Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Freeze the Charm -- The Analysis of VERSACE The Luxury Womenswear Brand
1.The Chinese actress Rayza in VERSACE suit. 2.Superstar Lady Gaga wore the silk gown dress of Atelier Versace haute couture collection on the opening ceremony of House of Gucci. 3.The musician Tizzy T in A/W 2021 medusa T-shirt. 4.The products in Versace A/W 2021 were shown on the cover of ELLEMEN. 5.The Chinese actress Gulnazar wears A/W 2021 collection. 6.Roy Wang in LaGreca print knitted vest.
Revived Retro -- The Analysis of DIESEL The Benchmark Denim Brand
Founded by Renzo Rosso in 1978, Diesel is a famous Italian denim label and a sub-brand of Genius, the Italian fashion enterprise. Being positive and vital, Diesel launched clothing for pets to create a harmonious mini-wardrobe with consumers. The innovative layout of Diesel pop-up stores interprets the avant-garde and rebellious brand DNA.
Fairytale Rock'n'roll -- The Analysis of Dsquared2 The Benchmark Denim Brand
DSQUARED2 was founded by twin brothers Dean and Dan Caten in 1995. Their unique styles and bold creativity fuse traditional Canadian totems with Italian modernized tailoring and sexual appeal.
Play It Cool -- The Analysis of SUPREME The Menswear Designer Brand
Founded by James Jebbia in Manhattan in 1994, SUPREME is a streetwear brand that combines skateboard culture with hip-hop. As a brand with great topics, SUPREME launches collaborations in every season, and they also make controversial designs themed celebrities and social or political events, showing a strong influence to the street fashion.
Daily Party -- The Analysis of The Attico The Womenswear Designer Brand
The Attico is a brand launched by Italian designers Gilda Ambrosio and Giorgia Tordini in 2016. Their gorgeous pieces and aesthetic color mindset form a signature fashion style. S/S 2022 collection still centered on party spirits and casual clothing. Tensive saturated brights create a joyous atmosphere; lustrous materials as acrylic, sequin, and leather are grouped with feathers and tassels to interpret the party spirit. Loose-fit lazy silhouettes and details inject brand genes into daily essentials.
Retro & Naughty -- The Analysis of Shrimps The Womenswear Designer Brand
Founded by the designer Hannah Weiland, Shrimps is named after the designer's nickname in her childhood. Hannah Weiland is good at using artificial leather and fur to create playful clothes. A/W 21/22 collection continued the ecological faux fur and used crocheted babydoll collars to create a younger and lovely temperament. 3D crocheting is decorated on the buttons of knits and trench coat. Classic checks and lapels fully exude an artistic and retro touch.
The Comprehensive Analysis of Menswear Runway(Style)
S/S 2022 runways of Fashion Week in Paris, Milan, New York, and London have been finished. Under the steady situation of epidemic, fashion weeks operated the runway in a mixed pattern: a part of brands returned to the offline fashion show, while others continued the digital show, displaying new products through live streaming and videos. And the end of fashion week will definitely lead topics among journalists, celebrities, and buyers. The eye-catching designs revealed the unique mindset of each fashion house, which inspired the trend of next season.
Rock-n-roll -- The Analysis of HYSTERIC GLAMOUR The Menswear Designer Brand
HYSTERIC GLAMOUR is a Japanese fashion brand founded by Nobu Kitamura in 1984. Inspired by musics, cartoon, porno magazines, American cars, and sub-cultures, the brand used pop, kitsch, and humorous qualities to create its unique language. The mindset of blurring the gender boundary is deeply impressive among the public.
Valiant & Elegant -- The Analysis of ANOUKI The Womenswear Designer Brand
ANOUKI is a namesake brand founded by Anouki Areshidze in 2013. It is the most popular fashion label in Georgia, and the first Georgian brand listed in the official schedule of Milan Fashion Week. ANOUKI creates a wardrobe for modern women, fusing extreme femininity with masculine silhouettes. Beyond its delicate fabrics and color matching, ANOUKI is also known for its neat tailoring, bowknots, and fine diamonds.
Hardcore American Streetwear -- The Analysis of PLEASURES The Womenswear Designer Brand
PLEASURES is a Los Angeles-based streetwear brand founded by the former creative director of Publish Brand, Alex James, and Vlad Elkin, who comes from SSUR, in 2015. The west-coast fashion player Alex James is trying to create native culture elements and charms through the rock-n-roll and street spirit in the last 80s and 90s - the golden era of street culture. Hardcore elements as underground punk, hip-hop, rock-n-roll, and heavy metal reflect straight and sharp dark humor. Loose-fit T-shirts and hoodies are printed by controversial elements, impact patterns, and rebellious slogans.
Best-selling Products in the Market -- The Comprehensive Womenswear Market Analysis of Dongdaemun
Korean Dongdaemun market was founded in July, 1905. To manage this market with efficiency, Kwangjang Co., Ltd is established in November, 1905. Nowadays, Dongdaemon has become the biggest retailing market in Korean and a shopping paradise for young consumers. Even a unique consumption culture has formed. After being designated as the clothes retailing street, Dongdaemun is developing in an astonishing pace. More than 20 large shopping malls were built around this circle.
Novelty Officing -- The Analysis of STAFFONLY The Menswear Designer Brand
STAFFONLY is an independent menswear label founded by Une Yea and Zhou Shimo in 2015. Focusing on the possibilities in the officing space, STAFFONLY is an energetic brand that pursues unique aesthetics. There will be a new topic for every collections based on the social phenomenon. Fresh cutting, aesthetics, and humorous details provide contemporary men with novelty choices.
GUCCI's Gift Giving -- The Analysis of GUCCI The Luxury Womenswear Brand
The latest The Hacker Project combined the codes of GUCCI and Balenciaga, from GUCCI's Jackie 1961 bag, Dionysus bag to reproduced classic ready-to-wear and accessories; the exclusive GUCCI Flora was fused with Balenciaga's signature silhouettes to reflect the merging of creativity and inspirations. The design aesthetics and languages of Alessandro Michele and Demna Gvasalia formed a brand new crossover and saluted to the 100th anniversary.
Diverse Perspectives -- The Analysis of Moncler The Luxury Menswear Brand
From unexpected quilted patterns and black looks, scientific reflected puffa jacket to enriched mixed-and-matched styles, this collection of Moncler reveals the unique temperament of Japanese modern metropolis; the smart use of nylon, hi-tech organza, cotton, and ribbed knits presents an extremely natural form.
French-style Light Luxury -- The Analysis of KOCHÉ The Menswear Designer Brand
KOCHÉ is an independent label founded by the designer Christelle Kocher in 2015, which is good at fabric splicing and mixing couture with the street culture. Its modernized elegancy and sharp attitude discovered a new path for the fashion world.
Minimalist Fashion -- The Analysis of Helmut Lang The Menswear Designer Brand
Helmut Lang, a pioneer and a master of minimalism, founded his namesake design brand in 1986. Fusing minimalist mindsets with the taste of fashion, the brand uses concise materials, deconstruction, black & white, and neutrals tones to reflect its fashion languages.
Warm Winter -- PETITE MIEUX The Korean Designer Brand
The Korean kidswear brand PETITE MIEUX is committed to developing simple yet complex, natural yet smart pieces. The brand combines its own mindset with characteristics of adults' wear to create lovely and sweet vacation looks.
Urban Workplace Dress -- The Analysis of UNSPOKEN The Womenswear Designer Brand
UNSPOKEN is a high-end line of FanoStudios, an independent designer brand launched in 2017. The design mainly in cool tones provides practical, minimalist workplace dress with an urban temperament. Layering and ingenious styling are shown in the A/W 21/22 collection.
Fleece Fabric -- The TOP Ranking of Kidswear
Based on the downloaded data of POP Fashion users in the recent three months, granular fleece(74%) and plush fabric(63%) lead the list, followed by polar fleece and coral velvet. Velvet and teddy bear fleece reveal a steady increasing. The thermal performance of fleece fabrics is rather suitable for creating lovely kids' outerwear, dress, sweatshirt, and loungewear. The use of bright colors will be the developing trend.
2021 Double 11 Sportswear Data Analysis
There came the 13th double 11(the online shopping carnival on November 11) for Chinese consumers. Sales Volume and quantity broke the history records once again. According to the data from November 1 to 11, 2021, POP-Fashion made a Top 10 list of sportswear brands: Nike remains the biggest winner, followed by ANTA and LI-NING.
Delicate Lifestyle -- The Comprehensive Analysis of Korean Designer Brands
Independent designer brands have already become a mainstream in the market, and those niche brands from Korea are now affecting the fashion trend on a global scale. Some potential labels with not too much fame draw the attention of the niche fashion world and fashion bloggers. The strong momentum of the benchmark brand We11Done leads the trend. The main styles of Korean designer brands: mature minimalism, street fashion, and sweet girls. Clothing that celebrities wear is the most popular, while these high-quality products with personality can also attract loyal consumers.
Graffiti Boom -- The Analysis of ED Hardy The Menswear Designer Brand
ED Hardy is an American fashion label founded in 2004, who always uses embroidery, washing, and ink spraying to create a decadent yet extravagant touch. A series of fashionable garments are presented by the combination with tattoo patterns as eagles, tigers, skulls, demons, daggers, and naked women. Besides, ED Hardy also reflects a thick Japanese accent through some novelty cartoon patterns.
Love Parade -- The Womenswear Runway Analysis of GUCCI
GUCCI announced that in May, 2020 they would only launch two fashion shows each year instead of the traditional fashion week schedule. To celebrate the 100th anniversary of GUCCI, the S/S 2022 runway in the early November, 2021 was held on the Hollywood Boulevard, inviting 12 celebrities as models and displaying over 100 looks. This runway, named Love Parade, was a signature fashion show to reveal the retro charm. Styles, fabrics, and colors were all mixed-and-matched with a free mindset.
Newly Chic -- The Analysis of LC23 The Menswear Designer Brand
LC23 was an Italian label for shirts founded by Leo Colaccio. With the expanding of product lines, the brand is now providing adultswear and kidswear as well, and all the products are made by hand in Italy. Bold and bright colors are paired with imaginative designs to bring an uplifting emotion. Individualization, high-quality processes, passionate styles, and handmade are the highlights of LC23.