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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Dragon Year Limited -- The Comprehensive Analysis of Luxury Brand

    2024-01-25 25652

    Dragon Year Limited -- The Comprehensive Analysis of Luxury Brand

    To welcome the Chinese New Year, fashion and luxury brands have launched special collections for the Year of the Dragon, inspired by the auspicious dragon in the twelve zodiac signs, depicting the image of the Eastern dragon through ink and wash strokes, and searching for the image of the dragon in traditional culture and intangible cultural heritage craftsmanship, creating a series of items with full details and texture. The patterns are mainly presented through printing and embroidery, and the use of fun IP makes the overall experience full of fun.

  • American Roughness -- The Analysis of Neighborhood The Denim Designer Brand

    2023-11-26 6231

    American Roughness -- The Analysis of Neighborhood The Denim Designer Brand

    Neighborhood is a Japanese street clothing brand founded by Shinsuke Takazawa in Harajuku, Tokyo in 1994. The brand originated from his interest in motorcycle culture, with American, workwear, military, music and other elements integrated into it, presenting a strong and retro style single product. Neighborhood is renowned for its excellent craftsmanship and design, with craft craftsmanship being its signature. Many classic styles such as motorcycle jackets, distressed jeans, and workwear shirts have been born, and have considerable influence both domestically and internationally. The Neighborhood of the 23/24 autumn and winter seasons still maintains a rugged and rugged American style, with many classic items to be seen. Although there have been some lifestyle changes in recent years, the pure charm of American casual can still be seen in it.

  • Shanghai Fashion Week: Key Brand Recommendations

    2023-10-24 34076

    Shanghai Fashion Week: Key Brand Recommendations

    This fashion week mainly focuses on new Chinese style, avant-garde work clothes, and modern urban styles, and sees many different ways of presenting Chinese elements. HEMU draws inspiration from the aesthetic charm of the Song Dynasty and combines intangible cultural heritage fabrics to weave the "Thousand Miles of Rivers and Mountains" in fashion. TUYUE this season is inspired by the word "Hundred Birds Returning to their Nest", with the theme concept centered around tracing back to their hometown of Chaoshan; The Spring and Summer 2024 series of China-Chic brand Clot presents Chinese culture from an international perspective with the theme of "connecting the past and opening the future"; Xander Zhou and Private Policy brands, embodying future tooling principles; The biggest feature of the Rico Lee brand is its emphasis on sporty details and functional tailoring.

  • The Analysis of Timberland The Benchmark Outdoorwear Brand

    2022-08-02 66296

    The Analysis of Timberland The Benchmark Outdoorwear Brand

    Timberland creates innovative, outdoor-ready, beautiful-looking and durable products based on the principles of suitability for the outdoors and sustainability. Timberland's garments are made from high-quality organic cotton grown with natural fertilizers, so the products are close-fitting, comfortable, healthy and safe; its outdoor product line is specially designed for the needs of outdoor activities, and is manufactured with a large number of the most advanced materials and technologies, in order to provide customers with a variety of innovative and versatile apparel products.

  • Dynasty -- The Analysis of CLOT The Menswear Designer Brand

    2021-11-11 14609

    Dynasty -- The Analysis of CLOT The Menswear Designer Brand

    CLOT is a fashion label established in 2003 by Edison Chen and Kevin Poon specializing in thoughtfully-designed apparel and goods. As the leading streetwear brand in China, CLOT also has influence on a world scale. Looking beyond the design of fashion clothing, CLOT has also released many crossover collaborations with famous names and created novelty denim shoes and dolls.

  • Streetwear -- Pre-Fall 2018 Menswear Benchmark Brand (Craft & Detail)

    2018-08-14 74640

    Streetwear -- Pre-Fall 2018 Menswear Benchmark Brand (Craft & Detail)

    The first JUICE store (retail concept store) opened in Causeway Bay in 2003. In 15 years, it has expanded to international markets. Edison Chen and Kevin Poon celebrated the 15th anniversary of their streetwear label CLOT with a show at New York Fashion Week.

  • 18/19 A/W Men's Catwalk -- New York
    Fabric

    2018-03-15 328568

    18/19 A/W Men's Catwalk -- New York

    With an exodus of designers leaving New York, some young brands stand out in the A/W 18/19 NYFW where established houses are absent. Four Chinese fashion brands made their debut, including sportswear giant Li-Ning, successfully transformed fast-fashion brand Peacebird, CLOT by Edison Chen and Kevin Poon and Chen Peng which is known for stylish puffa.

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