This report concludes downloading interactive data of users in the first half of 2020, ranks the top list of brands with high market heat and topicality, and analyzes from elements, details and items.

Based on downloading and viewing data of users in the first half of 2020, this report ranks top 10 items and their top 10 styles respectively, and makes a key analysis of hot elements to provide the latest market trends.

According to data analysis of TOP 100 downloaded women's skirts from June to July, simple and sophisticated style is dominant, and emerging design and young lady style grow. As for fabrics, trench coat fabric increases while checked fabric drops. And cotton and linen as well as organza are steady. For crafts, deconstruction and splicing are main crafts. With the return of retro style, drawstring also grows.

Emerging KOLs inject new blood into the clothing industry and drive its revolution. The niche dressing style once again becomes a top priority. KOLs dress what fits them and convey this concept to the public. This report makes a key analysis on influential KOLs with high topicality in 2020.

This report concludes online data of MO&Co., and analyzes the latest styles from perspectives of key styles and main items.

Founded in 1945, the renowned French luxury giant Balmain boldly employs the young but famous designer Olivier Rousteing to present dazzling designs. With a theme of "Zoom", Balmain Resort 2021 collection is shoot in Normandy and by the design director Olivier Rousting. Many black and white photos also appear. The series uses various gorgeous hues instead of its previous intense colors. Argyle, polka dots and irregular graffiti interpret the Resort womenswear collection. Lavish color blocks and patterns depict optimistic and positive patterns, expressing the designer's thoughts and creation in this special period.

SHINE MODA and WECOUTURE insist on demanding designs and high-standard crafts to create stunning gowns, becoming benchmark brands of wedding dresses in China in recent years. They employ Chinese style elements and add embroidery or hand-drawn decorations to simple classic silhouettes, displaying Chinese aesthetics and creating charming gowns.

The five-year-old Korean model, Sienna Wooju, often appears in fashion shoots of various brands such as the naive and Jujubong. Her smiling is appealing. She can display various styles like the sweet printed dress and adult-like dress. Now she is trying the fashionable cool style and sportif style.

In this report, the office lady style mainly focuses on Lily, Less and Me & City, and makes a key analysis of suits, suit shorts, business skirts and workwear style, thus offering more office looks.

Abstinent style feels independent and cold. Black and white dominate. Asceticism aesthetics prevails in Japan, and Japanese brands fully display this style. In the new season, abstinent style shows a little warmth, but "minimalism" and "restraint" remain essence. Light colors as basic tones as well as the aesthetics of "less" create simple yet not ordinary designs and bring restrained yet continuous power. Refined silhouettes and comfortable fabrics display the unique temperament of every wearer via simplest lines and colors.

Inspired by Alice in Wonderland and Through the Looking-Glass, and What Alice Found There, this report analyzes young lady style designer brands. Alice Liddell, the prototype of the two books, is a young girl from a middle-class family in Victorian Era. At that time, clothing features lots of lace, sheer, ruffle, ribbon, bowknot, shirring and crinkle. And high-waist design, princess sleeves, gigot sleeves and tunic frequently appear. With the popularity of vintage trend, this luxurious and subdued style will brighten our eyes.

Akihiko Kimura graduates from Bunka Fashion College, and founded his personal design brand LOKITHO. With a design concept of "For Witty Women", the brand draws inspiration from females daily wearing. It makes use of traditional Japanese cutting techniques, focuses on the finish and fabric quality, and centers on the exquisite style and fabrics. It delivers a romantic luxury feel which is rare among Japanese independent designer brands.

According to data analysis of downloading data from May to June, simple and sophisticated style takes up the highest proportion, and the languid tea dress is the main item. Waisted silhouette and long shape are dominant. The retro court style is the second largest, mainly displayed by sleeves. As an accessory, lace is mainly spliced on edges and the chest, creating a luxurious court vibe.

HAPPY PRINCE, a Korean infants' wear brand founded in 2010, wins many fans with its simple style and comfy fabrics. Its S/S 2020 collection centers on comfort and safety, and continues its elegant style. Muted tones, comfy materials and main silhouettes like dresses and rompers work together to create a cosy childhood for kids.

This report concludes downloading interactive data of users from January to June 2020, ranks the top list of designer brands with high market heat and topicality, and analyzes from styles, crafts and details.

Self-Portrait is founded in 2013 by designer Han Chong. The brand advocates the fashion concept that exquisite design details can be bought without the price of luxury fashion. Han Chong comes from Malaysia and graduates from Central Saint Martins. Before entering the fashion industry, he also had a career in the arts. Therefore, Self-Portrait is synonymous with artistic wearing. Delicate lace, smooth silhouette and cutting, as well as refined cutout well blend elegance and fashion.

Markets in Hangzhou are recovering. See more in A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou. In June, POP enters Hangzhou markets again. Most spring and summer items are discounted, and Pre-Fall styles gradually appear. This report focuses on knitwear for Pre-Fall 2020, extracts key details and crafts, and reviews key trends forecast in last season.

JORYA, a sub-brand of XIN HEE CO.,LTD, is founded in 1992. It well blends fashion with classics and creates high-quality exquisite clothing. Its products include JORYA clothing, costume haute couture, gowns and accessories. JORYA has a unique understanding of femininity, and displays female charm via extreme design and concepts.

The Korean kidswear brand Jelispoon is founded in 2011. It is a popular online brand in South Korea, and prevails in China since its entry into China markets. Jelispoon advocates "childlike, caring and natural", and pursues "emotional, simple, graceful and practical".

EOEO's is a kidswear designer brand. In S/S 2020, candy tones bring lively and dynamic designs, and mix with workwear, retro and street elements to show the "cool kid" style. Items are passionate, chic and bold.

Cashmere brands mainly center on Italy and the UK. Cashmere brands in Italy usually have a long history and pay more attention to the quality of cashmere and traditional craftsmanship. British cashmere brands are more modern and deliver a distinctly folk feel. This report makes a key analysis of three cashmere brands, Brunello Cucinelli, Malo and Iris Von Arnim. Italian brands put emphasis on creating natural, durable and comfortable high-quality cashmere. Simple details and stitch changes are key designs. Sustainable theory runs through cashmere items.