Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Jackets -- The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's jackets of POP users in November, the athleisure, fashion leisure and business leisure style are basically unchanged compared with last month. And the workwear style rapidly grows. Letters and checks increase, while splicing decreases by 6% compared with last month. And the embroidery is worth attention.
Fashion Brands Effects -- The Comprehensive Analysis of Men's Knitwear in Chinese Markets
The fashion brand effect refers to the fact that the Chinese men's knitwear brands of the second and third tier use fun jacquard and symbolic logo from European fashion brands and J-Korean designer brands as reference, and reshape fashion items according to their own positioning through stitch changes, embroidery and rhinestones, so as to bring benefits and influence to the Chinese markets and continue the commercial and social value of the internationally famous clothing brands.
Suits -- The Top List of Menswear
According to the data analysis of TOP 100 downloaded men's suits of POP users in November, the business leisure suit is still dominant in the market, followed by the business fashion style. Avant-garde design grows to 7%. In terms of pattern, check and stripe are dominant. For crafts, splicing is dominant.
Sweatshirts -- The Top List of Menswear
According to the data analysis of TOP 100 downloaded men's trousers of POP users in November, the athleisure and street fashion brands are steady, while sweatshirts of the fashion leisure style decline. In terms of pattern, letter elements decline a little compared with last month while figure element increases. Splicing and printing take up the largest part. Text and printing are still the first choice of sweatshirts. In terms of crafts, color blocks and spliced materials are dominant. Fleece is hopeful to be the popular fabric in next season.
Overcoats -- The TOP List of Women's Knitwear
Women's knitted overcoats are dominated by the simple & sophisticated style. Compared with short cardigan or jackets, overcoats cost more in terms of length and yarns (wool or cashmere), so the athleisure and the young lady style are not prominent. The TOP list of knitted overcoats is ranked by POP users' downloading interactive data in November. Pattern and craft are still the focus of the market. Abstract or specific geometric patterns like square, rhombus and round take up almost a half proportion. Animal prints include leopard print and zebra stripe and regular patterns, and its combination with other elements is worth more attention. The deconstruction of overcoats and stitch changes are important techniques of the simple & sophisticated style, fashionable and elegant.
Puffa Jackets -- The Top List of Womenswear
According to data analysis of the TOP 100 downloads of women's puffa jackets in November, the natural cotton & linen style and the athleisure style become the major styles. Letters and the maximalist printing become the mainstream pattern. Splicing still gains much attention. The drawstring craft in autumn and winter gradually rises.
Renewing the Classic -- The Analysis of Neil Barrett's Menswear Trunk Show
The lightning becomes a symbolic design of Neil Barrett and is highly recognizable. The lightning creates a floating illusion on items such as sweatshirts, jackets and T-shirts. The small lightening or the lightening orderly arranged in the collar are mainly expressed by white and deep-colored background, recognizable.
Unique Sentiments -- The Comprehensive Analysis of Givenchy's Menswear Trunk Show
A/W 2020 series of Givenchy adopts diversified crafts, colors and styles without silhouette change. Ombre and fleece may be the trend in next season. Denim items are variable. Indispensable T-shirts and sweatshirts are still decorated by letters or printing, more fashionable and leisure. Crafts display more the quality sense and delicacy of the brand.
Ankle-length Trousers -- The Top List of Menswear
According to the data analysis of TOP 100 downloaded men's trousers of POP users in October, the fashion function style and the fashion and leisure style are steady compared with last month. The business leisure style rises a little. The workwear style and fashion leisure are almost equal. Check and letter are dominant in patterns. For crafts, splicing is still the main and there are a few printing decorations. The workwear style and fashion function style become the mainstream styles. The loose straight workwear trousers also take a certain part. Splicing of side seams strengthens a layered sense and the visual impact.
Pants -- The Top List of Womenswear
According to the data analysis of TOP 100 downloaded women's pants of POP users in October, the simple & sophisticated style is still dominant. Fashion leisure is the second. The cotton & linen style declines compared with August and September. For silhouette, fitted pants dominated by the simple & sophisticated style take up a large part. Straight pants grow. Tapered pants which were warmly welcomed by the market in S/S 19 decline in A/W. Pleats and deconstruction are main design crafts.
Denim Jackets -- The TOP List of Menswear
According to data analysis of the TOP 100 downloads of men's denim jackets in October, the fashion and leisure style is dominant. The workwear style and street fashion brands are steady. Crafts are dominated by splicing and embroidery. In terms of patterns, text is the main decorative pattern for denim jackets. Hooded denim jackets teem in the market and become popular. Topstitch, texts and pockets are the main design for denim jackets, displaying the fashionable individual style.
Puffa Jackets -- The Top List of Menswear
According to data analysis of the TOP 100 downloads of men's puffa jackets in October, the athleisure style is steady as the last month, becoming one of the most important styles. The workwear style develops quickly in this winter and may hold the largest part next month. Letters are steady. Check and camouflage are popular with men. Splicing is still dominated by large-scale color blocks.
Trench Coats -- The Top List of Womenswear
The TOP list of women's trench coats is ranked by downloading data of POP users. The lady style and the young lady style take up the leading part, 42%. The leisure style is the second, 28%. The third is 18% of workwear style trench coats, mainly fashion brands. In terms of silhouette, practical H-line is the main part, 38%. The following is X-line showing the waist, 20%. And A-line accounts for 12%. Apart from usual crafts like splicing and deconstruction, drawstring accounts for 18%.
The Dress -- The TOP List of Womens' Knitwear
The TOP list of dresses is ranked by POP users' downloading interactive data and professional market research. In the TOP list of October, the simple & sophisticated style holds 51%. The young lady style rises to 34%. The athleisure style which gained much attention in previous time is gradually declining, holding only 15%. Color-blocking is still the key detail in women's knitwear. Designs of undershirts and dresses will consider the match with overcoats or trench coats, so design in the neck is pretty important and the waisted design gains more attention. In the TOP list, the H-line dress is still the hot silhouette. Influenced by the cardigan of Chanel style, Chanel elements are widely applied to the dress. The X-line full skirt with a stronger young lady sense grows and the key point is the finer craft.
Important Item in Winter -- The Comprehensive Analysis of Menswear Designer Brands' Jackets
The jacket becomes the leading character of A/W 2019 fashion with its warm fleece. The fluffy jacket is really warm in winter. With the popularity of sports style, military, workwear and outdoor sports items are still hot. Classic sporty jacket and pullover jacket can be the versatile inner to add a layered sense.
Suits--The TOP List of Womenswear
The TOP list is ranked by POP users' downloading interactive data. The main styles are the simple & sophisticated style, the fashion and leisure style and emerging design. And the simple & sophisticated style gains the most attention. The basic H-line is dominant in silhouettes. In terms of crafts, splicing and drawstring are main crafts. Deconstruction also gets attention as the emerging design.
Overcoats - The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's overcoats of POP users in October, the business leisure style takes the lead. The following is the fashion leisure style, declining a little. Splicing is still the main craft and check is deeply favored by the market.
Delicacy and Utility- The Comprehensive Catwalk Analysis of Women's Leather
In catwalks of S/S 2020, natural keynote and digital style are influencing colors of women's leather and fur. In terms of middle tones and neutral colors, retro earth tones and green tones inspired by environmental protection and outdoor theme are outstanding. Black dominant in leather is added to create a rich and calm dark color palette which makes a contrast with fresh and bright colors.
Big Brand Effect -- The Comprehensive Analysis of Women's Knitwear in Domestic Market
The big brand effect refers to the fact that Chinese second and third tier knitwear brands use core elements of big brand styles as reference and reshape fashion items according to their own positioning, so as to bring benefits and influence to the domestic market and continue the commercial and social value of the internationally famous clothing brands.
Leather and Fur- The TOP List of Womenswear
The TOP list of women's leather and fur clothing is ranked by downloading data of POP users. In the list of October, the athleisure style and the Russian style gain more attention. The simple & sophisticated style has an obvious decline. Compared with other items, jackets still take the lead. Influenced by the season, puffa jackets are hotter and hotter. Leather clothing and nick garment are less popular. And the leather & fur styles rise a lot.
Denim- The TOP List of Womenswear
The data analysis of TOP 100 is made according to downloading times of denim styles of POP users in October. The avant-garde brands grow. The girly chic style declines obviously. In terms of fabric, washed denim is still dominant. For details, splicing is the uppermost craft.
Jackets- The TOP List of Menswear
According to data analysis of the TOP 100 downloads of men's jackets in October, athleisure jackets grow a little compared with last month. Street fashion brands and fashion leisure style decline a little, and account for about 4%. Check and letter are steady compared with last month. While camouflage increases. Splicing is still growing. Accessories like tapes take a certain proportion.
Puffa Jackets- The Top List of Boyswear
According to data analysis of the TOP 100 downloads of boys' puffa jackets in October, the fashion and leisure (the emerging design style) and outdoor sports (the outdoor workwear style) are dominant. The element of pattern declines, and the application of letter turns from large-scale application to placement detail decoration. Color-blocking is still dominant, while the area of splicing is narrowed. And the fabric pays more attention to comfort and functionality.
Fashionable Fabric- The Comprehensive Analysis of Womenswear Designer Brands' Knit fabric
The demand for both fashion and comfort make knit fabric the focus. The fabric is favored by designers with its breathable and moisture-wicking advantages and its producibility. The combed jersey, terry knit, knit corduroy and fleece are dominant in knit fabrics of the new season. The fabric is combined with exaggerated trendy patterns, color-blocking and embroidery to endow the fabric with new vitality.