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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • American Street Fashion -- The Analysis of Men's Street Style

    2024-03-25 5302

    American Street Fashion -- The Analysis of Men's Street Style

    American streetwear is a fashion style centered on freedom, individuality, and fashion, showcasing the boldness and vitality of young people. It rebels against Hip Hop, Blokecore, American Academy, and cool motorcycles to bring eye-catching styling to streetwear. Jackets, hoodies, jeans, sneakers, and other essential items are mostly loose fitting, highlighting a casual attitude. In terms of accessories, baseball caps, metal bracelets, and crossbody bags add highlights to the overall design.

  • Hardware Girl -- The Comprehensive Analysis of Womenswear Designer Brands

    2024-01-29 22569

    Hardware Girl -- The Comprehensive Analysis of Womenswear Designer Brands

    "Hardware Girl" refers to a girl who likes to use fashionable items with "metallic texture" or "shiny elements" in her daily outfits. They add elements such as metallic clothing, accessories, or bags to make the entire design unique and no longer monotonous. In terms of makeup, they prefer shiny makeup with a watery texture and metallic accents, in order to express a free, confident, and bold attitude to the outside world. "Hardware Girl" style is a new fashion trend jointly released by Tiktok E-commerce "Fashion Trend Release" and fashion media "VOGUE". It is not only a continuation of the Y2K style, but also combines gorgeous romantic styles such as pop punk, '90s sloppy rock', and modern gothic. It reflects the cultural confidence, creativity, and diverse perspectives of contemporary young people.

  • Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    2024-01-16 21389

    Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    Sergio Tacchini is a traditional track and field sports brand that represents sincerity, craftsmanship, and style. It is also a well-known brand in international sports and leisure fashion products. The brand was founded by Italian tennis champion Sergio Tacchini in 1966. This brand mainly focuses on tennis apparel and casual sportswear. In addition to tennis apparel, Sergio Tacchini also produces and sells other sports equipment such as sports shoes, socks, bags, and accessories. The design style of the brand is characterized by simplicity, fashion, and functionality. According to the POP backend download index, the Sergio Tacchini clothing download index is relatively high, and coupled with the active design media, this brand is recommended for reference.

  • The Analysis of Chloé The Luxury Womenswear Brand

    2023-11-27 60972

    The Analysis of Chloé The Luxury Womenswear Brand

    Chloé is a luxury brand originating from Paris, France, founded by fashion designer Gaby Aghion in 1952. When challenging the aristocratic tradition of Parisian haute couture, Chlo é successfully created the modern ready to wear concept of simplicity, aesthetics, and strong wearability. Although Chloé is hailed as the chameleon of the high-end ready to wear industry in Paris, the brand has always maintained a typical "French style" in its design style, exuding an elegant temperament. In addition to women's clothing, the brand also operates bags, perfume and other products. Its design style emphasizes the romantic relaxation of France, combining leisure and elegance. The gentle floral patterns and streamlined clothing have become symbols of Chloé, showcasing a unique feminine style.

  • The Lyst Index Fashion’s Hottest Brands and Products Q3 2023

    2023-11-10 39253

    The Lyst Index Fashion’s Hottest Brands and Products Q3 2023

    The fashion e-commerce platform Lyst has released a list of the world's hottest brands for the third quarter of 2023. The results showed that Miu Miu jumped to the top of the list for the first time. On the occasion of Miu Miu's 30th anniversary, due to strong global demand for its flagship items such as ballet flats and Arcadie bags, this "playful young" line brand, created by Miuccia Prada, the third generation successor of the Prada family, has surpassed the popularity of the main brand Prada. Miu Miu's overall search volume increased by 16% this quarter, with the brand's autumn and winter series having over 223 million views on TikTok. At the same time, the brand's cashmere cardigan also became the second most popular product this quarter, with a 44% increase in search volume. Lyst wrote on the list, 'It's Miu Miu's Moment'.

  • Retro Function -- The Analysis of CMF The Outdoor Sport Designer Brand

    2023-10-23 28937

    Retro Function -- The Analysis of CMF The Outdoor Sport Designer Brand

    The CMF (Comfy Outdoor Garment) brand was established in Seattle, USA in 1915, initially producing bedroom items, outdoor sleeping bags, and now outdoor clothing. In 2009, we collaborated with the Japanese antique store LOSTHILLS, and later entrusted the latter with full responsibility for brand design and production business. After collaborating with LOSTHILLS, the CMF brand began to integrate Japanese design concepts. Based on the classic retro elements of the past century, they combined modern fabrics and designs to create a new generation of functional clothing. At the same time, in terms of styling, functional clothing is eye-catching, bringing more possibilities to wear and match, making it very suitable for the current Urban Outdoor Style.

  • Anorak -- The TOP Ranking of Kidswear

    2023-09-21 62799

    Anorak -- The TOP Ranking of Kidswear

    From the children's clothing single-item database of the months August to September, the top 10 styles with the highest download rates are selected. Colorful patchwork remains an important design highlight for autumn and winter outdoor jackets. The detailed design is very rich, with rectangular large pockets and three-dimensional bags being the main trend. The interior design is fashionable and aesthetically pleasing, and the overall functional design has been improved, providing more convenience for outdoor activities.

  • The Womenswear Exhibition Analysis of Shanghai CHIC 2023

    2023-09-04 25283

    The Womenswear Exhibition Analysis of Shanghai CHIC 2023

    On August 30th, the three-day CHIC2023 (Autumn/Winter) came to a perfect end. With the theme of "Infinite Opportunities, More than Just Orders", it gathered a large number of professional domestic audience resources and high-quality buyers from 19 countries and regions around the world, including online buyers, professional buyers, brands, wholesalers, retailers, and cross-border e-commerce. It has sparked more possibilities for business! This CHIC event was divided into 9 exhibition areas, covering 2.1 Halls for ultimate single products, extraordinary denim, fashion customization, high-quality products, resource platforms, and digital collaboration, 3 Halls for emerging design forces, accessories and bags, and the newly established North Hall with 3 major exhibition halls for CHIC SELECTED. Commerce was the main theme of CHIC2023 (Autumn), and CHIC MATCHING held nearly 20 targeted professional business negotiation meetings. CHIC SHOW, CHIC TALK, and a series of fashion shows, business forums, award ceremonies, and other activities fully demonstrate the industry value, business value, and cultural value of CHIC in the Chinese clothing industry.

  • Rebel Gene -- The Analysis of 44 Label Group The Menswear Designer Brand

    2023-08-31 9130

    Rebel Gene -- The Analysis of 44 Label Group The Menswear Designer Brand

    44 Label Group is an emerging streetwear brand founded in Berlin in 2020 by German Techno DJ and producer Max Kobosil. The designer incorporates the free-thinking club culture nurtured by his music into the designs. Streetwear details such as prints and adjustable drawstrings adorn the brand's signature black and white monochrome designs. Jackets, hoodies, and t-shirts are designed with practicality and ease of movement in mind, while waist bags ensure that personal belongings are within reach even during the most exhilarating moments. The designs of 44 Label Group blend club style with functionality, ensuring that wearers remain stylish even after a night out at the club.

  • Street Dance -- The Menswear Runway Analysis of 44 Label Group

    2023-08-18 42372

    Street Dance -- The Menswear Runway Analysis of 44 Label Group

    In this season, the 44 Label Group team packs their bags and embarks on a world tour, examining the lives on the road and the lifestyle of music professionals. Through this journey, they concluded that many people dress in utilitarian clothing, prompting individuals like Kobosil to start producing this style of clothing. On the runway, you can see fashionably dressed band managers, engineers, lighting technicians, and crew members. Models showcase their workwear in a fashion show, highlighting the effects of wearing a wrinkled garment throughout countless music nights or the worn and dirty effects of traveling from one place to another. Additionally, a designer named "AVRIL" creates a new line of shoes, inflatable handbags, and "modular" sunglasses with interchangeable lenses.

  • Salute to the Craftsman -- The Menswear Runway Analysis of FENDI

    2023-06-21 65693

    Salute to the Craftsman -- The Menswear Runway Analysis of FENDI

    Fendi's Spring/Summer 2024 menswear collection takes inspiration from a fresh artisanal theme, showcasing the brand's preference for utility and craftsmanship. The runway scene depicts diligent craftsmen busy at work in the factory. The opening look combines practical belt and toolbox-style bags with pleated straight-leg pants, button-down shirts, and ties, displaying a fusion of professional wear and formal wear. The minimalist suits feature pointed lapels, sharp collars, and clean creases, presenting a professional composition. Finally, the collection pays tribute to the origins of the craftsmen by returning to the factory with dotted pattern trench coats, sleeveless sportswear, shorts, and long pants. The entire collection highlights the brand's emphasis on the spirit of craftsmanship, practicality, and manufacturing process.

  • The Analysis of Maison Mihara Yasuhiro The Menswear Designer Brand

    2023-06-09 20772

    The Analysis of Maison Mihara Yasuhiro The Menswear Designer Brand

    Japanese fashion designer Yasuhiro Mihara is one of the fastest rising designers in recent years, having gained widespread popularity in Japan through his collaboration with Puma. Mihara established his eponymous brand in 1997, designing a wide range of clothing, shoes, bags, and accessories with a highly eclectic and surreal style. He is a master of balancing various fashion trends and elements, creating intricate and playful designs that are full of surprises. Through techniques such as deconstruction, patchwork, and twisting, Mihara develops irregular and strange designs from the mundane details of everyday life.

  • The Analysis of Icebiscuit The Korean Kidswear Designer Brand

    2023-05-24 29092

    The Analysis of Icebiscuit The Korean Kidswear Designer Brand

    Icebiscuit is a Korean children's clothing brand that draws inspiration from Brooklyn and caters to trendy and stylish kids with a strong sense of individuality. Its design style is based on street fashion, providing a more personalized and trendy wearing experience through bold and playful color combinations. Icebiscuit launches new collections every season, each with its own distinct theme and design inspiration. In addition to clothing, the brand also offers accessories and bags to provide more options for children's clothing.

  • Rebuild Street Fashion -- The Analysis of Zara The Benchmark Menswear Brand

    2023-04-06 34071

    Rebuild Street Fashion -- The Analysis of Zara The Benchmark Menswear Brand

    Zara was established in Spain in 1975 and is a chain retail brand covering a wide range of products including men's and women's clothing, shoes, bags, perfumes, etc. It is a subsidiary of the Inditex Group. In the 2022 financial report released by Inditex, the parent company of the fast fashion brand Zara, sales for the 12 months ending January 31 rose 17.5% year-on-year to 32.6 billion euros. In terms of brands, the core brands Zara and Zara Home saw their sales surge by 21% to 23.76 billion euros last year.

  • Subtle Sophistication -- The Womenswear Runway Analysis of Miu Miu

    2023-03-10 89474

    Subtle Sophistication -- The Womenswear Runway Analysis of Miu Miu

    For Fall/Winter 2023, the House took to Paris Fashion Week to continue its efforts in creating it-girl bags and garments, while also putting the focus on cozy essentials elevated for the off-duty casual-chic attitude that oozes out of Miu Miu’s walls. This season, Mrs. Prada dives into the notion of “looking,” in turn uncovering what is “underneath” and addressing the “outer” layers of clothing construction, and the structure of how we dress.

  • Nostalgic Elegance -- The Menswear Runway Analysis of Fendi

    2023-02-01 52615

    Nostalgic Elegance -- The Menswear Runway Analysis of Fendi

    As for FENDI FW23’s menswear, it was a harmonious blend of trend-setting designs, nods to its iconography, and a whole lot of luxury. Hallmarks of the brand, such as double-faced and reversible cashmere, engineered leathers, and jacquard silks made up a bevy of pieces the House dubs “Cozy, sexy, [and] cool.” Indeed it was, as sheer knitwear exposed bare chests underneath, shoulders were left out in the cold on multiple deconstructed singlets, and capes wrapped around the body in a feminine manner, accentuated with the models holding bags under their arms or dragging scarves across the floor.

  • November -- The Monthly Hot Pattern Analysis

    2022-12-01 96956

    November -- The Monthly Hot Pattern Analysis

    POP Fashion offers you a cross-industry analysis based on the inspirations from the World Cup, ditsy florals, calla lilies, chinoiserie embroideries, color gradients, Memphis geometry and the painting skill of Van Gogh.

  • Urban Traveler -- The Analysis of DIOR MEN The Luxury Menswear Brand

    2022-11-23 65257

    Urban Traveler -- The Analysis of DIOR MEN The Luxury Menswear Brand

    Robert Pattinson is the latest star to front a Dior campaign, specifically for the house’s Spring 2023 menswear collection by Kim Jones. Shot by Rafael Pavarotti, the Twilight star sports three different looks from Jones’ Spring 2023 runway that also featured a surprise collaboration with Eli Russell Linnetz of ERL. Standing out from the imagery is the designer’s Diorizon shoe which will be arriving in two new models next season. Completing the actor’s looks are the Hit The Road and Dior Lock shoulder bags featuring the “CD Diamond” pattern in “Dior Gray.”

  • Eco-friendly Era -- The Analysis of Balenciaga The Luxury Menswear Brand

    2022-10-21 54373

    Eco-friendly Era -- The Analysis of Balenciaga The Luxury Menswear Brand

    In a worrying atmosphere, echoing the current geopolitical situation, Balenciaga presented its Fall/Winter 22/23 collection at the Parc des Expositions du Bourget, while reaffirming its support for Ukraine. Oversized hoodies, wide-shoulder outerwear and bodysuits were made of recyclable and alternative fabrics to meet the ideas of low-carbon environment. The trash bags also echoed the theme.

  • The Monthly Popular Pattern Analysis

    2022-09-30 92519

    The Monthly Popular Pattern Analysis

    This report offers graphic references for multiple industries. Balloons, Teletubbies, vinyl records, camouflage and thermal imaging will be the emerging trends.

  • The Beauty of Nature -- The Analysis of STORY mfg. The Menswear Designer Brand

    2022-09-08 38616

    The Beauty of Nature -- The Analysis of STORY mfg. The Menswear Designer Brand

    Founded in 2013 in East London by Saeed and Katy Al-Rubeyi, Story MFG is a practice of artisanal craftsmanship inspired by the preservation of our natural world. Deeply rooted in sustainability and zero-waste production, the label prides itself on its transparency in process, environmentally conscious manufacturing, and the integration of traditional, time-honored techniques in garment dying and construction. Vintage workwear and military uniforms serve as the templates for functionality and durability, while organic dyes derived from tree bark, jackfruit, and natural indigo create kaleidoscopic colors that insulate the label’s bohemian spirit. Working with artisans from around the world, the hand-made charm of Story MFG becomes apparent in the off-kilter knit sweaters, embroidered linen tops, and crocheted hats and bags while a relaxed and inviting ease permeates the aesthetics, welcoming you into the free-flowing world of Saeed and Katy. Reverence to the heritage of artisanship is felt in every piece, while fashion as a form of activism persists as the label’s raison d’etre.

  • The Comprehensive Analysis of Luxury Underwear/Loungewear Brand

    2022-08-12 71560

    The Comprehensive Analysis of Luxury Underwear/Loungewear Brand

    In the past decade, the global and Chinese underwear markets have maintained an overall growth trend. In the context of the increasing level of social consumption, people's pursuit of life quality has led to a growing new demand for intimates. Women's spending enthusiasm has shifted from luxury bags and accessories to more low-key lingerie and homewear. Underwear is a new growth point for luxury brands, and more and more luxury brands are opening up their markets. Top-level brands such as Christian Dior, Dolce & Gabbana and Diesel have well developed their underwear lines.

  • Playfulness & Street -- The Menswear Designer Brand Analysis of The Museum Visitor

    2022-07-28 65234

    Playfulness & Street -- The Menswear Designer Brand Analysis of The Museum Visitor

    Known for its gender-neutral pieces and artistic interpretations, The Museum Visitor is a Korean brand established by Park Moon-Soo in 2016. Having studied fashion and art in San Francisco and Berlin, Park Moon-Soo makes the brand a carrier of his own artwork. Crafts like hand painting, graffito and printing are widely applied in his design. The graffiti on the bags are all drawn by the designer himself. In fact, The Museum Visitor is regarded as a carrier of Park’s individual artistic design rather than just a menswear brand. Key words of the brand: Berlin, Painting, Graffito, Boy.

  • The Touch of Autumn -- The Analysis of LOEWE The Luxury Menswear Brand

    2022-07-12 64285

    The Touch of Autumn -- The Analysis of LOEWE The Luxury Menswear Brand

    “Weave, Restore, Renew”. LOEWE marks its sixth appearance at Salone del Mobile Milan with TIMEWEAVES which celebrates woven craft, ancient techniques and the inventive ways in which craftspeople breathe new life into found objects or surplus materials. Young Soon Lee, a LOEWE Craft Prize Finalist in 2019, has collaborated with LOEWE on a series of bucket bags inspired by the Korean technique jitseung in which strips of hanji, a handmade paper, are corded and woven.

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