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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Neat & Pretty -- The Analysis of Chloé The Women's Knitwear Brand

    2022-11-08 64669

    Neat & Pretty -- The Analysis of Chloé The Women's Knitwear Brand

    In 1952, Gaby Aghion designs her first collection and the story of Chloé, one of the first luxury ready-to-wear houses, begins. An alternative to the stiff formality of haute couture, Chloé offers an elegant and modern wardrobe with relaxed silhouettes in high-quality fabrics and refined details. The label is now led by Creative Director Gabriela Hearst, who furthers its signature aesthetic of cool, French-girl style with its ready-to-wear, accessories, shoes and fragrances.

  • Rebellious Preppy -- The Analysis of Rokh The Womenswear Designer Brand

    2022-08-03 57266

    Rebellious Preppy -- The Analysis of Rokh The Womenswear Designer Brand

    Subverting expectations has been Rok Hwang’s strength ever since launching his label Rokh in 2016. The Korea-born, United States-raised designer moved to London to study at the prestigious Central Saint Martins, completing a Womenswear MA under the tutelage of the legendary Louise Wilson before cutting his teeth as a ready-to-wear designer for iconic Parisian houses Céline, Louis Vuitton, and Chloé. Since setting out on his own, the LVMH-nominated designer has garnered a loyal industry following for his inventive and elegant interpretations of women’s staples. Rokh’s subverted classics represent a meeting point between opposites: fragility and boldness, functionality and luxury, masculine and feminine. Hwang’s technical expertise appears in the clever constructions and meticulous cuts of the label’s signature deconstructed trench coats.

  • Cardigan -- The TOP Ranking of Women's Knitwear

    2022-04-30 71960

    Cardigan -- The TOP Ranking of Women's Knitwear

    Based on the interactive data and market researches in April 2022, POP Fashion lists out the ten most noteworthy brands providing smart casual knitwear. MO&Co. is the hottest name among clients this month. Miu Miu, Burberry, MSGM and Chloé are the luxury houses to watch, while Forte_Forte, Alanui, LOEWE and GCDS shift our eyes to designer brands.

  • Fashion Rewilding -- The Womenswear Runway Analysis of Chloé

    2022-03-07 74506

    Fashion Rewilding -- The Womenswear Runway Analysis of Chloé

    Fashion house Chloé has revealed its Autumn/Winter 2022 collection, with a environmental message of “Rewilding.” Infusing fashion with nature, the collection looks to integrate the “rewilding” approach, which is to let nature restore damaged ecosystems itself. Climate disasters like scorching deserts and melting icecaps dot the runway alongside sleek silhouettes. Accessories have been recycled or are pulled from the natural world—talismans and jewelery come with natural gemstones such as amethyst, labradorite, red jasper and rhodonite. The environmentally conscious brand boasts a 56% make-up of lower-impact materials within its ready-to-wear-collection, up 21% from the year before.

  • Urban Minimalism -- The Analysis of 3.1 Phillip Lim The Menswear Designer Brand

    2021-12-22 22196

    Urban Minimalism -- The Analysis of 3.1 Phillip Lim The Menswear Designer Brand

    3.1 Phillip Lim was founded by the Chinese American designer Phillip Lim and his partner Wen Zhou in 2005. Neat tailoring and smart details carry the brand concept of being simple and practical. Called “the new Chloé” by Vogue, 3.1 Phillip Lim continues the minimalist aesthetics on both men’s and women’s ready-to-wear. Keep an eye on the cutting and detail designs.

  • Eco-friendly Bohemia -- The Womenswear Runway Analysis of Chloé

    2021-10-08 68412

    Eco-friendly Bohemia -- The Womenswear Runway Analysis of Chloé

    Launched at the Quai de la Tournelle in Paris, S/S 2022 Chloé runway was cooperated with many charities to underline the social responsibility of the brand and the fusion of environmental protection and creativity. This show about love interpreted the free and unlimited Bohemian spirit. Chloé Craft was also officially introduced to launch more hand-made products in the future. This collection applied regenerated wool, hand-cut plant-dyed leather and soft linen. The usage ratio of lower impact material reached 58% this season. Various sewing, weaving and whipstitching techniques have been appeared. Petal-pattern crocheted dress, knotted slip dress made of strips of leftover fabric from seasons before, and whipstitched leather renew and inherit the classics.

  • Bohemian Pragmatism -- The Womenswear Catwalk Analysis of Chloé

    2021-06-16 92330

    Bohemian Pragmatism -- The Womenswear Catwalk Analysis of Chloé

    The founder of Chloé -- Gaby Aghion set the romantic, fashionable and charming design style for the brand. Gabriela Hearst launched her first resort collection for the brand recently. Under the creative vision of Gabriela Hearst, Chloé is becoming fashion's embodiment of the age of awareness. The brand tries to make its collections sustainable and accurately present the brand spirit -- being elegant and graceful. In design, the collection's Chloé-revering bohemian pragmatism reached out to generations somewhat older. Puritan-ish dresses were constructed in circular deadstock denim—with no metal, laser treatment instead of water, and recycled wood buttons—scalloped leather, and deadstock broderie anglaise. Linen trench coats trimmed with embroidered white edges demonstrated how Hearst might see a classic wardrobe staple through the instinctive Chloé lens she talks about. Blanket coats and fringed hand-spun dresses riffed on the hippie-esque references we historically relate to an eco-friendly wardrobe. "Rave against the machine," Hearst punned, showing off a matching multi-color debut Chloé sneaker defined by its great, big stitches, every component created from recycled material.

  • Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    2021-03-05 89929

    Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    A/W 2021 Chloé collection was launched on time in Paris Fashion Week at 8:30 p.m. on March 3(Beijing Time). It's the first collection of the new creative director Gabriela Hearst. Several trailers were released before the runway officially, the warm colors and mottled light and shade indicated the languid and thermal tonality this season. This runway show was launched through a creative short film, and models came out of the cafes on the streets of Paris with a strong sense of rhythm. The background music of the short film is produced by Juan Campodonico, the four-time-winner of the Latin Grammy Awards. On the basis of electronic sound, it integrates Latin American folk music with strong sense of rhythm and dynamic drumbeats. Models crossed the zebra crossing and came to the main catwalk, a wide slate road. Inspired by the sustainable concept, creative director Gabriela Hearst uses 30 new looks to interpret the Chloé girls with environmental duty. It is a show of environmental protection. Not only the natural runway, over 50% of silk comes from organic agriculture and over 80% of knit cashmere yarn is recyclable. Minimalist monochrome jewelry reduces the pollution of electroplating process. And the liner of handbags uses natural linen cloths.

  • A Season in Hope -- The Catwalk Analysis of Chloé Womenswear

    2020-10-10 99350

    A Season in Hope -- The Catwalk Analysis of Chloé Womenswear

    Chloé S/S 2021 collection by creative director Natacha Ramsay Levi is recently unveiled at the Palais de Tokyo in Paris. With a theme of A Season in Hope, Chloé keeps moving with optimism, starts from the perspective of women to eulogize the next season full of hope and ponders over the close relation between inner world and outer world. This season it introduces slogans and visual art of Corita Kent to real designs. Soft cutting, flamboyant colors and neutral styling contain Corita Kent's ode to women and tell the lifestyle and culture behind her ideas through fashion.

  • Both Tough and Soft -- Beaufille The Womenswear Designer Brand

    2020-05-08 112349

    Both Tough and Soft -- Beaufille The Womenswear Designer Brand

    Beaufille was founded in 2009 by Chloé Gordon and Parris Gordon in Canada. The name, Beaufille, comes from French and originally means handsome girls with personality. The brand takes on a minimalist style. Beaufille blends menswear and womenswear elements, so the masculine side coexists with feminine side in its clothing. In order to carry out sustainability, Beaufille uses some special fabrics for the new season: textile materials made from 50% recycled plastic bottles and 50% organic cotton. The sisters meditate on sustainability, and create a transitional wardrobe for multiple occasions and environments.

  • Girls, Move Forward! -- The Catwalk Analysis of Chloé Womenswear

    2020-03-02 111328

    Girls, Move Forward! -- The Catwalk Analysis of Chloé Womenswear

    In A/W 20/21 collection of Chloé, Natacha ramsa-levi, the creative director, explores the diverse female world. And she invites sculptor Marion Verboom to present sensual gold totem in the show, and musician Marianne Faithfull to read the classic literature. The iconic concrete lines from painter Rita Ackermann's works are also injected into the design of items and accessories. This season Chloe A/W 20/21 collection blends painting, sculpture and poetry into this show, adopts heather rose, dune, light brown, chestnut, dust blue and caramel, and applies paisley prints, the beaded collar and embroidery for a soft visual feel.

  • Chloé's First Resort Show in Shanghai

    2019-06-07 179582

    Chloé's First Resort Show in Shanghai

    At 7 P.M., June 5, Beijing time, Chloé for the first time released the resort vacation collection in Long Museum, Shanghai. Natacha expressed her love to China's fifth generation of movies though this show. Clear silhouettes and deep colors pay tribute to Chinese actresses. Chinese elements and Chloé's style are combined to meet the needs of Chinese consumers. The invitation letter is in the form of match box meaning the igniting Chloé GIRLS's love and enthusiasm.

  • Chloé -- Pre-Fall 2019 Women's Knitwear on Catwalk

    2019-01-09 112015

    Chloé -- Pre-Fall 2019 Women's Knitwear on Catwalk

    The Pre-Fall 2019 collection of Chloé has a bohemian vibe, as always without too much of a romantic tilt. It is a jar of old and new. The looks are bold and luxurious, with a dash of Victoriana. See by Chloé shows a time when youth culture thrives in the city with diverse social scenes. The vivid and cool items mix modernity with nostalgia.

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