This report extracts key elements including bright yellow, fluorescent decorations, checks and stripes, gauze and ruffles, based on sales data from Taobao and Tmall, and salable styles from Balabala, GXG.kids, little MO&Co., Mini Peace and MQD.

According to major benchmark brands of girls' wear (Balabala, GXG.kids, little MO&Co., Mini Peace and MQD), shirts are dominated by baby doll blouses and cardigans. Stripes, checks and flowers are key designs. Besides, wide ruffle and embroidery on the collar are fashionable.

According to major benchmark brands of boys' wear (little MO&Co., MQD, GXG.kids, Mini Peace and Balabala), shirts feature slight fashion, leisure, preppy and retro styles. Stripes and checks are still popular. Besides, the combination of slight fashion styles and letters is noteworthy.

According to data of five boys' wear benchmark brands in S/S 2020 (little MO&Co., Balabala, GXG.kids, MQD and Mini Peace), pants are mainly short. Workwear pockets and color blocks keep prevailing. Sports shorts gain more attention this season, quite noteworthy. Besides, illustration-like prints show newness.

According to data of S/S 2020 girls' wear benchmark brands (Mini Peace, Balabala, little MO&Co, MQD and GXG.kids), influenced by the pandemic, casual pants and comfy leggings will rise, and lightweight gathered-ankle pants and sports leggings are highlights. Jeans are popular this season with their versatility and durability.

In S/S 2020, benchmark brands of girls' dresses feature fashion leisure style and rune arts. The ethereal gauze dress is a highlight. GXG.kids and Mini Peace improve the Chinese style dress, showing different charm. MQD and Balabala employ individual splicing to add novelty. little MO&Co designs a different back, injecting vitality to conventional dresses.

This season benchmark brands such as MQD, little MO&Co., Mini Peace, Balabala and GXG.kids try to balance between practicality and individuality on boys' outerwear. The functional outdoor workwear, half-open outerwear and lightweight sun-proof clothing are emphasized. Influenced by the vintage trend, the nostalgic school uniform rises, tends to use simplified patterns, and displays details through pockets.

This season benchmark brands like MQD, little MO&Co., Mini Peace, Balabala and GXG.kids focus more on outdoor sports experience in terms of girls' outerwear. Wind-proof and sun-proof features gain more attention in this season, with blurring, ruffle and splicing to enhance the sport feeling.

In S/S 2020, boys' T-shirts from benchmark brands are dominated by fashion leisure style. Cartoon patterns jointly created by Balabala and GXG.kids with classic IP are quite eye-catching. Prints of Chinese characters show the different charm. The rainbow stripes of Mini Peace create a unique visual experience. little MO&Co and MQD splice different materials and patterns to bring a strong visual impact.

Kidswear brands gaining much attention such as MQD, little MO&Co., Mini Peace, Balabala and GXG.kids are dominated by the sportif style and the leisure style. Rainbow colors of Balabala, fluorescent green of Mini peace and blurring of little MO&Co bring new experiences to sweatshirts.

The market research of January is mainly carried out at Grandview Mall and Tianhe Festival Walk in Guangzhou, and aims at infants' wear. The combination of pattern and style is still the main expression of Guangzhou market. Representative infants' wear brands are Allo&lugh, balabala, Fanapal, jnby BY JNBY, miidiitapir and moimoln.

Girls' knitwear changes styles and fabrics, while boys' knitwear in A/W 19/20 changes patterns and colors. We analyze benchmark brands like Mini Peace, little MO&Co., Balabala, MQD and GXG.kids, and find many eye-catching points. Ever-lasting stripes have various colors. Multiple colors and jacquard texts are combined together to be rich and changeable. Bold oversized jacquard text is also the trend in this autumn and winter. Comic with a story sense is exaggerated and humorous. In addition, different stitches are combined with colors to create a more individual textural effect and bring more new points.

The heavy fabric with a quality sense is fit for autumn and winter. Simple, versatile, fine and soft knitwear takes up a large proportion in kidswear brands in A/W 19/20. We focus on Mini Peace, little MO&Co., Balabala, MQD and GXG.kids to make a comprehensive analysis through mink-like fabric, rich color blocks, text and various stitches.

Boys' pants tend to be the outdoor sports style and the fashionable cool style. According to the analysis of Mini Peace, MQD, Balabala, little MO&CO. and GXG.kids, we have more visible understanding of boys' pants in this autumn and winter. Fashionable and dynamic decorations in side seams, outdoor twill, reflective stripe, workwear pockets and mock-layer are main design points. And retro corduroy has more color changes. Check pants are still popular in boys' market.

In A/W 19/20, the sportif style and the leisure style are dominant in girls' brands, such as MQD, little MO&Co., Mini Peace, Balabala and GXG.kids. In terms of silhouettes, baggy pants, loose pants, flares, leggings and washed jeans are main items. Different details and fabrics show the unique brand style.

This season boys' puffa jackets brighten our eyes with colors and designs. This report will make a comprehensive analysis of Mini Peace, MQD, Balabala, little MO&CO. and GXG.kids. Eye-catching green tones, red tones and yellow tones bring a new visual experience for A/W 19/20. Outdoor camouflage and workwear style are also advocated. Universe elements and collaboration collection with IP prevail.

Mini Peace, Balabala, little MO&Co., GXG.kids, and MQD have their own features in A/W 19/20 girls' puffa jackets. The puffa jacket of little MO&Co. mainly applies shiny materials to design fashionable and eye-catching styles. GXG.kids adopts 3D decorations in details, very lovely. Balabala and MQD mix the workwear style into girls' puffa jackets to make them more outdoor. Mini Peace pays attention to the changes of silhouette. The short style is beautiful and the long is warm and fashionable. Pink tones get hotter.

Influenced by the workwear style, many kidswear fashion brands such as Mini Peace, Balabala, little MO&Co., GXG.kids and MQD apply workwear elements into coats for A/W 19/20. The all-over camo, lambswool, corduroy and outdoor designs bring an outdoor fashionable feel.

For boys' sweatshirts at GXG.kids, MQD, little MO&Co., Mini Peace and Balabala, scarlet, forest green, light yellow, jewelry blue are included. GXG.kids's lime green is in line with the trend we predicted. For pattern, placement letters and all-over print are key. For A/W, collaborated patterns see a rise. For crafts, pockets, color blocking and placket front are still mainstream.

This report analyzes new dresses for kids at Chinese well-known kidswear brands such as GXG.kids, MQD, Mini Peace and little MO&Co.和Balabala. The sweat dress is still popular. Deconstructed and spliced sheers are special. The versatile sheers cover-up dress and exaggerated looks feel fluid. Meanwhile, the playful preppy styles, vintage velvet dresses add newness.

Play with fashion -- Comprehensive Analysis of A/W 19/20 Kidswear Catwalks