Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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American Casual -- The Analysis of Sportswear Designer Brand
American casual is always a mainstream in the fashion world. The diversification of American culture can better satisfy modern workers’ longing for freedom. The signature polo logo has been a trademark on a global scale. This report will introduce you sportswear designer brands: Ralph Lauren, Tommy Hilfiger, Fred Perry and J.Lindeberg.
Diverse Romance -- The Comprehensive Analysis of Korean Womenswear Market
To welcome the high summer, the market is revealing a higher demand for performance sunscreen clothes. Lightweight sunscreen layer can protect human skin from ultra violet and cold wind. The looser fits of trench coat, shirt and blazer can be paired with different styles of clothing.
Milan Fashion Week: Recommended Brands(Part One)
S/S 2023 Milan Fashion Week(June 17th to 21th) included 28 offline runway shows, 24 still-life exhibitions, 5 digital releases and 21 brand culture events. It was the best Milan Fashion Week after the global pandemic. Moschino’s menswear collection returned to Milan; Versace released its menswear on catwalks; Gucci displayed the still-life exhibition; J.W. Anderson joined in Milan for the first time.
Casual & Sophisticated -- The Comprehensive Analysis of Women's Knitwear Retail Market
Youthful lady style takes the center stage of women’s knitwear retail markets in Shanghai in S/S 2022. The bright and fresh colorways meet the summer atmosphere. Based on flower images, 3D ribbons and embroideries provide more highlights. Color block detail is an essential point for wholesale markets. The stylish trims at neckline, placket and hem can better improve the general visual effect.
The Comprehensive Analysis of Pitti Uomo The Florence Menswear Trade Fair
The 102nd edition of Pitti Uomo taook place in Fortezza da Basso from June 14, 2022 to June 17, displaying Spring/Summer 2023 collections. This historic menswear trade fair has returned to the right track. Compared with the edition in last June(338 exhibitors) and this January(540 exhibitors), the latest edition was an exhibition of 671 brands, including 100 new comers.
Men's London Fashion Week -- Recommended Brands
Taking place from Saturday 11th to Monday 13th June 2022 as a digital-physical hybrid, showcasing both womenswear and menswear brands. London Fashion Week displayed the vitality and creativity of this city and offered a platform to present designers’ stories and avant-garde techniques.
The Comprehensive Analysis of Kids' Sportswear Brand
Sport is now playing an important role in our lives. With the emergency of sport boom, stylish active style has been the current mainstream. At the same time, sport is also an essential part for the growth of children. This report will introduce you popular sportswear brands, such as FILA, Kappa, PUMA, Adidas, NIKE, MLB and The North Face.
Pragmatism -- The Comprehensive Analysis of Womenswear Trunk Show
For S/S 2023 womenswear trunk shows, minimalist shirts, ballgowns, cotton-linen dresses and vests the seasonal staples. Floral prints and polka dots are the two main pattern directions. In details, girlish wavy edges and common knots are the design highlights. This comprehensive analysis about trunk shows focuses on the practical products with on-trend colors and elements.
The Great Escape -- The Analysis of Ami Alexandre Mattiussi The Menswear Designer Brand
Born in 1980, Alexandre Mattiussi studied at Duperré fashion design school in Paris. After formative experiences in several fashion houses - travelling between Paris, Milan and New York - the designer decided in 2011 to launch his own brand: AMI. Created in Paris and inspired by this city ever since, AMI offers stylish and comprehensive wardrobes for men and women, blurring the boundaries between casual and chic. The name AMI, the French word for friend, plays with the initials of Alexandre Mattiussi. AMI captures a particular type of the French capital's nonchalance, one that is relaxed, authentic and friendly.
The Comprehensive Analysis of Italian Businesswear Brands
Italian menswear has almost been the representative of luxury. Precious materials, smart tailoring skills and high-end fabrics are the reasons for the success. ‘The Italy tailor tried to cover up the defects of the wearer, trying to make men look slimmer, more graceful and taller, to make up for the mistakes God made.’ This is exaggerated, but it also points out the key to Italy's clothing based on the world. The "Made in Italy" seal for fashion shows that it is different from the experimental fashion of French fashion, and is also different from the pure commercial nature of American fashion. It should have superb production technology, excellent workmanship and novelty fabrics, and relatively simple and practical design.
The E-commerce Analysis of Bestselling Kidswear(May 2022)
Based on the data analysis and marking researches on Tiktok and Taobao, POP Fashion figures out the bestselling kidswear products in the recent month. We can see from the TOP10 products on Taobao that T-shirts, mid-length pants and sets are noteworthy the most. Trendy fashion IPs and asymmetric designs have been taken as the highlights.
The Comprehensive Analysis of Skateboard Designer Brand
Skateboarding made its debut appearance at the 2020 Summer Olympics in 2021 in Tokyo, Japan. It has also been provisionally approved by the IOC for inclusion at the 2024 Olympic Games in Paris. When this niche street sport steps into global competitions, more and more people realize the core of skateboarding - youthfulness, freedom and challenge. Skateboard culture has also been a big part for the design of streetwear. This report focuses on eight popular skateboard clothing brands: PALACE SKATEBOARDS, Fucking Awesome, Stüssy, HUF, VANS, Supreme, PLEASURES and Yardsale.
Minimalist Dressing -- The Comprehensive Runway Analysis of New York & Barcelona Bridal Fashion Week
All the fashion houses display their featured wedding dresses at Bridal Fashion Week 2023, from the minimalist tailoring of satin to the Art Deco style of floral embroidery and jacquard texture. Romance and nature will always be the theme for wedding dress design. To meet the requirements of modern independent women, designers are trying to make wedding dresses into ready-to-wear wardrobes.
Sweet Romance -- The Comprehensive Color Analysis of Womenswear Runway Show
The Comprehensive Color Analysis of Womenswear Runway Show
Fancy Lace -- The Comprehensive Runway Analysis of New York & Barcelona Bridal Fashion Week
Spring 2023 Bridal Fashion Week ended successfully in April. Changeable silhouettes, materials and details satisfied bridals’ desire for happiness. Asymmetric cutting, sweet heart-shaped neckline, sexy gauze, multilayered ruffle, voluminous dress, sophisticated embroideries and beads and Bohemian loose-fit dress took the center stage. Romantic lace fabrics and motifs also presented an outstanding performance. Lace, trim and embroidery are the common elements of Baroque aesthetics, which also become the major elements of wedding dress.
Avant-garde Design -- The Comprehensive Analysis of Chinese Designer Brands
Maintaining the basics of daywear, avant-garde design mixes artistic elements and neat architectural lines to present modern and industrial clothing structures. The use of novelty fabrics and accessories forms sharp contrasts. The avant-garde design in the new era endows clothing with emotional expressions through experimental techniques.
Free Personality -- The Comprehensive Analysis of Yogawear Brand
The popularity of workout and exercising leads to the importance of fashionable yogawear. Fashion is everywhere in women’s world, and a piece of perfect workout wear allows them to be satisfied when taking selfies. This report will introduce you some recommended yogawear brands: Adidas by Stella McCartney, Adidas x IVY PARK, Anna Sui Active, P.E Nation, LACOSE and Free People.
Trendy Elements -- The Comprehensive Analysis of Benchmark Denim Brands
With the revival of luxury market, we should keep our eyes on the design elements of these big names. This report will introduce the benchmark brands of denim products from their items, patterns and details.
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
The Data Analysis of Cross-border E-commerce(Womenswear)
Current Condition: Chinese B2C cross-border e-commerce reveals a high dependence on platforms such as Amazon, eBay, AliExpress, Shein, Wish, Lazada and Cdiscount. Data Inspiration:(1) Amazon’s locking accounts in 2021 led retailers to establish independent websites. (2)The stores on platforms have been diversified. (3)Our future reports on cross-border e-commerce will involve the data from all mentioned platforms.
Paris & New York -- The Comprehensive Analysis of Fashion Week Streetsnap
Fashion week streetsnaps show a great influence on fashion. For A/W 22/23, we gather the photos from these trendsetters, KOLs, celebrities, designers and creative directors to tell the evolution of contemporary fashion. The report focuses on the streets during Paris and New York Fashion Week. Bold saturated brights are presented in a large scale on clothing and bags, which injects vitality into the pandemic era. Leather jackets, checks, low-rise tailoring and cropped silhouettes are the key points. Miu Miu girls lead to the comeback of Y2K fashion.