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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Retro Fashion -- The Comprehensive Runway Analysis of Men's Denim (Part One)
    Hot

    2024-02-29 2171

    Retro Fashion -- The Comprehensive Runway Analysis of Men's Denim (Part One)

    At this season's Men's Wear Week, denim clothing presented a brand new look, combining elements of retro and modern, practicality and fashion. Based on the concept of sustainable development and innovation, designers will showcase unprecedented creativity and individuality in the cutting, fabrics, details, and colors of denim clothing. By exploring the core of denim culture and combining it with contemporary aesthetic trends, the denim category showcased its unique charm at this season's fashion week.

  • Modern City -- The Analysis of PEACEBIRD The Benchmark Menswear Brand
    Data Reports

    2024-02-29 2900

    Modern City -- The Analysis of PEACEBIRD The Benchmark Menswear Brand

    PEACEBIRD 2024 early spring new products have a high proportion of outdoor work style, followed by urban commuting and American retro style. The loose cut makes wearing more comfortable and comfortable, and the design emphasizes sharp lines, simple cutting, and practicality of details, creating a modern fashion style for urban boys.

  • The Analysis of Under Armour The Benchmark Sportswear Brand
    Data Reports

    2024-02-28 3045

    The Analysis of Under Armour The Benchmark Sportswear Brand

    This report mainly focuses on the following four aspects to analyze the Under Armour brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.

  • Hiking in the Mountains and Forests -- The Analysis of KOLON SPORT The Benchmark Outdoor Brand
    Data Reports

    2024-02-26 5542

    Hiking in the Mountains and Forests -- The Analysis of KOLON SPORT The Benchmark Outdoor Brand

    This report mainly focuses on the following four aspects to analyze the KOLON SPORT brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.

  • The Comprehensive Analysis of Luxury Women's Denim Brand
    Hot

    2024-02-22 5747

    The Comprehensive Analysis of Luxury Women's Denim Brand

    The light and casual style of denim is mainly based on fashion and leisure, high-end quality, simplicity, and a sense of design. It incorporates some brand logos or style characteristics, making it more simple and practical to wear. Compared with the basic denim style, it is also introverted, classic, and has design ingenuity. Under this style, denim pays more attention to the fit and comfort of the body in the design of the silhouette, followed by the selection of material quality and the design of local details, which not only has practicality but also a sense of fashion.

  • Pitti Bimbo -- The Comprehensive Analysis of Florence 24/25 Autumn/Winter Kidswear Fair
    Hot

    2024-02-21 2789

    Pitti Bimbo -- The Comprehensive Analysis of Florence 24/25 Autumn/Winter Kidswear Fair

    From January 17th to 19th, 2024, the 98th Pitti Bimbo Children's Fashion Exhibition was held at UniCredit Bimbo Arena in Florence, with over 1800 buyers from over 50 international countries attending. Sustainable development, tailoring, "Made in Italy" and modern style are the focal points that Pitti Bimbo has chosen to lead the future of children's clothing. The exhibition stands out through diverse brands and together shapes the ideal wardrobe outfit during the exhibition schedule.

  • Classic Continuation -- The Analysis of GUCCI Men's Luxury Brand

    2024-02-20 6741

    Classic Continuation -- The Analysis of GUCCI Men's Luxury Brand

    Adventures always occur between intersections, with actor Zhang Zhen and brand spokesperson Ni Ni appearing in the new GUCCI VALIGERIA advertising image blockbuster. An unexpected surprise, attributing the most precious connection to mutual friendship, following the footsteps of Gucci's journey to embark on a new year's journey and appreciate the fashion style.

  • The Comprehensive Analysis of Korean Menswear Market

    2024-01-31 4189

    The Comprehensive Analysis of Korean Menswear Market

    In January, the wholesale stalls at Dongdaemun in South Korea were mainly APM and NUZZON. APM Mall mainly engaged in wholesale of trendy clothing, with moderate prices and innovative styles. The mall has eight floors, and the 4th to 7th floors are for men's clothing; NUZZON men's clothing is mainly distributed on the 3rd, 5th, and 6th floors. In the past month, new products in the market have focused on early spring 2024, with coats, jackets, hoodies, and casual pants occupying a significant market share; In terms of style, it mainly features Korean style luxury, urban workwear, and American style leisure.

  • The Comprehensive Analysis of Men's Fashion Week Street Styles

    2024-01-31 4176

    The Comprehensive Analysis of Men's Fashion Week Street Styles

    Paris Fashion Week marks the end of the 24/25 autumn and winter season for men's clothing. Compared to other seasons, most viewers focus more on wearing comfort and daily tailoring, showcasing a variety of practical outfits in cold and changing weather. The classic old money style of Florence, the pragmatism of Milan and Paris, workplace commuting, and multi-level matching are the fashion styles that many fashionistas are passionate about. Layered layering creates modern urban fashion, adding unique charm to the overall look, practical for daily use, and comfortable for casual wear. In terms of individual items, thick jackets remain the focus, while classic coats, short down jackets, and leather jackets are common fashion choices.

  • Pants Fabric -- The TOP Ranking of Womenswear

    2024-01-31 6126

    Pants Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP hot list of women's pants fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Loro Piana is the most popular women's pants brand, followed by Hermes and Louis Vuitton. According to the analysis results of the TOP Hot List, knitted pants are showing an upward trend, accounting for up to 30%. Wool is still the mainstream component in the material, and combined with multi-component blending, it presents a delicate and soft quality; The cotton textile material is mainly twill, combined with workwear design to create fashionable and casual pants; New material ratios such as viscose, acetic acid, copper ammonia, and other regenerated cellulose fibers are used to create silky and smooth hanging pants, reflecting the material upgrade in the environmentally friendly consumer market; In addition, linen and synthetic fiber materials are showing an upward trend in this hot list with their casual and trendy designs.

  • Cultural Fusion -- The Runway Analysis of KENZO

    2024-01-31 28489

    Cultural Fusion -- The Runway Analysis of KENZO

    The exploration of the KENZO 2024 autumn/winter collection revolves around design details and clothing silhouettes rooted in Eastern traditions, incorporating sci-fi style uniform elements: the kimono jacket is adorned with the lines of a warrior cape; The Weave pattern is inspired by the protective jackets of Japanese firefighters during the Meiji period, reminiscent of a retro futuristic style pattern; The pleated dress resembles the draped cloak worn by the female protagonist in a science fiction themed novel. The micro dot pattern takes inspiration from the Edo small pattern elements and uses printing and embroidery techniques to rejuvenate the constellation pattern. At the same time, the design of this series continues Western practicality and military style, presented on flying jackets, workwear sets, and sheared wool jackets, and cleverly incorporates design concepts similar to those from parallel universes.

  • Natural Instinct -- The Men's Runway Analysis of PRADA

    2024-01-26 12361

    Natural Instinct -- The Men's Runway Analysis of PRADA

    The PRADA 24/25 AW series, jointly designed by Miuccia Prada and Raf Simons, features the theme of "Human Nature". The runway is designed by AMO, a research studio under the OMA Metropolitan Architects firm led by the legendary architect Rem Koolhaas. The office setting is juxtaposed with the natural landscape in the same space, showcasing the opposition and unity between two coexisting worlds, exploring the true essence of human nature, natural instincts, and emotional demands. The rotation of the four seasons and changes in weather are all natural masterpieces, rather than artificially created illusory realities. No matter where you are, clothing reflects the concepts of environment and season, reflecting people's feelings towards outdoors and nature. It expresses the desire to go out and experience the world in the most straightforward way.

  • Freedom Limit -- The Analysis of Mammut The Benchmark Outdoor Brand
    Data Reports

    2024-01-25 10736

    Freedom Limit -- The Analysis of Mammut The Benchmark Outdoor Brand

    This report mainly focuses on the following four aspects to analyze the Mammut brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.

  • Easy Commuting -- The Comprehensive Analysis of Benchmark Brands
    Hot

    2024-01-24 24071

    Easy Commuting -- The Comprehensive Analysis of Benchmark Brands

    In the fast-paced urban life, filter out background noise, freely shuttle through the city, and respond to the commuting trajectory in spring light and shadow with a casual attitude. The modern commuting concept is not limited to a single business formal attire model. Urban youth pursue a commuting style that balances work and life, based on business and leisure, injecting some fashionable, casual or sporty elements, finding a balance between formal and leisure. Exquisite design details outline the unique charm of commuting styles, and diversified dressing allows modern urban men to maintain comfort, appropriateness, and fashion on their commuting journey.

  • Outdoor Fashion -- The Analysis of This Thing Of Ours The Outdoor Designer Brand

    2024-01-23 6921

    Outdoor Fashion -- The Analysis of This Thing Of Ours The Outdoor Designer Brand

    This Thing Of Ours is a well-known men's clothing selection store in the UK, established in 2013. This Thing Of Ours is a buyer brand primarily focused on men's fashion, highly sought after for its minimalist, exquisite, attention to detail and texture design, selling selected brands from around the world. The store collaborates with brands from many countries, including Japan, South Korea, Taiwan, and the United States, to bring consumers rare and cutting-edge high-quality clothing. The store mainly sells men's clothing in mountain outdoor, trendy outdoor, and outdoor leisure styles. This report excerpts some popular and well-designed brands from the buyer's store for reference.

  • Cashmere Laboratory -- The Menswear Runway Analysis of ZEGNA

    2024-01-20 10725

    Cashmere Laboratory -- The Menswear Runway Analysis of ZEGNA

    The ZEGNA 24/25 winter collection "THE OASI OF CASHMERE" takes "shaping with quality, shaping with quality" as the theme of this fashion show, expressing ZEGNA's unremitting pursuit of aesthetics and excellence. In Oasi Lab, the reshaping of matter and the reproduction of form are intertwined, following natural rhythms and repeatedly innovating cashmere fabrics, constantly evolving and innovating every quarter. Here, cashmere is considered an extremely precious and versatile fiber, with traceability, making it one of the preferred winter fabrics. The rich texture and texture of cashmere are presented through individual products, and artistic aesthetics are constantly evolving.

  • Dual Expression -- The Runway Analysis of Dsquared2

    2024-01-17 22359

    Dual Expression -- The Runway Analysis of Dsquared2

    The Dsquared2 2024 autumn/winter collection is showcasing in Milan, quietly embarking on a journey of reshaping. Its unconventional fashion attitude and exquisite cutting techniques complement each other, perfectly showcasing its romantic and wild brand concept. Inspired by twin designers Dean and Dan Caten himself, the show was performed by twin models throughout the show, which magically transformed from shabby sports street style daily clothes into exquisite and bright evening clothes. The former is relaxed and the latter is sexy and luxurious, thus breaking the public's stereotype of identical twin personalities, thus demonstrating the designer's distinctive and unconstrained fashion attitude.

  • Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    2024-01-16 7017

    Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    Sergio Tacchini is a traditional track and field sports brand that represents sincerity, craftsmanship, and style. It is also a well-known brand in international sports and leisure fashion products. The brand was founded by Italian tennis champion Sergio Tacchini in 1966. This brand mainly focuses on tennis apparel and casual sportswear. In addition to tennis apparel, Sergio Tacchini also produces and sells other sports equipment such as sports shoes, socks, bags, and accessories. The design style of the brand is characterized by simplicity, fashion, and functionality. According to the POP backend download index, the Sergio Tacchini clothing download index is relatively high, and coupled with the active design media, this brand is recommended for reference.

  • The Comprehensive Analysis of Luxury Denim Brand

    2024-01-16 16582

    The Comprehensive Analysis of Luxury Denim Brand

    Luxury brand denim focuses on fashion and leisure, high-end comfort, high-quality denim, simplicity and tonality as its main style tone, adding some brand logos or characteristics. Compared to the basic denim style, it is more minimalist and versatile, while compared to the basic denim style, it is also introverted, classic, and has design ingenuity. Under this style, denim pays more attention to the fit and comfort of the body in the design of the silhouette, followed by the selection of material quality and the design of local details, which not only has practicality but also a sense of fashion.

  • Vibrant Sports -- The Comprehensive Analysis of Korean Kidswear Designer Brand
    Hot

    2024-01-15 16357

    Vibrant Sports -- The Comprehensive Analysis of Korean Kidswear Designer Brand

    Vitality Sports is mainly based on the Korean children's clothing sports style, under which sports brands present dopamine colors, cheerful and energetic. This article will elaborate on popular Korean sports children's clothing brands, as detailed in the following text.

  • Analysis of E-commerce Data for Women's Denim on Xiaohongshu in December

    2024-01-15 8621

    Analysis of E-commerce Data for Women's Denim on Xiaohongshu in December

    According to the trend chart of the denim notes analyzed by Xiaohongshu in December, it can be seen that the activity of increasing and decreasing in the first half of the month is relatively high, and it starts to rapidly decline in the second half of the month. The overall trend shows a slow rise to a rapid decline. The analysis may be related to the fact that the first half of December is the peak season for cowboys, and consumers have more discussions about denim. Clothing brands are starting to introduce new cowboys in the autumn and winter seasons. According to the analysis of Xiaohongshu's interaction chart on denim in December, the interaction volume is the highest, followed by likes, indicating that customers have high activity, less collection, comments, and sharing, and the interaction is relatively stable. The analysis may be related to celebrities, popular bloggers, or hot topics.

  • Business Pants Fabric -- The TOP Ranking of Menswear

    2024-01-12 3625

    Business Pants Fabric -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of the top 100 business men's clothing fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, ZEGNA is the most popular business men's pants brand, followed by BOSS and Hermes. According to the analysis results of the TOP Hot List, multi-component worsted and comfortable cotton textiles are the most popular fabric styles in men's pants, accounting for about 60% of the total. The popularity of pants developed using worsted flannel fabric by representative brands such as DIOR MEN has increased, accounting for 13%. It is worth noting that the popularity of light outdoor functions has expanded the application range of functional synthetic fabrics in business style men's pants, with corresponding investment value.

  • Urban Business -- The Comprehensive Analysis of Luxury Brand

    2024-01-12 14114

    Urban Business -- The Comprehensive Analysis of Luxury Brand

    Mature business style emphasizes the overall style's conciseness, formality, and professionalism. The classic cutting and styling focus on fitting and slimming; Prefer neutral colors in terms of color, giving a stable and professional impression; The detailed design is concise and neat, avoiding excessive and cumbersome decorations, striving for simplicity without losing taste. The quiet luxury style emphasizes clothing with high quality and practicality. In terms of color, neutral colors such as blue, white, gray, and rice are the choice direction, while retaining simple main colors to emphasize the overall harmony; Smooth lines, appropriate cutting, simple and sophisticated design, combined with textured fabrics, create a restrained and sophisticated atmosphere for dressing. The commuting outdoor style combines the characteristics of business and outdoor sports, emphasizing the practicality and comfort of clothing, incorporating design elements that conform to modern urban aesthetics and convenient living, and pursuing multifunctionality to cope with the scene transition between daily work and outdoor environment.

  • The Comprehensive Analysis of Benchmark Kidswear Brand
    Hot

    2024-01-11 24075

    The Comprehensive Analysis of Benchmark Kidswear Brand

    The inspiration for the 'Childhood World' comes from the imagination of children's picture books and fairy tale worlds. Fun children's illustrations and picture books are important design elements in infant and children's clothing, bringing a sense of innocence and happiness and infusing the brand with new life. The pure imagination and limitless creativity of children are presented in the design of patterns and prints, creating a unique brand image. This article mainly focuses on the design requirements for infants and children in different age groups, and comprehensively analyzes the popularity of leading domestic children's clothing brands such as woobaby and papa.

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