The A/W 22/23 campaign tells the story of struggling about men in their different life stages. Every fight and change in the life is an experience of growing and the approach toward a better ego.

SCULPTOR is an independent designer brand in South Korea. Based on the casual feeling, preppy style and retro street fashion, the design team is now discovering a new minimalism. A/W 22/23 provides motor jackets to meet the American casual fashion, and creates a retro and girlish look.

Max Mara Spring/Summer 2023 collection continued the minimalist mindset and fluid tailoring to display the timeless Italian fashion and a cozy vacay style. The sunny blue coastline exuded the atmosphere of Riviera style. It focused on Renée Perle, a lover and much-snapped subject of early alpha-photographer Jacques-Henri Lartigue. Then there was Eileen Gray, who designed her own feminocratic ideal of the modernist house, the Villa E-1027 in Roquebrune-Cap-Martin, France, in 1929.

OY is a Korean fashion brand that fuses technologies and arts with practicality and statement graphic designs. The selection of fine materials and technological designs offer solid cost efficiency and practicality.

The Chinese internet influencer Tenzin Tsudue displays the new-released sweatshirts of Heilan Home and interprets the spirit of purity and freedom. The brand collaborates with artist Ye Luying and prints the pretty natural landscapes on garments. The traditional tie-dye process embraces the oriental fashion and the wonderful nature.

MUUNUU makes its debut with the Early Winter 2022 collection. The brand hopes every kid can enjoy their happy days just as in a fairy world, and supports children’s dream and imagination. Fun illustrations, colorways and retro ideas are at the core of design.

Based on data analysis and market researches in August and September, J-Korean(29%) is the most investment-worthy style in the market, followed by detail-centered Smart Casual(28%) and Athleisure(23%); Streetwear shows focus on the trendy graphics; Preppy-style down jackets feature badge design.

Tamme is a brand launched by former Sacai designer, Tatsuya Tamada, in 2021. The name is a combination of the words "homme" and "femme" and is based upon the concept of "creation through neutral concepts and renewal of pre-existing designs."

According to the TOP100 downloaded men’s jackets in August, smart casual is still the dominating style in the market, followed by business casual and athleisure. Cropped jacket and pull-on jacket are the main silhouettes. Embroidery and color blocking are the two noteworthy techniques. Geometric pockets, panels and labels also catch attention.

Delving into the rich world of arthouse cinema for the Men’s AW22 collection, Paul Smith spotlights the unique aesthetic techniques of film’s greatest auteurs. Incorporating lavish textures, a cinematic palette and otherworldly photo prints, the collection culminates in a self-assured new look for the season.

Autumn is the best season for the leather & fur industry in China. Products from Fall/Winter collections were displayed in market in August. Thicker items will be put into stores in September. Leather jackets, leather dresses, trench coat, overcoats and down jackets are the staples. Heavy jackets and down jackets are sharing an increasing part. Lightweight leather jacket and preppy baseball jacket are popular in pre-fall markets. Heterogeneous splicing and paneling develop more eye-catching pieces.

MAISON SPECIAL is a Japanese brand founded in 2019 which integrates modern performance design with unique techniques and materials to create special everyday wear. Taking ‘Elation Chic’ as the keyword, MAISON SPECIAL fuses high-quality ‘Urbane Business’ and natural materials with the present and launches a new fashion value.

Ulla Johnson Spring 2023 collection drew inspirations from Bryan Lavelle’s bright and saturated abstract paintings. Bryan explores the features of acrylics and oils. The layering and gradually adding the work’s surface forms a patterned and textured aesthetic.

Mmlg is a unisex streetwear line launched by the famous Korean fashion brand 87MM in 2017. It has been a popular name in the Asian fashion world, showbiz and social media platforms. Comfortable fabrics, simple, friendly colors and creative designs create unique pieces with distinctive brand identity.

The NAMESAKE streetwear label is above all a family affair, born from the intergenerational collaboration between a father and his three sons. With roots in Taiwan, Japan, and the United States alike, NAMESAKE applies a nostalgic lens to logo-brandished streetwear, refashioning elements of Taiwan’s agricultural history, basketball apparel, and technology into something palpably modern. The label’s moniker (occasionally stylized as NAMESAK3) self-referentially addresses the concept of family lineage, but the distinctly Taiwanese inflections of its tailoring gesture towards the larger kith of community. The extended hems of shirting, hoodies, and T-shirts are indebted to traditional garb and streetwear alike, while fisherman knits cast in somber hues balance daytime work utility with statement eveningwear. Unified by bold logo typography and abstract graphic flourishes, NAMESAKE synthesizes deeply personal reference points to create generation-bridging menswear.

LUTER is a premium streetwear brand fully designed and manufactured in Milan, since 2002. Although its first collaborators and supporters were all original members of the city’s skate and hip-hop subcultures, IUTER’s aim is to go beyond its original context by reconciling the irony, playfulness and experimental nature of its roots to the art and refinement of Italian tailoring.

POP Fashion refines the TOP10 denim products from the database in August. Loose-fit casual jackets and washed wide-legged jeans are the staples. Gradient wash, worn-out wash and broken holes are the key points. Edge stitches add highlights to clothing. Classic jacket that gathers denim with fleece is an ideal choice for seasonal transition.

The new Dior Men’s Autumn-Winter 22-23 collection explores the label’s history in full detail, playing off Parisian culture with trademark ease and just a touch of opulence. Classic high fashion pieces such as the iconic Bar Jacket, the Saddle Bag and more are reinterpreted through a prism of modernity by creative director Kim Jones to weave what Dior calls an “emblematic connection between today and tomorrow”.

Established in 1976 in Harajuku, Tokyo, BEAMS started out as an American lifestyle shop. A pioneer of lifestyle retailing, BEAMS shops are finely curated with an international selection of designer wears and in-house private labels. With more than 150 shops across Japan, Hong Kong, Beijing, Taipei, and Bangkok, BEAMS has grown into a major lifestyle retailer with businesses in fashion, home furnishing, arts, café and dining. In 1999 the brand started BEAMS PLUS, a collection built on the timeless, American styles that BEAMS was originally founded on; a pursuit of authenticity in next-generation casualwear.

Condition Analysis: (1)We can see from the Amazon statistics that womenswear shares 43.27% of the market; men’s takes 22.97% of the mix and boyswear&girlswear&infantswear take 9.87%. Professional sportswear shares 7.49% of the market. (2)In August, underwear&sleepwear(24%) is the most popular category, followed by tops(15%) and dresses(13%). Data Inspiration:(1)Driven by the influence of outdoor camping and urban riding, the market of professional sportswear and kidswear has great potential. (2)Based on the need for lounge and thermal dressing, underwear&sleepwear is an increasing category.

In 1965 in Lyon, Alain Schimel founded ZILLI investing in the workshop of an Italian tailor, Teofilo Zilli. ZILLI launched the luxury leather jacket and the sporty chic style with a single desire: to remain faithful to the culture of quality. This heritage is ceaselessly present today in all the workshops. From the selection process right through to adding the Haute Couture finishing touches, exclusive and rare materials require a rare form of expertise that the experienced artisans have perfected over the years. International development has led to new lines being created: shirts and made-to-measure shirts, suits, knitwear, jeans, shoes, ties, leather goods, luggage, jewellery and eyewear etc.