Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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The Comprehensive Analysis of Street Snaps During Fashion Weeks
This report makes a comprehensive analysis of street snaps during S/S 2021 four major fashion weeks. Generally speaking, fashionistas focus more on practicality, and fashion showing a slowdown pays more attention to resonance of the essence of clothes and the living environment. This season features two styles, folk style and fashion sports style. Jackets dominate. Striking Magenta Lacquer is key.
Perfection -- The Comprehensive Analysis of Women's Knitwear on Catwalks
S/S 2021 catwalks come as scheduled. This report analyzes and compares S/S 2021 and S/S 2020 knitwear styles. From the bar chart, we can see knitted pullovers occupy the highest percentage; outerwear and trousers hold steady parts; dresses decline than S/S 2020; knitted sets grow obviously, worth attention.
Blend of French Aesthetics and Oriental Charm -- Analysis of Lanvin Men's and Women's Catwalks
Bruno Sialelli, creative director of Lanvin, mixes the traditional with the modern, starts a time travel in Shanghai, and unveils its S/S 2021 collection, Yu Garden. This new series also works as the special preheating activity of the third China International Import Expo, presenting the brand's core history, classic collections and profound cultural connotation. Bruno Sialelli nods to brand's classics through 58 looks, brings audience to the 1920s, and relates Lanvin's heyday to the present. The electronic misc band, Mandarin, opens this collection with Echo, and musics are under the charge of the lead singer Chace. In addition, Lanvin also invites artists such as Li Wenhan Mu Ziyang and Liu Lingzi as models, mixing the past and the present, the western and the oriental.
French Flavor -- The Comprehensive Analysis of Paris Fashion Week
Due to this pandemic, online New York Fashion and London Fashion Week almost gain no attention. But more brands hold physical fashion shows in Milan Fashion Week. Paris Fashion Week from September 28th to October 6th seems even more unique. 84 brands join it; 18 brands including Dior, Louis Vuitton and Chanel hold physical shows; there are also 29 static shows. This time Paris Fashion Week focuses on eulogizing nature, French flavor and Chinese elements, to inspire people to get closer to nature, inherit French romanticism and rebuild confidence in future life.
Practical Luxury -- The Catwalk Analysis of DIOR MEN Menswear
DIOR MEN Resort 2021 by Kim Jones features practicality, business leisure and young street fashion. The collection is displayed on lookbook, more casual than catwalk collection. It is luxurious yet wearable. This series covers shorts and matching camp shirts in S/S 2021 collection, as well as its symbolic monogram. It also pairs stripes with light tones for a soothing yet vigorous feeling. Intense cold tones like crayon, calm black and leather, argyles and stripes mix with each other and depict vibrant pictures. In addition to smooth lines, crisp silhouette and elaborate crafts, functional elements such as key pendant and climbing hook also display practicality.
Cycle From Day to Night -- The Catwalk Analysis of Acne Studio Womenswear
This series blurs time and presents the endless cycle from day to night, so it inspires an experimental feature, mixes with contrasts, and displays diversified and relaxed works. This collection centers on materials which will change along with light, including crack leather, pearlescent cotton, metallic organza and pearl paper.
Trench Coats & Outerwear -- The Comprehensive Analysis of Fabrics on Menswear Catwalks
As a result of COVID-19, S/S 2021 four major fashion weeks are held both online and offline. This season men's trench coats and outerwear blend functionality with practicality in either fabrics or designs. Blends of combed wool and sheeny materials become the key fabric this season, leading a new trend for trench coats and outerwear and fusing fashion with daily life.
Vintage Girls -- The Catwalk Analysis of Chanel Womenswear
Chanel 2021 S/S collection is held in Grand Palais. Its logo decorates the scene, with decorative lights to create a simple but elegant vibe. Chanel 2021 S/S collection brings us to the 1950s-1960s France, which reveals the tribute of creative director Virginie Viard to Chanel muses. Gabrielle Chanel and Karl Lagerfeld have designed many looks for actresses in their daily life or in films. Due to this pandemic, Chanel holds this show online and offline, and all audience wear masks.
Puffa Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's puffa jackets in the month, fashion leisure style declines, while business leisure and athleisure style return. Reversible designs and detachable multifunctional details are functional and practical. For crafts, modern quilting and placement splicing become the focus.
Revival -- The Analysis of China International Fashion Fair
As the largest and most influential fashion expo in Asia, China International Fashion Fair (CHIC) has always been a comprehensive resource platform which has integrated various functions such as trade negotiation, channel development, resource integration, international cooperation, trend release, cross-industry cooperation, etc. Since its establishment in 1993, CHIC has been constantly developing dynamically and closely tied up with the fashion industry. This 2020 Autumn CHIC fully displays the vitality of the post-coronavirus market, seen in styles, patterns and accessories.
Timeless Thoughts -- The Catwalk Analysis of Giorgio Armani Womenswear
Although 2020 is full of changes, the classic elegant style of Giorgio Armani shows no changes. Its S/S 2021 series has a theme of Timeless Thoughts, and uses TV live for the first time on channels, the brand's social media and platform of Italy's National Fashion Chamber of Commerce. Besides, it shoots a 20-mniute Giorgio Armani documentary, and invites Pierfrancesco Favino to elaborate images, memories and classic interviews, thus interpreting its timeless style. Mr. Armani reiterates, "I like things that get old but never go out of style. They are time-tested."
Stockholm Youths -- VIVINIKO The Womenswear Benchmark Brand
1. VIVINIKO goes to Stockholm for inspiration. It blends local cultural symbols, local ethnic elements and contemporary design language, giving a new feel to seemingly simple silhouettes. 2. VIVINIKO A/W 2020 collection "STOCKHOLM" is unveiled in the People's Square. This series hopes to break shackles the busy urban life gives to women, and advocates a new lifestyle, Urban Holiday. 3. VIVINIKO creates coin purse as the gift, with a theme of lobster.
Beauty of Black and White -- The Catwalk Analysis of Ports 1961 Womenswear
PORTS 1961 S/S 2021 show is held at Da Vinci Museum of Technology in Milan. For art director Karl Templer, the new season is an exploration of the sensory and connection between clothing and the wearer. Those draped or swaying textiles actually represent a close relationship. Black and white dominate, with red and yellow as decorations. Abstract prints, soft details, ethereal hemline, strappy sandals and high-heels all enrich the visual effect. And this season it blends with illustrations of Aubrey Beardsley. Black and white pictures leave much blank space, showing the free and artistic temperament of modern females.
The Intangible Hell -- The Catwalk Analysis of SPORT MAX Womenswear
This collection draws inspiration from poems of American poet Walt Whitman and injects Emotional Purity into surreal silhouettes. With the reference of L'Enfer (an experimental visual video) by Romy Schneider, it breaks stereotypes, combines high-tech materials with soft fabrics, creates a translucent and layered visual effect, and displays female form.
Overcoats & Outerwear -- The Analysis of Fabrics in Online Première Vision
Due to the COVID-19 pandemic, A/W 21/22 Première Vision is held online. Generally speaking, this time all fabrics of overcoats and outerwear indicate wool and wool blends reveal their authentic side in a new way and show the duality of contradiction. Smartly used mixed materials enrich the tactility of textiles. Familiar designs are exquisite and imaginative, presenting a multicolored visual effect. Check wool and tweed with metal luster are used, making varied visual effects. These fabrics are perfect for both men and women.
Abstract Narration -- The Catwalk Analysis of Victoria Beckham Womenswear
Influenced by this COVID-19 pandemic, Victoria Beckham S/S 2021 collection faces many difficulties like design, manufacturing and launching. Recently, Victoria Beckham posts a photo on Instagram and announces the shrinkage of styles from 45 to 20. The show is in Victoria Miro Gallery, uses works of Danish artist Tal R as the setting, and expresses what Victoria is good at, the nonchalant style combining neatness with sexiness. This online catwalk gathers no live audience, but the Beckhams show up. Continuing the modern female image, this season Victoria Beckham creates every piece of clothing based on freedom, liberation and being self. This whole collection is a reality-inspired dream, feminine, noble and resilient.
Jackets -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's jackets in September, fashion leisure style and cotton & linen deconstructed style become main styles. Simple and sophisticated style also gains much attention. Short overcoats and A-line jackets are key silhouettes. Elastic design, drawstrings, deconstruction and piping still draw much attention.
Her Power -- The Analysis of Sophisticated Womenswear Benchmark Brands
This report focuses on EP YAYING, ELLASSAY, YINER and JUZUI. Noteworthy designs include key color (red), key items (color-blocked cardigans, pleated sweater dresses, sleeveless V-neck dresses, waistcoats, velvet suits, double-faced wool overcoats and puffa jackets), key designs (Chanel style splicing). Smooth lines, as the core design concept, depict the elegant and intellectual side of modern ladies. Besides, we can also see Chinese sophisticated brands are taking cues from mega brands like Burberry, Max Mara and Chanel.
Everyday Leisure -- The Analysis of Womenswear Fast Fashion Benchmark Brands
This report focuses on ZARA, H&M and Urban Revivo. This season collaborative IP patterns frequently appear. Urban leisure style becomes the main style in early autumn. Breathable cotton and linen as well as natural silk remain key fabrics. The dress is the most popular item. Shirring still holds a large share.
Jackets -- The TOP List of Girls' Wear
According to data analysis of TOP 100 downloaded girls' jackets in August, fashion leisure style ranks the first, holding 67%. J-Korean style declines a little, while emerging designer style ascends. Splicing is mainly applied to designer brands and workwear sports styles. Ruffles are ideal for sweet J-Korean casual styles. Letters remain the main pattern, followed by animals and flora.
Puffa Jackets -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's puffa jackets from August to September, the simple and sophisticated style and the young lady style are main styles this month. Fashion leisure remains popular and features the loose straight shape. Down jackets and the straight shape dominate. Piping is the main focus, and its application to puffa jackets make an exquisite visual effect.
Simple and Comfy -- The Comprehensive Analysis of Men's Leather Clothing on Catwalks
Affected by this COVID-19 pandemic, fashion weeks are presented in a new way. With "less but better" consumption idea and higher demand for durable products, this season men's leather and fur clothing uses low-key and classic silhouettes to balance between the past and the present. Emotional designs create all-year items. Renewed designs, emphasized silhouettes, comfort and practicality offer consumers a relaxing and casual style.
Jackets -- The TOP List of Boys' Wear
According to data analysis of TOP 100 downloaded boys' jackets from June to August, the fashion leisure style ranks the first, holding 41%, followed by J-Korean style of 22%. Outdoor sports style and emerging designer style all grow. Letters and animals remain key in boys' jackets. As for crafts, splicing occupies 37%, and embroidery and applique are comparatively equal.
Supernatural and Superconnected-- The Analysis of SPINEXPO Shanghai (2)
The 35th secession A/W SPINEXPO Shanghai is held as scheduled. Although the flow of visitors is limited, the atmosphere is still animated. This report makes a detailed analysis on diversified stitches. Cables get innovated, and yarns are not restricted to the panel. Geometric shapes remain classic and display more stitches. The mottled eroded effect displays time traces. Regular and orderly stitches form granular textures. Panels are stacked to add depth. 3D textures appear on placements, lively and free.