This ranking is a comprehensive ranking based on the 2023 POP backend download index, hot selling index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 5 hot search lists for various men's and women's outdoor sports items of the year, in order to better understand industry trends and new season development. Click on the link to enter the TOP10 brand style library.

Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for men's cotton/down jacket fabrics, which were evaluated based on user download interaction data in the past three months. In the top three month hot list, Moncler has become the most popular men's cotton/down jacket brand with an absolute advantage of 39%, followed by the men's benchmark brand GXG and the Canadian down jacket brand Canada Goose. According to the analysis results of the TOP Hot List, the most popular fabric styles for men's cotton/down jackets this season are fine denier, lightweight, and high-density wear-resistant, with both accounting for more than half of the market share. The warm plush style fabric has slightly increased in the hot list this season, accounting for 11%. Fine denier lightweight, high-density, and wear-resistant fabrics are the fabrics with corresponding investment value this season. It is worth noting that the application range of protective functions and worsted fabrics continues to expand.

Palm Angels is a fashion brand founded by renowned Italian photographer Francesco Ragazzi, who previously worked at Moncler. Francesco Ragazzi's creation of Palm Angels was purely accidental. At the time, he was taking photos of a group of skateboarding youths with angel halos in the sunlight on Venice Beach in Los Angeles. The moment was so beautiful that he decided to create a brand to tell the story of skateboarding youths and their street culture. From sportswear inspired by the 1970s to distressed jeans and sweatshirts featuring sunny California patterns, it's not difficult to see why Palm Angels have become a beloved fashion focal point as long as you take a closer look. Because in Ragazzi's hands, each series fully embodies his unique perspective inspired by skateboarding culture, demonstrating an unequivocal novelty and trendy fit. Palm Angels successfully blends American street fashion style with Italian high-end ready to wear style, full of street style while also exuding a sense of luxury.

In November, the main focus of the men's and women's clothing market was to investigate the cotton and down concentration areas in China, and to investigate a number of market sources in China. The style section includes both sweet and youthful styles suitable for women's clothing e-commerce and new Chinese styles, as well as outdoor sports market styles suitable for popular men's clothing. The characteristics of popular items include practical silhouettes, stitching process design, color matching, etc; The core items include down vests, quantitative bread jackets, etc. Among them, the items are characterized by collar design, heterogeneous splicing, Chinese elements, etc.

A fashionable and casual style down jacket combines fashion and comfort, making it more concise and fashionable compared to other styles such as outdoor sports and sports leisure. It is suitable for more occasions and is very suitable for daily work and commuting, emphasizing comfort, casualness, and individuality. Fashion casual style down jackets are representative brands such as Moncler, Christian Dior, PRADA, BOGNER, etc., with distinct and unique styles. Lightweight quilted cotton, barn jackets, and direct down jackets are all the core design points of this style of down jacket.

The fashion e-commerce platform Lyst has released a list of the world's hottest brands for the third quarter of 2023. The results showed that Miu Miu jumped to the top of the list for the first time. On the occasion of Miu Miu's 30th anniversary, due to strong global demand for its flagship items such as ballet flats and Arcadie bags, this "playful young" line brand, created by Miuccia Prada, the third generation successor of the Prada family, has surpassed the popularity of the main brand Prada. Miu Miu's overall search volume increased by 16% this quarter, with the brand's autumn and winter series having over 223 million views on TikTok. At the same time, the brand's cashmere cardigan also became the second most popular product this quarter, with a 44% increase in search volume. Lyst wrote on the list, 'It's Miu Miu's Moment'.

Based on the monitoring data of the POP-FASHION surface accessories team in the past three months, and a summary of the fabric usage of cotton/down jackets, a vertical item with industry influence and distinctive product fabrics, in the 23/24 autumn and winter down jacket items. Due to the limitations of the report's own mode, it is not possible to visually display the feel and wearing experience of down jackets to everyone. This report starts with the fabric composition and texture style that we focus on, and provides you with the most authoritative down clothing materials in the down clothing industry from Moncler, which are more distinctive and worth paying attention to. At the same time, it focuses on popular brands such as Canada Goose and Moose Knuckles, and Mackage.

This report is based on the comprehensive analysis of POP Fashion's top 100 hot list of children's cotton/down jacket fabrics based on user download interaction data in the past three months. In the top three month hot list, the most popular children's cotton/down jacket brand is Moncler, accounting for 22%, followed by MQD, accounting for 15%. According to the Top Hot List analysis, the most popular cotton/down jacket fabric style for children this season is fine denier lightweight, accounting for up to 52%. Secondly, the proportion of pearl glossy fabrics is 16%, while the proportion of warm plush fabrics is at least 3%. Fine denier lightweight and protective sports chemical fiber fabrics are the trend of this season, and fabrics have corresponding investment value.

In recent years, the wearing styles of ski suits have become more diverse. In the past, skiing suits were usually dominated by practicality and functionality, but now designers are paying attention to the fashion of skiing suits, making them not only suitable for sports in the snow, but also suitable for showcasing fashion styles in ski resorts and other occasions. This diverse dressing style has attracted more attention from skiers, as they hope to enjoy the fun of sports while showcasing their individuality and fashion taste during skiing. This report recommends 14 professional and fashionable ski clothing brands, providing inspiration for the development and design of new season ski clothing.

BOSIDENG's spring/summer 2024 debut at Villa D'Este in Milan marks the first independent show by a Chinese fashion brand in the international fashion capital. BOSIDENG hopes to use this opportunity to convey the brand's fashion concept and spiritual essence to the world. Inspired by Villa D'Este, Moncler combines Italian craftsmanship with Chinese Su embroidery, bridging the gap between Eastern and Western aesthetics. This fusion is showcased in the brand's lightweight down jackets, breaking the stereotype of traditional down jackets and creating a more diverse, fashionable, and lightweight warmth.

This report is based on a comprehensive analysis of the top 100 hot spots for girls' outerwear fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most popular girl's jacket brand is Moncler, accounting for 25%, followed by Mayoral, accounting for 18%. According to the Top Hot List analysis, the most popular category of girls' outerwear this season is down jacket/cotton jacket, so sports chemical fiber fabrics are the main material components. Among them, the proportion of textured synthetic fibers is the highest at 34%, followed by technology glossy fabrics at 22%, and fabrics with protective functions at least at 8%. Technological luster and voluminous plush are the trends of this season, and fabrics have corresponding investment value.

Palm Angels is a fashion brand founded by the renowned Italian photographer and former Moncler employee, Francesco Ragazzi. The establishment of Palm Angels by Francesco Ragazzi was purely accidental. At the time, he was shooting a series of photos of skateboarders with angelic halos under the shining sun on Venice Beach in Los Angeles. That moment was so beautiful that he decided to tell the story of skateboarders and their street culture by creating a brand. From sportswear inspired by the 70s to ripped jeans and sweatshirts featuring sunny California patterns, it is easy to see why Palm Angels has become a beloved fashion focal point by paying close attention. In Ragazzi's hands, each collection fully embodies his unique vision inspired by skateboard culture, showcasing a clear sense of novelty and trendiness. Palm Angels successfully blends American streetwear style with Italian high fashion, exuding a street vibe without compromising on luxury.

This report outlines the key design elements and stylistic features of the Moncler 23/24 Autumn/Winter collection. The report focuses on the application of key techniques such as quilting and patchwork in down jackets, as well as the design of collar, pockets, and other intricate details. It also provides a summary of the season's color palette, patterns, and silhouettes, highlighting the highlights of these designs showcased by Moncler.

Lyst is an authoritative fashion shopping platform that is used by over 150 million people annually to browse, discover, and purchase products from 12,000 brands and stores. The formula behind Lyst Index takes into account the behavior of Lyst shoppers, including conversion rates and sales volume. It also includes Google search data, as well as statistics on social media mentions and engagement worldwide over the past three months.

This report is based on the analysis of the TOP 100 hot list for men's down jacket fabrics, which was evaluated from user download and interaction data from POP-Fashion in the past three months. In the TOP hot list of the past three months, the most popular brand was Moncler, with an absolute advantage of 41%. Other brands maintained a similar percentage of around 7%, with little difference in market share. According to the TOP hot list analysis, the most popular fabric category for men's cotton and down coats is glossy chemical fiber, accounting for 27%, followed by matte cotton with a share of 22%, and the least popular is water-repellent coating fabric, accounting for only 6%. Fine woolen, matte cotton, and glossy chemical fiber are the trend fabrics of this season and have corresponding investment value. Meanwhile, the extensive application of creative quilting is worth paying attention to.

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

To celebrate the coming Year of Rabbit, many famous fashion houses have released their bunny-themed capsules. Cartoon rabbits are presented on casual streetwear. Top-class brands also try realistic rabbits with grasses and flowers.

The Chinese New Year collections of fashion houses focus on two main styles: casual streetwear and minimal businesswear. The zodiac of 2023 - rabbit - is the most important pattern element. Graffiti rabbits and cartoon rabbits awaken consumers’ memories. Printing and applique are the key crafts in this season. The combination with sequins highlights the looks.

Imagine the New Year -- The Analysis of Moncler The Luxury Menswear Brand

Jonathan Anderson is a fashion designer and the founder of JW Anderson. Anderson is known for his eponymous label and having served as the creative director of Spanish luxury house, LOEWE. He launched his own menswear collection shortly after in 2008. The rising success of Anderson's JW Anderson label allowed him to secure a second NewGen sponsorship and led to a collaboration with high-street retailer, Topshop in 2012.