Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
A Journey of Retro Romance -- The Comprehensive Analysis of Korean Namdaemun Kidswear Wholesale Market
Dongdaemum and Namdaemum are the two biggest wholesale markets in Korea. Founded in 1964, Namdaemum Market is a large-scale traditional wholesale market of kidswear, menswear and womenswear. And it occupies the largest share of Korean kidswear market, over 90%. There are over 400 stores in this kidswear shopping paradise, including BURDENG, MAMA, PORKY, WON, and TOPLAND. Most brands and stores have their own independent production bases and circulation channels. Their designers keep producing individualized goods and ensure the unique styles.
Sweet & Cool Girl -- ANAP The Kidswear Designer Brand
ANAP GiRL is a sub-brand of ANAP, which is committed to creating daily fashion for teenage girls. Every unique girl will be like the heroine of drama in all the scenes. Fashionable styles and trendy printing make this fashion brand suitable for teenagers.
The Road to Ordinary -- The Analysis of BANXIAOXUE The Womenswear Designer Brand
The Chinese designer brand BANXIAOXUE calls for natural clothing and natural people. And this inclusive and kind "Nature" is the faith of the brand. Searching for the origin and source of ego and life, we need to feel the contemporary consciousness on our road. S/S 2021 collection The Road to Ordinary presents the most valuable thing in our lives. Light and translucent organza interprets women's longing for the normal life. Sweet French-style dress, blouse and skirt are the main items.
Minimalist Korean Style -- The Analysis of BEMUSE MANSION The Womenswear Designer Brand
BEMUSE MANSION is a Korean womenswear brand founded by two designers in 2017. Their design concept is that the brand experiences the minimalist Korean lifestyle, and pursues femininity and delicate silhouette to provide comfortable clothing for every woman. Latest S/S 2021 ready-to-wear collection applied more healing fresh colors instead of black, gray and white to present the minimalist looks of Korean girls.
Weird Dream -- Caroline Bosmans The Kidswear Designer Brand
The style of the Belgian designer Caroline Bosmans is bold and avant-garde. Haute couture, romanticism and urban streetwear are combined together. Its abnormal tailoring and delicate fabrics maintain the freshness, and break through the boundaries of styles and genders.
Gentle and Intellectual -- The Analysis of It MICHAA The Womenswear Designer Brand
It MICHAA is the young sub-brand of the high-end Korean womenswear brand MICHAA. The brand signed Kim Ji-soo as the spokesman and have become the first choice of famous Korean film stars. The gentle feminine lines look for the balance between classical and modern. The latest online collection -- For a Day Michaa released the S/S 2021 campaign featured Kim Ji-soo.
The Combination of Sports and Fashion -- The Womenswear Catwalk Analysis of Lacoste
Maintaining the mix & match sport style of S/S 2021, Lacoste A/W 21/22 collection presents a better feeling of British style. Such large changes of Lacoste owe to their new creative director -- Louisee Trotter, who has been the first female creative director since the establishment in 1933. Sport DNA is integrated with fashionable silhouettes and mix & match mode in this season to reveal the features of personal fashion and the transition of Lacoste's sport style.
The Star of Hope -- The Analysis of Ester Hsu The Womenswear Designer Brand
ESTER HSU was founded by Lyu Mo in 2017. The designer is good at using his minimalism to integrate lace and bow ties, which presents the minimalist girly elements. Basic crinkled bow ties are combined with simple silhouettes. Inspired by his daughter Ester, designer maintains the brand style and hopes to find new meanings from the perspective of little girl.
Brighten the Summer -- The Comprehensive Analysis of Korean Dongdaemun Market
Smiley face is used the most on T-shirt items. The bright yellow color presents the strong street fashion and individuality. Smiley face can be combined with letter, flower and metal chain. It can also be arranged regularly or scattered with labels, and the fancy color combination brings the cool fashion. Besides, young generation's love for emoji leads to the existence of different forms of smiley face.
Island Holiday -- LUCKY TRY The Kidswear Designer Brand
The high-end Korean brand LUCKY TRY presents the French style feeling and its unique design enriches the colors. Products try to express the special personality of every kid, and making special clothes for kids is a joy.
Genderless Teenage Culture -- The Womenswear Catwalk Analysis of Raf Simons
Raf Simons is a namesake fashion brand founded by Raf Simons, who worked for Jil Sander, Dior, and CALVIN KLEIN. And now he joins Prada as a co-creative director. His love for rebellious teenage culture and traditional menswear allow the womenswear to have a unique masculine image. The vitality of sub-culture teenagers is fused accurately with the sharpness of classic tailoring to build an individualized and independent attitude. A/W 21/22 collection released a series of oversized clothes, which was inspired by the history and classics. Raf Simons selected six words to name this collection -- Ataraxia, Equanimity, Dichotomy, Synchronicity, Allegiance, and Devotion. Overcoat, knitwear, hoodie and transparent sweater use bright colors to echo the BGM of Kraftwerk. Heart-shaped logo, rib ornament, hand-bone bracelet, modern proportion, creative fabric, pure structure and novel shape fully reveal the evolution and maturity of the brand's iconic style.
Intellectual Styling -- The Analysis of UNITED TOKYO The Womenswear Designer Brand
The popular Japanese designer brand UNITED TOKYO was founded by the fashion house TOKYO BASE IN 2015. Its brand concept "ALL MADE IN JAPAN" ensures that all the cloths, production and manufacturing are made in Japan. The producers and factories of every item are selected strictly. And each item of UNITED TOKYO reveals the Japanese craft and aesthetics.
Elegant Lifestyle -- The Analysis of ELENDEEK The Womenswear Designer Brand
ELENDEEK was founded by the formal creative director of MERCURYDUO -- Yuka Watanabe in September 2016. The brand concept "Contemporarily Elegant" wants people from all ages to enjoy the fashion. ELENDEEK pays attention to the silhouette tailoring of every item. And heterogeneous splicing and color changes further strengthen the beauty and fashion.
Advanced Minimalism -- The Analysis of Totême The Womenswear Designer Brand
Totême was founded by the Swedish stylist Elin Kling and her husband Karl in 2014. Its brand concept is to design the most beautiful and abnormal style. Delicate and leisurely luxury is the soul of every practical item which shows the elegant and free advanced feel. Basic black and white color are complemented by the neutral tawny and blue to present the gentle and low-key palette. Collar and waistband of exquisite silhouette are deleted. Delicate fabrics and details underline the outstanding textures.
The Streetwear of Rebellious Takahashi -- The Analysis of Undercover The Womenswear Designer Brand
The representative Japanese fashion brand UNDERCOVER was founded by JUN TAKAHASHI in 1994, which was known for its surreal, pretty, and weird style. The brand is also a noteworthy target of the Paris fashion world. The A/W 21/22 collection Creep Very mixes the woolen cardigan and pajamas. Maintaining the chic functionality of high-street style, the elements of casual formal wear are also involved. Extravagant ruffles and bowknots, romantic cuffs, warm wool, and 3D-tailored suit pants dominate the collection. Butterfly-printed dress is changed into high-waist cropped puffer jacket to refute some of the spiritual constraints brought about by the fashion.
Modern and Romantic Chinese Style -- The Analysis of XUNRUO The Womenswear Designer Brand
The independent designer brand XUNRUO was founded in China in 2011 by the twin designers Chen Dan and Chen Ying, who have been released their works on the fashion weeks in New York, Milan, Shanghai, and Dubai. Its retro romantic design style has attracted many first-class celebrities, fashion magazines, and medias. A/W 21/22 collection The Day When I Became A Butterfly is inspired by the Butterfly Lovers(a Chinese legend). Butterfly element is used widely to continue the retro and romantic style of XUNRUO. Colors of traditional pastel porcelain start a conversation between modern skills and traditional aesthetics. Retro elements like handmade embroidery, bishop sleeve and ruffle are combined with modern minimalist tailoring to interpret the retro and romantic style.
High-quality Texture -- The Analysis of RITO The Womenswear Designer Brand
The niche Japanese designer brand RITO follows the Korean fashion trend and provides professional women with more selections through unique designs, delicate crafts, and high-quality fabrics. Urban women can switch freely between career and life, sending out charming intellect. A/W 21/22 collection brings modern looks of warm winter. Suit and shirt items are renewed to present the charming image of intellectual woman.
Japanese Minimalism -- The Analysis of NON TOKYO The Womenswear Designer Brand
The Japanese designer brand NON TOKYO was founded by Ayano Ichige in 2014. Its comfortable and minimalist Japanese aesthetics pay attention to the daily look and apply diverse materials on the clothing. The restructuring and splicing of fabrics provide multiple dressing ways, and increase the sense of fashion and playfulness. A/W 21/22 Scandinavia Athletic collection presents the brand tonality and provides consumers with practical mix & match items.
Vintage & American Style & Modern -- The Analysis of TOGA The Womenswear Designer Brand
TOGA is a Tokyo-based designer brand founded by Yashuko Furuta in 1997. The designer, who is the student of Rei Kawakubo, is really famous in Japan. Her application and tailoring of materials present high recognition. The mixed design of vintage, American style and modern style is timeless. Rose pattern is shown through artistic skills in the latest A/W 21/22 collection. Curvy tailoring endows works with the romantic 3D visual effect. Improved modern toga is extremely eye-catching. TOGA is the one and the only brand which combines traditional Japanese style with western modern style, and it also mixes the elements of street and stage.
Modern Nostalgia -- The Analysis of EENK The Womenswear Designer Brand
The more mature and intellectual EENK has swept the Korean fashion world since its birth. In the S/S 2021 collection, EENK's "S for Somewhere" of Letter Project leads us to a fantastic destination. This collection makes us think of those happy yet forgotten dreams, which is the nostalgia for the complicated and subverted modernization of the 90's upper class. Fresh and bright colors perfectly combines romance and delicacy, maturity and sweetness. Handmade knot, embroidery and exquisite chain bring elegancy. Flawless silhouette and texture remind us the leisurely past times and a gorgeous tour to the unknown.
Flamboyant Summer -- Bebebebe The Kidswear Designer Brand
Bebebebe is a new-emerged Korean designer brand. Inspired by graffiti, the S/S 21 collection mainly uses bright and lively colors. And these flamboyant colors well fit the vitality of kids and build a paradise for spring and summer.
Dress -- The TOP Ranking of Girls' Wear
Based on the interaction data of POP users in May, J-Korea and smart casual are the major styles of girls' dress. Floral and stripe & check dominate the pattern market. Ruffle, pleating and splicing are the noteworthy crafts.
Dazzling Tangram -- Bon Bono The Designer Brand
The Korean niche kidswear designer brand Bon Bono was founded on September 1, 2020, which is good at using hand-drawn patterns to present the artistic liveliness. Bon Bono is showing a rising momentum.