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Rooted in Milan -- The Analysis of LUTER The Menswear Designer Brand
LUTER is a premium streetwear brand fully designed and manufactured in Milan, since 2002. Although its first collaborators and supporters were all original members of the city’s skate and hip-hop subcultures, IUTER’s aim is to go beyond its original context by reconciling the irony, playfulness and experimental nature of its roots to the art and refinement of Italian tailoring.