The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

This season is the third series launched by Daniel Lee, the creative director of Burberry, for the brand, marking its return to outdoor tradition with a modern style. To celebrate the 40th anniversary of London Fashion Week, this fashion show is a hymn to nature. The collection is still based on the "outdoors" theme, inspired by the customs and traditions of the UK and Ireland. Through the brand's iconic silhouette and fabric evolution, it evokes a sense of warmth, protection, and outdoor elegance.

To welcome the Chinese New Year, fashion and luxury brands have launched special collections for the Year of the Dragon, inspired by the auspicious dragon in the twelve zodiac signs, depicting the image of the Eastern dragon through ink and wash strokes, and searching for the image of the dragon in traditional culture and intangible cultural heritage craftsmanship, creating a series of items with full details and texture. The patterns are mainly presented through printing and embroidery, and the use of fun IP makes the overall experience full of fun.

The luxury brand hoodies for boys have won the favor of consumers with their unique design, high-quality materials, and exquisite craftsmanship. With the increasing attention of society to diversification and environmental protection, it leads the trend of the children's clothing industry.

This article focuses on listing the top ten key brands of the 2024 Spring/Summer T platform: Louis Vuitton, CHANEL, Christian Dior, GUCCI, Jil Sander, Bottega VenetaEtro, Burberry, Diesel, MIU MIU, vertically analyze the color characteristics and applications from the above brands, and comprehensively guide color development.

This report is based on the comprehensive analysis of the TOP hot list of women's windbreaker fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular women's dress brand is Burberry, accounting for 18%, followed by Jil Sander and The Row, accounting for 16% and 10% respectively. According to the analysis of the TOP Hot List, the most popular style of women's windbreaker fabric this season is the classic smooth cotton textile, accounting for up to 37% of the market share. Next is delicate woolen fabric, accounting for 16%. Other styles of fabrics account for about 10% of the market. The multi-component blended fabric represented by regenerated cellulose is a fabric with corresponding investment value this season. It is worth noting that the application range of rainproof function in windbreaker fabrics has expanded.

The fashion e-commerce platform Lyst has released a list of the world's hottest brands for the third quarter of 2023. The results showed that Miu Miu jumped to the top of the list for the first time. On the occasion of Miu Miu's 30th anniversary, due to strong global demand for its flagship items such as ballet flats and Arcadie bags, this "playful young" line brand, created by Miuccia Prada, the third generation successor of the Prada family, has surpassed the popularity of the main brand Prada. Miu Miu's overall search volume increased by 16% this quarter, with the brand's autumn and winter series having over 223 million views on TikTok. At the same time, the brand's cashmere cardigan also became the second most popular product this quarter, with a 44% increase in search volume. Lyst wrote on the list, 'It's Miu Miu's Moment'.

This report focuses on the hot and exciting fashion trends of today, carefully selecting the following highly regarded brands and delving into their brand characteristics and key design elements for this season. Through in-depth analysis of these brands, more inspiration and creativity are provided for developing items that match the thermal style.

The Burberry 23/24 winter series advertising blockbuster was first created by the creative freeze frame Daniel Lee brand on Skye Island in Scotland and Giant Causeway in Northern Ireland.

Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of seed planning, Renaissance, fruit and vegetable teams, dynamic Asian Games, BLACKPINK collaboration, as well as painting techniques such as spray painting and X-ray. The Asian Games will open in Hangzhou this month; The PRADA Seed Program grows flowers worldwide to promote beauty, care, and love; The realistic fruit and Renaissance Titian paintings from Burberry Show in the spring and summer of 2024 will be exhibited in Shanghai, and BLACKPINK x Verdy's co branded flash is widely loved. Spray painting graffiti and X-ray techniques have received attention, and the following is a specific analysis of popular patterns.

This report focuses on the current popular "college style" for the back-to-school season, carefully selecting the following well-known brands to explore their brand characteristics and key design elements for this season. Through in-depth analysis of these brands, it provides more inspiration and creativity for developing products that fit the "college style".

This report is based on the comprehensive analysis of the TOP hot list of women's trench coat fabrics, which is summarized from the interactive data downloaded by POP-Fashion users in the past three months. In the TOP hot list of the past three months, the most attention has been given to the representative brand Burberry, accounting for 27%, followed by The Row, accounting for 19%. According to the analysis of the TOP hot list, the most popular fabric for women's trench coats is the visually smooth and delicate cotton textile products, accounting for a high proportion of 40%; followed by high-quality woolen fabric, accounting for 17%. The functionality of trench coats has received attention, and fabrics treated with waterproof coating technology have corresponding investment value.

With the approaching of the traditional Chinese Valentine's Day, major brands have launched series of clothing with Chinese Qixi Festival as the theme, and among them, the loving heart element has become the highly sought-after focus. In the romantic and sweet atmosphere, heart-shaped patterns are displayed on the garments in full or partial embellishments. At the same time, declaration slogans and traditional elements are cleverly applied to inject unique charm and fashion sense into the Qixi capsule. These carefully designed clothes echo the romantic theme of Chinese Valentine's Day, while demonstrating the brand's respect for traditional culture and the fusion of creativity.

Lyst is an authoritative fashion shopping platform that is used by over 150 million people annually to browse, discover, and purchase products from 12,000 brands and stores. The formula behind Lyst Index takes into account the behavior of Lyst shoppers, including conversion rates and sales volume. It also includes Google search data, as well as statistics on social media mentions and engagement worldwide over the past three months.

With Daniel Lee taking on the role of Creative Director, Burberry has not only reshaped the overall posture of the "knight logo", but also presented the recurring classic elements of the check pattern in a more diverse way. In terms of silhouette, Burberry continues to emphasize the brand's iconic single items such as the Trench coat and short jackets, but reinterprets them in a more modern and contemporary way.

This article focuses on listing the top ten key brands for the early spring 2024 runway: Chanel, GUCCI, Christian Dior, Louis Vuitton, Burberry, Stella McCartney, MSGM, Tory Burch, Diesel, and Blumarine. From these brands, it will vertically analyze the color characteristics and application, providing comprehensive guidance for color development.

This article focuses on the top ten brands showcased on the 23/24 Autumn/Winter runway, including Jil Sander, Valentino, Prada, Bottega Veneta, Miu Miu, Loewe, Chanel, Christian Dior, Burberry, and Gucci. It vertically analyzes the color characteristics and applications of these brands to comprehensively guide color development.

Burberry's new brand identity, introduced in February 2023, includes a vintage serif font and a charging knight logo dating back to 1901. This season, the brand has extensively utilized the equestrian knight emblem, which can be seen in numerous product categories. The equestrian knight emblem showcases Burberry's rich heritage and traditional elements while infusing a modern sense of fashion.

This article compiles and recommends popular luxury brands for infants and young children, along with craft details and key patterns, to bring more inspiration to the development of high-end luxury children's clothing.

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

The Chinese New Year collections of fashion houses focus on two main styles: casual streetwear and minimal businesswear. The zodiac of 2023 - rabbit - is the most important pattern element. Graffiti rabbits and cartoon rabbits awaken consumers’ memories. Printing and applique are the key crafts in this season. The combination with sequins highlights the looks.