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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Underwear -- The TOP Ranking of Womenswear in February
    Data Reports

    2024-02-28 3824

    Underwear -- The TOP Ranking of Womenswear in February

    This month, the style of women's underwear is mainly modern and full of delicacy, with details mainly featuring nude mesh, linear structure, bead decoration, etc. In addition, embroidery with a strong spring feel has also received some attention. The design of underwear emphasizes multi-level expression and three-dimensional effects in details.

  • Elegant Wardrobe -- The Women's Runway Analysis of FENDI

    2024-02-27 4550

    Elegant Wardrobe -- The Women's Runway Analysis of FENDI

    Fendi's design inspiration for this season came from London in the 1980s, a vibrant and creative era. Kim Jones cleverly combines British street culture with Italian exquisite craftsmanship to create a series of works that are both practical and stylish. From sleek and neat close knit clothing to designs using traditional British textures such as silk ribbons, Allen's, and Guernsey, each piece presents a highly folk and home textile style "embellishment" effect, making people feel like they are in that creative and free era.

  • The Lyst Index -- Fashion's Hottest Brands and Products Q4 2023

    2024-02-23 4523

    The Lyst Index -- Fashion's Hottest Brands and Products Q4 2023

    The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

  • Curve -- The Analysis of New York Underwear Exhibition

    2024-02-21 4619

    Curve -- The Analysis of New York Underwear Exhibition

    The New York Curve exhibition was held from February 4th to 6th, 2024 at the Javitz Center in New York. The influx of emerging brands injected fresh blood into the creative design of this exhibition. During the 3-day exhibition, about 150 brands were showcased, including SCARLETT GASQUE's boudoir style outfits, LUUNA MIN's home clothing with fun print patterns, and AnaOno's lingerie specially designed for postoperative audiences. At present, the exhibition materials have been launched online.

  • Avant-garde Fashion -- The Comprehensive Pattern Analysis of Men's Runway (Part One)
    Hot

    2024-02-21 7008

    Avant-garde Fashion -- The Comprehensive Pattern Analysis of Men's Runway (Part One)

    This report mainly extracts and analyzes the casual and trendy style patterns of men's fashion shows in the autumn and winter of 2024/25. This pattern is divided into six directions: artistic construction, racing sports, academic trends, visual error filters, simulated wardrobes, and text transformation. In terms of artistic techniques, it mainly focuses on surrealism, Europa, graffiti, etc; In terms of pattern elements, text and badges still dominate, incorporating a few line elements as a rhythmic expression; In terms of color matching, except for artistic paintings and sports patterns that require high saturation color matching to enhance visual tension, all others use monochromatic or low saturation color matching to convey the autumn and winter atmosphere, paying more attention to the expression of practicality. The following sections will analyze in detail.

  • Salon International de la Lingerie -- The Analysis of Paris Lingerie Fair

    2024-02-20 4130

    Salon International de la Lingerie -- The Analysis of Paris Lingerie Fair

    The Salon International de la Lingerie exhibition concluded on January 22, 2024, showcasing a wide range of underwear, tight corsets, home wear, swimwear, and sportswear from approximately 250 brands. It also provided opportunities for young talents, well-known brands, and suppliers in the industry to exchange and collaborate. The next Salon International de la Lingerie exhibition will be held in January 2025. At present, the exhibition materials have been launched. Click the link to access the Paris Salon International de la Lingerie lingerie exhibition.

  • Leather and Fur -- The TOP Ranking of Menswear
    Data Reports

    2024-02-05 4955

    Leather and Fur -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's clothing fur data downloaded by users in POP, the business minimalist style accounted for 32%, followed by the sports and leisure style. Jackets were the main item, while leather jackets accounted for the largest proportion. The craftsmanship mainly focused on color rubbing, aging, and splicing, with micro pockets being a popular local detail design for this season.

  • INTERFILIÈRE PARIS - THE SALON INTERNATIONAL DE LA LINGERIE

    2024-01-31 9384

    INTERFILIÈRE PARIS - THE SALON INTERNATIONAL DE LA LINGERIE

    THE SALON INTERNATIONAL DE LA LINGERIE AND INTERFILIÈRE PARIS CLOSED THEIR DOORS ON THE EVENING OF MONDAY 22 JANUARY 2024 AFTER 3 DAYS PACKED WITH ACTIVITIES TO ROUND OFF A WONDERFUL ANNIVERSARY EDITION.

  • Homewear -- The TOP Ranking of Womenswear
    Data Reports

    2024-01-29 26623

    Homewear -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's home clothing styles in user download rate in POP, the proportion of home leisure style was 32% this month, which decreased compared to last month. Secondly, the attention to the simple European style increased compared to last month, accounting for 31%. The mature and elegant style remained the same as last month, while the sports and leisure style accounted for 11% and the less refined style accounted for 12%. Compared to last month, this month's styles are mainly cotton and knitted home clothes suitable for spring wear, with a focus on casual home wear. The majority of styles are set styles, and the design focuses on details that reflect a girlish feeling.

  • The Pattern Analysis in January, 2024
    Hot

    2024-01-29 32107

    The Pattern Analysis in January, 2024

    Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of Chinese style trends, butterfly mysticism, winter roses, luxury jewelry, tribal animal patterns, as well as popular styles and drawing techniques such as Chinese old money and monochromatic art. As the Spring Festival approaches, the topic of traditional Chinese elements such as dragons continues to rise; The broadcast of flowers drives the trend of retro and old money; The butterfly and rose elements that convey freedom and beauty are highly sought after; Animal patterns and monochromatic art have received attention; Here is a specific analysis of popular patterns.

  • The Analysis of Cross border E-commerce Data for Women's Homewear in January
    Data Reports

    2024-01-23 11902

    The Analysis of Cross border E-commerce Data for Women's Homewear in January

    Current situation analysis: According to data from the Amazon platform in January 2024, sales of pajama tops have increased by 43.32% year-on-year since January, ranking first on the best-selling list. At the same time, sales of pajama sets have also shown significant growth, with a growth rate of 17.4%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: The demand for pajama tops and pajama sets is significantly increasing, indicating that Amazon consumers are more inclined to purchase single piece pajama tops for mixed matching and complete sets of wearable home clothing. The core purchasing demand is to pay more attention to multi scene and multi combination dressing methods.

  • Leather and Fur -- The TOP Ranking of Womenswear
    Data Reports

    2024-01-17 4855

    Leather and Fur -- The TOP Ranking of Womenswear

    Extract the top 10 downloaded styles (1-5, 6-10 from left to right) from the database of women's leather clothing and fur products in POP. The overall style is mainly single leather jackets, focusing on material aging, splicing technology, and practical silhouettes. Scratching leather is an important process, deepening the sense of aging and increasing fashion, and attention is also paid to stitching details.

  • 2023 Annual Fashion Report of Women's Swimwear
    Data Reports

    2024-01-11 6988

    2023 Annual Fashion Report of Women's Swimwear

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for swimwear styles and various categories, in order to better understand industry trends and new season development.

  • New Year Capsule -- The Comprehensive Analysis of Kidswear Benchmark Brand
    Hot

    2024-01-10 27621

    New Year Capsule -- The Comprehensive Analysis of Kidswear Benchmark Brand

    Many brands will launch exclusive Spring Festival collections to cater to the arrival of the Chinese Lunar New Year. These series usually adopt traditional Chinese cultural elements and combine with the brand's design style to create unique products. Some brands may pay more attention to the presentation of traditional culture, while others may focus more on connecting with young consumers and introducing more fashionable and personalized designs. Cross border cooperation with brands in other fields, such as well-known designers, artists, celebrities, or other brands. This cross-border cooperation can bring unique designs, innovative products, and complementary effects of both brands, attracting more consumer attention.

  • 2023 Annual Fashion Report of Women's Homewear
    Data Reports

    2024-01-09 29930

    2023 Annual Fashion Report of Women's Homewear

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for annual home service styles, in order to better understand industry trends and new season development.

  • 2023 Annual Fashion Report of Women's Underwear
    Data Reports

    2024-01-05 41999

    2023 Annual Fashion Report of Women's Underwear

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 hot search lists for various types of underwear products in the year, in order to better understand industry trends and new season development.

  • Leather & Fur -- The Data Analysis of Womenswear E-Commerce
    Data Reports

    2024-01-03 4517

    Leather & Fur -- The Data Analysis of Womenswear E-Commerce

    Market analysis of women's clothing and fur market:-The data shows that the sales volume of women's fur in December 2023 was at a high level in nearly a year. The analysis shows that the demand for fur in the market is influenced by the season, with higher demand in autumn and winter. Judging from market demand trends, the sales index of women's clothing and fur products is expected to significantly increase in October, November, and December. Analysis of the proportion of transaction prices for women's clothing and fur: -The data shows that products priced between 1000 and 3000 yuan account for the largest proportion, reaching 34.2%. The price range of 5000 yuan ranks second, accounting for 27.9%. This indicates that there is a significant market demand for mid to high priced products in women's clothing and fur. Development suggestions: -Development: Based on market demand trends, the fur category is in its peak season in December, and some popular categories can be added to quickly increase sales. Please refer to the analysis below for details.

  • Homewear -- The TOP Ranking of Womenswear in December
    Data Reports

    2024-01-02 24683

    Homewear -- The TOP Ranking of Womenswear in December

    According to the analysis of the top 100 women's clothing and homewear data in POP in December, home leisure style accounted for 44% of this month, followed by the attention to minimalism and mature elegant styles, which increased compared to last month, accounting for 29% and 14% respectively. The attention to sports and leisure style remained basically the same as last month, accounting for 13%. Compared to last month, this month's styles are mainly light and thin woolen fabrics and cotton prints, with a focus on home leisure. The majority are set styles, while the proportion of knitted camisoles/skirts has decreased.

  • 2023 Top Hot List of Leather and Fur
    Hot Data Reports

    2023-12-28 4388

    2023 Top Hot List of Leather and Fur

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various types of women's clothing and fur products in 2023, in order to better understand industry trends and new season development. Click on the link to enter the TOP 5 brand style entrance: PRADA, FENDI, LOEWE, Hermes, Brunello Cucinelli.

  • The Data Analysis of Cross-border E-commerce for Womenswear in November
    Data Reports

    2023-12-20 23279

    The Data Analysis of Cross-border E-commerce for Womenswear in November

    Current situation analysis: According to data from the Amazon platform in November 2023, sales of thermal underwear and tops have increased by 51.37% year-on-year since November, ranking first on the best-selling list. Meanwhile, the sales of thermal underwear sets have shown a significant decline, with a decline rate of 27.92%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: The demand for warm tops is significantly increasing, while the demand for set type warm underwear is decreasing, indicating that Amazon consumers are more inclined to purchase single tops rather than complete sets of warm underwear, and pay more attention to personalized and freely combined dressing forms.

  • Leather & Fur -- The TOP Ranking of Womenswear
    Data Reports

    2023-12-20 4682

    Leather & Fur -- The TOP Ranking of Womenswear

    Extract the top 10 downloaded styles (1-5, 6-10 from left to right) from the database of women's clothing, leather, and fur products from POP11-December. The overall style is mainly composed of cashmere and leather, and with seasonal changes, spring and summer single leather jackets are the key development items, which have recently received high attention. Sports patchwork down jackets not only provide warmth but also enhance quality, making them a popular item among young consumers.

  • LYST Year in Fashion 2023
    Data Reports

    2023-12-13 21830

    LYST Year in Fashion 2023

    Quiet, shocking, virtual, viral; how would you describe this year in fashion? Over the last twelve months, the trend cycle blazed through moods and moments, with fashion driving some of the year’s biggest cultural talking points. While some shoppers boldly embraced fashion’s fearless, fantasy spirit, others sought more low-key looks, increasingly leaning towards quality and timelessness as the new vectors for value. Here are the stand-out stories that shaped what we wanted to wear in 2023, according to Lyst search data from 200 million online fashion shoppers this year.

  • Homewear -- The TOP Ranking of Womenswear
    Data Reports

    2023-11-30 64838

    Homewear -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's home clothing styles in user download rate on POP 11, Japanese and Korean styles accounted for more than half of the market share this month, with a very significant increase in attention compared to last month, accounting for 51%. Next was the simple European and elegant style, accounting for 25%. The attention to mature and elegant styles remained the same as last month, accounting for 11%. However, the proportion of related plants, flowers, and silk fabrics increased, and the attention to sports and leisure styles remained basically the same as last month, Accounting for 13%. Compared to last month, this month's styles are mainly in the light and thin knitted category, with a simple style. The design has entered the spring and summer quarter of development, and the attention to plush home clothing has significantly decreased. The proportion of knitted camisoles/skirts has increased.

  • Leather & Fur -- The TOP Ranking of Menswear
    Data Reports

    2023-11-15 5942

    Leather & Fur -- The TOP Ranking of Menswear

    The top 10 styles in terms of download volume (1-5 from left to right, 6-10 from left to right) were extracted from the POP10-11 men's leather and fur single item database. The overall style is mainly composed of granular velvet and fur, and the single item is a practical light sports jacket, which has received high attention recently. The old money style men's clothing brand represented by Loro Piana has also received attention.

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