Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Haute Couture Smart Casual Business Leisure Avantgarde Brand Rune Arts French style Athleisure Agender Workwear Chinese Fashion J-Korea Fashion function Preppy style Chinese Style Cotton&Linen Outdoor Sports Indoor Sports Folk Style Sustainability Middle East Style Russian Style Middle Aged and Older Pattern analysis tennis_golf
Pattern(Part I) -- The Comprehensive Runway Analysis of Womenswear
This report mainly focuses on outdoor-style patterns on A/W 22/23 runways. Bright plaids, five-pointed stars, and light spot gradient are trending upward clearly. Chains, skin touch, and human figures are applied widely and show a small-scale increase.
Olympic Spirit -- The Analysis of 4F The Sportswear Designer Brand
Founded in 2007, 4F is a label from Kraków, southern Poland, providing sportswear, activewear, casual wear, and accessories. Being known as 4FUN at the beginning, the brand was renamed 4F Performance in 2007 and became 4F in 2010. Since 2008, 4F has launched its cooperation with Polish Olympic Committee. It also provides national Olympic uniform for six countries, including Poland, Serbia, Croatia, Latvia, Greece and Northern Macedonia. In 2016, 4F opened their first oversea store in Latvia, Slovakia, Romania, and Czech Republic. And in this 2022 Beijing Winter Olympics, 4F becomes a sponsor of 8 national teams.
Shirt -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s shirts among POP Fashion users in December, Business Leisure(28%) and Smart Casual(23%) were still the key styles, followed by Streetwear Brand(12%) and Emerging Design(6%). Checks, letters, plants, and florals were the popular pattern elements in the market. Deconstruction was worth attention, while the layering of fabrics can enrich the general visual effect of clothing.
High-class Minimalism -- The Analysis of Wooyoungmi The Menswear Designer Brand
Wooyoungmi is a namesake fashion brand founded by the famous Korean designer in 2002. The brand creates men’s wardrobes from a feminine perspective. The crisp lines of menswear reflect the impressive qualities of Korean brands. Without intense visual impacts, feminine gentleness is fused with masculine fits to blur the boundaries of genders. Keep an eye on Wooyoungmi’s clean silhouettes and detail designs.
Glorious Ice-sports -- The Analysis of DESCENTE The Benchmark Sportswear Brand
Descente cooperated with the famous designer Kazuki Kuraishi to release a snowboarding wear collaboration on January 15. We can see the personality of designer from the new logo. The blocking of pink and dark gray is eye-catching in the ski area.
Daily Good Mood -- The Analysis of 310MOOD The Womenswear Designer Brand
310MOOD was born in Chicago on 2016. Started from making the fun easy everyday wear, which reflects in the free yet harmonious combination of colors. Each product is carefully crafted to become the perfect addition to elevate any wardrobe which can transition through the seasons. 310MOOD only produces small sustainable runs of collections, acting against fast fashion. 310MOOD is committed to creating quality garments, which last and can be worn season after season.
The Fashion on the Golf Course -- The Analysis of SOUTHCAPE The Golf Designer Brand
SOUTHCAPE is comprehensive golf brand founded in Korea. It is a lifestyle golf & resort that not only has a world-class golf course ranked 9th in the world and 1st in Asia in the US Golf Digest, but also includes an architectural clubhouse and cultural facilities such as the music library.
2021 Hottest Women's Knitwear Brands(Young Market)
According to the interactive data and popularity among POP Fashion users, we list the top 20 hottest brands in the young market. LoveShackFancy and Alice + Olivia are the most noteworthy brands. A series of high-quality niche designer brands, such as Merci Madame and Cormio, also emerged in this year. Their enriched design elements attract consumers. ZI II CI IEN and BAN XIAO XUE are the Chinese designer brands to watch. Besides, keep an eye on the movements of Short Sentence.
We Chase After Ice and Snow -- The Analysis of BOGNER The Skiwear Designer Brand
BOGNER is a famous German skiwear house founded by Willy Bogner Senior in 1932, featuring their well-known women’s stretchy pants released in 1948 and the iconic B zippers. Divided into three branches – BOGNER SPORT, BOGNER FASHION, and FIRE+ICE, the BOGNER family provides all-around ski gear, attires, footwear, and gloves.
Night Train -- The Analysis of Saint Laurent The Luxury Menswear Brand
In a special video directed by Jean-Paule Goude, dancers are seen performing to Jimmy Forrest's Night Train. The makeup of the song is reminiscent of a marching band soundtrack. The dancers begin the video dancing in line before individually breaking off to show off their moves and their fits. The dancing ensemble adds a dramatic flair to the presentation that further emphasizes the 1980s inspiration for the collection.
Japanese Street Fashion -- The Analysis of AAPE BY A BATHING APE The Menswear Designer Brand
AAPE BY A BATHING APE® is a diffusion line of the cult streetwear label A BATHING APE®. With an eye to the young menswear market, AAPE creates a fashionable wardrobe for a new generation. Staying true to the mainline’s aesthetics, the brand revives its signature moon-face logo across a selection of everyday clothing.
Glamorous & Independent -- The Analysis of FAYEWOO The Womenswear Designer Brand
Fayewoo is a designer brand that represents feminine sensuality and modern urban lifestyle. Glamorous and independent lifestyle are at the heart of the brand's philosophy that are expressed at various levels, from an unexpected mix-match of materials to perfect tailoring and unique styling. Fayewoo's collections from the beginning have been unique, daring and sexy using a variety of bespoke textured fabrics, prints and laces on body-con silhouettes as well as featuring more fluid and relaxed shapes.
Happy New Year -- The Popular E-commerce Products of Women's Knitwear
In the celebration of Chinese New Year, online stores update the festive products rapidly and reveal an accelerating sales volume. Thousand pieces of items are sold just in 30 days. Influenced by the zodiac of the coming new year, tiger must be the dominating element in the market. Bowknots, wide collars, and neckties keep the momentum. Besides, lovers’ wear and Chinese frog buttons have trended upward in recent months.
Visual Recreation -- The Analysis of SXVSU The Menswear Designer Brand
The deconstructionism of SXVSU presents avant-garde and wild garments. The brand is good at regrouping the structures of clothing to form a brand-new visual image. Its use of patterns strengthens brand features and identity.
Urban Leisure -- The Brand Analysis of TIME HOMME The Menswear Designer Brand
TIME HOMME is a menswear line released by Korean HANDSOME Group in 2000. Focusing on the consumers from 25 to 35-year-old, its delicate silhouette in tailored suits and mixture of soft luxury material in modern casual style interpret the futuristic modernity.
True to Your Instincts -- The Analysis of The Animals Observatory The Kidswear Designer Brand
The Animals Observatory is a timeless brand from a unique artist, Laia Auilar. Children and adults alike will be drawn to its sense of playfulness, comfort and aesthetic pleasure, all based on the philosophy of an old motto that Laia often repeats to her children: 'Be a good animal, true to your instincts'.
Define the Irregularity -- The Analysis of Salty Pebble The Womenswear Designer Brand
Salty Pebble is an emerging niche Korean brand which is popular in its home market and social medias. The casual, girlish styles of Salty Pebble subvert the stereotype to satisfy contemporary youths. Versatile pieces follow the fashion trend and build a unique brand identity.
Casual Animation -- The Analysis of CLUT STUDIO The Womenswear Designer Brand
The Korean girlswear brand CLUT STUDIO is pursuing high fashion and subcultural designs at the same time, which is loved by IU, Kim Hyun A, Lisa, Jennie, and Choi Jisu. The A/W 2021 collection "I HATE HOLIDAY" brought bears, crosses, moons, and animation girls to the forefront. Bold tie-dyed elements were presented on basic items for flamboyant looks.
Disorderly Aesthetics -- The Analysis of Y/Project The Menswear Designer Brand
Y/Project was founded by the French designer Yohan Serfaty and his business partner Gilles Elalouf in 2010. Because of the death of Serfaty in 2013, the Belgian designer Glenn Martens, the first assistant of Serfaty, was invited to be the creative director of the brand. Y/Project accentuates personality and independence through street fashion. Uncoordinated dichotomy is combined with utility unisex styles to interpret the temperament of women and men. Focus on the layering, deconstruction, and asymmetric design of Y/Project.
The Analysis of The North Face The Benchmark Outdoor Brand
1.The North Face Shanghai pop-up store unveiled the collab with Gucci. 2.Huge Christmas crystal ball in Wuhan. 3.The North Face held a street skiing contest. 4.The cross-country runners of The North Face won the 110km championship in Thailand By UTMB 5.The North Face 2021 IN SEARCH OF landed in Shanghai. 6.Metaverse pop-up store is opened in Shanghai.
The Analysis of Ermenegildo Zegna The Luxe Men's Knitwear Brand
Zegna is a luxury fashion house founded in 1910 by Ermenegildo Zegna in Trivero, Northern Italy. And it is still one of the most famous Italian enterprises today. Beyond producing menswear for luxury brands, Zegna is also the biggest fabric manufacture in the world, which produces 2.3 million meters of fabrics every year and promotes wooden products. The knitwear of Ermenegildo Zegna presents high-quality fabrics. High-count fine cashmere is their most important material, which has soft handle and silky gloss. Minimalist details and supreme crafts create mature pullovers and polo shirts for consumers.
Fun Factors -- The Analysis of J.W.Anderson The Menswear Designer Brand
Northern Irish designer Jonathan Anderson established JW Anderson in 2008. At first an elaborate collection of accessories quickly attracted attention, enabling the fledgling label to show on-schedule during 2008's London Fashion Week.Its unique design aesthetic offers a modern interpretation of masculinity and femininity by creating thought-provoking silhouettes through a conscious cross-pollination between menswear and womenswear elements. This idiosyncratic perspective, which earned the label a cult following, prompted JW Anderson to present a women's capsule collection in 2010.
2021 Fashion IP 100 List -- Celebrities
The data on the following list of celebrities comes from the 2021 Fashion IP 100 list, which covers the most commercially valued global fashion intellectual properties in China in terms of designers, designer brands, celebrities, artists and influencers. It evaluates them according to three standards: a consumption index, search frequency on Chinese engine Baidu and popularity on China's Weibo, Xiaohongshu (Red) and TikTok.