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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Chivalry -- The Women's Runway Analysis of HERMES

    2024-03-08 6296

    Chivalry -- The Women's Runway Analysis of HERMES

    This season, Nadège Vanhée, the director of women's fashion art, titled "Knights", Hermès takes us on a thrilling journey, which is simply a spectacle. In Nadège Vanhee's creative vision, the aristocratic charm of equestrian sports is integrated with the rebellious spirit of motorcycle culture. This season, Hermès replaced the peaceful grasslands with scenes from nighttime city fantasies, with artificial rainfall pouring down the street like runway. The dramatic environment provides a perfect background for the fusion of high-end fashion and high-end adrenaline.

  • Printed Fabric -- The TOP Ranking of Womenswear

    2024-02-01 26313

    Printed Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP 100 hot lists for women's printed fabrics based on user download and interaction data from POP Fashion in the past three months. In the top three month hot list, Dries Van Noten is the most popular women's printed fabric brand, followed by Hermes and Alexander McQueen. According to the analysis results of the TOP Hot List, the most popular printed fabric materials are cotton and linen, silk, viscose, and sheer. Cotton and linen are mainly made of cotton and poplin, accounting for about 28% of the total. Real silk fabrics are mainly made of satin and exquisite twill texture, presenting a mature and elegant style. Adhesive materials have an upward trend and are mostly used to create slim fitting and elastic dress contours; The process focuses on the textured printing presented by combining the jacquard base fabric; The European pattern and full floral orientation are highly favored in pattern design.

  • Pants Fabric -- The TOP Ranking of Womenswear

    2024-01-31 14799

    Pants Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP hot list of women's pants fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Loro Piana is the most popular women's pants brand, followed by Hermes and Louis Vuitton. According to the analysis results of the TOP Hot List, knitted pants are showing an upward trend, accounting for up to 30%. Wool is still the mainstream component in the material, and combined with multi-component blending, it presents a delicate and soft quality; The cotton textile material is mainly twill, combined with workwear design to create fashionable and casual pants; New material ratios such as viscose, acetic acid, copper ammonia, and other regenerated cellulose fibers are used to create silky and smooth hanging pants, reflecting the material upgrade in the environmentally friendly consumer market; In addition, linen and synthetic fiber materials are showing an upward trend in this hot list with their casual and trendy designs.

  • The Beauty of Contradiction -- The Runway Analysis of Hermes

    2024-01-23 16050

    The Beauty of Contradiction -- The Runway Analysis of Hermes

    The combination of white and beige atmospheric tones is simple and sharp, without any additional distractions, keeping people's attention focused on the brand new design. In the interweaving of realism and freehand brushwork, materials and tones, listen to Hermès Art Director Véronique Nichanian's winter stories. The pre show teaser video features a decryption game made of lighting and matte glass, with the lighting flickering and allowing models to comfortably navigate through the space. Sometimes hazy, paying attention to outlining and cutting, perceiving a hint of vitality emanating from a calm tone; Sometimes clear, delving into the clever details in the stitching, it is urgent to reveal the many surprises that have added to men's wardrobes.

  • Dress Fabric -- The TOP Ranking of Womenswear

    2024-01-19 23745

    Dress Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, followed by Hermes and Christian Dior. According to the analysis results of the TOP Hot List, cotton spinning has remained at a high position in the highly anticipated dresses, accounting for up to 25%, mainly in pure colors, with a focus on small jacquard and poplin in the organizational structure; Secondly, wool and silk are still popular materials for high-end women's clothing dresses, with fabrics presenting delicate textures, softness, and exquisite luster, with a focus on shaping a mature and elegant style; Viscose and acetic acid are materials with great potential for development in the production of silk satin and crepe chiffon; The printed fabric base fabric is mainly lightweight and transparent.

  • Business Pants Fabric -- The TOP Ranking of Menswear

    2024-01-12 4648

    Business Pants Fabric -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of the top 100 business men's clothing fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, ZEGNA is the most popular business men's pants brand, followed by BOSS and Hermes. According to the analysis results of the TOP Hot List, multi-component worsted and comfortable cotton textiles are the most popular fabric styles in men's pants, accounting for about 60% of the total. The popularity of pants developed using worsted flannel fabric by representative brands such as DIOR MEN has increased, accounting for 13%. It is worth noting that the popularity of light outdoor functions has expanded the application range of functional synthetic fabrics in business style men's pants, with corresponding investment value.

  • Urban Business -- The Comprehensive Analysis of Luxury Brand

    2024-01-12 23527

    Urban Business -- The Comprehensive Analysis of Luxury Brand

    Mature business style emphasizes the overall style's conciseness, formality, and professionalism. The classic cutting and styling focus on fitting and slimming; Prefer neutral colors in terms of color, giving a stable and professional impression; The detailed design is concise and neat, avoiding excessive and cumbersome decorations, striving for simplicity without losing taste. The quiet luxury style emphasizes clothing with high quality and practicality. In terms of color, neutral colors such as blue, white, gray, and rice are the choice direction, while retaining simple main colors to emphasize the overall harmony; Smooth lines, appropriate cutting, simple and sophisticated design, combined with textured fabrics, create a restrained and sophisticated atmosphere for dressing. The commuting outdoor style combines the characteristics of business and outdoor sports, emphasizing the practicality and comfort of clothing, incorporating design elements that conform to modern urban aesthetics and convenient living, and pursuing multifunctionality to cope with the scene transition between daily work and outdoor environment.

  • Quiet Luxury -- The Comprehensive Analysis of Luxury Leather & Fur Brands
    Hot

    2024-01-10 5760

    Quiet Luxury -- The Comprehensive Analysis of Luxury Leather & Fur Brands

    Quiet luxury is synonymous with simplicity, while advanced comfort and minimalism incorporate a touch of romance. Compared to simple European style, the elegance of this style is more mature, while being more restrained compared to romantic styles. Fur in this style pays more attention to the fit with the body shape in terms of design, followed by material selection and detailed design, combining practicality with a sense of fashion. Representative brands in the simple European style include FENDI, PRADA, HERMES, Bottega Veneta, etc. These brands have distinct styles and unique features, with core design elements such as quiet luxury dressing, Swakara, distressed and rubbed colors, and highlighting texture with fur integrated designs.

  • 2023 Top Hot List of Leather and Fur
    Hot Data Reports

    2023-12-28 5242

    2023 Top Hot List of Leather and Fur

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various types of women's clothing and fur products in 2023, in order to better understand industry trends and new season development. Click on the link to enter the TOP 5 brand style entrance: PRADA, FENDI, LOEWE, Hermes, Brunello Cucinelli.

  • Hot List of Women's Knitwear in the First Half of 2023
    Hot Data Reports

    2023-12-15 29339

    Hot List of Women's Knitwear in the First Half of 2023

    Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of women's sweaters in 2023. In terms of style design, the minimalist, fashionable and casual, and elegant Chinese style have received continuous attention from the market, and their popularity has not decreased. It is worth noting that the attention to young ladies' clothing has increased. In the single product data, apart from pullovers and cardigans, the attention of small cardigans in the market is gradually increasing, and the attention of dresses is also increasing.

  • Luxury Quality -- The Analysis of Hermes The Luxury Womenswear Brand
    Hot

    2023-12-04 41516

    Luxury Quality -- The Analysis of Hermes The Luxury Womenswear Brand

    Hermès is a world-renowned luxury brand founded by Thierry Hermès in Paris, France in 1837. It started as a manufacturer of high-end horse gear and has a long history of over 170 years. Hermès is an international enterprise that is loyal to traditional handicrafts and constantly pursues innovation. As of 2014, it has a product series of 17 categories, including luggage, scarves, ties, men's and women's clothing, and life art. Hermès headquarters is located in Paris, France, with branches spread all over the world. In 1996, Hermès opened its first Hermes specialty store in China in Beijing, with Hermès being the unified Chinese translation for Greater China. Herm è s has always adhered to the design philosophy of extraordinary excellence and extreme brilliance, creating a traditional model of elegance and excellence

  • Elegant Gentleman -- The Analysis of HERMES The Luxury Menswear Brand

    2023-11-02 26636

    Elegant Gentleman -- The Analysis of HERMES The Luxury Menswear Brand

    The 2023 winter men's clothing collection combines exquisite and comfortable clothing with a rich story. The 2023 winter men's clothing collection, designed by V é ronique Nichanian.

  • Knit Fabric -- The TOP Ranking of Menswear

    2023-10-23 32172

    Knit Fabric -- The TOP Ranking of Menswear

    This report is based on a comprehensive analysis of the TOP 100 hot list of men's knitted fabrics, which is based on the summary of user downloaded interactive data from POP Fashion in the past three months. In the top hot list in the past three months, the most popular brand is BOSS, which accounts for 25%, followed by Emporio Armani and Hermes, which account for 12% and 10% respectively. According to the Top Hot List analysis, the most popular men's knitted fabric is still made of cotton as the main material, with plain weave as the main texture, presenting a tight, smooth, and crisp texture overall. Of note is the color spun knitted fabric, with floral gray being highly popular, accounting for 19%.

  • Quiet Luxury Wilderness -- The Womenswear Runway Analysis of HERMES

    2023-10-11 65326

    Quiet Luxury Wilderness -- The Womenswear Runway Analysis of HERMES

    On September 30th Beijing time, Herm è s held the 2024 Spring/Summer fashion show in Paris. In a rustic runway, creative director Nad è ge Vanhee Cybulski showcased her vision for the next season's "emotional, modern silhouette". Women's personal expression of themselves runs through the entire series. The long suit jacket, elephant gray trench coat, striped knit bra, and hollowed out dress all reflect Herm è s unique dress code and visual aesthetics, composing Herm è s unique texture, freedom, and refinement. In addition to the classic silhouette, the suit vest in this series is also designed with a half sleeve style, tracing the shoulder contour and outlining the graceful waistline. The soft armor like a knight highlights and emphasizes the era's strength of women's combination of hardness and softness.

  • Officecore -- The Comprehensive Analysis of Menswear Runway

    2023-08-23 63147

    Officecore -- The Comprehensive Analysis of Menswear Runway

    With the change of workplace culture, traditional formal attire no longer dominates the scene. Officecore, drawing inspiration from the office, combines the characteristics of professional and casual wear, exploring a modern and humorous style of dressing. It emphasizes professionalism, competence, and fashion, focusing on the tailoring and lines of clothing, and pursuing a clean and exquisite design, presenting a new commuting fashion style.

  • The Analysis of Hermès The Luxury Womenswear Brand

    2023-07-15 36790

    The Analysis of Hermès The Luxury Womenswear Brand

    Hermès is a world-famous luxury brand. It was founded in Paris, France in 1837 by Thierry Hermès. In its early years, the brand specialized in manufacturing high-end horse harnesses, and it has a history of over 170 years. Hermès is a global company that is committed to traditional craftsmanship and constant innovation. As of 2014, it has seventeen product lines including luggage, scarves, ties, clothing, and lifestyle goods. The main store of Hermès is located in Paris, France, and it has branches all over the world.

  • Paris Men's Fashion Week: Recommended Brands (Part One)

    2023-07-07 70756

    Paris Men's Fashion Week: Recommended Brands (Part One)

    During the week from June 20th to June 25th, there were a total of 42 fashion shows and 38 exhibitions. Paris Men's Fashion Week brought together diverse creative expressions ranging from minimalistic to avant-garde, traditional to contemporary. Designers exchanged their perspectives, experiences, and attitudes towards life, initiating a conversation about travel and conveying a romantic yet practical expression in their designs. Pharrell Williams set a high standard for this fashion week by hosting Louis Vuitton's first-ever three-hour fashion show with unparalleled scale and grandeur. Hermes juxtaposed a solid architectural structure with the lightweight texture of their collection, while KENZO connected clothing with architectural aesthetics and the relationship between individuals and the times, thus reshaping the brand's new image. By deconstructing traditional concepts and blurring gender boundaries, designers combined classic elements from the brand's history with the current popular context to create a fresh aesthetic in their clothing.

  • Shirt Fabric -- The TOP Ranking List of Menswear

    2023-06-30 34488

    Shirt Fabric -- The TOP Ranking List of Menswear

    This report is a comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on the user download and interaction data from POP-Fashion in the past three months. In the TOP hot list of the past three months, the most popular brands are LOUIS VUITTON and GUCCI, both accounting for 16% of the total. Following them are Hermes and Emporio Armani, accounting for 10%. According to the analysis of the TOP hot list, basic men's shirts made of high-density cotton poplin are highly popular, with various forms of printing techniques such as flocking and twisted dyeing. Cotton-linen fabric and color-woven stripe fabric are also popular materials this season, accounting for 16% and 12% respectively.

  • The Menswear Runway Analysis of Hermès

    2023-06-27 52830

    The Menswear Runway Analysis of Hermès

    Hermès Summer 2024 men's collection was unveiled at the Palais d'Iena. In this avant-garde and magnificent building, Ms. Véronique Nichanian, the artistic director of Hermès Men's, interpreted architectural aesthetics through fashion. Light and shadow playfully chase each other in the show space, outlining exquisite patterns. Hollowed-out fabrics and ingenious designs showcase meticulous craftsmanship. Innovative cuts, intimate textures, subtle colors, bold layering, and avant-garde silhouettes collide and intertwine, igniting a summer adventure.

  • The Luxury Brand Fabric Analysis of Men's Jacket

    2023-06-14 32753

    The Luxury Brand Fabric Analysis of Men's Jacket

    Based on the monitoring data of POP-FASHION's accessory team in the past three months, the most popular luxury men's jacket brands for 23/24 F/W are Louis Vuitton, GUCCI, Celine, Hermes, and DIOR MEN. Based on the sales data of these brands' online shopping platforms and a comprehensive analysis of similar products, the following data was obtained: The main materials for 23/24 F/W men's jacket fabrics are synthetic fibers and cotton, accounting for approximately 39% and 27%, respectively, with nylon being the main material; The texture of the fabric is mainly knitted, accounting for about 21%. Overall, the jacket fabric in this season presents a functional protective and casual sports style, and the texture of velvet and jacquard is on the rise. This report will select Louis Vuitton, GUCCI, and Celine, which have the highest attention, to provide a detailed interpretation of the key fabrics in their jacket categories.

  • Jacket Fabric -- The TOP Ranking of Menswear

    2023-05-10 46758

    Jacket Fabric -- The TOP Ranking of Menswear

    This report is based on the analysis of the TOP 100 hot list of men's jacket fabrics, compiled from interactive data downloaded by POP-Fashion users in the past three months. In the TOP hot list of the past three months, the most popular brand was Louis Vuitton, accounting for 16%, followed by Hermes at 14%. According to the analysis of the TOP hot list, the most popular category of men's jacket fabrics is functional technology fabrics, accounting for 32%; followed by double-faced knit fabrics mainly composed of synthetic fibers or containing wool fibers, accounting for 22%. Fabrics containing natural materials such as cotton and linen have an increasing proportion in the development of men's jacket products in the spring and summer seasons.

  • Ethereal Wonderland -- The Analysis of Hermes The Luxury Menswear Brand
  • Walking Gentlemen -- The Menswear Runway Analysis of Hermès

    2023-02-07 47654

    Walking Gentlemen -- The Menswear Runway Analysis of Hermès

    The Fall/Winter 2023 collection from Hermès showcased a departure from the brand's traditional elegance, introducing a bolder, sexier side to the fashion house. Creative director Véronique Nichanian presented a range of leather garments, including black calfskin pants, jackets, blousons and a striking cardigan top crafted from lamb shearling. To add a touch of surprise, the collection incorporated elements of role-playing, such as a gray leather overcoat with a fireman's jacket fastening and a navy pea coat with calfskin patches.

  • Paris Men's Fashion Week: Recommended Brands(Part I)

    2023-02-03 66656

    Paris Men's Fashion Week: Recommended Brands(Part I)

    Fall/Winter 2023 Paris Men’s Fashion Week completed the six-day fashion shows on January 22. 79 fashion brands released their new collections in Paris, and nearly 50 of them walked the runway. Anthony Vaccarello’s Saint Laurent returned to the official schedule of Paris Fashion Week after 7 years, and displayed its new releases on the opening day; Maison Margiela closed out the fashion week with a co-ed show.

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