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Japanese Street Fashion -- The Analysis of Undercover The Menswear Designer Brand

    2023-09-29 29492

    Japanese Street Fashion -- The Analysis of Undercover The Menswear Designer Brand

    Undercover originated from Japan and was founded by Jun Takahashi in 1994. The brand takes inspiration from Harajuku, incorporating a lot of artistic elements into its street-style menswear. The description of beautiful, eerie, surreal, and ever-changing aesthetics are seldom used by other designers in Harajuku, but they are the traits of Undercover. Jun Takahashi openly admits that his design is heavily influenced by the fashion art master Rei Kawakubo, who excels in playing with materials and structures. He is passionate about imbuing clothing with various themes, forms, and cultural significance to create fashion with an artistic quality.

  • Retro Tonality -- The Analysis of NEEDLES The Menswear Designer Brand

    2023-09-26 6986

    Retro Tonality -- The Analysis of NEEDLES The Menswear Designer Brand

    NEEDLES was founded by Keizo Shikizu, the renowned owner of the Japanese select shop NEPENTHES. NEPENTHES primarily sells men's clothing and also carries its own brand, NEPENTHES, as well as other international fashion brands such as SOUTH2 WEST8, NEEDLES, and ENGINEERED GAREMENTS. With over 20 years of experience in the fashion import trade, Mr. Shikizu utilized his extensive network of manufacturers and designers from around the world to develop the NEEDLES brand, which is a fusion of rich experience and diverse cultural influences. In 2007, the flagship store of NEEDLES was opened in Fukuoka, where Mr. Shikizu infused his extensive knowledge of menswear to create a unique and distinctive brand style.

  • Minimalist Daily -- The Analysis of KAPTAIN SUNSHINE The Menswear Designer Brand

    2023-09-01 6974

    Minimalist Daily -- The Analysis of KAPTAIN SUNSHINE The Menswear Designer Brand

    Rito Kojima, a veteran editor in the Japanese fashion print media, decided to establish his personal brand, KAPTAIN SUNSHINE, in 2013 after working in the industry for several years. As one of the representative brands of Japanese basic clothing, KAPTAIN SUNSHINE consistently interprets a luxurious sense of daily comfort through its loose silhouette and high-quality materials. In recent seasons, the brand has also been experimenting with the possibilities of bright colors in everyday styling, combining them with elements drawn from classic vintage clothing to make KAPTAIN SUNSHINE the perfect choice for transitioning from casual to sophisticated attire.

  • Smart Casual -- The Comprehensive Fabric Analysis of Benchmark Menswear Brand

    2023-08-31 48557

    Smart Casual -- The Comprehensive Fabric Analysis of Benchmark Menswear Brand

    Fashion casual style menswear is characterized by comfort and style, showcasing a relaxed and modern atmosphere. It emphasizes diversity and blends elements of casual and sportswear. The clothing is mainly loose and casual, emphasizing a sense of freedom in wearing. The fabric selection focuses on comfort and durability, integrating fashionable texture and technological functionality, which is highly sought after by consumers. This report focuses on the best-selling items of the benchmark brand in the fashion casual style menswear, analyzes key fabric information, and explores the direction of fabric development under this trend.

  • Training Clothing -- The TOP Ranking of Sportswear
    Data Reports

    2023-08-31 37958

    Training Clothing -- The TOP Ranking of Sportswear

    Based on customer search and interaction data, we have compiled the top 10 trending styles for men's sportswear and training from February to August. Among the top 10 preferred sportswear and training styles by designers, international brands such as BOGNER, Y-3, and Emporio Armani EA7 are more popular. Key focus areas for sportswear and training include mesh fabric, seamless taping, pocket design, seamless knitting, and reflective elements.

  • The Analysis of AIR JORDON The Benchmark Sportswear Brand

    2023-08-29 17228

    The Analysis of AIR JORDON The Benchmark Sportswear Brand

    This report mainly focuses on four aspects to analyze the AIR JORDAN brand: brand dynamics, retail new product analysis, online new product analysis, and summary and development extension recommendations.

  • Avant-garde Street Fashion -- The Analysis of ARCH The Menswear Designer Brand

    2023-08-25 10281

    Avant-garde Street Fashion -- The Analysis of ARCH The Menswear Designer Brand

    2023 Spring/Summer collection ARCH combines design ideas and concepts inspired by architecture with clothing design, creating design products with a more youthful and cutting-edge approach, while maintaining its streetwear DNA. Through new ideas, it interprets the lives and ideals of the new generation of young people. This season includes practical pieces such as T-shirts, shirts, and jackets.

  • Urban College -- The Analysis of Calvin Luo The Womenswear Designer Brand

    2023-08-25 4927

    Urban College -- The Analysis of Calvin Luo The Womenswear Designer Brand

    Chinese designer Luo Yucheng co-founded the brand CALVINLUO with New York in 2014. Talented and unique, with a passion for fashion, he was recommended by CFDA as the youngest designer in the history of New York Fashion Week. Under the core style of neutrality, CALVINLUO has a different theme every season. Independent and steadfast, Calvin believes that beautiful design can transcend gender boundaries, and only by being true to oneself can one truly stand out.

  • The Analysis of Maia Active The Benchmark Yogawear Brand
    Data Reports

    2023-08-24 40046

    The Analysis of Maia Active The Benchmark Yogawear Brand

    The main focus of this report is to analyze the MAIA ACTIVE brand in four aspects: brand dynamics, analysis of new retail products, analysis of new online products, and conclusions with recommendations for further development.

  • SHEIN -- July 2023 Data Analysis of Women's Swimwear E-commerce

    2023-08-11 38855

    SHEIN -- July 2023 Data Analysis of Women's Swimwear E-commerce

    Our POP Market Research team conducted an analysis of SHEIN USA's 2023 Spring/Summer swimwear and beachwear collection. We focused on three modules: the top styles in each category, key elements in new arrivals, and a summary with recommendations for expansion.

  • Yoga Fitness -- The TOP Ranking of Womenswear
    Data Reports

    2023-08-09 50148

    Yoga Fitness -- The TOP Ranking of Womenswear

    Based on customer search and interaction data, here are the top 10 trending styles of women's yoga and fitness apparel from May to August. Among theTOP10 most loved yoga and fitness apparel by designers, foreign designer brands are more popular. Key focuses include letter bands, patch decorations, stitching details, breathable mesh, heterogeneous splicing, asymmetrical designs, and pocket designs.

  • Diverse Summer -- The Benchmark Brand Analysis of MLB KIDS

    2023-08-02 31214

    Diverse Summer -- The Benchmark Brand Analysis of MLB KIDS

    MLB KIDS brand grandly introduces the 2023 spring/summer collection, bringing new surprises. The watercolor vintage floral series, leading the fashion trend, incorporates dynamic water ripple designs, presenting a colorful and cool summer atmosphere. The cashew flower series interprets the fashionable aesthetics with beautiful colors found on the beach, creating a new trend of fashion luxury. Whether enjoying a beach vacation, attending a pool party, watching tennis matches, or going out daily, this summer collection of individual pieces and sets can be perfectly matched. Let the children immerse themselves in this sweet and dopamine-filled summer.

  • The Analysis of Emporio Armani EA7 The Luxury Sportswear Brand

    2023-07-27 24398

    The Analysis of Emporio Armani EA7 The Luxury Sportswear Brand

    Emporio Armani EA7 is a well-known clothing brand, belonging to one of the sub-brands of Italian designer Giorgio Armani. It focuses on fashionable leisurewear and sportswear, providing consumers with comfortable, high-quality, and stylish products. The brand emphasizes the combination of sports and fashion, incorporating exquisite Italian design and high-performance materials to create fashionable clothing suitable for sports and daily wear. The brand's product line includes men's and women's clothing, footwear, accessories, etc., covering various sports such as running, fitness, and golf. Its design style is minimalist and elegant, with attention to detail and tailoring, while considering both fashion and functionality. The brand is recommended for two reasons: first, it has a high level of recognition in the market; second, it has a high index of popularity downloads (POP downloads).

  • The Analysis of BEAMS PLUS The Menswear Designer Brand

    2023-07-21 6432

    The Analysis of BEAMS PLUS The Menswear Designer Brand

    Established in 1976, BEAMS was initially just a small 22-square-meter shop in Harajuku, Tokyo. It has since become an unbeatable presence in the Japanese fashion scene. Among the numerous sub-brands under BEAMS, BEAMS PLUS, founded in 1999, is a menswear collection that draws inspiration from tradition and classics. This sub-brand reflects the designer's love for the post-war American dressing style. The retro-style pieces launched are reshaped with modern elements, giving off a timeless beauty. Creative director Daisuke Nakamura, a legendary figure who has made a stunning appearance at the Pitti Uomo menswear exhibition, creates a diverse range of original and forward-thinking pieces, paying tribute to classic yet whimsical aesthetics. Based on American casual style, BEAMS PLUS also incorporates vintage design elements. Unlike blindly following fashion trends, BEAMS PLUS integrates American work-wear culture and Ivy League style into its designs, creating unique and fashionable retro products that are highly favored by fashionistas. It presents a delicate combination of Japanese and American fashion trends.

  • Positional Pattern -- The TOP Ranking List of Girlswear

    2023-07-21 21544

    Positional Pattern -- The TOP Ranking List of Girlswear

    According to the data analysis of the TOP 100 children's clothing positional patterns downloaded by users in July 2023, here are the rankings of the most popular pattern elements. Forest animal elements have the highest proportion, and the popularity of animal elements remains high. Among them, patterns featuring small dogs account for 20%, while another animal element, cat patterns, account for 10%. Patterns showcasing nutritious fruits and vegetables make up 15%, and cartoon flowers account for 8%. The overall trend is towards scene-oriented patterns, with a particular emphasis on animal-themed elements.

  • Cultural Fusion -- The Analysis of Les Benjamins The Menswear Designer Brand

    2023-07-20 19662

    Cultural Fusion -- The Analysis of Les Benjamins The Menswear Designer Brand

    The Turkish streetwear brand Les Benjamins was founded by designer Bunyamin Aydin in 2011, with its headquarters based in Istanbul. Its core essence lies in the collection of prints, patterns, and creativity from various Eastern and Western cultures. The brand name "Les Benjamins" has rich meaning, as Benjamin and its related derivative names exist in every language, religion, and ethnic culture worldwide. Symbolizing the brand's diversity and global vision, founder and creative director Bunyamin Aydin believes that the differences between the East and the West do not actually exist. We live in a globalized world, and it is only the borders that separate us. He is creating a new way of introducing us to this world by blending them together.

  • Lively Ladies -- The Comprehensive Analysis of Women's Knitwear Designer Brand

    2023-07-20 14027

    Lively Ladies -- The Comprehensive Analysis of Women's Knitwear Designer Brand

    The lively and elegant style combines vitality with grace, creating a fashionable style that is both lively and feminine. This style showcases youthful energy and feminine charm, while also emphasizing comfort and fashion. Whether for daily leisure or social activities, the lively and elegant style allows people to exude youth and confidence. The colors are usually bright and vibrant, and the visual effect is enriched by the embellishment of accessories.

  • Preppy Style -- The Comprehensive Analysis of Kidswear Benchmark Brand

    2023-07-19 49952

    Preppy Style -- The Comprehensive Analysis of Kidswear Benchmark Brand

    Preppy-style children's clothing is a type of clothing that emphasizes the theme of campus culture. With the increase in household incomes and parents' investment in children's education, the market for preppy-style kidswear is continuously expanding and brand competition is intensifying. Most brands incorporate various academic styles, such as sports academy style, American academy style, casual academy style, etc., to meet the ever-changing needs of consumers. In the future, the market will develop towards personalized customization, digital marketing, and environmental sustainability. Brands need to constantly innovate and improve product quality to meet the increasing demands of consumers. At the same time, brands should also focus on environmental protection and sustainable development concepts to win the favor of consumers.

  • Avant-garde Streetwear -- The Analysis of Brain Dead The Menswear Designer Brand

    2023-07-18 6348

    Avant-garde Streetwear -- The Analysis of Brain Dead The Menswear Designer Brand

    Brain Dead is a streetwear brand founded in Los Angeles by Kyle Ng and Ed Davis. Rather than being just a brand, Brain Dead is better described as a collective of artists and designers from around the world. The managers use this ironic name to express their refusal to turn street culture into a blindly imitative and thoughtless attitude. This streetwear brand combines elements from post-punk, skate culture, psychedelic art, and underground comics to create a concept-driven graphic design that can be seen as an "alien" entity formed by absorbing DNA from various sources.

  • H1 2023 Menswear TOP Ranking (Part One)
    Data Reports

    2023-07-18 38354

    H1 2023 Menswear TOP Ranking (Part One)

    The list is based on the interactive data of browsing, searching, and downloading on the backend of POP in the first half of 2023. It highlights the hot items in men's fashion. From the charts, it is evident that in the past six months, T-shirts ranked first, followed by jackets and then sweatshirts. The report compiled the top 10 styles for each item, providing designers with a clearer understanding of the market.

  • French Minimalism -- The Analysis of Rejina Ryo The Womenswear Designer Brand

    2023-07-18 6584

    French Minimalism -- The Analysis of Rejina Ryo The Womenswear Designer Brand

    Korean designer Rejina Pyo, who studied at Central Saint Martins College of Art and Design, honed her skills at Roksanda before launching her eponymous brand in London in 2011. Her designs possess perfect proportions and inherent modern femininity, effortlessly showcasing unexpected soft and graceful styles that leave a lasting impression. The Rejina Pyo Spring/Summer 2023 collection features fresh color palettes and clean, harmonious designs.

  • The Analysis of Hermès The Luxury Womenswear Brand

    2023-07-15 35067

    The Analysis of Hermès The Luxury Womenswear Brand

    Hermès is a world-famous luxury brand. It was founded in Paris, France in 1837 by Thierry Hermès. In its early years, the brand specialized in manufacturing high-end horse harnesses, and it has a history of over 170 years. Hermès is a global company that is committed to traditional craftsmanship and constant innovation. As of 2014, it has seventeen product lines including luggage, scarves, ties, clothing, and lifestyle goods. The main store of Hermès is located in Paris, France, and it has branches all over the world.

  • The Analysis of CLANE The Womenswear Designer Brand

    2023-07-13 14089

    The Analysis of CLANE The Womenswear Designer Brand

    CLANE, beloved in Japan, is run by Japanese model Keina Matsumoto. It is a clothing brand that focuses on clean lines and emphasizes proportion adjustment, allowing even petite girls to easily master it. Brand founder Keina Matsumoto injects her unique fashion vision and experience into the brand, focusing on proportion, clothing cutting, and fabric application when wearing, so that even the loose-fitting cuts can exude a simple and elegant style. CLANE is praised for having a style reminiscent of old Celine in the Japanese fashion scene, with its clean lines, comfortable materials, proportion adjustment, feminine colors, and breaking free from the constraints of traditional female frameworks.

  • The Analysis of Namesake The Menswear Designer Brand

    2023-07-12 9536

    The Analysis of Namesake The Menswear Designer Brand

    Namesake was born during the pandemic and was founded by the three Xie brothers, Richard, Michael, and Steve, along with their father. The three brothers are closely bonded by blood and influenced by Chinese traditional culture. Their father instilled in them the importance of family from an early age. The brand name, Namesake, translates directly to "a person with the same name" and refers to the three brothers, symbolizing their father's expectations. The three brothers share a common love for basketball, with Allen Iverson as their idol. The logo of Namesake is derived from Iverson's jersey number 3, representing the three brothers. Namesake also includes some iconic items related to basketball. Prior to Namesake, the three brothers operated a concept store called NE.SENSE, where they had always hoped to create their own brand and tell their story through it. Namesake has a strong narrative quality, resembling a novel written through clothing. Their life experiences are transformed into the essential elements of their designs, present in every season. The fragmented stories of their family are narrated through each season's unique concepts.

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