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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Lyst Index -- Fashion's Hottest Brands and Products Q3 2021
    Data Reports

    2021-11-05 66601

    The Lyst Index -- Fashion's Hottest Brands and Products Q3 2021

    The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period. According to the Q3 2021 list, Balenciaga was listed as the first place - 4 places higher than the last year, which was the largest uptrend. Besides, DIOR, Louis Vuitton, and Dolce & Gabbana were newly listed on the Lyst Index in Q3.

  • A Grand Ball of Time -- The Womenswear Runway Analysis of Louis Vuitton

    2021-10-09 51231

    A Grand Ball of Time -- The Womenswear Runway Analysis of Louis Vuitton

    Louis Vuitton held a grand ball of time in the Louvre. The artistic director Nicolas Ghesquière continued his unique understanding of architecture and couture. The design of architectural silhouettes brought the gorgeous romanticism of the 19th century to the present. Rococo bustle and gorgeous beaded embroidery were the elements in the retro court. The combination with modern elements as mask-like sunglasses, denim and cargo pants provided us with a time journey.

  • Outstanding Colorfulness -- The Analysis of Louis Vuitton The Luxury Menswear Brand

    2021-08-09 89085

    Outstanding Colorfulness -- The Analysis of Louis Vuitton The Luxury Menswear Brand

    Virgil Abloh's latest collection investigates unconscious biases instilled in our collective psyche by reimagining looks as pieces in a game of chess. Shot in North Wales by Tim Walker, the campaign revisits the motifs and metaphors of chess, a recurrent theme in Virgil Abloh's work at Louis Vuitton. Staged as a life-sized game, the collection comes alive as pieces in a choreographed play between a cast of characters.

  • The Art Across Time & Space -- The Analysis of Louis Vuitton The Luxury Womenswear Brand

    2021-08-05 66271

    The Art Across Time & Space -- The Analysis of Louis Vuitton The Luxury Womenswear Brand

    As a leader of luxury industry on a world scale, the clothing and leather manufacturer Louis Vuitton has always been a protector of traditional craft and precious technical heritage since its establishment in 1854. In 1987, Louis Vuitton and the wine family Moët Hennessy were fused into a largest luxury group in the world -- LVMH. The exquisite, professional techniques of F/W 2021 collection bring us its classic and timeless quality.

  • THE LYST INDEX --  Fashion's Hottest Brands and Products Q2 2021
    Data Reports

    2021-07-27 66208

    THE LYST INDEX -- Fashion's Hottest Brands and Products Q2 2021

    The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.

  • S/S 2022 Paris Menswear Fashion Week -- Brand Recommendation(Part One)

    2021-07-13 69825

    S/S 2022 Paris Menswear Fashion Week -- Brand Recommendation(Part One)

    S/S 2022 Paris Menswear Fashion Week was held from June 22th to 28th. Most brands still released their latest collections online. However, the pure digital fashion show has gradually transitioned into a mixed form in the post-pandemic era. The offline events absolutely promoted the attraction of this fashion week. There were 72 brands involved in the show, including Louis Vuitton, DIOR MEN, LOEWE, Yohji Yamamoto, Hermès and Lemaire. Meanwhile, the classic French fashion house Courrèges(founded in 1961) will also return with the first collection of its new creative director Nicolas Di Felice. Dior's cactus garden, Loewe's disco look and the beaches of Rick Owens and Lanvin compose the hedonistic atmosphere of 2022 spring.

  • Retro Future -- The Womenswear Catwalk Analysis of Louis Vuitton

    2021-07-08 85524

    Retro Future -- The Womenswear Catwalk Analysis of Louis Vuitton

    Louis Vuitton Resort 2022 collection was presented by a short movie filmed at Axe Majeur, a sculpture park outside of Paris. The creative director Nicolas Ghesquière once again integrated urban context and architectural aesthetics into his design. An immersive artistic experience was created. Inspired by space travelling, jacquard patterns and prints of Resort 2022 collection feel a thick futuristic sense. The features of 60's silhouette and space suit have become the elements of this season. Parachute pleats on minidresses and the patterns of space landscape nod to the futurism designer André Courrèges. Solid tech fabrics are also chosen to present the avant-garde sense of future.

  • Amen Break -- The Menswear Runway Analysis of Louis Vuitton

    2021-06-25 80859

    Amen Break -- The Menswear Runway Analysis of Louis Vuitton

    The seventh collection of Virgil Abloh for Louis Vuitton was named after the classic song of The Winstons -- Amen Break. This mysterious, isolated and weird atmosphere creates a dystopia future, especially reflecting the historical track of Black art and culture. Except for the performance of multiple African artists and hip-pop music, the clothing of this collection also presents the unique personality. Oriental belted element, draped dress hem and athleisure baseball sportswear present intensive visual impact. These bright and eye-catching colors bring us a fashion feast.

  • The Lyst Index -- The TOP 20 Hottest Brands of Q1 2021
    Data Reports

    2021-05-08 80614

    The Lyst Index -- The TOP 20 Hottest Brands of Q1 2021

    To compile the results, global fashion search platform Lyst analyses the online shopping behaviour of more than nine million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online. The formula behind The Lyst Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.

  • Blank-leaving and Deconstruction -- The Analysis of Rokh The Womenswear Designer Brand

    2021-04-13 72589

    Blank-leaving and Deconstruction -- The Analysis of Rokh The Womenswear Designer Brand

    The Korean independent designer brand Rokh is founded by the Korean designer Rok Hwang in London in 2016. The designer, who graduated from Central Saint Martins, once worked as the assistant of Phoebe Philo and free designer of Chloe and LV, and he also won the LVMH Prize 2018. Rokh is filled with the spirit of subverting the traditional classics. Its deconstructed clothes contain considered, plain and premium crafts and techniques. His design is like a festival of deconstruction, which is scattered yet tidy, clean yet powerful. Rokh girls are standing far away from the fashion trend, but they are elegant, independent and unconventional. Rok Hwang is trying to create a timeless female wardrobe. Neat masculine tailoring reveals the sophisticated womenswear.

  • Classical and Reality -- The Womenswear Catwalk Analysis of Louis Vuitton

    2021-03-10 75918

    Classical and Reality -- The Womenswear Catwalk Analysis of Louis Vuitton

    Nicolas Ghesquière's Louis Vuitton released its A/W 2021 womenswear collection officially in the Paris Fashion Week. Ghesquière made a runway of the Louvre's Denon wing, his models mingling with ancient Roman, Greek, and Etruscan sculptures to the tunes of Daft Punk's mega-hit "Around the World". The hand-drawn pictures of Italian design atelier Fornasetti become the visual inspiration of A/W 2021 collection, appearing on the suit jacket, wide overcoat, vest and A-line dress. Nicolas Ghesquière's ability to process silhouette and visual effect is fully presented in A/W 2021. The outgoing printed patterns and harmonious sculptural silhouette allow people to feel the emotion of Louis Vuitton A/W 2021."I wanted something impactful, something that conveys hope and joy for what's coming next, and for people to have a good time watching," Ghesquière said."A moment of fashion." After experiencing the long-term restraint brought by the epidemic, fashion should return to its joyous mode and prepare for the revival.

  • Satin and Prints -- The Analysis of OLIVIA VON HALLE The Women's Loungewear Designer Brand

    2021-02-05 69263

    Satin and Prints -- The Analysis of OLIVIA VON HALLE The Women's Loungewear Designer Brand

    After studying Fashion and Textile Management at Leeds University, Olivia von Halle worked for the Future Laboratory in London as a trend forecaster for clients including Louis Vuitton, Gucci Group and Lamborghini. She launched her personal brand in 2011, including the design of pajamas, robes, kimono and eye masks. The brand combining innovative designs and details was popular among the fashion industry in no time. Olivia von Halle is sold by over 100 of the world's most prestigious retailers including NET-A-PORTER.COM, Harrods, Selfridges, Galeries Lafayette, Bergdorf Goodman and Neiman Marcus. After launching e-Commerce in 2011, Olivia von Halle opened its first store in London's prestigious Sloane Square in 2016.

  • The Balance Between Street and Formal -- The Menswear Catwalk Analysis of Louis Vuitton

    2021-02-01 84641

    The Balance Between Street and Formal -- The Menswear Catwalk Analysis of Louis Vuitton

    The Louis Vuitton A/W 21/22 collection inspires from Stranger in the Village written by James Baldwin in 1953 and brings us charming designs under the theme Art of Travel. Taking the abstract marble as the setting of catwalks, the unique design brings both street and futuristic feeling, and also the hip-hop vibe. The abstract broad silhouette, marble color application, bright check patterns and metallic colors provide inspiration to men's dressing collocation this season. The gender-free pleated dress is more like Virgil Abloh's new attempt to get Louis Vuitton out of the old conventions.

  • Vintage -- Ernest W. Baker The Menswear Designer Brand

    2020-12-07 65650

    Vintage -- Ernest W. Baker The Menswear Designer Brand

    Founded in 2016, Ernest W. Baker has won praise from fashion giants such as Fendi's creative director Karl Lagerfeld and LV's creative director Nicolas Ghesquiere, from its early days. Its birth is out of a classic American suit worn by Reid Baker's grandfather. Founders Amorim and Baker have enough experience in fashion brands Haider Ackermann and Yang Li, which lays solid foundation for the brand's designs.

  • Minimalist and Young -- The Catwalk Analysis of Jil Sander Womenswear

    2020-10-30 99859

    Minimalist and Young -- The Catwalk Analysis of Jil Sander Womenswear

    Jil Sander is the representative brand of minimalism, founded by a German designer and later merged by Prada. In 2017, Luke and Lucie Meier took over Jil Sander as creative directors. Luke Meier, who worked eight years as the chief designer of Supreme, has a background in street fashion that makes up for years of Jil Sander's neglect of the youth market. Lucie Meier has worked at haute couture brands like Dior, Louis Vuitton and Balenciaga, helping to keep the simple and elegant style of Jil Sander. Its S/S 2021 womenswear continues the fine and delicate DNA, employs cotton, recycled polyester and mulberry silk, and accentuates female graceful form via embroideries, creating simple yet ethereal looks.

  • Gender-Neutral Journey -- The Comprehensive Analysis of Louis Vuitton Womenswear

    2020-10-21 77989

    Gender-Neutral Journey -- The Comprehensive Analysis of Louis Vuitton Womenswear

    Louis Vuitton catwalk just ends in La Samaritaine, which also marks the end of Paris Fashion Week this year. It brings a future fashion proposition that urgently needs to be thought and solved - what potential does fashion have after removing all the boundaries of gender and function? Nicolas Ghesquière, a self-proclaimed "time conflict" enthusiast, has never stopped combining hot topics of social development with clothing in different periods. This season Louis Vuitton S/S 2021 collection spans five eras, and discusses gender non-dualization. Nicolas blurs gender boundary, displays creativity and creates a space for imagination, thus embracing the sensitive and unknown world and blending contradictory elements like the past and the future, softness and toughness, elegance and street fashion. The show makes use of a green curtain to bring audience into a vivid scene, and they can rotate 360 degrees in their own seats. Moreover, online audience see footage from Der Himmel über Berlin by Wim Wenders film in 1987, interacting with the online fashion show.

  • French Flavor -- The Comprehensive Analysis of Paris Fashion Week

    2020-10-20 88528

    French Flavor -- The Comprehensive Analysis of Paris Fashion Week

    Due to this pandemic, online New York Fashion and London Fashion Week almost gain no attention. But more brands hold physical fashion shows in Milan Fashion Week. Paris Fashion Week from September 28th to October 6th seems even more unique. 84 brands join it; 18 brands including Dior, Louis Vuitton and Chanel hold physical shows; there are also 29 static shows. This time Paris Fashion Week focuses on eulogizing nature, French flavor and Chinese elements, to inspire people to get closer to nature, inherit French romanticism and rebuild confidence in future life.

  • Game On -- The Comprehensive Analysis of Louis Vuitton Womenswear

    2020-08-07 97913

    Game On -- The Comprehensive Analysis of Louis Vuitton Womenswear

    Louis Vuitton 2021 Resort collection draws inspiration from Static Journey, takes "Game On" as the theme and explores inner emotions. Items of this collection are shot in the studio in Paris of Nicolas Ghesquiere, the womenswear art director. Nicolas Ghesquiere compares fashion creation to adventures in games. The collection consists of two parts, Quotidian and Playing Cards. Playing cards become main design elements of bags in the new season. Classic monogram mixes with four suits of playing cards, or bags are designed to be playing cards, hearts and dice. This collection takes us on a relaxing and unique resort journey.

  • Everyday luxury -- The Analysis of Louis Vuitton Menswear

    2020-08-04 87287

    Everyday luxury -- The Analysis of Louis Vuitton Menswear

    Recently, Virgil Abloh, the creative director of Louis Vuitton, raised a new concept - replacing conventional fashion show with animation new media. The story begins in its birthplace Asnières and tells about the worldwide travel of cartoon characters. Louis Vuitton S/S 2021 collection will first land in Shanghai on August 6, and the fashion show will be on simultaneously with live streaming, offering a convenient and safe way to present the show.

  • Anachronism -- The Catwalk Analysis of Louis Vuitton Womenswear

    2020-03-12 83670

    Anachronism -- The Catwalk Analysis of Louis Vuitton Womenswear

    The A/W 2020 show of Louis Vuitton opens at the Louvre museum as scheduled. Nicolas Ghesquiere, the artistic director of womenswear, starts the show with a handwritten letter as the key. As the music plays, two hundred actors in costumes from different eras wait in the stands. Their looks span from the 15th century to the 20th century, and form a cross-time choir, so the dynamic classical beauty becomes the non-negligible background of the show, with soft singing and action to add a time filter to the show. The show is inspired by "Anachronism". People in the stands slowly salute to the models with eyes, as if people in the past were watching at the moment. Let's feel the collision of trends.

  • Heaven on Earth -- The Catwalk Analysis of Louis Vuitton Menswear

    2020-02-06 79014

    Heaven on Earth -- The Catwalk Analysis of Louis Vuitton Menswear

    Virgil Abloh, the artistic director of Louis Vuitton menswear, unveils this season's theme of Heaven on Earth, and uses a reverse clock moving through the clouds as an invitation to the A/W 2020 menswear show. The blue sky and white clouds are scattered by traditional tools like bobbin, scissors, pencils, hammers and brushes. The huge sculptures complete the surrealism and also pay homage to the brand's traditional crafts. Although the A/W 2020 menswear of Virgil Abloh is moving away from the street style, more formal cutting and experimental prints also bring new luxury aesthetics that is quite different from previous years.

  • TOP 30 -- Hot Brands of Women's Leather and Fur in 2019

    2020-01-12 81110

    TOP 30 -- Hot Brands of Women's Leather and Fur in 2019

    Based on users' browsing and search interactive data in 2019, we rank the TOP 30 brands list of women's leather and fur of the year, and recommend brands with high attention and key designs to help with the development of leather and fur. In the TOP 30 list, luxury brands rank the top, and other brands like Hermes, Guccid and Bottega Veneta also gain much attention with their exquisite details. Designer brands like DROME and STAND also gain more recognition with the simple, practical and novel designs. Leather brands like BALLYHUANGHOU and LOOR use bold and creative designs, and also gain much attention.

  • Fashion Brands Effects -- The Comprehensive Analysis of Men's Knitwear in Chinese Markets

    2019-12-05 85981

    Fashion Brands Effects -- The Comprehensive Analysis of Men's Knitwear in Chinese Markets

    The fashion brand effect refers to the fact that the Chinese men's knitwear brands of the second and third tier use fun jacquard and symbolic logo from European fashion brands and J-Korean designer brands as reference, and reshape fashion items according to their own positioning through stitch changes, embroidery and rhinestones, so as to bring benefits and influence to the Chinese markets and continue the commercial and social value of the internationally famous clothing brands.

  • La Belle Epoque- The Catwalk Analysis of Louis Vuitton Womenswear

    2019-10-11 97102

    La Belle Epoque- The Catwalk Analysis of Louis Vuitton Womenswear

    Nicolas Ghesquière, the art director of Louis Vuitton womenswear, mixes the ingenious thoughts in the golden age of fashion with the S/S 2020 womenswear catwalk. The unique design language is applied to play back the La Belle Epoque of Paris. The S/S 2020 womenswear catwalk of Louis Vuitton invites many celebrities, such as the brand ambassador Alicia Vikander, its friend Zhong Chuxi and Dilraba (an actress).

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