Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Overcoats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's overcoats from June to July, simple and sophisticated style is dominant, and fashion leisure style grows. As for the fabric, wool is spliced with leather, quite chic. The straight shape is the mainstream, and the floor-length silhouette keeps rising. Splicing materials with different thickness adds details. Crinkles appear on lantern sleeves and hemline, becoming an important direction.
Popular Items in the First Half of 2020 -- The Comprehensive Analysis of Kidswear Market
This report concludes downloading interactive data of users in the first half of 2020, ranks the top list of brands with high market heat and topicality, and analyzes from elements, details and items.
Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's jackets in June, sportif style keeps prevailing and other styles are also inclined to a sporty feel. Jackets begin to focus on details. Various labels and functional chic lining design add details. Splicing is also indispensable.
Popular Items in the First Half of 2020 -- The Comprehensive Analysis of Womenswear Market
Based on downloading and viewing data of users in the first half of 2020, this report ranks top 10 items and their top 10 styles respectively, and makes a key analysis of hot elements to provide the latest market trends.
Skirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's skirts from June to July, simple and sophisticated style is dominant, and emerging design and young lady style grow. As for fabrics, trench coat fabric increases while checked fabric drops. And cotton and linen as well as organza are steady. For crafts, deconstruction and splicing are main crafts. With the return of retro style, drawstring also grows.
Overcoats -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's overcoats in June, business leisure style occupies a large proportion and the overall style is light business. Silhouettes and details reflect men's demand for quality. Structures change a little, while crafts gain much attention. Accessories enrich the style. Beads and decorations display delicacy.
Mid-Length Trousers -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's mid-length trousers in May, business leisure style takes up a large proportion, and workwear style is steady. Check and stripe are main patterns, followed by plants and flowers. With the popularity of workwear style, tapes and decorative zipper become main accessories, enhancing the quality and delicacy of the item.
Puffa Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's puffa jackets in May, leisure style takes up a high proportion. Items take on a relaxed sports style. Structure changes less, and silhouette and details draw much attention. Accessories enrich the item. Tape, PVC and badge are unique, high-quality and refined.
Dresses -- The TOP List of Womenswear
According to data analysis of downloading data from May to June, simple and sophisticated style takes up the highest proportion, and the languid tea dress is the main item. Waisted silhouette and long shape are dominant. The retro court style is the second largest, mainly displayed by sleeves. As an accessory, lace is mainly spliced on edges and the chest, creating a luxurious court vibe.
Key Crafts (Trend Confirmation) -- Analysis of Women's Knitwear in Hangzhou Retail Markets
Markets in Hangzhou are recovering. See more in A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou. In June, POP enters Hangzhou markets again. Most spring and summer items are discounted, and Pre-Fall styles gradually appear. This report focuses on knitwear for Pre-Fall 2020, extracts key details and crafts, and reviews key trends forecast in last season.
Trench Coats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trench coats from May to June, simple and sophisticated style and athleisure style are dominant. The floor-length shape and the waisted silhouette with oversized lantern sleeves are main shapes. Splicing, piping and drawstring draw much attention. Piping gains more attention, reflecting the exquisite detail and classic trench coat shape are key designs.
Cool Kids -- EOEO'S The Kidswear Designer Brand
EOEO's is a kidswear designer brand. In S/S 2020, candy tones bring lively and dynamic designs, and mix with workwear, retro and street elements to show the "cool kid" style. Items are passionate, chic and bold.
Low-Key Fashion -- Benchmark Brands of Fast Fashion Menswear
Urban Revivo, Zara, Pull&Bear and H&M are main fast fashion brands. In S/S 2020, brands all highlight their brand culture through different themes. 1. Urban Revivo S/S 2020 collection adopts modern and rebellious details. 2. Zara Campaign Collection interprets gentility through casual workwear style. Retro looks blend with exquisite cutting, revealing male masculinity, softness and confidence. 3. Pull & Bear interprets summer items via diversified designs.
T-shirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's T-shirts in May, fashion leisure style takes up a high proportion, showing a slight fashion trend. Structure changes a little; details become the focus; and accessories are lavish. Tape, metal decoration and badge appear in various ways. Street fashion brands focus more on the quality sense.
Popular Brands in the First Half of 2020 -- TOP List of Women's Knitwear in China Retail Markets
This report ranks the top 30 brands based on downloading interactive data of users in the first half of 2020. The top brands are analyzed by POP before. And this report will combine practical and recognizable brands with heated topics and popular items to make an analysis.
Summer Elegance -- The Comprehensive Analysis of Mature Lady Style Benchmark Brands
This report makes key analysis of official website data of ELLASSAY, YINER, INSUN and Marisfrolg from perspectives of key items, recommended items of mature lady style, key details and key fabrics, thus providing deeper trendy information.
Dresses -- The TOP List of Girls' Wear
The TOP list of girls' dresses is ranked according to interactive data of users and professional market research in May. J-Korean style and fashion leisure dominate. Chinese emerging designer brands gain some attention. Preppy style and preppy sports style also occupy a certain place. Patterns are downplayed. Except stripe and check, patterns such as letter, floral and illustration are reduced in size and scale. Ruffle is mainly applied to cuffs and hemline, and asymmetric ruffle is also a mainstream. Drawstring, waisted design and puff sleeves grow, while splicing declines.
Sweatshirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's sweatshirts in May, simple and sophisticated style and fashion leisure style are dominant. Figure and letter print are main patterns. Splicing, cutout and embroidery still gain much attention. Ruffle is the key to sweatshirts.
T-shirts -- The TOP List of Girls' Wear
According to data analysis of top 100 downloaded girls' T-shirts in May, J-Korean (45%) and fashion leisure (34%) dominate in the month. Avant-garde fashion brands only occupy 3%, while emerging designer style grows to 18%. Letter print (15%) and plants (19%) are main patterns, and stripes occupy 12%. As for craft, positioning print(56%) is far ahead of applique (11%) and splicing (20%). Ruffle takes up a high proportion of 23%.
Puffa Jackets -- The TOP List of Womenswear
According to data analysis of downloaded women's puffa jackets from May to June, simple and sophisticated style holds the highest proportion. Fashion leisure and young lady style also grow, especially fashion leisure style. Straight shape is key. Deconstruction appears little in puffa jackets. Splicing increases, especially mixed materials.
Sweet Look -- The Comprehensive Analysis of Girls' Sweatshirts in Korean Retail Markets
As for S/S 2021 Korean markets, this report makes a key analysis of French Cat, Tiffany sister, Minkmui, Alfonso, AGATHA, R.ROBOT, milibam, Allo&lugh, moimoln, Perimitz, Curlysue, Bluedog, Black Yak, DAKS, CHEEK, Benetton kids and Cocorita. In girls' sweatshirts, Tiffany sister and French Cat employ ruffle and mock-layer design for a sweet vibe. Cocorita authorized by Disney mixes Disney cartoon images with items. Ruffles, mock-layer dresses, lace and gauze are main details. Patterns are dominated by plants and florals, cartoon images and letters.
Evolution of Fashion Sweatshirts -- The Comprehensive Analysis of Boys' Sweatshirts in Retail Markets
As an important item for spring and summer, sweatshirts are diversified. In S/S 2020, colorful all-over prints, colorful tie-dye, realistic figures and logos are mainstreams on boys' sweatshirts. Color-blocking and slight deconstructed silhouette add details and express fashion attitude.
Analysis of Post-Coronavirus Womenswear Consumer Behavior and New Design Strategies
The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.