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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Classic Backtracking -- The Analysis of DAKS KIDS The Korean Designer Brand
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    2023-09-21 1018

    Classic Backtracking -- The Analysis of DAKS KIDS The Korean Designer Brand

    Daks Kids is a children's fashion brand in South Korea, which is the children's line of the Daks brand. Daks is a prestigious British fashion brand with a long history, known for its high-quality craftsmanship and classic British style. The Daks Kids 23/24 Autumn/Winter Classic Route collection draws inspiration from both traditional and fashionable elements of Britain, showcasing the timeless elegance of British academia while breaking traditions. The subdued traditional academy check pattern and classic stripe elements are incorporated into this season's classic collection, creating a naturally iconic autumn style. Whether for formal occasions or everyday wear, Daks Kids creates a dressing style that combines elegance and fashion for children.

  • Street Sports -- The Analysis of SCULPTOR The Womenswear Designer Brand

    2023-09-20 3197

    Street Sports -- The Analysis of SCULPTOR The Womenswear Designer Brand

    SCULPTOR was founded in 2012 and is a Korean independent designer brand. It has a minimalist, retro, mischievous, and rebellious brand tone, aiming to find a new classic style of minimalism. The brand style is casual and casual, with a sweet and cool girl style combined with a college style and street retro, suitable for everyday wear. SCULPTOR focuses on minimalist casual clothing, with street-inspired designs that evoke a sense of nostalgia. Work pants, street hoodies, and comfortable minimalist cuts showcase versatility in wearability and styling, better highlighting the graceful body lines of women. The brand's early autumn 2023 collection continues the retro street style while incorporating details with girly elements, combining neutral street fashion with sweet and cool girl dressing.

  • French Style -- The Comprehensive Analysis of Luxury Brand

    2023-09-19 3553

    French Style -- The Comprehensive Analysis of Luxury Brand

    French style draws on the gentle romanticism of traditional French aesthetics and incorporates the casual and elegant elements of minimalism, while retaining the texture and details of the vintage atmosphere. It blends classic and modern elements, showcasing a carefree attitude towards life.

  • Elegant Commute -- The Comprehensive Analysis of Luxury Brand

    2023-09-15 5106

    Elegant Commute -- The Comprehensive Analysis of Luxury Brand

    Elegant Commute Style aims to incorporate laziness and sophistication into everyday life, allowing wearers to freely switch between modernity and casual comfort. It pursues minimalistic silhouettes and delicate details, presenting various layering forms.

  • Minimalist Elegance -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    2023-09-14 3592

    Minimalist Elegance -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    Minimalist style clothing usually features simple and streamlined cuts, highlighting the beauty of women's curves. Common colors include off-white, gray, and light blue, which are gentle and soft tones. In terms of fabric selection, there is a preference for comfortable and delicate fabrics such as silk and chiffon. This report focuses on the best-selling items of domestic benchmark brands in the minimalist style for women, extracting and analyzing key fabric information, and looking forward to the fabric development direction.

  • Elegant Commute -- The Womenswear Runway Analysis of 3.1 Phillip Lim

    2023-09-14 13029

    Elegant Commute -- The Womenswear Runway Analysis of 3.1 Phillip Lim

    This report provides a detailed analysis of the 3.1 Phillip Lim Spring/Summer 2024 fashion show, inspired by the brand's evolving New York story and incorporating themes of urbanity and nature. This season's collection introduces elements of loungewear and activewear, while dresses, jackets, and skirts take center stage. The following analysis will delve into the show based on four dimensions: key colors, key styles, key pieces, and key details.

  • Informal College -- The Comprehensive Analysis of Luxury Brand

    2023-09-14 5288

    Informal College -- The Comprehensive Analysis of Luxury Brand

    Informal college style is a more contemporary way of dressing derived from the uniforms of prestigious American schools. It retains the traditional college style but adds a rebellious and trendy touch, incorporating outdoor, casual, avant-garde elements, and vibrant colors, making it more energetic. It combines shirts, uniform suits, knitwear, etc., with skirts, vintage sneakers, baseball jackets, and other casual items for mixing and matching, without being overly restrictive in design.

  • Quiet Luxury -- The Comprehensive Analysis of Luxury Brand

    2023-09-14 4351

    Quiet Luxury -- The Comprehensive Analysis of Luxury Brand

    This report takes the popular "quiet luxury" trend as its theme, carefully selecting the following highly regarded brands to explore their brand characteristics and key design elements of this season. By conducting in-depth analyses of these brands, it aims to provide more inspiration and creativity for the development of items that fit the style of "quiet luxury".

  • Elegant and Romantic -- The Womenswear Runway Analysis of Altuzarra

    2023-09-13 6220

    Elegant and Romantic -- The Womenswear Runway Analysis of Altuzarra

    Altuzarra's 2024 Spring/Summer collection sees designer Joseph returning to an exploration of vulnerability and authenticity. Drawing inspiration from "Rosemary's Baby," with Miuccia Prada leading the entire process, the aesthetic of the 1960s and 70s from the film is reintroduced to the runway. In an effort to attract women, Altuzarra presents satin coats in shades of red, butter yellow, and ivory. These coats are A-line and slightly oversized, resembling enlarged versions of doll coats from the 60s. They manage to be neither distorted nor conservative, but simply stunning. The collection aims to persuade women to move away from outdated notions of avant-garde and provocative sexiness.

  • Women's Dress -- The Fabric Analysis of Luxury Brand

    2023-09-12 4483

    Women's Dress -- The Fabric Analysis of Luxury Brand

    Based on the monitoring data of the POP-FASHION accessories team in the past three months, Christian Dior, Louis Vuitton, Valentino, and Max Mara are the most popular luxury women's clothing brands for 23/24 autumn and winter and early autumn 2023 dresses. The following data is derived from the sales data of these brands' online shopping platforms, which is a comprehensive analysis of similar products. Wool and silk are the main materials for women's dresses in 23/24 autumn and winter and early autumn 2023. The proportion of wool-silk blended fabrics is trending upward, accounting for about 24%. The fabric styles are mainly plain twill and twill variations, accounting for about 20%, presenting an elegant and luxurious style. This report will provide a detailed interpretation of the key fabrics for the dress category of Christian Dior, Louis Vuitton, and Valentino, which have the highest level of attention.

  • The Womenswear Runway Analysis of Proenza Schouler

    2023-09-12 7068

    The Womenswear Runway Analysis of Proenza Schouler

    Proenza Schouler's Spring/Summer 2024 collection has chosen to debut at Phillips Auction House. Here, Proenza Schouler explores the distinction between art and commerce, while continuing to showcase the image of the modern woman in their previous season's reinterpretation of the brand's archives, creating functional and wearable garments. This season, they have utilized different materials such as sheer fabrics and grid-like ribbons to cleverly construct delicate and ethereal layers. With the reimagined PS logo, they embark on forging a new classic for the brand, further showcasing their position as leaders in New York's sophisticated and fashionable style.

  • Quiet Luxury -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-09-08 20758

    Quiet Luxury -- The Comprehensive Analysis of Womenswear Designer Brand

    Quiet Luxury is a style that embraces luxury with a discreet and calm attitude, using refined and elegant language to depict the essence of minimalism. Those who choose the Quiet Luxury style often seek quality and attention to detail, with an inner tranquility and a focus on personal comfort and pleasure. At the core of the Quiet Luxury philosophy, neat and precise tailoring is crucial, as it conveys a sense of relaxation and balances practicality and fashion. In terms of color, Quiet Luxury predominantly features practical neutral tones such as black, white, gray, and healing earthy hues. Brands like Róhe, Khaite, BEVZA, The Row, Our Legacy, and RUOHAN represent the interpretation of the Quiet Luxury design direction.

  • Maillard -- The Comprehensive Analysis of E-commerce Kidswear Brand
    Hot

    2023-09-08 5818

    Maillard -- The Comprehensive Analysis of E-commerce Kidswear Brand

    Maillard, derived from the chemical concept of the "Maillard reaction," can be simply understood as the process of raw steak gradually being cooked by heat. During this process, different concentrations and contrasts of brown tones are produced, hence the label "Maillard" has spread to other fields, becoming a color term. The "Maillard style" dressing cleverly combines large areas of brown with orange-red, showcasing the tranquility and elegance of autumn while also embodying a sense of warmth and liveliness, providing a visually warm and textured autumn experience.

  • American Street Fashion -- The Analysis of Off-White The Womenswear Designer Brand

    2023-09-05 5489

    American Street Fashion -- The Analysis of Off-White The Womenswear Designer Brand

    Off-White is a streetwear brand founded by American designer Virgil Abloh in 2013. Abloh, who holds a Master's degree in Architecture, is also a renowned DJ and the creative director for Kanye West, as well as the head of Louis Vuitton's menswear division. Off-White's greatest strength lies in its continuous innovation. At its inception, the brand's iconic logo consisted of bold letters combined with diagonal zebra stripes or a square "X" element. The avant-garde and fun details in its designs exude a strong sense of fashion. The brand's 2023 autumn/winter collection, named "Lunar Delivery," recreates the lunar landscape in its setting, while incorporating a significant amount of African ethnic styles inspired by Abloh's childhood in Sierra Leone, his education in Central Saint Martins, and the brand's own DNA. This collection features many mature industrial-inspired cuts, as well as punk influences from Abloh's experiences in London, which add a touch of shine and unconventional elements to the products.

  • The Womenswear Exhibition Analysis of Shanghai CHIC 2023

    2023-09-04 6365

    The Womenswear Exhibition Analysis of Shanghai CHIC 2023

    On August 30th, the three-day CHIC2023 (Autumn/Winter) came to a perfect end. With the theme of "Infinite Opportunities, More than Just Orders", it gathered a large number of professional domestic audience resources and high-quality buyers from 19 countries and regions around the world, including online buyers, professional buyers, brands, wholesalers, retailers, and cross-border e-commerce. It has sparked more possibilities for business! This CHIC event was divided into 9 exhibition areas, covering 2.1 Halls for ultimate single products, extraordinary denim, fashion customization, high-quality products, resource platforms, and digital collaboration, 3 Halls for emerging design forces, accessories and bags, and the newly established North Hall with 3 major exhibition halls for CHIC SELECTED. Commerce was the main theme of CHIC2023 (Autumn), and CHIC MATCHING held nearly 20 targeted professional business negotiation meetings. CHIC SHOW, CHIC TALK, and a series of fashion shows, business forums, award ceremonies, and other activities fully demonstrate the industry value, business value, and cultural value of CHIC in the Chinese clothing industry.

  • The TOP Ranking of Women's All-over Pattern

    2023-09-04 11623

    The TOP Ranking of Women's All-over Pattern

    According to the TOP10 list, abstract tie-dye patterns have been popular recently. Floral elements as a major trend in women's clothing occupy a significant proportion in the market, with artistic techniques being highly favored by consumers, such as graffiti, watercolor, oil painting, etc. Abstract and blurry floral patterns deserve special attention.

  • Maillard Aesthetic -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-09-01 52245

    Maillard Aesthetic -- The Comprehensive Analysis of Womenswear Designer Brand

    Maillard style accompanies the arrival of autumn. Maillard originally refers to a non-enzymatic browning reaction commonly found in food processing, which is a non-enzymatic browning that occurs during food processing. During this process, various shades of brown are produced. In August, the authoritative fashion media "GQ" in collaboration with TikTok launched a grand showcase of Maillard, finding the answer to Maillard fashion. To summarize the melanoidin fashion color scheme, it mainly consists of shades of brown with orange-red accents. The brands The Row, Lemaire, Proenza Schouler, Rejina Pyo, and Toteme will represent the interpretation of melanoidin fashion style.

  • The Analysis of YCH The Womenswear Designer Brand

    2023-08-31 5658

    The Analysis of YCH The Womenswear Designer Brand

    YCH, founded in Seoul by designer Choon Ho Yoon in 2016, combines street punk aesthetics with modern femininity and versatility. YCH represents a fusion of classic punk and feminism. Headquartered in Seoul, the women's fashion brand pursued a stylish blend of punk, femininity, and street vibes. Since its establishment in 2016, the brand has been highly sought after, showcasing playful pieces with a mix of colors and bold prints. The brand skillfully merges classic elegance with bold style, aiming to redefine modern femininity.

  • Craft & Detail -- The Comprehensive Analysis of Resort 2024 Women's Ready-to-Wear Runway

    2023-08-28 22207

    Craft & Detail -- The Comprehensive Analysis of Resort 2024 Women's Ready-to-Wear Runway

    Resort 2024 women's ready-to-wear runway showcased a high-frequency use of various techniques, including hollow embroidery, three-dimensional flowers, shirring, and lace panel. This season, hollow embroideries were widely used in dresses, creating a vacation style; three-dimensional flowers were applied to shirt collars, adding a sense of dimension; shirring techniques were used on skirts to create a wavy wrinkled effect; and lace panel made the decorative edges fuller and more three-dimensional. These popular techniques bring novelty, creativity, and a fashionable charm to this season's women's wear.

  • Effortlessly Modern -- The Analysis of 3.1 Phillip Lim The Womenswear Designer Brand

    2023-08-26 4585

    Effortlessly Modern -- The Analysis of 3.1 Phillip Lim The Womenswear Designer Brand

    3.1 Phillip Lim's Spring/Summer 24 women's collection showcases a modern elegance while expressing female empowerment. The Y-shaped flutter sleeves, wide-shoulder designs, and utilitarian-style outerwear incorporate feminism and presence into fashion. The asymmetrically cut and offset horse-faced skirt displays a highly creative cutting technique, adding clever detail to seemingly simple styles, making it a highlight of the season. The seemingly effortless wrap silhouette embodies the laid-back attitude of urban women. The military-inspired workplace commuting style runs through the entire season's collection.

  • Urban College -- The Analysis of Calvin Luo The Womenswear Designer Brand

    2023-08-25 3805

    Urban College -- The Analysis of Calvin Luo The Womenswear Designer Brand

    Chinese designer Luo Yucheng co-founded the brand CALVINLUO with New York in 2014. Talented and unique, with a passion for fashion, he was recommended by CFDA as the youngest designer in the history of New York Fashion Week. Under the core style of neutrality, CALVINLUO has a different theme every season. Independent and steadfast, Calvin believes that beautiful design can transcend gender boundaries, and only by being true to oneself can one truly stand out.

  • SHEIN -- The E-commerce Data Analysis of Kidswear
    Hot

    2023-08-25 6067

    SHEIN -- The E-commerce Data Analysis of Kidswear

    This article conducts a comprehensive analysis of the children's cross-border e-commerce brand in children's clothing, focusing on analyzing the key cross-border e-commerce brand SHEIN. Starting from the brand's new trends, it analyzes the data of the latest 2023 autumn and winter new products of the key brand, captures popular items, hot patterns, and refines design points.

  • The Analysis of Self-Portrait The Womenswear Designer Brand

    2023-08-25 4526

    The Analysis of Self-Portrait The Womenswear Designer Brand

    Self-Portrait, from London, UK, is a brand founded by Malaysian designer Han Chong in 2013. The brand combines high-street fashion with luxury, creating a mix of casual and sweet characteristics. The products focus on elegance, sexiness, and youthfulness, striking a balance between luxury and daily wear. The individual items are classic and easy to wear, with a distinctive style. The latest 23/24 Autumn-Winter collection continues the brand's British modernity and contemporary fashion trends, interpreting the modern atmosphere of the millennium. Materials such as sparkling crystals, golden sequins, and lace highlight a luxurious and elegant posture. The avant-garde tailoring integrates classic styles, allowing for a free-spirited and rebellious personality in urban settings. This report will analyze the new highlights of the brand in detail.

  • Elegant Commute -- The Analysis of ELLASSAY The Benchmark Womenswear Brand

    2023-08-24 8722

    Elegant Commute -- The Analysis of ELLASSAY The Benchmark Womenswear Brand

    ELLASSAY's 23/24 Autumn/Winter collection, themed "Innovative Aesthetics · Tribute to Classics," brings a fresh fashion experience to contemporary women. The brand is committed to innovative design, meeting women's clothing needs while maintaining classic aesthetics.

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