Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
-
Brand
ABCDEFGHIJKLMNOPQRSTUVWXYZ0-9OTHER
-
Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
-
Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese British style Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Casual Home Comfort Party style Elegant commute Socialite Style Quiet Luxury
-
2024-04-19 2676
Modern Minimalism -- The Analysis of KEIGAN The E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: introduction to the KEIGAN brand, analysis of new categories and styles, color application, analysis of key categories, application of popular elements, summary+development extension recommendation.
-
2024-04-18 3630
Chic Techwear -- The Comprehensive Analysis of Men's Wear Designer Brands
This article focuses on three fashion styles: Gorpcore, Wasteland, and Urban Camping. The Gorpcore style combines practicality and fashion, integrating outdoor and urban elements, allowing people to showcase their personality and taste in outdoor activities. Men's clothing emphasizes comfort and durability, using breathable and soft fabrics to meet various activity needs; The wasteland functional style is a new favorite in the fashion industry, combining the dilapidated sense of wasteland culture with the pragmatism of functional style, showcasing a rugged retro style. The fabric is wear-resistant and practical, with dull colors, creating a post apocalyptic atmosphere; Urban camping outfits integrate outdoor trends with urban life, emphasizing practicality, functionality, and comfort. The loose fit provides activity space, and details such as zippers and pockets make the design more complete and coordinated, breaking the boundaries of fashion and allowing for free city travel.
-
2024-04-15 3757
Pants -- A/W 24/25 Comprehensive Analysis of Women's Runway
This report provides a comprehensive analysis of the trend of the 24/25 autumn and winter women's pants on the runway. The style of this season is mainly dominated by elite commuting style and outdoor work style. In terms of silhouette, wide leg pants and drape pants have become the focus. As for the detailed design, the minimalist waist design and personalized waist design (such as waist folding and waist stitching) are particularly prominent. In addition, velvet pants have also become a distinctive highlight of this season.
-
2024-04-10 14817
Pants -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's pants product data based on user downloads in March, the focus of the pants market in the past month has mainly been on elegant commuting styles and outdoor sports styles, with some also featuring new Chinese styles. In terms of design, metal zippers, banana pant silhouettes, and leggings have become the focus.
-
2024-04-09 5719
Artistic Wanderer -- The Comprehensive Analysis of Women's Fashion Designer Brands
With the release of the movie Dune 2, the trend of wandering in the art department is strongly returning, and punk cultural elements are being injected into the original style. This trend emphasizes the design techniques of deconstruction and restructuring, as well as the extreme complexity of aesthetics; Emphasizing materials and details, denim, leather and other fabrics are extensively used with elements such as breakage, splicing, hollowing out, layering, asymmetry, and workwear details. Compared with traditional retro style, it shows a more feminine delicacy and unique charm, creating a fashionable expression that is both free and romantic, and full of power. This article will analyze several artistic wandering style women's clothing designer brands such as Rokh, Y/Project, KNWLS, etc. For details, please refer to the following text.
-
2024-04-07 3755
New Cycling Style -- The Analysis of Rapha The Sports Designer Brand
Against the backdrop of vast design resources and technological heritage, Rapha not only possesses strong professional dedication and functionality, but also completes a stylistic transformation. This open fashion and accessory ecosystem truly makes every cyclist fall in love with this sport. The Rapha cycling suit focuses on innovative technology, comfort, performance, and style. The brand mainly has six series, namely LASSIC series, MTB series, Core series, PRO TEAM series, EXPLORE series, and Brevet series. Reasons for recommending brands: The fashion and professionalism of the brand are prominent, and social media is highly popular
-
2024-04-07 6897
American Casual -- The Comprehensive Analysis of Luxury Brands
American leisure occupies an important position in daily dressing styles due to its free and casual characteristics, as well as the design concept that emphasizes individuality and attitude. Integrating street culture, sports fashion, or academic elements to bring more diverse and personalized wearing choices to young consumers. Common items include loose T-shirts, hoodies, baseball jackets, rugby shirts, and jeans. Details such as pattern printing and patch embroidery add highlights to the overall design, highlighting unique style characteristics.
-
2024-04-03 11554
Golf -- The TOP Ranking of Sportswear in March
Based on the analysis of the top 100 golf single item data on user downloads from POP2 to March, we can find that in the past month, the market has shown a high level of attention to collar design, mesh design, heterogeneous splicing, waist design, etc. Next, we will conduct a detailed analysis of these styles and details.
-
2024-04-01 8838
The Comprehensive Analysis of Sportswear Retail Market in March
In March, the sports market still focuses on the three major styles of sports, namely trendy outdoor, yoga/running, and sports and leisure. We mainly conduct tracking research and analysis on sports brands that are relatively hot in the market and have a strong sense of design. The analysis dimension mainly focuses on the brand's key shopping mall displays and key market styles. By analyzing the colors and details of the series for reference and development.
-
2024-04-01 7729
Japanese Unisex -- The Comprehensive Analysis of Menswear E-Commerce
This article takes the mainstream trend of unisex Japanese style as the core entry point. Through in-depth exploration of outdoor theme illustration art and letter slogan design elements, and integrating details such as vintage printing, invisible pocket construction, work bag design, fabric splicing technology, and linear decoration, a series of representative Japanese items such as pocket shirts and quick drying shorts are analyzed in detail.
-
2024-03-29 33826
The Xiaohongshu Data Analysis of Outdoor Sports E-commerce in March
This report analyzes the TOP list, details, and styles of popular outdoor sportswear on Xiaohongshu's e-commerce platform from February to March.
-
2024-03-26 18595
Pants -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's pants data on user downloads from POP2 to March, urban light energy, workwear style, and sports and leisure are the recently popular design styles. Attention should be paid to practical details such as arc segmentation, pocket stacking, local color contrast and burrs, as well as adjustments to the placket and margin; In terms of craftsmanship, pleating and fading after washing are popular choices.
-
2024-03-25 5505
American Street Fashion -- The Analysis of Men's Street Style
American streetwear is a fashion style centered on freedom, individuality, and fashion, showcasing the boldness and vitality of young people. It rebels against Hip Hop, Blokecore, American Academy, and cool motorcycles to bring eye-catching styling to streetwear. Jackets, hoodies, jeans, sneakers, and other essential items are mostly loose fitting, highlighting a casual attitude. In terms of accessories, baseball caps, metal bracelets, and crossbody bags add highlights to the overall design.
-
2024-03-21 15534
Data Analysis of Tiktok Menswear E-commerce Sales in February
According to the sales proportion of Tiktok men's clothing category in February, jacket is the category with the highest sales, accounting for 16.6%. Following closely behind are down jackets and T-shirts, accounting for 13.64% and 12.74% respectively. Casual pants and hoodies account for 9.06% and 7.91% respectively. The proportion of category sales in February reflects that in February, Tiktok users have a strong demand for jackets, down jackets, T-shirts, sweaters and casual pants, and shirts and knitwear/sweaters have also received high attention.
-
2024-03-20 4319
CIFF KIDS -- The Comprehensive Analysis of A/W 24/25 Copenhagen Kidswear Fair
CIFF Kids will be held in Copenhagen from January 31 to February 2, 2024. CIFF Kids is held twice a year and is the only independent children's trade event in Northern Europe. CIFF Kids is committed to bringing talent, brands, media, and buyers together in a relaxed, fun, and business dynamic atmosphere, creating an ideal place for children and youth brands to showcase products and build relationships. The rainbow themed decoration creates a warm and vibrant atmosphere for the exhibition.
-
2024-03-19 13799
Luxury Minimalism -- The Comprehensive Analysis of Luxury Denim
The minimalist and luxurious style gives people an impression of stability, intelligence, elegance, and simplicity. This style of denim places great emphasis on materials and pursues high quality. In terms of pattern design, it pays more attention to the comfort of wearing, followed by the design of local details. This group of people places more emphasis on their own wearing experience and feelings, and pursues the ultimate quality of clothing.
-
2024-03-19 35255
Elegant Style -- The Analysis of FILA The Sports Benchmark Brand
This report mainly focuses on the following four aspects to analyze the FILA brand: online sales analysis, key series analysis, key details analysis, summary, and development extension recommendation.
-
2024-03-13 33996
Multidimensional Sports -- The Analysis of DESCENTE The Benchmark Outdoorwear Brand
This report mainly focuses on the following four aspects to analyze the DESCENTE brand: online sales analysis, key series analysis, key details analysis, summary and development extension recommendation.
-
2024-03-07 6057
The Analysis of Bosie Agender The Benchmark E-Commerce Brand
Bosie Agender 2024 early spring collection takes inspiration from the "Secret Garden" and injects the vitality and romantic atmosphere of spring into the series creation. It uses natural and emotional healing colors, blends poetic design vocabulary, and uses clothing as a carrier to conceive and present a three-dimensional garden that can be carried with you.
-
2024-03-05 25320
Streetwear Fashion -- The Comprehensive Runway Analysis of Menswear
24/25 autumn/winter men's fashion runway comprehensive trend, exploring new ways of fashion for men's street fashion styles. Street fashion signs are a style that integrates street culture, trendy elements, and fashion design. Inspired by street culture, music, art, and other fields, their unique design style highlights brand characteristics and trendy attitudes, making them a fashion choice for young people to pursue individuality and express their attitudes. The 24/25 autumn/winter men's fashion runway includes trendy hip-hop, fun and creative, casual street, avant-garde, rock punk, and Dirty Fit styles.
-
2024-03-05 14435
Running on the Track -- The Analysis of Saucony The Sportswear Designer Brand
Saucony is a sports brand originating from the United States, founded in 1898, initially known for producing high-quality footwear products. Saucony has also launched a diverse range of sportswear, which combines fashionable design with high-performance sports technology, suitable for athletes to wear during training and competitions, as well as for daily sports and leisure wear. On December 17, 2023, Tebu announced the acquisition of the equity held by Soconni's joint venture company. Reasons for recommending this brand: Recently, the brand has been popular and selling well, with outstanding clothing design and performance.
-
2024-03-04 64439
Trendy Outdoor -- The TOP Ranking of Sports in February
Based on the analysis of the top 100 outdoor clothing data on user downloads in POP1-2, we can find that in the past month, the market has shown a high level of attention to pocket design, segmentation design, waist design, and other related aspects. Next, we will conduct a detailed analysis of these styles and details.
-
2024-03-01 23246
Street Fashion - The Comprehensive Analysis of Sportswear Designer Brand
Sports street trend brands integrate fashion, sports, and leisure elements, catering to the aesthetic and dressing styles of young people, and are therefore highly sought after. These brands are often promoted through social media, trend magazines, and other platforms, interact frequently with consumers, and stimulate their purchasing desires through celebrity collaborations, trend events, and other means, forming a unique consumer culture. Many sports street trend brands will launch limited edition or co branded styles to attract consumers through uniqueness and scarcity, while also driving the development of the second-hand market, forming a unique consumer heat.
-
2024-02-29 6353
Retro Fashion -- The Comprehensive Runway Analysis of Men's Denim (Part One)
At this season's Men's Wear Week, denim clothing presented a brand new look, combining elements of retro and modern, practicality and fashion. Based on the concept of sustainable development and innovation, designers will showcase unprecedented creativity and individuality in the cutting, fabrics, details, and colors of denim clothing. By exploring the core of denim culture and combining it with contemporary aesthetic trends, the denim category showcased its unique charm at this season's fashion week.