Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-02-20 18152
Roam the Green Field -- The Comprehensive Analysis of Benchmark Kidswear Brand
Spring is warm and flowers are blooming, and many domestic brands are launching a new season of "light outdoor" children's clothing for spring and summer. On the basis of meeting basic outdoor functional requirements, we further extend the fun outdoor style and create an ideal outdoor country with dreamy colors, full of vitality and childlike fun. Let children bid farewell to the dull buildings, step out of ordinary streets and alleys, and encounter the traces of spring breeze in a corner of the city, reaching out to explore that little bit of greenery.
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2024-01-10 37884
New Year Capsule -- The Comprehensive Analysis of Kidswear Benchmark Brand
Many brands will launch exclusive Spring Festival collections to cater to the arrival of the Chinese Lunar New Year. These series usually adopt traditional Chinese cultural elements and combine with the brand's design style to create unique products. Some brands may pay more attention to the presentation of traditional culture, while others may focus more on connecting with young consumers and introducing more fashionable and personalized designs. Cross border cooperation with brands in other fields, such as well-known designers, artists, celebrities, or other brands. This cross-border cooperation can bring unique designs, innovative products, and complementary effects of both brands, attracting more consumer attention.
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2024-01-05 18423
Trendy School -- The Comprehensive Analysis of Benchmark Kidswear Brand
The fashion history evolution of children's clothing academy style is mainly influenced by the culture of British and American academies, emphasizing simple, elegant, and classic clothing styles. Nowadays, classic elements, the combination of youth and trendy brands, high-quality fabrics, accessories and details all constitute the characteristics of children's fashion academy style. The future style of the college will pay more attention to innovation and diversity, with new school style, informal school style, intellectual style, Gray style dressing, British style, JK uniform style and other styles representing the innovative and diversified trend of the college style.
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2023-12-29 5201
School Uniform -- The Comprehensive Analysis of Kidswear Benchmark Brand
College Style originates from the campus culture of universities in North America and Europe. It is based on traditional college culture and elements of student era, integrating modern fashion elements, and forming a unique and popular style. In addition to classic school uniform brands such as Eton Kidd, David Luke, M&S, local brands such as Guiruyang and Mini Peace have also performed well in the school uniform market, and niche designer brands have become a reference for youth development through personalized design and unique brand concepts. Children's demand for clothing is more focused on fashion and personalized expression, with styles leaning towards diversification. Among them, styles such as intellectual style, gray style, British style, and JK uniform style are the styles that teenagers pay attention to this season. Combining sporty style with formality, rigor with fluency, toughness with softness. By incorporating smooth cutting and modern style adjustments, it presents a scholarly and artistic youthful feel.
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2023-11-08 13734
Jacket Fabric -- The TOP Ranking of Kidswear
This report is based on the comprehensive analysis of the top 100 children's jacket fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most popular children's jacket brands are FILA and Mini Peace, both accounting for 14%, followed by MQD, which accounts for 12%. According to the Top Hot List analysis, the most popular fabric style for children's jackets this season is warm plush, accounting for 23%. Secondly, the proportion of functional protection and soft knitted fabrics is 19% and 18%, respectively, while the proportion of style printed fabrics is at least 7%. Warm plush and functional protection are the trends of this season, and fabrics have corresponding investment value.
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2023-10-11 25629
Maillard Trend -- The Analysis of Mini Peace The Benchmark Kidswear Brand
The Mini Peace autumn and winter new products are rich and diverse, and the retro series is full of vitality and a cheerful atmosphere. The Maillard series keeps up with the current trend, and the classic and atmospheric college style is still popular. The children's cartoon co branded children's fun and cute, each series has rich details and craftsmanship, visual appeal, strong practicality and fashionable feeling.
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2023-07-19 50678
Preppy Style -- The Comprehensive Analysis of Kidswear Benchmark Brand
Preppy-style children's clothing is a type of clothing that emphasizes the theme of campus culture. With the increase in household incomes and parents' investment in children's education, the market for preppy-style kidswear is continuously expanding and brand competition is intensifying. Most brands incorporate various academic styles, such as sports academy style, American academy style, casual academy style, etc., to meet the ever-changing needs of consumers. In the future, the market will develop towards personalized customization, digital marketing, and environmental sustainability. Brands need to constantly innovate and improve product quality to meet the increasing demands of consumers. At the same time, brands should also focus on environmental protection and sustainable development concepts to win the favor of consumers.
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2023-05-18 55912
The Comprehensive Brand Analysis of Active Kidswear
The active kidswear market is a rapidly growing segment market favored by consumers, especially after the epidemic, when people pay more attention to children's health and sports. Sports children's wear brands face fierce competition and need to continuously innovate and improve product quality, design, functionality, and comfort to meet diverse consumer needs. They need to pay attention to external factors such as market supply and demand, price changes, and adjustments in national laws and regulations, as well as internal factors such as consumer rationality, consumption concepts, and consumption behaviors to adapt to market changes. The sports children's wear market has huge potential and space and is expected to maintain rapid growth in the next few years. Brands should focus on personalized, customized, digital, and social needs of consumers, use technology and creativity to enhance product experiences and service quality, and create a differentiated and interactive brand image.
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2022-11-16 64705
2022 Double 11 Shopping Festival Data Analysis of Kidswear
2022 Double 11 Shopping Festival Data Analysis of Kidswear
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2022-09-26 61941
The TOP Ranking of Girls' Dress Fabrics
POP Fashion sorts out the TOP100 ranking of girls’ dress fabrics based on the data analysis in the recent three months. Mini Peace(15%) is the most welcoming brand, followed by Patachou(14%) and GUCCI(12%). The most popular fabric category is comfortable cotton(39%), as misty tulle(19%) and fine knit(19%) also share the market. Cute printed fabrics take nearly one-third of the mix.
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2021-12-22 75779
Dream House -- The Analysis of MINI PEACE The Benchmark Kidswear Brand
Mini Peace Spring 2022 campaign was unveiled in December to pay homage to the nature and present the infinite creativity of Chinese children. On November 6, Mini Peace 10th anniversary fashion show was held in Ningbo. A limited pop-up Dream House opened during November 3-14 to celebrate the 10th anniversary.
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2021-01-22 84462
Spring and New Year of IP Collaboration -- Mini Peace The Kidswear Benchmark Brand
Mini Peace is still making collaborations with various IP in this new season. Except for classic Disney series, the collab collections with classic games and dolls apply diversified elements at home and abroad to present designs of various styles and satisfy different needs.
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2020-09-17 77063
Collaboration Collection -- Mini peace The Kidswear Benchmark Brand
In A/W 20/21, Mini Peace joins hands with OK!Baby to explore kids' fashion and vitality. Besides, Mini Peace combines items with different elements and styles, showing newness.
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2020-08-31 84544
Winter Fashion -- The Comprehensive Analysis of Boys' Wear Benchmark Brands
Transboundary collaboration collections depict a new image and inject new strength into brands. In A/W 2020, Balabala joins hands with Dunhuang Museum to decode the new Chinese fashion. Mini Peace works with a variety show to promote its brand culture. GXG.kids, little MO&Co. And MQD also collaborate with other brands to inject new vitality into designs.
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2020-08-23 95244
Data Reflects Fashion -- The Comprehensive Analysis of Girls' Wear Benchmark Brands
This report extracts key elements including bright yellow, fluorescent decorations, checks and stripes, gauze and ruffles, based on sales data from Taobao and Tmall, and salable styles from Balabala, GXG.kids, little MO&Co., Mini Peace and MQD.
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2020-07-19 79516
Sweet Resort Blouses -- The Comprehensive Analysis of Girls' Shirts from Benchmark Brands
According to major benchmark brands of girls' wear (Balabala, GXG.kids, little MO&Co., Mini Peace and MQD), shirts are dominated by baby doll blouses and cardigans. Stripes, checks and flowers are key designs. Besides, wide ruffle and embroidery on the collar are fashionable.
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2020-07-19 74922
Slight Fashion and Retro -- The Comprehensive Analysis of Boys' Shirts from Benchmark Brands
According to major benchmark brands of boys' wear (little MO&Co., MQD, GXG.kids, Mini Peace and Balabala), shirts feature slight fashion, leisure, preppy and retro styles. Stripes and checks are still popular. Besides, the combination of slight fashion styles and letters is noteworthy.
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2020-07-12 99818
Popular Items in the First Half of 2020 -- The Comprehensive Analysis of Kidswear Market
This report concludes downloading interactive data of users in the first half of 2020, ranks the top list of brands with high market heat and topicality, and analyzes from elements, details and items.
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2020-06-30 85110
Fashionable Pants -- The Comprehensive Analysis of Boys' Pants from Benchmark Brands
According to data of five boys' wear benchmark brands in S/S 2020 (little MO&Co., Balabala, GXG.kids, MQD and Mini Peace), pants are mainly short. Workwear pockets and color blocks keep prevailing. Sports shorts gain more attention this season, quite noteworthy. Besides, illustration-like prints show newness.
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2020-06-05 75503
Stylish Looks -- The Comprehensive Analysis of Girls' Pants from Benchmark Brands
According to data of S/S 2020 girls' wear benchmark brands (Mini Peace, Balabala, little MO&Co, MQD and GXG.kids), influenced by the pandemic, casual pants and comfy leggings will rise, and lightweight gathered-ankle pants and sports leggings are highlights. Jeans are popular this season with their versatility and durability.
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2020-05-22 71821
Beautiful Dress -- The Comprehensive Analysis of Girls' Dresses from Benchmark Brands
In S/S 2020, benchmark brands of girls' dresses feature fashion leisure style and rune arts. The ethereal gauze dress is a highlight. GXG.kids and Mini Peace improve the Chinese style dress, showing different charm. MQD and Balabala employ individual splicing to add novelty. little MO&Co designs a different back, injecting vitality to conventional dresses.
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2020-04-19 83227
Practicality -- The Comprehensive Analysis of Boys' Outerwear from Benchmark Brands
This season benchmark brands such as MQD, little MO&Co., Mini Peace, Balabala and GXG.kids try to balance between practicality and individuality on boys' outerwear. The functional outdoor workwear, half-open outerwear and lightweight sun-proof clothing are emphasized. Influenced by the vintage trend, the nostalgic school uniform rises, tends to use simplified patterns, and displays details through pockets.
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2020-04-08 73547
Fashion Party in The Sun -- The Comprehensive Analysis of Girls' Outerwear from Benchmark Brands
This season benchmark brands like MQD, little MO&Co., Mini Peace, Balabala and GXG.kids focus more on outdoor sports experience in terms of girls' outerwear. Wind-proof and sun-proof features gain more attention in this season, with blurring, ruffle and splicing to enhance the sport feeling.
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2020-04-08 80807
T-shirts -- The Comprehensive Analysis of Boys' T-shirts from Benchmark Brands
In S/S 2020, boys' T-shirts from benchmark brands are dominated by fashion leisure style. Cartoon patterns jointly created by Balabala and GXG.kids with classic IP are quite eye-catching. Prints of Chinese characters show the different charm. The rainbow stripes of Mini Peace create a unique visual experience. little MO&Co and MQD splice different materials and patterns to bring a strong visual impact.