Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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High-street Fashion -- The Analysis of Off-White The Menswear Designer Brand
Off-White was founded in 2013 by Virgil Abloh, who combined streetwear with high-end fashion by his avant-garde ideas. Although Virgil Abloh passed away on November 28, 2021 after the battle with cancer, his legacy in world of fashion, art, and culture will last for long. Crossed arrows, diagonal stripes, and hand logos are the signature patterns.
A Journey to the Far North -- The Menswear Runway Analysis of Etro
A new mental order can be felt, as crisp as the January light. The journey, whether it is knowledge or adventure, requires a map and a map requires clarity, which is not about being schematic but about being lucid. The collection is clear in the overlapping and accumulation of different signs: North stars and anchors, winter sea and mountains, wolves and roses. An amalgam that, like a small library, is united by a thin thread: the will and vision of its author, Kean Etro. In this new feeling, even paisley finds a geometric dimension, while the exercise of dressing well regains importance.
Positioning Pattern -- The TOP Ranking of Womenswear
According to the data analysis of TOP100 downloaded positioning patterns in December, Streetwear(42%) style takes the largest proportion, followed by Smart Casual(38%) and Retro Fashion(20%). For pattern elements, tiger dominates the market in the celebration of Chinese New Year; letters are mixed with other elements to create the chic street fashion. Digital printing and embroidery are the major crafts for positioning patterns.
Il Rumore del Tempo -- The Menswear Runway Analysis of MSGM
MSGM was joined by Gaetano Pesce, the renowned architect and furniture and industrial designer, this season to release its Fall 2022 menswear collection. Giorgetti was struck by Pesce's vivid visuals, which resonate with MSGM's saturated palette, and by one of Pesce's many quotes and aphorisms. "It's about Il Rumore del Tempo (The Noise of Time)," he explained at a press appointment in MSGM's new headquarters. Giorgetti's MSGM repertoire is still largely shaped by his energetic yet gentle interpretation of streetwear. Significant elements of Pesce's aesthetic were transposed into the collection. The felted quilting of his soft-shaped armchair and trompe l'oeil prints were the inspirations.
A Path Worth Taking – The Womenswear Runway Analysis of Zegna
F/W 22/23 men’s collection was the debut after Zegna dropping “Ermenegildo” from its original name. The artistic director Alessandro Sartori drew inspirations from roads and created a new collection: ‘A Path Worth Taking’. The Zegna road originates in the mountains, and crosses Oasi Zegna, the free-access natural territory in Piedmont, Northern Italy, also known as 232. Designer explored the contemporary fashion in a gentle yet firm way. The practical, comfortable, and alternative wardrobe redefined the traditional formal wear and underlined the seamless connection between indoor and outdoor lives.
Chapter One: Spring -- The Comprehensive Analysis of Guangzhou Womenswear Market
Many stores in the Guangzhou wholesale markets have been closed to celebrate the coming Spring Festival in January, 2022. However, there are still several stores providing saturated spring products. Bottega Veneta green, Hermes orange, phlox pink, Chinese red, and sky blue enliven the depressive atmosphere in the market.