Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
The American Style -- The Comprehensive Analysis of New York Womenswear Designer Brands
New York is a city full of limitless imagination, and a base for designers and up-rising stars. And New York designer brands are also increasingly popular. This report takes 3.1 Phillip Lim and Monse as main examples to conclude trends in the new season. The shirt dress and jumpsuit are key items. For details, the workwear style is kept, and the accordion pocket and geometric patches are key points. Generally speaking, the new season is dominated by female power, which is reflected by silhouette, craft and fabrics.
Light Business -- The Comprehensive Analysis of Men's Knitwear in Shanghai Retail Markets
Shanghai is a landmark carrier and operation base for the interaction and connection of the international fashion industry. In retail markets, the light business style dominates men's knitwear. Cable, heavy-gauge and fine-gauge are combined with letters or stripes, which becomes the focus. For splicing, different materials in similar tones make a contrast. This report will extract representative knitwear styles to illustrate and analyze the key elements.
Focus on Placement -- The Comprehensive Analysis of Catwalk Details
Based on the data of A/W 20/21 four fashion weeks, this report analyzes different parts and placement details of clothing, explores the beauty of details and provides inspiration for extreme details.
Denim -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's denim items from February to March, the urban slight fashion style gains the most attention, and the romantic style is more popular than the last season. For silhouettes, the loose silhouette is comfortable and the well-fitting silhouette is practical, while the deconstructed offbeat silhouette is increasingly popular. The pollution-free washing craft and original denim fabric remain the focus of denim. According to the data of the four womenswear fashion weeks and the latest information of denim market, soft ruffles and exquisite accessories work together to create the new feminine denim, and become the key designs of entry luxury denim.
Fashion Blogger on Instagram -- Chiara Ferragni
The pandemic breaks out overseas, and Chiara Ferragni calls on her fans to attach importance to the NCP on Instagram. And her IG Story also expresses the gratitude to Chinese doctors who come to support. Chiara Ferragni and her husband, Fedez, raised 4 million Euros in a week to help build the SAN Rafael Hospital in Milan. And this time her positive voice attracts more followers.
SERIES 0120 -- C/MEO COLLECTIVE The Analysis of Womenswear Brand
C/MEO COLLECTIVE is a women's fashion brand from Australia, founded in 2010. Since its first establishment, C/MEO COLLECTIVE has always been committed to creating the brand's unique aesthetics, and using experimental design to interpret the future fashion aesthetics. C/MEO COLLECTIVE centers on a design theme to create 11 collections each year. Starting from the theme, designers look for inspirations and choose basic print, cutting and fabrics. Therefore, each collection of C/MEO COLLECTIVE is quite distinct from other collections. However, items from different collections can be mix & match. Thus clothing of C/MEO COLLECTIVE is not only the simple lines and fashion trends, but also the ingenious design and creative inspirations.
Confidence Under The Softness -- The Catwalk Analysis of Bottega Veneta Womenswear
Known as the Italian Hermès, Bottega Veneta is confident, elegant and self-loyal. At the end of 2019, the BV team, led by new creative director Daniel Lee, sweeps the British fashion awards, making it one of the biggest shows in Milan Fashion Week. The A/W 20/21 collection of Bottega Veneta is launched in Milan. The show uses projector to reproduce the architecture of Renaissance Italian architect Andrea Palladio. The new season of Bottega Veneta is no more serious, but filled with fluorescent tones like kiwi green, creating the symbolic colors for the future. Daniel Lee uses 59 looks to show female confidence hidden in softness, present the pure self-expression, and create the intellectual urban style. The materials used in this show are reusable and recyclable. The backstage catering also uses organic foods and biodegradable tableware, and surplus food is donated to NGO, showing the sustainable and anti-waste fashion attitude.
Craft, Detail and Pattern -- The Comprehensive Analysis of Women's Leather/ Fur Clothing on Catwalks
Nowadays, fashion is like the melting pot, and not restricted to rules or outdated concepts. "Almighty" is the core feeling brought by A/W 2020 shows. Designers smartly use innovative crafts to create leather and fur clothing. Here we conclude core trends on these international catwalks, such as the printed mink fur, leather, ruffle and splicing.
Chocolate and Elephant -- Choco.el The Kidswear Benchmark Brand
Choco. el, a mid-to-high-end brand from South Korea, means chocolate and elephant. Chocolate is imagined as a sweet and lovely child, and elephants as mother's love. The brand covers kidswear and accessories aged from 0 to 12 years old. In S/S 2020, Choco.el continues its elegant French style, emphasizes retro checks and floral elements, and brings kids back to school.
Continuing The Fashion -- The Comprehensive Analysis of Kidswear Designer Brands
Designer brands gain more attention from designers. Compared with international brands, Chinese designers pay more attention to cutting change, insist on both detail and craft, and explore subtle changes of design to create individual and chic looks.
Astro Boy -- DAZZLE The Analysis of Womenswear Benchmark Brand
1. Song Qian is wearing the collaborated T-shirt of DAZZLE with Astro Boy for the cover shooting of Grazia. 2. DAZZLE Resort 2020 series has the theme of "ASTRO BOY". 3. Fashion blogger @Anny__Fan pairs a monogram raincoat of the DAZZLE 2020 Astro Boy series with black jeans, easily creating a cool sport look. The retro monogram is combined with offset print Astro Boy, quite fun.
Puffa Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's puffa jackets in February, fashion leisure and business leisure grow slowly, while the athleisure and workwear style decline. This month apart from some bright-colored styles, other styles use mainly simple designs. For silhouettes, the long and short silhouettes are dominant. For crafts, splicing remains the main design technique. Styles decorated by pockets are eye-catching.
Multi-faced Fashion -- The Comprehensive Analysis of Fashion Leisure Menswear Benchmark Brands
Currently, the Chinese fashion leisure brands like GXG, Fairwhale and PEACEBIRD become important fashion leisure menswear brands. TRENDIANO, Jack & Jones and Cabbeen are also popular. Influenced by the pandemic, brands pay more attention to online selling. Transboundary collaboration collection still prevails. Denim returns in this season and becomes the mainstream. Cartoon animal patterns and doodles are favored by brands. Tie-dye and ombre last to this season. The classic trench coat is decorated by patterns, quite statement-making. Shorts are made of different materials and likely to be the mainstream trend.
Awakening Spring By Ordinary Power -- ZUCZUG The Womenswear Benchmark Brand
ZUCZUG is founded in Shanghai in 2002. As the multi-brand platform aiming at new lifestyle, it owns environmental-friendly brand klee klee, sports brand An Ko Rau, designer brand WHM and the multi-brand retail brand ZUCZUG. ZUCZUG adheres to value of "calmness", takes "life and imagination" as the concept, and invites real ordinary people to display its brands. The S/S 2020 ZUCZUG focuses on the daily leisure life, and uses the moving moments in the past and future, as well as seemingly ordinary power, to wake up spring vitality. Due to the pandemic, everyone has to stay at home, and ZUCZUG presents its employees daily life to interact with customers. "Will electronic roses have fragrance", its theme promotion about Valentines' day on Sina Weibo, display the interaction between virtuality and reality.
Style, Item and Fabric -- The Comprehensive Analysis of Women's Leather/ Fur Clothing on Catwalks
Based on sustainability, leather will be the main material in A/W 20/21. The leather which is designed and recycled sustainably is more advocated. The metal-free, chromium-free and vegetable dyeing are better for the environment. The superior quality sense is the key to leather and fur fabric. Berber fleece and fleece display comfort and quality sense. Optimism persists in turbulent times. The vintage era (including middle-class style) is a source of inspiration. The feminine silhouette reveals a retro feel, and the waist becomes the focus of design. The minimalism drives the rise of designs which is not restricted to seasons. Therefore, the all-over printed style declines. In this season, prints of leather and fur industry are dominated by natural landscapes and folk patterns.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (2)
In addition to colors and patterns, there are many matches and key items in street snaps. The contrast of colors, the neat wide-shoulder suit with shoulder pad, the workwear set and heavily washed denim display diverse styles of fashionistas and the inclusiveness of the market.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (1)
With the end of A/W 2020 fashion weeks, fashionistas, buyers, fashion editors and fashion bloggers outside the show also display their interpretation of fashion. Greyish colors, the wide shoulder silhouette, puff sleeves and shirt structure also appear, showing the latest trends.
Jackets -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's jackets from February to March, the simple & sophisticated style and the fashion leisure style are main styles. For silhouettes, the boxy silhouette and turn-down collar are mainstream silhouettes. The cropped silhouette grows obviously. Splicing, deconstruction and bead gain more attention.
The Anthem of Knight Girls -- The Catwalk Analysis of Chanel Womenswear
Chanel A/W 2020 show is held in Grand Palais, Paris. The show is inspired by Ms. Chanel's racehorse "Romantica" and the photo of Karl Lagerfeld in knight boots, displaying the outline of equestrian clothing. Virginie Viard loves Les Biches by Claude Chabrol (French director), and presents the charming yet tough image of females in the movie in this season. Virginie Viard rejuvenates the signature silhouette coat with the unique tailoring. The wave-like neckline and plackets are soft and romantic.
Korean-style Girls -- The Comprehensive Analysis of Korean Womenswear Markets
In the new season, Korean markets pay more attention to keeping and innovating detail elements. Ruffle and lace make the item more girlish. Color-blocking, artistic hand-drawn patterns, and changeable sport sweatshirts endow the item with a unique look and fun. The artistic and fresh cotton & linen blouse, with drawstring, tuck, knot, string and ruffle to show the changeable Korean-style girls.
Elegance of History -- The Catwalk Analysis of LANVIN Womenswear
LANVIN A/W 2020 womenswear show is held in Manufacture des Gobelins built in the 15th century in Paris. The show with a theme of Conversation Piece draws inspirations from the 1960s. The space age, elaborate makeup and supermodels from the 1990s work together to make the show a retro party. The creative director Bruno Sialelli connects the contemporary era and the history through a time-travel dialogue with the brand's founder Jeanne Lanvin. In this season, he reinterprets the creative ideas of Jeanne Lanvin and interprets Lanvin in different voices. The new collection takes example by Jeanne Lanvin's signature lines, formal dress style and modern graphic embroidery in the 1920s and 1930s. The graceful lines of the shoulder and structural simple cutting remind of the elegance of haute couture in the middle of the 20th century.
Exploring New Touch -- The Comprehensive Analysis of Womenswear Fabrics on Catwalks
This report concludes the runway data of more than 220 brands in the four fashion weeks of A/W 20/21, and analyzes the catwalks with fabric as the main line. Different fabrics are applied to different styles, showing different wearing effects. Based on that, this report also combines with trendy fabrics in the new season to offer more design inspirations. Because of the retro trend, jacquard grows. Leather and pearlescent satin also change boldly. Novel deconstructed fabrics, futuristic parachute protective fabrics and traditional formal wear fabrics also get innovated in this season.
Classicism and Art -- The Catwalk Analysis of Loewe Womenswear
Silhouette and fabric are key elements to create the A/W 2020 series for Jonathan Anderson, the creative director of the Spanish brand Loewe. "I analyze Spanish culture and how the world looks at it", Jonathan Anderson explains backstage after the show, "I work on how to bring classic images of Spain into people's wardrobes and I really enjoy the process of building silhouettes of clothes. Last season I worked on silhouette and fabric very successfully, so this season I decide to continue this design idea." This collection is filled with a large number of simplified prints with traditional Spanish ceramic patterns as the main part. The partial silhouette of the design is based on the retro court looks. Loewe also works with ceramic artists to create lots of ceramic decorations for the ready-to-wear of this show. These are all in line with Jonathan Anderson's understanding of Spain.
Trench Coats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trench coats from February to March, deconstruction of cotton & linen and the athleisure style become the main styles of the month. For silhouettes, X-line and H-line are mainstream silhouettes. The A-line cape-like trench coat gains more attention. Splicing, deconstruction and crinkles are still popular. According to the latest data of the four fashion weeks, the pleated hemline grows and becomes the key to crinkled trench coat.