According to the data analysis and popularity of denim brands in 2021, this report refines the noteworthy crafts and details for designers, and introduces the hottest brands.

The understated, mysterious Nanushka was founded by a Hungarian graduate of London College of Fashion, Sandra Sandor. His works fuse oriental cultures with western designs to attract appreciations all over the world. Beyond the modernized tailoring, designer also injects ethnical details and elements into fashion design.

The deconstructionism of SXVSU presents avant-garde and wild garments. The brand is good at regrouping the structures of clothing to form a brand-new visual image. Its use of patterns strengthens brand features and identity.

TIME HOMME is a menswear line released by Korean HANDSOME Group in 2000. Focusing on the consumers from 25 to 35-year-old, its delicate silhouette in tailored suits and mixture of soft luxury material in modern casual style interpret the futuristic modernity.

The Korean girlswear brand CLUT STUDIO is pursuing high fashion and subcultural designs at the same time, which is loved by IU, Kim Hyun A, Lisa, Jennie, and Choi Jisu. The A/W 2021 collection "I HATE HOLIDAY" brought bears, crosses, moons, and animation girls to the forefront. Bold tie-dyed elements were presented on basic items for flamboyant looks.

Y/Project was founded by the French designer Yohan Serfaty and his business partner Gilles Elalouf in 2010. Because of the death of Serfaty in 2013, the Belgian designer Glenn Martens, the first assistant of Serfaty, was invited to be the creative director of the brand. Y/Project accentuates personality and independence through street fashion. Uncoordinated dichotomy is combined with utility unisex styles to interpret the temperament of women and men. Focus on the layering, deconstruction, and asymmetric design of Y/Project.

According to the integrated data of all the TV shopping platforms, Simple Sophistication(56%) is the most popular style, followed by the increasing Smart Casual(24%), while Youthful Lady reveals a clear downtrend. Middle-aged consumers have been the main force of TV shopping once again. Beyond the popular black, white, gray, and coffee, we can also see blue and green to exude a gentle and low-profile temperament. For categories, consumers are likely to select down jacket, dress, knitwear, and sweatshirt in A/W 2021 for high versatility and comfortable wearing experiences.

The Moncler brand was created in 1952 in Monestier-de-Clermont, a small village in the mountains near Grenoble, aiming at creating padded sleeping bags and tents for the mountain. A few years later, in response to the needs of its employees working at high altitudes, the Company produced the first down jacket for extreme climates. This vocation to protect from the cold has evolved over the years becoming a global phenomenon and a sporting luxury icon.

SOULGOODS is an emerging Chinese streetwear brand founded in Beijing in 2016. Inspired by 90’s street culture, the signature tiger head is also classic. The brand has also become a bridge between traditional Chinese dressing and western street culture.

According to the TOP100 downloaded women’s down jackets of POP Fashion users in November and December, Minimalist Sophistication(45%) is the most popular style, followed by Youthful Elegancy(32%) and the rising Smart Casual(19%); beyond casual short silhouette, loose-fit comfy short ones are also noteworthy; quilting and splicing remain to be the hottest craft details, especially the splicing with woolen, coating, and textured fabrics. Lapelled design is presented both on youthful and sophisticated womenswear. 3D floral and bear dolls are still popular.

Typing Mistake is a fashion label founded by the Korean designer Tae Hyung Lee in 2020. Coming from a simple mistake in our daily life, Typing Mistake considers that a good garment requires higher technologies and functionality than HD photos, especially in details. Keep an eye on the detail design and fabric splicing of this brand.

C+Plus Series was founded by an emerging Chinese Designer C.T.LIU in 2018. Continuing the endless additions of Pragmatism, confidence, urban, chic, contemporary, and art are the brand DNA. Inspired by the poem “Presentiment” by Rainer Maria Rilke, S/S 2022 collection created a palette of moon shadow. The silhouettes presented by gray, black, purple, and yellow explored a new style for active-wear and nightwear. Subversive suit jacket, fluid lines, and the development of asymmetric or loose-fit dresses express the unconventional aesthetics and self-appreciation.

The S/S 2022 campaign of Dolce & Gabbana inherited the traditional application of lights and interpreted the 21st century aesthetics. The evolution of Sicily style continued the interesting conversation between fashion and tradition. Every look presented the feeling of color and light in a different way. Distinct silhouettes tried to discuss tradition with a modernized mind. A free, luxurious, sexy, and pretty aesthetic was then launched.

Stella McCartney founded the eponymous brand in 2001. The designer celebrates vegetarianism and refuses all kinds of leather and fur. Inspired by Netflix’s Fantastic Fungi, Spring 2022 ready-to-wear collection sourced neutrals and brights from the natural world and placed fungi at the center. Hand-painted mushroom prints, psychedelic spirals, and ethereal ruffles express the diversity of fungi. The collection also involved sportif looks. Lightweight parachute jacket and belted vest exuded a relaxing and joyous condition. Mushroom-shaped vest, mushroom printed trousers, and braided tassels brought vitality and liveliness.

Jil Sander is a namesake fashion brand founded by a German designer in 1968. Taking minimalism as an artist research, this Milan-based brand is known for its minimalist aesthetics and neat lines. Although there is no extra decorations, we can feel Jil Sander’s strict attitude to details from fabrics to tailoring.

PLEASURES was co-founded by the former PUBLISH BRAND creative director Alex James and SSUR’s Vlad Elkin in 2015, which is known for its punk-style patterns and slogans. Driven by the subcultures from the west coast of America, the two designers combined rock-n-roll culture with street spirits with an experimental mind. Topical designs, impressive graphics, and logo printing display the design concept of PLEASURES and provide us with a humorous yet real world.

The leaders and promoters of the fashion world presented exceptional performance on designing, marketing, and community nurturing in the past year, which set a high-level standard for other brands in the future. POP Fashion selected the best womenswear brand, the best menswear brand, and the best collaboration to commend these prominent brands and designers.(Analysis based on the data of HYPEBEAST)

The Poland-based MISBHV is a streetwear brand founded by Natalia and Kate in 2014. The brand is good at using graffiti and slogans to release the anger and indifference in the post-punk era. Elements of street culture and subcultures are integrated to create a one-of-a-kind punk aesthetic. Keep an eye on its application of tailoring, dark patterns, and classic monogram.

Mini Peace Spring 2022 campaign was unveiled in December to pay homage to the nature and present the infinite creativity of Chinese children. On November 6, Mini Peace 10th anniversary fashion show was held in Ningbo. A limited pop-up Dream House opened during November 3-14 to celebrate the 10th anniversary.

J.D.V A/W 21/22 collection tried to figure out the multiple identities of modern people. DANDY and PREPPY are the two collections separately meet the needs of urban wear and outdoor wear. The exploration of personality and potential presents a better fusion of living, working, and hobbies. A series of classic suits, down jackets, jackets, and shirts are released to present looks that suit multiple occasions.

3.1 Phillip Lim was founded by the Chinese American designer Phillip Lim and his partner Wen Zhou in 2005. Neat tailoring and smart details carry the brand concept of being simple and practical. Called “the new Chloé” by Vogue, 3.1 Phillip Lim continues the minimalist aesthetics on both men’s and women’s ready-to-wear. Keep an eye on the cutting and detail designs.