Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Decoding The Highlights -- The Comprehensive Analysis of New York Fashion Week Womenswear
New York Fashion Week is an international fashion week for fashion buyers, the news media, and the public. New York fashion week ended in February this year. And it's clear that compared to previous NYFW shows, this season is a little subdued. Many brands, including Ralph Lauren, Tommy Hilfiger and Calvin Klein, have dropped out of New York fashion week this season. Chinese media, fashion buyers and stars have been forced to change their work plans because of the outbreak. However, there are still many highlights.
Leather and Fur -- The TOP List of Womenswear
The TOP list of women's leather and fur clothing is ranked by interactive downloading data of POP users. The simple & sophisticated style and the athleisure style are main styles. The loose silhouette and the athleisure silhouette gain more attention. The business style straight trench coat and cropped jackets have high market value. For crafts, big color blocks are extremely important, especially black and white. Shearling grows, and users focus on other furs except fleece.
The Confident Wardrobe -- The Catwalk Analysis of Victoria Beckham Womenswear
Victoria Beckham is a high-end fashion brand founded by famous British singer and fashion designer Victoria Beckham in 2008. Victoria Beckham's own fame and her steady middle-class background make her designs unique. The 20/21 A//W series is inspired by that exhausted woman are seeking peace, and creates the style of confident wardrobe. The collection records the return of the black avant-garde silhouette and exposed neckline, negative space rhomboid knitting which is first raised by Stephan Cooke (a young London menswear designer), two pieces of Shetland knitwear (one in cornflower blue, the other in yolk yellow), flares sleeves, the dress with dense and regular smocking stitch, the finely cut check shirt, the skirt with a tough silhouette, and the layered color-blocked overcoat. These all bring a confident femininity of urban office ladies.
ISPO -- Munich Outdoor Sports Exhibition
Munich ISPO is not only the world's largest sports trade show, but also a promoter and voice for cutting-edge sports ideas. The slogan of the 2020 ISPO is "Responsibility, Dynamic, Innovation", which highlights the impact of sports on all walks of life in the world. The exhibition covers an area of more than 200,000 square meters, and divides into 18 exhibition areas, including snow sports products, manufacturers, health and fitness, and urban looks. Innovation and creativity are the key to the A/W 20/21 fair, and almost all brands emphasize sustaiability in product development and brand philosophy. In addition, brands are promoting urban styles and modular designs to appeal to sports consumers.
Hidden Treasure -- Kloset The Analysis of Womenswear Designer Brand
Kloset is an independent designer brand founded in 2001 by Mollika Ruangkritya, a fashion designer from Bangkok, Thailand. It aims at the young lady style. With "Hidden Treasure" as the theme for the new season, the S/S 2020 collection is inspired by the exploration of the ruins of the ancient Greek world, and uses the whole series to illustrate the beauty of the ruined cities haunted by Greek art and culture. The new series presents a summer tour of fascinating history and culture, and is full of various natural fabrics like cotton and linen, bougainvillea beads, safari outerwear and workwear pants, reflective satin texture, golden souvenir medal, antique vase embroidery, olive twigs and gold cufflinks.
Young and Fashionable -- The Comprehensive Analysis of Men's Leather/Fur on Catwalks
On A/W 20/21 catwalks, young and fashionable menswear tends to adopt bright colors, like warm brown tones, leaping blue tones and fiery red tones. Compared with last season, colors are full and pleasing in this season. Large-scale brights are used. Tonal color match also appears at shows of luxury brands. The neat silhouette keeps the minimalist comfort trend, and meticulous looks also display designers' ingenuity. Therefore, using creativity to add more possibilities to items is key to success in A/W 20/21.
Natural Structure -- The Catwalk Analysis of 3.1 Phillip Lim Womenswear
In 2005, Lin Nengping and his partner, Zhou Xuanwen, were both 31 when they co-founded the brand 3.1 Phillip Lim. Initially, with the support of a surf wear company, Lin Nengping began designing his first collection. Retaining the concept of nature, the series was full of many low-key and unique items in natural colors. Environmental protection and charity are concerned topics of the brand.
The Retro Urban Style -- The Catwalk Analysis of Coach 1941 Womenswear
The A/W 20/21 collection of Coach 1941 is from the creative director, Stuart Vevers who joined Coach in 2013. In the new season, Coach still uses the modern technique to reshape a retro vibe and bring vitality of the 1980s New York. In the runway, gorgeous leather in original colors and the mid-length skirt with buckles keep the atmosphere. The brand also keeps the printed Japanese clothing and the old "Yeast Village" style. This season is inspired by a famous downtown legend, Jean-Michel Basquiat. His works and personal style are always the inspiration source of the fashion industry. And his signature pattern appears on the key items, including the oversized leather trench coat, blanket-style wool scarf and a new structure sense.
Business Leisure -- The Comprehensive Analysis of Men's Leather/ Fur
On A/W 20/21 catwalks, retro natural colors and neutral intellectual colors co-create rich and calm business color palette. Compared with last season, cold industrial colors have a stronger effect. For instance, grey and blue become key colors for men's leather and fur. People no longer pursue the minimalist comfort only, and pay attention to the exquisite and elite fur. There are classic and simple silhouette designs on catwalks. And we also need to pay attention to irregular splicing and collar details.
Femininity Encountering Romance -- The Catwalk Analysis of Tory Burch Womenswear
This season Tory Burch's show is held at Sotheby in New York. The main highlight of the show is the inspiration source -- 11 sculptures which are all created by the American artist Francesca DiMattio, and provided by Salon94 and Pippy Houldsworth. Models complete the show around these sculptures. The patterns on the clothes and the texture of the sculptures complement each other, perfectly interpreting the theme and concept of the show.
Pattern & Craft -- The Comprehensive Analysis of Pitti Bimbo
The 90th Pitti Immagine Bimbo is held in Florence on January 16th to 18th, 2020. For 45 years, it has been the global fashion center for kidswear. During the three-day period, shows of KidzFizz and Apartment, kids' labs and forum all display and enrich Pitti Bimbo. The theme of "Speak for The Earth" runs through the fair. On the catwalk, streets turn into frescoes full of kids' demands for green, inclusiveness and a livable space. Kids hold up slogans such as "OUR PLANET, OUR FUTURE", "THERE IS NO PLANET B", walk through the streets and begin to express themselves.
Color & Style -- The Comprehensive Analysis of Pitti Bimbo
The 90th Pitti Immagine Bimbo is held in Florence on January 16th to 18th, 2020. As the world's most authoritative kidswear fair, Pitti Bimbo is the exclusive stage for international brands to show their kidswear for the new season, attracting many fashionistas to see the future of the industry. In recent months, we have seen a decline in trade and consumption, but the international market is bright and hopeful. Pitti Bimbo is a global leader in children's fashion and modern lifestyle. It wants to provide children with a stylish lifestyle, and deals with this complex economic stage with creativity and the highest quality. With the severe situation of climate change and the increasing awareness of environmental protection, consumers also pay more attention to environmental protection and choose more environmentally-friendly products. The Greta effect, appearing in 2019, has really prompted a shift in consumption concepts. In this exhibition, the concept of environmental protection has also been infinitely amplified, and speaking for the earth has become a hot topic.
Check Meeting -- The Catwalk Analysis of Monse Womenswear
Monse was founded in 2012. It upholds the minimalist style, and makes deconstruction elegant and avant-garde. Its various irregular designs are memorable. On Instagram, it draws much attention. And stars often wear clothing of this brand. Here we mainly analyze the collar design and splicing of shirts. In the new season, cutout on the collar and the design of exposing shoulder integrates straps, color-blocking, asymmetry and paper clip elements. The splicing of dress fabric is bolder, like the asymmetry of left and right, and the asymmetry from inside to outside.
Pitti Filati -- The Comprehensive Analysis of Florence Yarn Exhibition
Pitti Filati is the largest fair of melange yarns in the world. This fair emphasizes sustainability is the first priority. Recyclable waste, natural bast fiber and light thin materials for summer are main development directions. More than 4,000 buyers from more than 50 countries are exploring the sustainable production of yarn and share the visual feast of knitting.
Cheer up! China -- The Report on The Clothing Industry Under The Plague
Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.
Decadent Looks -- The Catwalk Analysis of VETEMENTS Womenswear
VETEMENTS is founded by Demna Gvasalia and Guram Gvasalia, a graduate of Royal Academy of Fine Arts. It witnesses the unruly street subculture. It is the benchmark of street brands and often copied by other brands. After Guram Gvasalla's departure, VETEMENTS makes a series of changes, retains its own style but begins to cooperate with other industries like Evian to keep energetic in the depressed market.
Speak for The Earth in The Name of Art -- The Catwalk Analysis of Ermenegildo Zegna Menswear
This season Zegna redefines the beauty of tailoring. From the perspective of diversified integration, Zegna creates a neat and layered silhouette, and interprets exquisite tailoring skills of the brand. And it also pays more attention to the echo between details and cutting. The flip and patch pocket are ergonomic, showing the outstanding practicality of this series. The Ermenegildo Zegna XXX series always upholds the concept of sustainability, and so does this show. Zegna works with American multimedia artist Anne Patterson, and weaves extra fabrics into thousands of ribbons to create a giant cube, realizing the perfect combination of artistic aesthetics and environmental protection.
Little Guardians -- Stella Mccartney The Benchmark Brand for Kidswear
Stella McCartney kidswear was born in 2010. The overall style is sweet, romantic, and childlike. In S/S 2020, it uses bright and gorgeous tones, abstract doodles, diversified rainbow elements and symbolic slogans, applies print and felt embroidery to integrate environmental protection into the design and to encourage kids to love the nature.
A.W.A.K.E. -- The Catwalk Analysis of A.W.A.K.E. MODE Womenswear
A.W.A.K.E. is the abbreviation of "All Wonderful Adventures Kindle Enthusiasm". It is founded by Natalia Alaverdian in 2012. Alaverdian is a Russian girl famous for street snaps. And she is also a fashion editor, styling designer, photographer, artistic director and designer of A.W.A.K.E. Her goal for A.W.A.K.E. is to make everyone speak for themselves through clothing. The important reference element related to each classic design of A.W.A.K.E. is the characteristic animal image from art and film. And the subtle element of Japanese culture brings an eclectic quality to each item.
The Collision of Classics and Modernity -- The Catwalk Analysis of MSGM Womenswear
Massimo Giorgetti, the artistic director of MSGM, who is constantly looking for cultural inspiration from the past, is an unruly fun-goer. This theme is inspired by Gio Ponti's interior design of Milan architectures in the 1970s and the modernistic ceramic floor tiles. The concept of the collision and integration of classics and modernity is used to present the vivid and interesting design aesthetics. The classic bright color matching and bowknot of WSGM are used. The neat and clean silhouette replaces ruffle, with lively colors to be fresh and lovely. Various interior elements are used as patterns this time. The geometrics on the floor tiles are applied to the shirt, and classical rose pattern is used to the outerwear. Environmental protection is also advocated this time, like eco-friendly leather and faux woolskin, reflecting the designer's attention to the environmental protection.
The Brand-new Look of Riccardo Style -- The Catwalk Analysis of Burberry Womenswear
1. Since Riccardo Tiscisha was officially appointed as the new creative director by Burberry's official Instagram in 2018, whether he can lead Burberry has become the topic. As the creative director, he hopes to use his own style to restore the glory of the brand, and at the same time, to inject new blood into the works. The Pre-Fall 2020 series retains the elegance and wildness of S/S. 2. On April 23rd, 2020, Burberry will hold a big show in Shanghai, which is the brand's first show in China under the leadership of Tisci, and he said it was time to expand his vision beyond London after completing his aesthetic identity for the brand.
Green Nose -- The Catwalk Analysis of Mm6 by Maison Margiela Womenswear
MM6 is the subsidiary brand of Maison Margiela, founded in France in 1997. MM6 also abandons the personal concept of "number coding" that designers have always insisted on, and creates mainly wearable and original ready-to-wear, shoes, bags and accessories. Products of MM6 are simple but fashionable, based on deconstruction to fully display the imagination of designers.
Creation -- The Catwalk Analysis of Men's Leather/Fur of Hermes
Hermès always emphasizes comfort and practicality and delivers lasting craftsmanship and brand culture through each collection. In terms of A/W 20/21 menswear, Véronique Nichanian creates a simple silhouette to make each set capable and appropriate, and the superior fabric brings a pleasing and 3D feel. The exquisite lining can also be worn outside. Compared with the bright S/S series, deep brown and dark tones are main tones of A/W 20/21. The new season of Hermès menswear is worth reference.
The Analysis of TOP 20 Brands of Men's Pufffa Jackets in 2019
This report concludes users' interactive data on hot brands for puffa jackets in 2019, ranks the brand list according to market heat and topicality, and analyzes from style, craft and detail. The fashion and leisure style dominated by Moncler, Fairwhale and PEACEBIRD takes up the largest proportion. With the popularity of American style, workwear style is quite prevailing in this season. Influenced by the rise of BOSIDENG and international brands, the sportif style becomes an important style. The street fashion brands also prevail, but will be out of style.