The designer brand M Essential from China aims to explore the contradiction and unity between contemporary Eastern aesthetics and modern lifestyles, let go of design, and return to its roots; Caring for daily life, not pleasing or deliberate; Seeking confidence through experience and advocating for dressing oneself. The brand slogan "all about love" allows the world to regain freedom, firmly upholds inner softness, and uses love and sharing to feel everything. Its style is known for its poetic elegance, blending traditional and modern beauty through artistic techniques, insisting on the fusion of traditional and modern materials, and creating a refined lifestyle atmosphere in the contemporary East. The M essential 23/24 autumn and winter collection incorporates fabrics such as feather tassels, eco-friendly leather, and shimmering velvet, combining modernity and antiquity, continuing the id and pursuit of refined lifestyle, presenting a serene and elegant female image.

The Chinese style old money style refers to a style trend that is based on traditional Chinese culture and incorporates modern fashion elements. It is an extension of Chinese style, introducing the concept of Western old money style. Compared to traditional Chinese style, the feminine lines and elements are reduced, emphasizing more luxury, solemnity, and elegance, showcasing the perfect combination of classical and modern. Fashion is characterized by smooth and sharp silhouettes and cool and restrained tones, showcasing the charm of Eastern style. Under the trend of traditional Chinese money style, the luxurious new Chinese style shines with charm with unique details and exquisite craftsmanship. This article will represent brands through Chinese style old money style: M essential, Uma Wang, LYNEE, NOTAVO! CE analysis.

M essential is the personal fashion brand founded by the well-known Chinese designer Ma Kai. M ESSENTIAL NOIR is a girlswear line released to display the younger images of oriental girls. The brand mixes the cultures and aesthetics in both east and west, and blurs the definition of region and race. Ma Kai integrates classical oriental aesthetics with contemporary fashion.

The label M essential aims to discover the tension and similarity between traditional orient aesthetics and modern life. The name 'M essential' expresses our philosophy of consumption towards current society. To let go of over design and bring the emphasis back to daily life. Confidence should come from self-construction, translated into the way we dress. This sensitivity will strengthen the spiritual cognition in each of us. Oriental elements are subtly integrated into the latest pre-fall styles to make every item practical and stylish.