Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2024-02-23 21665
Free Time -- The Analysis of GXG The Benchmark Menswear Brand
The new collection of GXG this season features a high proportion of urban commuting style, followed by trendy workwear and outdoor casual style. The design focuses on neat lines, simple tailoring, and practical details, making the clothing appear more minimalistic and fashionable, showcasing the modern urban men's pursuit of freedom and comfort.
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2024-01-24 54429
Easy Commuting -- The Comprehensive Analysis of Benchmark Brands
In the fast-paced urban life, filter out background noise, freely shuttle through the city, and respond to the commuting trajectory in spring light and shadow with a casual attitude. The modern commuting concept is not limited to a single business formal attire model. Urban youth pursue a commuting style that balances work and life, based on business and leisure, injecting some fashionable, casual or sporty elements, finding a balance between formal and leisure. Exquisite design details outline the unique charm of commuting styles, and diversified dressing allows modern urban men to maintain comfort, appropriateness, and fashion on their commuting journey.
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2024-01-02 26661
Minimalist Commuting -- The Analysis of GXG The Benchmark Menswear Brand
Step out of the busy pace and focus on comfortable commuting. The GXG 23/24 Autumn/Winter Zero Pressure Commuting Series is designed to reduce stress during winter commuting. Through the development of various easy-to-care for, lightweight, and pollution-resistant technological fabrics, we have introduced categories such as zero pressure down jackets, zero pressure coats, and zero pressure sweaters. Experience the light and warm, convenient and fashionable new trend in winter commuting.
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2023-12-26 20329
Down Jacket -- The TOP Ranking of Menswear
This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for men's cotton/down jacket fabrics, which were evaluated based on user download interaction data in the past three months. In the top three month hot list, Moncler has become the most popular men's cotton/down jacket brand with an absolute advantage of 39%, followed by the men's benchmark brand GXG and the Canadian down jacket brand Canada Goose. According to the analysis results of the TOP Hot List, the most popular fabric styles for men's cotton/down jackets this season are fine denier, lightweight, and high-density wear-resistant, with both accounting for more than half of the market share. The warm plush style fabric has slightly increased in the hot list this season, accounting for 11%. Fine denier lightweight, high-density, and wear-resistant fabrics are the fabrics with corresponding investment value this season. It is worth noting that the application range of protective functions and worsted fabrics continues to expand.
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2023-11-17 37728
2023 Double Eleven Data Analysis of Menswear
In 2023, the overall sales revenue of the men's clothing category on the Double Eleven Festival amounted to 8.374 billion yuan, with a significant increase compared to the same period last year. In 2021, affected by the domestic epidemic, consumers remained vigilant and their shopping desire did not increase significantly. In 2023, the economy recovered and remained basically the same as in 2021, with a difference of 120 million yuan.
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2023-09-12 39586
Zero Pressure Commuting -- The Analysis of GXG The Benchmark Menswear Brand
This series boldly defines the charm of urban men. Using exquisite herringbone fabric and classic monogram logo, along with other elements inspired by Chanel, the clothing effortlessly moves between elegance and playfulness, showcasing the exceptional style of urban men. With comfortable and fashionable tailoring, every wearer can feel the power of confidence.
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2021-04-30 98244
The Comprehensive Analysis of S/S Shanghai Kidswear Fashion Week
Taking "Theatre of Life" as the main theme, there are 26 fashion dramas in the S/S 2021 Shanghai Kidswear Fashion Week. International brands like NBA, GAP, COCO & RAY, Chinese kidswear brands like STARROOM and GXG Kids, and some local designer brands like Firstgive, Little Naive and Homegood are gathered in Shanghai to start a new kidswear era from the perspective of drama.
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2020-09-27 77879
New Fashion for the Young -- The Analysis of Menswear Fashion Leisure Benchmark Brands
Currently, Cabbeen, GXG and Fairwhale are main fashion leisure brands for reference. gxg jeans, PEACEBIRD and the emerging brand Andersson Bell are also popular. This report focuses on online styles. Collaboration collections can promote brads, quite popular. Fabric changes shine brightly this season. Cartoon images are main patterns, youthful and childlike. Check elements are redesigned to rejuvenate items.
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2020-07-17 81635
Unique Fun -- The Comprehensive Analysis of Menswear Fashion Leisure Benchmark Brands
Currently, Cabbeen, GXG and PEACEBIRD are key menswear leisure brands in China, and gxgjeans and Fairwhale are also popular. This report mainly analyzes online styles. Detail changes are highlights. Chenille gains much attention with its lightweight texture. Retro knitwear and denim items also shine brightly.
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2020-04-28 88070
GXG -- The Analysis of Menswear Benchmark Brand
Keith Haring, America's most famous street artist in the 1980s, is known for his simple yet colorful graffiti art. Youngsters still pursue freedom and self-expression. This time his collaboration collection with GXG uses simple fun graffiti patterns, and combines with installation to create a new performance art, hoping to inspire the relaxing and pleasing emotion.
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2020-03-16 109796
Multi-faced Fashion -- The Comprehensive Analysis of Fashion Leisure Menswear Benchmark Brands
Currently, the Chinese fashion leisure brands like GXG, Fairwhale and PEACEBIRD become important fashion leisure menswear brands. TRENDIANO, Jack & Jones and Cabbeen are also popular. Influenced by the pandemic, brands pay more attention to online selling. Transboundary collaboration collection still prevails. Denim returns in this season and becomes the mainstream. Cartoon animal patterns and doodles are favored by brands. Tie-dye and ombre last to this season. The classic trench coat is decorated by patterns, quite statement-making. Shorts are made of different materials and likely to be the mainstream trend.
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2020-02-18 95682
The Comprehensive Analysis of Online Menswear Brands Under The Plague
The outbreak is bringing unprecedented difficulties to the apparel industry, like the closure of offline stores, the postponed autumn trunk show, and new products becoming the stock. Chinese fashion brands are operating in different channels, such as the mini programs of WeChat, live streaming of e-commerce, and KOL selling products. During the Spring Festival, Peacebird starts live streaming and invites fans to go shopping online. GXG allows shopping guides to join sales and distribution and explore ecological e-commerce on WeChat. A number of clothing enterprises temporarily turns to engage in masks or protective clothing and other protective supplies. In addition to these changes, brands have also made some efforts in product designs. For instance, TRENDIANO uses the death of the pygmy rabbit in the Columbia basin as a warning to humans to cherish animals and to understand the importance of living in harmony with nature.
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2019-12-25 86124
Refuse The Definition -- The Comprehensive Analysis of Fashion and Leisure Menswear Benchmark Brands
Currently, among Chinese fashion and leisure brands, GXG, Fairwhale and TRENDIANO are important in the market. PEACEBIRD, Cabbeen and Jack & Jones are also popular. Many brands still prefer to tranboundarily collaborate with others. Animal and sports elements are still key elements of this style. The minimalist woolen overcoat and colorful knitwear are prevailing, and the workwear puffa jacket is shining in this season.
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2019-10-21 74136
The Comprehensive Analysis of Menswear Fashion Leisure Benchmark Brands
At present in China, PEACEBIRD, Fairwhale and GXG become important fashion leisure brands. Cabbeen, TRENDIANO and Jack & Jones are also prevalent.
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2019-08-20 105799
Reconstructed Fashion -- GXG
As a leading smart leisure Chinese brand, GXG collaborated with UMBRO and BEARBRICK in the autumn of 2019. Meanwhile, its own items are eye-catching. Revolutionized techniques, new patterns and looks grab attention.
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2019-07-30 92865
Mixed Styles -- The Comprehensive Analysis of Casual Menswear Brands
GXG, FAIRWHALE and Cabbeen are key smart and casual brands in China. PCACEBIRD and TRENDIANO are also well-known. Recently, the collaboration collections of those brands were hot. Panelling, print and lettering are emphasized. The relaxed short-sleeved hooded sweatshirt grabs attention. The cargo pants and polo shirt are still the direction. Crafts are more refined.
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2019-03-28 90576
Smart Leisure -- Comprehensive Analysis of S/S 2019 Menswear Brands
1. Cabbeen held Pop-up Workshop from March 16 to 21 in Wuhan, featuring Palace culture and street fashion. The young singer Wang Linkai attended this event. 2. Jackson in the Peacebird- Sesame Street items participated in the filming of the fashion campaign. 3. GXG X Mao Kai T-shirts were released.
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2018-12-27 69372
Stylish Leisurewear -- 18/19 A/W Menswear Benchmark Brand
Brands launch New Year collections for celebration. Traditional Chinese cultures inspire design, and meaningful patterns are widely used.
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2018-12-14 102308
GXG -- 18/19 A/W Menswear Benchmark Brand
The new collection of GXG "Growing Wild" takes inspiration from plants and animals. Rectangular patch, floral embroidery, colorful graffiti and PVC are noticeable. The store display is simple and modern, exuding a relaxed vibe. The products are classified based on colors.
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2018-11-27 89775
High Street -- 18/19 A/W Menswear Benchmark Brand
Based on the sales of menswear on Taobao and Tmall during Singles' Day, we find that GXG, Peacebird Men, Jack & Jones and Mark Fairwhale are most popular high-street brands in China. Males prefer simple yet distinctive garments nowadays.
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2018-10-12 79761
Stylish -- 18/19 A/W Benchmark Brand for Menswear
Removable labels are common on denim coats and cropped jackets in 18 A/W. For example, there are GXG's removable label and Peacebird's long woven label, which are both convenient and stylish.
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2018-09-20 63200
GXG -- Pre-Fall 2018 Menswear Benchmark Brand
The 1980s style makes a comeback. GXG collaborates with Warrior to recreate classics, making a fashion statement.
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2018-08-07 68581
Men's Polo Shirt -- 2018 S/S Hot Items in Market
Most of the Top 10 polo shirts are from big brands like Burberry, Givenchy, Dior Homme, Gucci and Dolce & Gabbana. Chinese smart causal brand GXG is also among the list.
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2018-03-29 81295
2018 S/S Kidswear Benchmark Brand -- GXG.kids
GXG kids, also known as "lovemore", is founded in 2012, it brings a new concept of green fashion.