Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Power of Fashion -- System Homme The Menswear Benchmark Brand
System Homme is a popular fashion leisure menswear brand in South Korea, and favored by singers, actors and other stars. Exquisite details, fashionable elements and edgy designs bring power to men. The brand collaborates with BTS, and launches the "Login BTS | SYSTEM - #1" series with a theme of Blood Sweat & Tears. This series is gradually released, showing the fashion culture of millennials.
Fashionable Holidays -- The Comprehensive Analysis of Brands from Europe and America
In Europe and America, simple & sophisticated style and fashion leisure style dominate women's knitwear. This report focuses on PortsPURE, Elisabetta Franchi and Tommy Hilfiger to make a key analysis, highlights key designs of fashion leisure style, takes the resort style and pleasing fashion elements as the main line, and analyzes from perspectives of contrasting edges, stripe changes and combination of line with plane.
Cardigan -- The TOP List of Women's Knitwear
The TOP list of women's cardigan is ranked according to interactive data of users and professional market research in April. The simple & sophisticated style holds the largest part, and fashion leisure style grows a lot, while the young lady style takes up the least part. The well-fitting cardigan is an important silhouette for the lady style. H-line occupies the largest part in April, and the short H-line is dominant. Chanel style continues and takes on a younger side. Simple but exquisite designs are more prevalent in the market. Therefore, basic stitch and jacquard are main crafts to create modern elevated cardigan.
Yoga Community -- Lululemon The Womenswear Benchmark Brand
Lululemon is known as "the No. 1 professional sports brand in Canada". It has nearly 360 stores in the world. And in North America, it is the first choice of yoga apparel and other sportswear. At present, Lululemon is synonymous with yoga apparel and fashion. Lululemon aims at the new middle class, referring to working women aged between 25 and 40. Normally they has a sweat lifestyle, which is quite healthy and positive. In addition to producing and selling yoga apparel, Lululemon leads a lifestyle and philosophy. Lululemon is best known for having a specific community culture, and the way it promotes its brand is primarily by the user community. Therefore, every time Lululemon enters a new city or country, it makes use of show room and ambassador to first build communities, lead people to perceive the brand, connect with customers and integrate into the local market.
French Romance -- MaxRienY The Designer Brand of Women's Knitwear
MaxRienY is a niche designer brand established in Shenzhen in 2007. Its style is mainly retro and romantic. Each season it is full of lace and ruffles. The S/S 2020 collection has a theme of "A Love Letter to Yourself", and combines current popular elements with French retro style.
Korean Style -- The Comprehensive Analysis of Women's Knitwear in Korean Retail Markets
Currently when the pandemic is serious, POP analyzes the simple & sophisticated style women's knitwear in Korean markets to bring the latest information for designers' reference. And this report analyzes from four perspectives of hot details, hot crafts, yarn application and key items.
Fashion Bloggers on Instagram -- Sweet Korean Girls
Korean style mainly displays the soft and sweet side of females, which can be seen on fashion bloggers on Instagram. They are also meticulous about the knitwear. Various sweet cardigans, layered match and classic letters, all these can be used for reference.
Breaking The Structure -- The Comprehensive Analysis of Japanese Designer Brands
Statement-making deconstruction and the dark style are the most prominent styles of Japanese designer brands. This report recommends three deconstruction style brands, Kolor, Maison Mihara Yasuhiro and Sacai, and analyzes their knitwear from perspectives of mixed materials, design on the collar, blocking on the body and color-blocking.
Elegance of The 1970s -- Nanushka The Womenswear Designer Brand
Sandra Sandor, a graduate of the London College of Fashion, founds Nanushka in 2005 after her childhood nickname. She believes that a truly functional garment should be exquisite and attractive. This time Nanushka takes its inspiration from women in the 1970s, and keeps the neat cutting and comfortable wearing experience of women in the 1970s. It focuses more on product design, and gets favored by fashion bloggers with its symbolic simple designs and leather shirts. This season it continues the simple but unique design, and injects the minimalist aesthetics into the series to create the lethargic yet modern items, and displays the fine and soft super women style.
Light Business -- The Comprehensive Analysis of Men's Knitwear in Shanghai Retail Markets
Shanghai is a landmark carrier and operation base for the interaction and connection of the international fashion industry. In retail markets, the light business style dominates men's knitwear. Cable, heavy-gauge and fine-gauge are combined with letters or stripes, which becomes the focus. For splicing, different materials in similar tones make a contrast. This report will extract representative knitwear styles to illustrate and analyze the key elements.
The Art of Love -- 1X1 STUDIO The Designer Brand of Men's Knitwear
1X1 STUDIO is a contemporary menswear designer brand founded in 2017 by designer Yi Ling Kuo. It is dedicated to studying weaving and crafts. It explores 3D textures and weaving techniques to inject exquisite stitch textures and personalized designs into the knitwear. The theme of its new season, "THE ART OF LOVE", is the inspiration of the creative director Yi Ling Kuo from love stories she has seen on many international trips, such as kissing goodbye at the airport, farewell words on the long-distance train, a plan in public to redeem an ending relationship. It aims to record and blend the details of love into the patterns of the collection. It also uses sustainable materials like recycled metallic yarn and vegan leather to promote sustainable fashion.
Energetic Seoul -- The Comprehensive Analysis of Women's Knitwear in Korean Retail Markets
The pandemic results in the severe conditions in Japan, South Korea, Italy and Iran. But life is going on. For clothing industry, the youthful and vigorous Seoul is still an area worth reference for young and leisure clothing brands. POP here analyzes and recommends the seasonal styles in Seoul markets, so as to promote the revival of clothing industry.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (1)
With the end of A/W 2020 fashion weeks, fashionistas, buyers, fashion editors and fashion bloggers outside the show also display their interpretation of fashion. Greyish colors, the wide shoulder silhouette, puff sleeves and shirt structure also appear, showing the latest trends.
Rose in The Dark Night -- The Catwalk Analysis of Valentino Womenswear
In this series, male and female models are in black, grey, classic Valentino red, low-key indigo and emerald. The clothing starts from basic silhouette to highlight the power of accurate cutting. Valentino, which still shows haute couture technique in the ready-to-wear series, is undoubtedly more low-key than previous seasons, but it is still meticulous about details. The series uses embroidery and print to sketch the realistic florals, adding a lively feel to the calm overcoat and the sleeveless dress.
Innovate The Classic -- The Comprehensive Analysis of London Fashion Week
London Fashion Week is an international fashion week for fashion buyers, the news media, and the public. London fashion week ended in February this year. And it's clear that compared to previous LFW shows, this season is a little subdued. This season's London Fashion Week advocates environmentalism and no animal fur. Chinese media, fashion buyers and stars have been forced to change their work plans because of the outbreak. However, there are still many highlights.
Crafts – The Comprehensive Analysis of Women's Knitwear on Catwalks
The four fashion weeks for A/W 20/21 have been affected by the outbreak of NCP to varying degrees. Chinese buyers, stars and media workers have cancelled their schedules. Giorgio Armani's Milan show has changed to online launch. The theme of this Milan Fashion Week is also related to China: "CHINA, WE ARE WITH YOU". For Paris Fashion Week, despite the schedule change, brands such as MASHAMA, Shiatzy Chen and Uma Wang have also cancelled the event. However, there are still many highlights and vibrancy. This report will analyze from stitches, splicing and decoration to carefully select crafts in the four fashion weeks to help with the development of women's knitwear.
Liberating Gentle Power -- The Catwalk Analysis of Fendi Womenswear
The A/W 20/21 collection of Fendi kicks off with the psychedelic sound of Alessandro Cortini, Nine Inch Nails's keyboardist. This time Silvia Venturini, the creative director of Fendi, performs the theme of Gentle Power through the combination of structure and softness, and showcases the liberation of wearable female power. This season plus-size models join the catwalk lineup for the first time. The high-waist of the crisp overcoat and the well-fitting dress accentuates female form, which echoes the pink streamlined catwalk. Retro lantern sleeves run through the whole series. Color-blocking and contrasting of classic elements fully display the role switch between boudoir and meeting room. The strap boots with sheepskin cushion and satin high-heeled shoes highlight the vampire-like enchanting temperament, in line with the theme of boudoir. The waisted design, military outerwear with flare sleeves and the crisp fabric present the powerful temperament of females in the meeting room, quite emotional. Fendi's aesthetics balances between sexiness and calmness, toughness and softness, gentleness and power.
A Doll's House in Fairy Tale -- The Catwalks Analysis of Gucci Womenswear
Gucci is always the most dramatic show of Milan Fashion Week. In A/W 2020, the creative director Alessandro Michele opens up the most confidential and private back stage to the public. The catwalk is like a doll house that combines carousel. The dreamlike presenting way and the gorgeous clothing collocation satisfy fans. The series uses a lot of kidswear details, seeming to satisfying kids' curiosity. Lace and velvet are used, which conforms with Belle Époque, one of S/S 2021 theme trends released by POP.
Sweatshirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's sweatshirts in January, the fashion leisure style and the athleisure style decline a little compared with last month. Street fashion brands grow a little. Simple styles draw much attention. Figure and letter are dominant in patterns. Print craft gains the main attention. Cardigan sweatshirt also appears, pretty notable.
Changes -- The Comprehensive Analysis of Men's Knitwear in Four Fashion Weeks
The A/W 20/21 menswear fashion week puts on a splendid fashion feast in Paris, Milan, New York and London. Techniques like stitches, splicing and deconstruction are combined with geometrics, figures and animals to bring more changeable styles and details to men's knitwear. This report extracts key colors, emphasizes utility from perspectives of crafts, items and design elements, and comprehensively analyzes the four fashion weeks.
Cheer up! China -- The Report on The Clothing Industry Under The Plague
Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.
Interpretation of Brands -- The Collection of Male Stars' Knitwear
For the masses, stars are the fashion vane. Compared with unknown and designer brands, knitwear of DIOR MEN, Gucci, Fendi and Chanel appears frequently. And Chinese market also pays much attention to the four brands. Stars can provoke the purchase desire, and gain attention from the brand.
Vintage -- The Comprehensive Analysis of Womenswear Markets in Guangzhou
This report comprehensively analyzes the Resort items on sale in Guangzhou wholesale markets and current trends. The Resort styles in Guangzhou markets combine retro elements of court dress with current womenswear, like big arc turn-down collar, lace and ruffles. Large-scale pearl, drawstring and ruffles are worth attention.