Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Playful Streetwear -- The Analysis of SOULGOODS The Menswear Designer Brand
SOULGOODS is an emerging Chinese streetwear brand founded in Beijing in 2016. Inspired by 90’s street culture, the signature tiger head is also classic. The brand has also become a bridge between traditional Chinese dressing and western street culture.
Best Brands in 2021
The leaders and promoters of the fashion world presented exceptional performance on designing, marketing, and community nurturing in the past year, which set a high-level standard for other brands in the future. POP Fashion selected the best womenswear brand, the best menswear brand, and the best collaboration to commend these prominent brands and designers.(Analysis based on the data of HYPEBEAST)
Out of the Tower -- The Analysis of Selkie The Womenswear Designer Brand
The American entry-lux designer brand Selkie is known for its fantastic, retro, and romantic designs. The founder Kimberley Gordon is committed to breaking the social restriction toward women through pieces of graceful and imaginative dresses. No matter the body size in XXS or 5XL, every girl is a beautiful, brave, and confident princess in the Selkie world. Titled Out of the Tower, the S/S 2022 collection got inspirations from Rapunzel from Tangled. Pastels, florals, soft beige, bubble pink, and resilient black were grouped together to provide joyous, delicate, and wonderful looks.
Shiny Futuristic Retro -- The Analysis of AREA The Womenswear Designer Brand
AREA was founded by Beckett Fogg and Piotrek Pansczczyk in downtown NYC in 2014. Exploring women’s temperament and beauty is inspiring the design of AREA. S/S 2022 collection maintained the signature nightclub style through the bold use of rhinestones, feathers, and checks. Party elements were renewed to create modernized, sexy, and retro looks.
Charming Evening Wear -- The Womenswear Runway Analysis of ROKH
ROKH is a London-based fashion house founded by Rok Hwang in 2016. Workwear was made into evening gown in the S/S 2022 collection. Garments were torn apart and regrouped to create something new. ROKH's constant researches on structures and artisanship discovered the common points between timeless workwear and appealing evening wear. The reproduction of black cocktail gown, drama gloves, and workwear elements is the process to create evening wear. Slim-fit black slip dress and strapless black PVC ball gown continue asymmetric cutting, folding, and deconstructed tailoring to show great impact.
Relaxed & Casual -- The Analysis of Lanvin The Luxe Menswear Brand
The creative director Bruno Sialelli got inspirations from the past and rebuilt the present to release the Lanvin A/W 21/22 collection. The designs of womenswear and menswear revealed a contrasting yet harmonious relationship this season, just like the conversation between the two genders.
All-over Pattern -- The TOP Ranking of Womenswear
According to the TOP100 downloaded all-over patterns of POP Fashion users in November, Romantic Nature takes 36%, Minimalist styles 44%, and Retro Trend 20%; plant & floral, letters, and graphics are the most popular pattern elements; hot checks are integrated with floral elements to reveal visual impact; digital printing and embroidery are the main crafts for all-over patterns.
Hot Girls -- The Analysis of House of Sunny The Womenswear Designer Brand
HOUSE OF SUNNY, an independent womenswear label founded in 2011, is loved by the Kardashian Family for its iconic spirals. With the influence of Kendall Jenner, Bella Hadid, and Dua Lipa, HOUSE OF SUNNY have attracted over 360k followers on Instagram. Retro American style is joined by the features of Y2K hotties to form a powerful design concept. In this season, the iconic spiral patterns were combined with natural textures and rural scenes for enriched colors.
Street Idol -- The Analysis of SJYP The Womenswear Designer Brand
The Korean SJYP brand was founded in 2014 by a fashion designer couple Steve Jung and Yoni Pai.The project, which began as a follow-up to its first popular collection of blue denim dresses, is popular with Korean pop stars and fashion bloggers. SJYP is known for its avant-garde jeans design and witty '90s retro style. Their cowboy series has always been very popular, and the design of cowboy splicing is quite good.
Understated Maturity -- The Analysis of En Or The Womenswear Designer Brand
En Or is a Korean fashion label aiming at rebuilding and completing the classics by fusing retro with the temperament. A/W 21/22 collection set off creative details and retro color emotions based on unisex oversized silhouettes; the unique tailoring updated the classics by details.
Female Artist -- The Analysis of MUVEIL The Womenswear Designer Brand
Founded in 2007, MUVEIL injects a retro touch into haute couture. Iconic printing, embroidery, beads, and lace complete the brand value of MUVEIL. Cruise 2022 collection started from a tablet computer of an elegant lady who is a scriptwriter, a novelist, and a lover of fashion, food, and travelling. Four-leaf clovers and bowknots gave us a charming and exciting collection.
Lyst -- The Year in Fashion 2021
This year brought the vaccine and with it a transition to the "new normal"; we dressed up to go out and to make ourselves feel good. But the effects of covid remained; we craved comfort and a new form of workwear, while on-screen moments continued to influence us more than ever. Over the course of the year 150 million+ shoppers looked on fashion shopping platform Lyst.
Visual Balance -- The Comprehensive Analysis of Menswear Trunk Shows
Shirts, jackets, and trousers are mainly designed to be simple on S/S 2022 trunk shows. Practical workwear remains mainstream, while romantic floral elements dominate the pattern category. We can see that quilting and splicing are the major crafts, combining traditions with fashion to renew the aesthetic tonality. Trousers are presented by exquisite tailoring to feel the minimalist charm.
American-style Retro -- The Analysis of ICEBISCUIT The Korean Kidswear Designer Brand
ICEBISCUIT, a Korean designer brand, applies saturated brights to inject fashion elements into its retro active style. The latest A/W 2021 collection continued such ideas. Individualized leopard print was also added to exude a unique taste.
Revived Retro -- The Analysis of DIESEL The Benchmark Denim Brand
Founded by Renzo Rosso in 1978, Diesel is a famous Italian denim label and a sub-brand of Genius, the Italian fashion enterprise. Being positive and vital, Diesel launched clothing for pets to create a harmonious mini-wardrobe with consumers. The innovative layout of Diesel pop-up stores interprets the avant-garde and rebellious brand DNA.
Minimalist Chic -- The Analysis of LMC The Menswear Designer Brand
LMC is a niche Korean streetwear brand founded in 2015 which draws inspiration from the diverse urban scenes to form a unique post-modern aesthetic. The loose-fit silhouettes and enriched colors of workwear and activewear are joined by unique patterns to accentuate the brand image.
Retro & Naughty -- The Analysis of Shrimps The Womenswear Designer Brand
Founded by the designer Hannah Weiland, Shrimps is named after the designer's nickname in her childhood. Hannah Weiland is good at using artificial leather and fur to create playful clothes. A/W 21/22 collection continued the ecological faux fur and used crocheted babydoll collars to create a younger and lovely temperament. 3D crocheting is decorated on the buttons of knits and trench coat. Classic checks and lapels fully exude an artistic and retro touch.
Love Parade -- The Womenswear Runway Analysis of GUCCI
GUCCI announced that in May, 2020 they would only launch two fashion shows each year instead of the traditional fashion week schedule. To celebrate the 100th anniversary of GUCCI, the S/S 2022 runway in the early November, 2021 was held on the Hollywood Boulevard, inviting 12 celebrities as models and displaying over 100 looks. This runway, named Love Parade, was a signature fashion show to reveal the retro charm. Styles, fabrics, and colors were all mixed-and-matched with a free mindset.
Suit -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's suits in October and November, Simple Sophistication has revealed a clear uptrend, while Youthful Elegancy is increasing as well. X-line dominates the silhouette market, and the casual H-line has trended upward. To crafts, splicing and deconstruction are combined to create more stylish pieces.
A Retro World -- Jelly Mallow The Korean Kidswear Designer Brand
The use of desaturated tones is the biggest feature for the Korean kidswear brand Jelly Mallow. More fresh and bright colors were added into the A/W 2021 collection, and the combination with ingenious hand-painted illustrations provided all-matching clothing and embellishments.
The Exploration of Strange Apparels -- The Analysis of WE11DONE The Womenswear Designer Brand
Created by lifelong friends Dami Kwon and Jessica Jung, We11done is a return to 80s retro and is an abbreviation of "well done, well made," with the number 11 referencing Rare Market's team members. The S/S 2022 collection, titled "Spring Celebration", continued the exploration of strange apparels. The conversation with past, present, and future overcame the difficulties and embraced the recovery. Oversized tailoring, ankle-high tracking boots, and silver-tone hardware mixed different materials and forms to present delicate layers and free styles with creativity. The pioneering fashion trend led to the recovery of wardrobe.
Retro Elegancy -- The Analysis of WOS The Womenswear Designer Brand
WOS S/S 2022 collection celebrates the 10th anniversary and nods to the motherland of the brand founder and creative director Andrey Artyomov - Bashkortostan. Sequins, lace, silk, and traditional elements are used to update party-wear and sportswear and create classic looks that are modern, sexy, and retro.
Midi Pants -- The Top Ranking of Menswear
According to the TOP100 downloaded men's midi pants in September, Workwear(31%) and Athleisure(20%) are still the key styles; splicing is the noteworthy craft; to details, 3D pocket, leg design, and side seam decoration have been appeared the most.
Winter Party -- The Analysis of Drôle De Monsieur The Menswear Designer Brand
Founded by Dany Dos Santos and Maxime Schwab in 2014, Drôle De Monsieur discusses and extends the aesthetics and connotation of 90's streetwear. They produce unique ready-to-wear collections based on the love for apparel design. The works of Drôle De Monsieur apply loose-cut silhouettes and gentle colors to bring back the skateboard culture at the Venice Beach in Los Angeles and exudes a casual, laid-back atmosphere. Their minimalist, leisurely styles and retro spirits convey the distinctive brand attitude.