Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Playful Spirit -- The Analysis of Marni The Luxury Menswear Brand
Inspired by the gyms in 1930s, the Marni store uses bright colorways and eye-catching stripes to take customers to runway shows.
Cosmic Cruiser -- The Analysis of Celine The Luxury Fashion Brand
Celine Homme showcased the restless dreams of a cosmic teen in their newest S/S 2022 collection 'Cosmic Cruiser'. Directed by Hedi Slimane and flooded with professional FMX riders from Team FMX4EVER, the edgy show was softened by the scenery of the Île du Grand Gaou in the south of France.
California Couture -- The Menswear Runway Analysis of DIOR MEN
For Spring 2023, Jones continues in that vein by teaming up with ERL’s Eli Russell Linnetz for a new capsule collection titled “California Couture.” Presented as a first-ever guest-designed collaboration between Jones and Linnetz, the capsule was shown in California’s Venice Beach, which is a first-time location setting for the brand. The runway comprised a fleet of ERL x Dior clad models dressed in vibrant pastel satin suits, quilted puffer jackets, Christmas-colored tinsel tops and cozy half-zip pullovers.
Quirky Pragmatism -- The Analysis of Collina Strada The Womenswear Designer Brand
Spearheaded by New York-based designer Hillary Taymour, Collina Strada seeks out new dimensions from womenswear’s here-and-now in a streamlined display of aesthetic finesse. Though distinguished by its ability to add thought-provoking constructional twists to commonplace wardrobe staples such as t-shirts and hoodies, a rebellious undercurrent spirits the label in the form of hardware accents and subtly decadent flourishes. Satin slip dresses and faux-kidskin skirts coalesce with tie-dye jersey pieces, in a playful clash of opulent and slouchy silhouettes. In spite of its distinct design approach, the label promotes the ways in which its garments can be integrated into a vast multitude of outfitting contexts, cementing an effortless integration into myriad wardrobes.
Urban Revolution -- The Analysis of ZEGNA The Luxury Menswear Brand
S/S 2022 collection continues the smart tailoring and fits, and also subverts the traditional formal wear via creative fabrics and bold colorways, creating an advanced menswear aesthetic.
The Analysis of DIOR MEN The Luxury Menswear Brand
Inspired by Jack Kerouac’s novel On the Road, Kim Jones released DIOR MEN Fall 2022 collection in London on December, 9, exploring the imagination of literature and fashion. On the Road(1957) is the best novel that can reflect the Hippies and the Beat generation in 60s. The new collection drew inspiration from the avant-garde spirit in last century’s America, and fused classic Dior’s heritage with futuristic crafts for updating.
Sexy Preppy Style -- The Analysis of 5252 by O!Oi The Womenswear Designer Brand
The native South Korean label 5252 by O!Oi was founded by designer Jung Ye Seul in 2011 as a sub-brand of O!Oi. Practical daily casualwear is the staple. The latest S/S 2022 collection integrated sexy and workwear elements into the brand DNA to reinterpret the classic preppy style in a flamboyant and hot way.
Delicate Lifestyle -- The Analysis of Ameri VINTAGE The Womenswear Designer Brand
Ameri VINTAGE was founded by the famous Japanese model and designer Naoko Kuroishi in 2014. This Tokyo-based label combines its signature structures with Vintage to develop elegant, practical and retro pieces. The latest S/S 2022 collection continues the retro elegancy. Intellectual elegance and natural commute are the main dressing concepts. The cooperation with Disney presents sexy printed gauze tops. Dress and trousers are the staples for Ameri VINTAGE.
Primary Color -- The Analysis of Yohji Yamamoto The Menswear Designer Brand
Japanese designer Yohji Yamamoto is famed for putting an androgynous, directional spin on traditionally feminine avant-garde designs, and pioneering the fashion-meets-sportswear aesthetic. This is how Yamamoto’s signature dark designs and draped tailoring have impacted how we dress today. Yamamoto’s signature aesthetic, which hinged on all-black, body-engulfing designs, put a new spin on tailoring and stood out among the cinched waists, shoulder pads and bold block colours that ruled the 1980s fashion scene. In an era of rainbow brights, a dark colour palette had the shock factor.
Gentle Minimalism -- The Analysis of Jil Sander The Menswear Designer Brand
Jil Sander is known for the restrained aesthetics and neat lines. Abandoning all the extra details, ruched cloth wraps the body without zippers and buttons. A little clip and bias cutting accentuate the structures. The neutral colorways and modern fabrics of Jil Sander is the most persuasive path to the minimalism.
Delicate Accessory -- The Fabric Analysis of Première Vision Exhibition
Accessory has been a more important element. With the updating and development of natural elements and materials, creative buttons show artistic concepts and changing textures; zippers, zip heads, and zipper tapes are presented in bold colors in S/S 2023; psychedelic ribbons present diversified materials and hues; the innovative design of tag is worth learning; decorative chains in summer palette are fashionable; sporty accessories have been renewed; recyclable material remains the focus.
Trendy Elements -- The Comprehensive Analysis of Benchmark Denim Brands
With the revival of luxury market, we should keep our eyes on the design elements of these big names. This report will introduce the benchmark brands of denim products from their items, patterns and details.
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
A Show in the Sky -- The Analysis of Alexander McQueen The Menswear Designer Brand
Alexander McQueen founded the namesake fashion label in Britain in 1992. His wild emotional expressions, natural energy, romantic imaginations and dramatic works are highly recognizable. We should keep our eyes on the one-of-a-kind tailoring and silhouette design.
CANONE INFINITO -- The Analysis of MSGM The Menswear Designer Brand
Themed ‘CANONE INFINITO’, MSGM’s latest S/S collection explored the artisanship and street fashion in Italy and created a romantic and fantastic atmosphere.
Youthful & Mature -- The Comprehensive Analysis of Korean Menswear Market
Business wear and casual wear are the staples in S/S South Korean markets. Mature teenagers are the main targets of business wear. Heterogeneous splicing in tonal colors is the main details. Shirts and T-shirts are highlighted by chic details and slogan prints. Besides, elegant stripes and checks are updated by the changes on color and thickness.
Creativity & Practicality -- The Analysis of DISCOVERED The Menswear Designer Brand
DISCOVERED is a Japanese brand founded by two designers Tatsuya Kimura and Sanae Yoshida in 2001. Focusing on both fashion design and daily requirements, the brand is constantly searching for a balance between ‘creativity’ and ‘practicality’. We should keep our eyes on its detail designs and floral patterns.
Understated Luxury -- The Analysis of Vtmnts The Menswear Designer Brand
Vtmnts is a sub-brand of Vetements founded by Guram Gvasalia in France in 2021. Classic tailoring and unisex pieces nod to the value of traditional techniques and also redefine the luxury. The signature bar codes are presented on products in multiple colors.
Old-school Preppy Style -- The Analysis of O!OiCOLLECTION The Womenswear Designer Brand
O!OiCOLLECTION was founded by Korean designer Jung Ye Seul in 2011. Combining its old-school preppy style with minimalist urban designs, the brand provides practical and versatile products. S/S 2022 collection fused sexy elegance with casual preppy for updating. Broken holes, cutouts, drawstrings and low waists created a highly practical wardrobe with brand identity.
The Comprehensive Analysis of Fast Fashion Menswear Brand
Zara launched a cooperation with the independent Chinese designer Susan Fang to discover the creativity and value of Chinese designers. With the love for family, the collaboration interpreted the festive mood of Chinese New Year. Bold-scale blue hues were joined by functional elements as straps and bead buttons to show highlights.
DAYBREAK -- The Analysis of Louis Vuitton The Luxury Menswear Brand
Louis Vuitton Pre-Fall 2022 Collection ‘DAYBREAK’ was created by the late creative director Virgil Alboh. Following the design concept of Virgil, the campaign showed the atmosphere of daybreak. Models were wearing in activewear and businesswear to interpret the revolution and fusion of dressing rules.
Industrial Mountain Wear -- The Analysis of White Mountaineering The Menswear Designer Brand
White Mountaineering was founded by designer Yosuke Aizawa in Japan in 2006, which is known for its outdoor mountain wear and industrial elements. Providing products between streetwear and fashionable clothing, White Mountaineering brings pragmatism and retro aesthetic to the forefront and focuses on refined fabrics, structures and technical performance.
Diverse Artistry -- The Comprehensive Analysis of Menswear Trunk Show
Pattern is the main design element on A/W 22/23 menswear trunk shows, which diversifies the visual presentation of pieces. Enriched playful pattern elements underline the vitality of youth; patchwork gathers different materials and colors to present unique personality.
Streetwear Language -- Supreme The Menswear Designer Brand
Supreme keeps exploring diverse fields and brings new products. American street fashion is remained the key style. Basic pieces as fur coats, jackets and classic denim sets reflect the essence of Supreme.