From July 1st to 4th, the second Showroom Shanghai Winter+ collection will kick off at Shanghai Exhibition Center. On June 20 last year, Showroom Shanghai organized its first Winter+ collection and started an innovative journey of throwing three shows a year, which is unprecedented in the industry. At that time, the pandemic just started to slow down, and most brands took a wait-and-see attitude. But it turned out that all the brands present at the Winter+ collection last year clearly benefited a lot, and many of them recorded rapid growth, including RE'VAN, CHAU•RISING, MAO MART HOMME, PAN'TTERFLY, HALF-MADE_, and Seriase. Increasing orders received will enable brands to accelerate the transition to commercialization. At the debut Winter+ collection last year, 85 brands received 200 million orders within just 4 days. Many buyers raved that during the fashion week, since so many ordering meetings were around and the schedule was so tight, they just had no time to check new brands. Showroom Shanghai's WINTER+ avoided this hassle by shunning the fashion week and allowed buyers to have enough time to hunt for those treasure brands overlooked before. The success of last year's Winter+ collection paved the way for the expansion of the Winter+ collection this year. The Central Hall firstly included in our April collection will also be the center stage for big brands. Major brands like Le Fame, Mili.Xu, ZINGME, MUKZIN, and PAN'TTERFLY will return to the central hall after their huge success at 21A/W collection. The return of UOOYAA will also be a highlight of the Central Hall. West Platform Hall will again feature those brands that performed well in the previous seasons, including Chau•RISING, HALF-MADE_, Seriase, Lynn Gong, BIBILEE, shenshen, SELAH, etc. In addition, the exhibition also puts a focus on many strong brands in the down, knitting, and coat categories, which is worth looking forward to. High-quality and mature brands are important, but Showroom Shanghai has always paid special attention to new brands. This time, 54% of the exhibitors are new brands, which represents new vigor and energy. The inclusion of more than a dozen emerging trendy brands from China and overseas add more vitality to the Winter+ collection. According to the researches of POP FASHION, the maturity and normalization of the Winter+ collection will be able to drive a new wave of explosive growth for participating brands. And the other hand, this kind of openness may also blur the clear brand positions. We will keep our eyes on Showroom Shanghai.

CHAU·RISING, an emerging original designer brand, released the A/W 19 collection with the theme of Uncompleted Puberty- Comeback. The resurged vintage trend is the antidote to the fast-paced lifestyle. Wools are soft and skin-friendly, providing a calming effect. The color is rich, and fluorescer is avoided. Premium fine white wools are dyed. Each color needs to be tested for 3 to 4 months for the perfect effect which is harmless and skin-friendly.