Massimo Giorgetti, the artistic director of MSGM, who is constantly looking for cultural inspiration from the past, is an unruly fun-goer. This theme is inspired by Gio Ponti's interior design of Milan architectures in the 1970s and the modernistic ceramic floor tiles. The concept of the collision and integration of classics and modernity is used to present the vivid and interesting design aesthetics. The classic bright color matching and bowknot of WSGM are used. The neat and clean silhouette replaces ruffle, with lively colors to be fresh and lovely. Various interior elements are used as patterns this time. The geometrics on the floor tiles are applied to the shirt, and classical rose pattern is used to the outerwear. Environmental protection is also advocated this time, like eco-friendly leather and faux woolskin, reflecting the designer's attention to the environmental protection.

This report concludes users' interactive data on hot brands for puffa jackets in 2019, ranks the brand list according to market heat and topicality, and analyzes from style, craft and detail. The fashion and leisure style dominated by Moncler, Fairwhale and PEACEBIRD takes up the largest proportion. With the popularity of American style, workwear style is quite prevailing in this season. Influenced by the rise of BOSIDENG and international brands, the sportif style becomes an important style. The street fashion brands also prevail, but will be out of style.

The womenswear trunk shows for A/W 20/21 emphasize the use of structure and accessories to show the delicacy and elegance of females. Decorative accessories like lace, sequin and pearl are combined with changeable silhouettes of shoulder and sleeves, with meticulous crafts and creative structures to show comfort.

For the masses, stars are the fashion vane. Compared with unknown and designer brands, knitwear of DIOR MEN, Gucci, Fendi and Chanel appears frequently. And Chinese market also pays much attention to the four brands. Stars can provoke the purchase desire, and gain attention from the brand.

According to data analysis of TOP 10 downloaded women's puffa jackets in January, the fashion and leisure style is the key style of this month (41%); the simple & sophisticated style is the second (38%); the young lady style decreases to 21%. For silhouettes, down jackets and the waisted style are dominant. Splicing and deconstruction are main crafts.

S/S 20/21 womenswear trunk shows emphasize the delicacy and elegance of females. Fine combined stitch is applied to well-fitting styles and undershirts, and lace is flexibly used. Rhinestone, letter and splicing tend to be combined together. The trunk shows use meticulous details and accurate silhouette to highlight individual charm.

Environmental protection continues to heat up. Biodegradable and recyclable cotton and linen fabrics become a popular natural and environmentally-friendly fabric. Cotton & linen style is a kind of sentiment. It is fresh and elegant, low-key and constrained, with a natural and artistic feel. The comfortable and breathable cotton and linen fabrics have the designer's style in terms of looks. This report starts from details, cutting, crafts and silhouettes to analyze design points, and brings a comfortable experience of original ecology.

According to the data analysis of TOP 100 downloaded men's jackets of POP users in December, business leisure style shows an obvious growth, while the fashion leisure and the athleisure style decreases a little. The workwear style is comparatively steady compared with last month. The hooded jacket is still the most popular, followed by the turn-down collar jacket. In terms of crafts, color-blocking and spliced materials are dominant, and the former one is more frequently used than the latter one.

In 2020, people no longer show their individuality through neutrality, but start to face up to women themselves and explore the original connotation of females. On Pre-Fall catwalk, knitwear tends to be mature and elegant. Many brands gradually get rid of the neutral and leisure style, and turn from blurring gender boundary towards exploring the original beauty of females. Knitwear reduces the large-scale textural feel and adds simple but exquisite designs. And designers apply rich and superior natural colors to knitwear.

The puffa jacket is necessary in autumn and winter. On A/W 20/21 menswear trunk shows, basic items are the baseball puffa jacket, and the down jacket. The athleisure style grows and becomes one of the mainstream styles in A/W 20/21. Fleece styles adopt color-blocking and splicing, inject more design inspirations and become one of major fabrics. Print and splicing appear every year. The unity of fabrics and logo designs heighten the exquisite feel and make the clothing recognizable to some extent.

Bottega Veneta is an Italian luxury brand, founded in 1966. Distinct leather weaving technique is its best business card, and unconspicuous brand Logo is the most unique taste of Bottega Veneta. It is acquired by Kering group in 2001, and gradually out of favor when logo mania is revived around 2015. In July 2018, Daniel Lee, the former ready-to-wear director of Celine, is officially appointed as the brand creative director. Since the first collection of Daniel Lee, The Pouch and new woven items become an instant hit. Daniel Lee transforms Intrecciato into wide weaving and lattice, providing the brand with a new identity tag. Bottega Veneta wins Brand of the Year award at the British Fashion Awards in December 2019. And Daniel Lee wins three awards, including Accessory Designer of the Year, Womenswear Designer of the Year and Designer of the Year.

As the most influential primary wholesale and distribution market in China, products of Hangzhou Si Ji Qing dress market circulate to Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets. This report analyzes the last batch of styles in A/W 19/20, and the popular styles in the future. In Hangzhou market, the young lady and the lady style are dominant, and retro elements will be more usual. In addition, POP will follow up the resort styles in January.

In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.

According to analysis of searching data from June to December, the sweatshirt is the most frequently searched. Puffa jackets, dresses and shirts are comparatively steady, while the search frequency of leather clothing is relatively increased. This report will analyze top items and items of the hottest style.

Currently, among Chinese fashion and leisure brands, GXG, Fairwhale and TRENDIANO are important in the market. PEACEBIRD, Cabbeen and Jack & Jones are also popular. Many brands still prefer to tranboundarily collaborate with others. Animal and sports elements are still key elements of this style. The minimalist woolen overcoat and colorful knitwear are prevailing, and the workwear puffa jacket is shining in this season.

Founded in Canada in 2007, Moose Knuckles originally intended to create the world's minimalist, toughest and most luxurious sportswear. "Moose Knuckles" got its name from two of Canada's greatest works: moose and hockey, which are also the source of the logo. The brand emphasizes warmth and fashion. Collaboration with well-known IP and photos of fashionistas become the main way of publicity. In recent two years, it is commonly known as "scissors" in China. This season splicing of leather/fur and sheen fabrics are the core of this series. Exquisite details and highly fluffy puffa jackets gain many loyal consumers for this brand.

According to data analysis of the TOP 100 downloaded men's puffa jackets, the athleisure style declines evidently, while the workwear style grows quickly, basically the same as the athleisure style and the fashion leisure style. Business leisure style returns a little in this season. Patterns and crafts decline a little compared with last month.

In the latest showcase display and store image of the young lady style in winter 2019, slight fashion and dark style are dominant; red is the major bright color and black tones are main colors; key items are knitwear, puffa jackets and overcoats.

As the largest clothing wholesale market in China, Guangzhou influences the garment markets in Southern China. This report analyzes styles in wholesale markets, such as UUS, Huimei, Baima and Shisanhang. Styles have obvious regional features, and patterns are also changed. The fleece and berber fleece display the warm quality sense of autumn and winter. Styles in A/W 19 are simpler but more utility. The emerging crafts like pearlescent fabrics, cutout and woolen combination present the trend of Guangzhou wholesale markets. In addition, POP will still focus on spring styles in January.

Boys' jackets always draw much attention. The TOP list is ranked according to the interactive downloading data analysis of POP users in a month. The fashion leisure style is the top 1 of 28%, followed by the J-Korean style of 24%. Key patterns are letters and animals. Splicing is the highest, holding 30%. For the past month, clients pay the most attention to boys' jackets in China, holding 59%. The second is J-Korean brands, 27%. And Europe, America and other regions take up 14%. Clients also pay attention to commercial photos. In the TOP 100 styles, 12% of wholesale commercial photos come from Zhili, 2% from Hangzhou. (The data is from 2019.11.08-12.07.)

According to the data analysis of TOP 100 downloaded men's jackets of POP users in November, the athleisure, fashion leisure and business leisure style are basically unchanged compared with last month. And the workwear style rapidly grows. Letters and checks increase, while splicing decreases by 6% compared with last month. And the embroidery is worth attention.