Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Trousers -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trousers from February to March, simple & sophisticated style, cotton & linen style and avant-garde brand are main styles. Styles aim at early autumn. For silhouettes, tapered trousers and loose pants occupy a large proportion. Jumpsuits grow obviously. Crinkles, drawstring and deconstruction still gain much attention.
Puffa Jackets -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's puffa jackets in March, simple & sophisticated style and street fashion brands are main styles. The straight and X-line are main silhouettes. Deconstruction still gains much attention, and the high-neck structure also prevails.
Polo Shirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's Polo shirts in February, the business leisure style rapidly grows by 10%, while the fashion leisure style declines a little and the athleisure style is steady. Color-blocking, color-blocked decoration and details on collar are main crafts. Details on collar and plackets gain much attention.
Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's jackets in February, the athleisure style and the fashion leisure style have a certain growth than last month; business leisure and workwear style return back. The hooded style and the baseball style still draw much attention. The turn-down collar is mainly applied to the leisure style and business style. Pullover design is popular. Splicing remains the main craft. Decorative strips are mainly in bright colors, enhancing the futuristic sport feeling.
Elegance of The 1970s -- Nanushka The Womenswear Designer Brand
Sandra Sandor, a graduate of the London College of Fashion, founds Nanushka in 2005 after her childhood nickname. She believes that a truly functional garment should be exquisite and attractive. This time Nanushka takes its inspiration from women in the 1970s, and keeps the neat cutting and comfortable wearing experience of women in the 1970s. It focuses more on product design, and gets favored by fashion bloggers with its symbolic simple designs and leather shirts. This season it continues the simple but unique design, and injects the minimalist aesthetics into the series to create the lethargic yet modern items, and displays the fine and soft super women style.
Sweatshirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's sweatshirts in February, street fashion brands, the fashion leisure style and the athleisure style have growth, especially the the fashion leisure style. For patterns, letter remains the main element, and the floral pattern also increases a little. Positioning print is the main craft for sweatshirts, while splicing and pocket decoration also occupy a certain proportion.
Accessories -- The Comprehensive Analysis of A/W 20/21 Catwalks
In A/W 20/21, the elegant comfortable style is quite appealing; high-quality materials are used to upgrade the casual belt, ribbed beanie hat and the knitted scarf. The silk scarf and wide belt are worth investment. Consumers prefer durable items. Leather substitutes rejuvenate recycled textile threads and unmarketable products.
Shirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's shirts in February, the fashion leisure style has no obvious changes compared with last month; street fashion brands grow by 4%; the business leisure style increases by 9% and may surpass the fashion leisure style. For patterns, check and a few plants are dominant. Splicing remains the main craft. Pockets gain more and more attention. Positioning print also appears in spring and summer.
Denim -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's denim items from February to March, the urban slight fashion style gains the most attention, and the romantic style is more popular than the last season. For silhouettes, the loose silhouette is comfortable and the well-fitting silhouette is practical, while the deconstructed offbeat silhouette is increasingly popular. The pollution-free washing craft and original denim fabric remain the focus of denim. According to the data of the four womenswear fashion weeks and the latest information of denim market, soft ruffles and exquisite accessories work together to create the new feminine denim, and become the key designs of entry luxury denim.
Pullovers -- The TOP List of Men's Knitwear
The TOP list of men's knitwear pullovers is ranked according to interactive data analysis of users in the first quarter and professional market research. The relaxed business style gains much attention. Pullovers of fashion leisure style decline than previous seasons. In the first quarter, influenced by the business style, stitches are used to express crafts. Letters and linear patterns are dominant, so jacquard is the main craft to display patterns.
SERIES 0120 -- C/MEO COLLECTIVE The Analysis of Womenswear Brand
C/MEO COLLECTIVE is a women's fashion brand from Australia, founded in 2010. Since its first establishment, C/MEO COLLECTIVE has always been committed to creating the brand's unique aesthetics, and using experimental design to interpret the future fashion aesthetics. C/MEO COLLECTIVE centers on a design theme to create 11 collections each year. Starting from the theme, designers look for inspirations and choose basic print, cutting and fabrics. Therefore, each collection of C/MEO COLLECTIVE is quite distinct from other collections. However, items from different collections can be mix & match. Thus clothing of C/MEO COLLECTIVE is not only the simple lines and fashion trends, but also the ingenious design and creative inspirations.
The Mixed Style -- Amiri The Menswear Designer Brand
Born in Los Angeles, Mike Amiri has been influenced by punk and street culture since he was a teenager. He launches his eponymous brand Amiri in 2013, and displays his unique fashion concepts through this brand. AMIRI has always placed the high-quality fabrics and deconstruction cutting techniques in the first place. The dazzling feeling of its clothing is memorable. Individual items are mix & match to create a layered look, showing the individuality and match concept. The brand is quite favored by fashionistas and rock stars.
Dresses -- The TOP List of Girls' Wear
The TOP list of girls' dresses is ranked according to interactive data analysis of users in February and professional market research. Fashion leisure style, the J-Korean style and rune arts are key styles of this month. For the J-Korean style, toddlers and infants' wear are dominant, and the sweatshirt dress and the cotton woven dress with all-over print are main items. For rune arts, the exaggerated silhouette and deconstruction are prominent. For fashion and leisure style, the layered mesh has an obvious growth. In terms of the preppy style, sport splicing and stripes are main design elements.
Puffa Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's puffa jackets in February, fashion leisure and business leisure grow slowly, while the athleisure and workwear style decline. This month apart from some bright-colored styles, other styles use mainly simple designs. For silhouettes, the long and short silhouettes are dominant. For crafts, splicing remains the main design technique. Styles decorated by pockets are eye-catching.
Awakening Spring By Ordinary Power -- ZUCZUG The Womenswear Benchmark Brand
ZUCZUG is founded in Shanghai in 2002. As the multi-brand platform aiming at new lifestyle, it owns environmental-friendly brand klee klee, sports brand An Ko Rau, designer brand WHM and the multi-brand retail brand ZUCZUG. ZUCZUG adheres to value of "calmness", takes "life and imagination" as the concept, and invites real ordinary people to display its brands. The S/S 2020 ZUCZUG focuses on the daily leisure life, and uses the moving moments in the past and future, as well as seemingly ordinary power, to wake up spring vitality. Due to the pandemic, everyone has to stay at home, and ZUCZUG presents its employees daily life to interact with customers. "Will electronic roses have fragrance", its theme promotion about Valentines' day on Sina Weibo, display the interaction between virtuality and reality.
Style, Item and Fabric -- The Comprehensive Analysis of Women's Leather/ Fur Clothing on Catwalks
Based on sustainability, leather will be the main material in A/W 20/21. The leather which is designed and recycled sustainably is more advocated. The metal-free, chromium-free and vegetable dyeing are better for the environment. The superior quality sense is the key to leather and fur fabric. Berber fleece and fleece display comfort and quality sense. Optimism persists in turbulent times. The vintage era (including middle-class style) is a source of inspiration. The feminine silhouette reveals a retro feel, and the waist becomes the focus of design. The minimalism drives the rise of designs which is not restricted to seasons. Therefore, the all-over printed style declines. In this season, prints of leather and fur industry are dominated by natural landscapes and folk patterns.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (2)
In addition to colors and patterns, there are many matches and key items in street snaps. The contrast of colors, the neat wide-shoulder suit with shoulder pad, the workwear set and heavily washed denim display diverse styles of fashionistas and the inclusiveness of the market.
T-shirts -- The TOP List of Boys' wear
According to data analysis of TOP 100 downloaded boys' T-shirts from February to March, the J-Korean style (41%) and fashion leisure style (50%) become the main styles in the two months. Compared with T-shirts in March 2019, fashion brands decline to 1%, while the emerging designer style grows to 8%. For patterns, letters (57%) and animals (25%) are main patterns and stripes take up 15%. For crafts, positioning print (78%) is much more than embroidery, applique and splicing. (The proportion is influenced by mixed crafts.)
Trench Coats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trench coats from February to March, deconstruction of cotton & linen and the athleisure style become the main styles of the month. For silhouettes, X-line and H-line are mainstream silhouettes. The A-line cape-like trench coat gains more attention. Splicing, deconstruction and crinkles are still popular. According to the latest data of the four fashion weeks, the pleated hemline grows and becomes the key to crinkled trench coat.
Denim Trousers -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's denim trousers in February, the fashion leisure style grows by 7%, occupies 27%, and becomes the main style of denim trousers. Street fashion brands increase, while the workwear style declines. Well-fitting denim trousers become the main silhouette in this month, followed by straight and gathered-ankle denim trousers. Workwear denim trousers also gain some attention. Crafts include fringes, splicing, tie-dye, blurring and splashing, adding more details to denim.
Selection -- The Comprehensive Analysis of Womenswear Trunk Shows
This report analyzes the selected items of A/W 20/21 trunk shows, and compares the A/W 20/21 item structure with A/W 19/20. According to the figure, compared with A/W 19/20, puffa jackets and shirts account for higher proportion in A/W 20/21, while trousers decline obviously. The dress still takes up the highest proportion.
Infinite Starry Sky -- The Catwalk Analysis of Saicai Womenswear
In the whole A/W 2020 series of Sacai, the theme of "Universe" is not only the open-and-shut starry sky. They choose four from the thousands of images provided by NASA as the inspiration, so in this season we can see the brand turns space into beautiful fashion with the deconstruction design it has always followed. Inspired by the special issue of 2015 NASA, it works with fabric designer Alexander Girard to create a star map made up of mobile phones, letters and numbers. And the lower left corner which was to mark "Alien" presents "SACAI" now. Representative deconstruction and reorganization are used. The key design is combining light silk with high-tech fabric. Different items are combined to create a new silhouette which highlights the ethereal feel. But it doesn't blindly use lightweight fabrics. Instead, it makes use of the balance of fabric combination to design.
Colorful Early Spring -- The Comprehensive Analysis of Girls' Sweatshirts from Benchmark Brands
This season sweatshirts from benchmark brands play with colors. And there are many collaboration collections, such as Tuzki x GXG.kids, TWEETY x little MO&Co., Sailor Moon x Mini Peace, and Disney. Splicing is still dominant. Ruffles and crinkles are daintier, and mainly applied to the collar, the hemline and pockets.
Trench Coats -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's trench coats in February, fashion leisure style surpasses business leisure style, and becomes the focus. The athleisure style also grows a little. There are no highlights on patterns and crafts. Cutting and neat styles are dominant, and some deconstructed styles are eye-catching. Business styles are added by new elements. Whistle, drawstring and water-proof zipper are practical and functional. Taped craft appears in the form of color-blocking. More brands pay attention to details on lining, displaying the exquisite craft and quality.