Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Agender Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older Pattern analysis
Down Jacket Fabric -- The TOP Ranking of Womenswear
Based on the download data of POP users in the recent three months, lightweight fabric(86%) and glossy bright surface fabric(74%) have drawn the most attention, followed by exquisite quilted fabric, functional protective fabric and velvet fabric. The data analysis of popular down jacket fabric shows that glossy bright surface fabric is under a steadily increasing trend. The requirement for softness and comfort allows lightweight fabric to become the mainstream. Besides, black & white still dominates the color selection while candy color tone is downloaded the most.
French Nostalgia -- The Analysis of Nanushka The Womenswear Designer Brand
Nanushka was founded by Sandra Sandor, a designer from Hungary. Its main marketing format is to release the latest items on INS by fashion bloggers, and gradually it becomes a brand favored by the public. The 2022CR collection is mainly based by a mixture of vintage nostalgia atmosphere and French languid style. Especially, the whole set of style is finalized through the matching of the vintage wallpaper pattern and stretch fabrics, which fully demonstrates the French nostalgia of Nanushka.
Minimal and Utilitarian--The Analysis of AMNUE The Womenswear Designer Brand
AMNUE is designed to present ready to wear pieces that stand out to youthful accents with an understated novelty factor. Its casual elegance is aimed to be worn both day and night. The label's attitude informs a combination of minimal, modern and utilitarian style. In the latest AW2021 collection, the conventional techniques used by the brand such as deconstructing, hollowing, and asymmetric elements continue to be applied, and the highly wearable items are matched to present minimal and elegant looks.
Daily Minimalism--The Analysis of Totême Womenswear Brand
Totême's design has won consumers' appreciation for its preciseness and neatness. The lifestyle built by the brand reflects the brand's design tonality -- European minimalism. In the A/W 21/22 collection, the achromatic tone of black, white and gray incorporates the neutral tones such as warm brown and water blue, which makes the design gentle and low-key; The matching of cardigans and workplace suits is simple and neat, understated and elegant; the great basic items have strong versatility, which can help build a causal and fashionable wardrobe.
THE LYST INDEX -- Fashion's Hottest Brands and Products Q2 2021
The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.
Flashy Sexual Appeal -- The Analysis of DAVID KOMA The Womenswear Designer Brand
David Koma Resort 2022 collection built the sexy and nostalgic prosperousness which better fits the spotlighted night of 70's disco ball. After a year of evolution, Koma has been flashy once again. Tied crystal mini-skirt, low-waist ultralong dress and lace shirtdress are the customized items for hot girls. The sunset outfits in orange and pale purple present exquisite tailoring. Comfortable sporty shirt and sweater are also integrated ingeniously into the collection. Signature rhinestone, sequin and cutout elements are combined with tied-up details and sculptural tailoring to stress the sexy curves. A swimsuit collection was also released. Rhinestone flowers and jewelry printing are decorated on bikini and dress to take Koma girls from disco ball to the swimming pool.
Breaking the Boundaries -- The Womenswear Runway Analysis of Burberry
"It has always," the designer Riccardo Tisci said, "been important to me to encourage freedom of expression and to blur the line between traditional notions of masculinity and femininity." The polished punk and "trophy tops" he pioneered at Givenchy fully presented such concept. Tisci also combined white top-stitching, swan print and punk items to show the free aesthetic of breaking the boundaries.
Dress -- The Top Ranking of Womenswear
According to the TOP100 downloaded women's dresses of POP users from May to July, simple sophistication style(39%) has increased greatly, followed by youthful elegancy(27%). However, cotton-linen deconstruction shows a decreasing trend. X-line design becomes the most noteworthy silhouette, and the requirement for practicality promotes the popularity of loose and A-line silhouettes. Splicing still dominates the craft domain, while beading and knotting have also increased a lot.
Yoga Pants -- The Quarter TOP Ranking of Women's Item
According to the data analysis of TOP100 downloaded yoga pants in the first half of 2021, seamless knitted pants take 20% of the market, which shows that seamless process has been penetrated deeply into sportswear. In detail, linear design, gauze splicing and hollow out are the key points.
Resilient Femininity -- The Womenswear Runway Analysis of 3.1 Phillip Lim
Phillip Lim is continuously breaking through the border of modern fashion as an industry pioneer. Presented his resort in his Great Jones Street store, "hope" and "resilient femininity" have been the mood of this collection. Comfortable items were created during the pandemic. Widely-used drawstring and elastic details emphasize the functionality; easy-wearing knits show bold proportions. Suit jacket with a built-in bralette shows off the midriff. When unbuttoned, the bralette folds neatly away at the sides, revealing a more traditional shawl-collared jacket. A zip-front scuba dress was designed with similar ingenuity; its shrug-like knit sleeves also unbutton and can be worn wrapped around the neck. Meanwhile, duchesse silk separates implanted with three-dimensional rosettes and crystal embellishments were a reinterpretation of a key dress from Lim's first-ever runway show for spring 2007.
T-shirt -- The Top Ranking List of Boys' Wear
Based on the interactive data of POP users from May to July, smart casual(43%) and J-Korea(31%) are the main styles. In pattern, letter, stripe and animal are the main elements in this season. Positioning printing(33%) occupies the largest proportion of craft, followed by splicing(23%).
Urbanization -- The Analysis of White Mountaineering The Menswear Designer Brand
As a niche Japanese menswear brand for outdoor fashion, White Mountaineering has explored the way to combine high functionality with urban fashion for decades. The wrong-vision effect of camouflage is applied on tie-dyed items in this new season. Maintaining the classic color combination, adjustment is made on silhouette to present a boxy shape. Decorative zip and practical pockets are the noteworthy details.
Genderless Fashion -- The Analysis of Bosie Agender The Menswear Designer Brand
The genderless fashion brand Bosie Agender was co-founded by the graduates of London College of Fashion and ESMOD. Its stylish design and tailoring explore the fashion suitable for both men and women. Bosie is committed to breaking the boundaries, rules and limits, and conveying chic items and borderless concept to every fashionistas by prominent quality and affordable prices. Its retro and whimsical products subvert the traditional fashion and express the exclusive naiveness, seriousness, freedom and romance of adults. The latest Original collection still keeps the concept and provides us with retro and fun products.
Puffa Jacket -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's puffa jackets of POP users in June, smart casual(43%) takes the biggest part of style; Stylish and practical cropped jacket with straight silhouette is still noteworthy in this season; Quilting process is maintained for the popularity of checks, and heterogeneous splicing is also common. Leather material updates the visual design and strengthens the practicality. Bag style creates multi-functional practical and fun items.
Athenian Sport -- The Womenswear Runway Analysis of Christian Dior
Released in the Panathenaic Stadium, Athens, Greece, the Dior Cruise 2022 collection showed deep connection with sports. The creative director Maria Grazia Chiuri found inspiration from her researches of Greek mythology and historical site and her communication with local artists and craftsmen. Younger fashion trend was injected into brand gene. Among all the 91 looks in this Cruise show, classic Dior items were deconstructed and restructured to fuse sportswear with haute couture.
Puffa Jacket -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's puffa jacket of POP users in June, smart casual(42%) and athleisure(25%) are the noteworthy styles. Business leisure(13%) earns a higher proportion than last month. Baseball collar draws attention among silhouettes. And splicing is still the leading craft. Functional patch pocket design can enrich the general style.
The Color Analysis of Menswear Runway (Yellow Series)
Yellow is a bright, positive and energetic color. After Pantone released a bright yellow color in the last season, enormous yellowish items have been emerged. We can see from the S/S 2022 menswear fashion weeks that Pastel Yellow(PANTONE 11-0616 TPG), Lemon Verbena(PANTONE 12-0742 TPG), Empire Yellow(PANTONE 14-0756 TPG) and Lemon Curry(PANTONE 15-0751 TPG) were the main tones of knitwear and outerwear. Pale yellow colors are soothing and healing. Bright yellow colors bring youthful vitality and naughtiness. These are the good choices for the development of summer and vacation.
Sweatshirt Fabric -- The TOP Ranking of Kidswear
Based on the download data of POP users from April to June, we make this TOP ranking of kids' sweatshirt fabric. Knitted striped fabric(85%) and double-sided knitted fabric(75%) share the biggest parts of market, followed by combed cotton terry fabric, velvet fabric and space cotton fabric. Furthermore, knitted striped fabric is the most popular fabric for toddlers' sweatshirt. With the market researches of our professional group, parents' high requirements for the comfort, appearance, and especially the security of fabric allow double-sided knitted fabric and combed cotton terry fabric to be the main materials of kids' sweatshirt as well.
Sweatshirt -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's sweatshirt of POP users in June, streetwear brand(23%) and smart casual(28%) occupy the largest parts, and the proportion of athleisure(14%) has increased a little. Letter, photo and illustration are the major elements for pattern. Craft focuses on splicing, which enriches the visual effect through color conflict.
Shirt -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's shirts in June, smart casual(21%) is the most popular style, followed by business leisure(19%) and streetwear brand(13%). In pattern, letter, plaid and stripe are the main elements. Unconventional deconstructed design enriches items and strengthens the visual effect. Besides, pocket must be the most noteworthy detail in this season.
Fairy and Cute -- LITTLE CLOSET The Korean Designer Brand
LITTLE CLOSET is a Korean contemporary kidswear brand, which uses unique colors and new expression to present fashionable items based on kids' infinite imagination and sensitiveness. The opened door of kids' secret closet leads us to another world. LITTLE CLOSET focuses on quality and tries to provide mothers with best clothing.
Suit -- The TOP Ranking of Womenswear
According to the data analysis of TOP100 downloaded women's suits of POP users in June and July, simple sophistication is the dominating style; loose H-line and waisted X-line are the main silhouettes. Splicing and edge design are the outstanding detail elements. Besides, pearl decoration on suit item is noteworthy.
Simplified Design -- The Analysis of OAMC The Menswear Designer Brand
"Good design is as little as possible. Less, but better, because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity." -- Dieter Rams OAMC follows the design principle of "Less, but better", and combines functionality with design aesthetic. Multiple-layered items like vest shirt, long coat, jacket and suit are shown in this collection. Designer also applies layered tie-dye elements and sophisticated prints to fuse the signature brand style with modern designs.