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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Easy Commuting -- The Comprehensive Analysis of Benchmark Brands
    Hot

    2024-01-24 20387

    Easy Commuting -- The Comprehensive Analysis of Benchmark Brands

    In the fast-paced urban life, filter out background noise, freely shuttle through the city, and respond to the commuting trajectory in spring light and shadow with a casual attitude. The modern commuting concept is not limited to a single business formal attire model. Urban youth pursue a commuting style that balances work and life, based on business and leisure, injecting some fashionable, casual or sporty elements, finding a balance between formal and leisure. Exquisite design details outline the unique charm of commuting styles, and diversified dressing allows modern urban men to maintain comfort, appropriateness, and fashion on their commuting journey.

  • Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    2024-01-16 6575

    Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    Sergio Tacchini is a traditional track and field sports brand that represents sincerity, craftsmanship, and style. It is also a well-known brand in international sports and leisure fashion products. The brand was founded by Italian tennis champion Sergio Tacchini in 1966. This brand mainly focuses on tennis apparel and casual sportswear. In addition to tennis apparel, Sergio Tacchini also produces and sells other sports equipment such as sports shoes, socks, bags, and accessories. The design style of the brand is characterized by simplicity, fashion, and functionality. According to the POP backend download index, the Sergio Tacchini clothing download index is relatively high, and coupled with the active design media, this brand is recommended for reference.

  • T-shirt & Polo -- The TOP Ranking of Menswear
    Data Reports

    2024-01-15 42395

    T-shirt & Polo -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's T-shirt/POLO shirt downloads from December 2023 to January 2024, Blokecore, business casual, and street fashion brands are key styles in the recent T-shirt/POLO shirt market. Pattern focused dragon totem and letter variations; Partially spliced in details at cuffs, shoulders, and other areas; In terms of craftsmanship, logo labels such as embroidery and stickers have received more attention, and retro vintage is still a popular direction.

  • Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear

    2024-01-15 30344

    Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear

    Current situation analysis: In Amazon's women's clothing category in December, the lingerie and pajamas category continued to maintain its top position, accounting for as much as 29%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses only account for 4%. Compared to November, the proportion of each category has not changed significantly.Data inspiration: In Amazon's clothing category, women's clothing accounts for 41.87% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops&T-shirts&shirts and dresses categories.

  • Cozy Knit -- The Comprehensive Analysis of Luxury Kids' Knitwear Brand
    Hot

    2024-01-05 5172

    Cozy Knit -- The Comprehensive Analysis of Luxury Kids' Knitwear Brand

    In response to the changing seasons, the popularity of the children's sweater market is increasing. While meeting the demand for warmth, diverse styles of sweaters are also popular for development. The focus is on the intellectual style and street trendy signs in the youth market, while the attention to French pastoral and Japanese and Korean children's fun style in the primary and secondary school children's market remains undiminished. This article summarizes and recommends the following popular children's clothing luxury brands, as well as their craftsmanship details, key styles, key items, and key patterns. Bring more inspiration to the development of high-end luxury children's clothing.

  • Retro Fashion -- The Comprehensive Analysis of Men's Runway

    2023-12-04 54433

    Retro Fashion -- The Comprehensive Analysis of Men's Runway

    The popularity of retro fashion continues to rise, and the 2024 Spring/Summer runway includes styles such as retro street trend, new American leisure, informal colleges, sports clubs, and New Vintage. The retro street trend integrates American street culture such as skateboarding, street dance, graffiti, and rap, and is loved by trendsetters with a diverse yet unconventional attitude; New American leisure is inspired by 90's American culture and lifestyle, emphasizing a relaxed, comfortable, and comfortable dressing experience; Compared to Ivy Style, informal colleges are more gentlemanly and rebellious, with a more lively use of colors; Sports clubs are inspired by American sports and have developed a series of trendy items, with baseball jackets and rugby shirts as their core items; New Vintage combines nostalgic elements with modern design, with a focus on fading treatment through water washing and acid washing, as well as aging through wear and tear, showcasing a unique personality and fashion attitude.

  • Vivid Imagination -- The Analysis of J. LINDEBERG The Luxury Sportswear Brand

    2023-11-16 28291

    Vivid Imagination -- The Analysis of J. LINDEBERG The Luxury Sportswear Brand

    J. LINDEBERG was established in 1996, headquartered in Stockholm, the capital of Sweden, and entered the Chinese market in 2012. When the brand was founded, its bright and slim fitting golf clothing broke the traditional gray and loose fitting attire at the time, quickly conquering the European golf industry, and subsequently launching product lines such as fashion, skiing, and formal attire. The brand's logo originates from the abbreviation J L-shaped, resembling a bridge, meaning "a bridge between fashion and functionality". J. LINDEBERG is positioned as light luxury, always adhering to the concept of connecting fashion and functionality, and a simple but not minimalist style. The brand creates multi scene clothing for modern urban elites with bold colors, comfortable practicality, and rich functionality. Besides the product itself, J LINDEBERG also actively advocates for a proactive, dynamic, and innovative lifestyle.

  • Playful Minimalism -- The Analysis of SUNNEI The Womenswear Designer Brand

    2023-11-16 6077

    Playful Minimalism -- The Analysis of SUNNEI The Womenswear Designer Brand

    Italian fashion brand SUNNEI was founded in 2014 by designers Simone Rizz and Loris Messino. SUNNEI excels in transforming the lazy Italian lifestyle into the concept of their brand, combining the craftsmanship spirit of Italian manufacturing with innovative and avant-garde creativity, and integrating it with modern art, constantly breaking people's traditional perception of fashion. The brand motto is' Everyday I wear Sunnei ', and the concept of being burden free and easy to live has always been running through the brand's design. Minimalism, playfulness, freshness, and fun are the core styles of the brand. This season's autumn and winter series tells the story of confidence, freedom, trust, adventure, and interaction. The models of the SUNNEI 2023 Autumn/Winter series runway are composed of a team of designers, assistants, and managers from the brand. The models follow the melody of rock music and walk down a petite runway, spinning at the end, jumping off the stage, surfing in the crowd, and lying down for a walk.

  • Retro Romance -- The Analysis of Balmain The Luxury Menswear Brand
    Hot

    2023-11-10 6517

    Retro Romance -- The Analysis of Balmain The Luxury Menswear Brand

    Balmain - Fall/Winter 23/24 Men's Fashion Ad Campaign features a graphic style highlighted by the PB alphabet combination throughout the collection, complemented by distinct masculine silhouettes, showcasing the impeccable Parisian craftsmanship of the brand. The fashion-forward Balmain boys are seen walking the romantic streets of Paris paved with cobblestones, wearing stylish ensembles adorned with the PB letter pattern.

  • Light Business -- The Analysis of Loro Piana The Luxury Menswear Brand
    Hot

    2023-11-07 19405

    Light Business -- The Analysis of Loro Piana The Luxury Menswear Brand

    Loro Piana, in the latest autumn/winter holiday series blockbusters, features snowy mountains as the background and a strong winter atmosphere, showcasing the relaxed atmosphere of enjoying winter vacations. Mix and match earth toned knitwear with warm items to bring ultimate warmth and fashion.

  • T-shirt/Polo Shirt -- The TOP Ranking of Menswear
    Data Reports

    2023-11-07 66950

    T-shirt/Polo Shirt -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's T-shirts/POLO shirt data downloaded by users from September to October, business leisure, college leisure, and sports leisure have been the mainstream styles of T-shirts/POLO shirts in the past two months. The patterns can focus on sports geometry, new letters, line drawing graphics and text, letter graffiti, and zodiac symbols, while texture segmentation is currently a popular detail in T-shirts/POLO shirts.

  • The Analysis of BIEM.L.FDLKK The Benchmark Menswear Brand

    2023-11-07 33511

    The Analysis of BIEM.L.FDLKK The Benchmark Menswear Brand

    Farewell to spiritual internal friction has become the main theme of contemporary people. The mind and body yearn to break free from constraints, and even if winter comes, they look forward to traveling light to every place. BIEM L. FDLKK uses the latest 10D ultra-fine and ultra dense invisible yarn this season, with high-tech fine needle weaving to create a soft and airtight texture, allowing warmth to spread in autumn and winter.

  • Unclean Bookworm - The Women's Runway Analysis of Miu Miu

    2023-10-24 72179

    Unclean Bookworm - The Women's Runway Analysis of Miu Miu

    The Miu Miu 2024 Spring/Summer collection was slowly staged on the last day of Paris Fashion Week at the Palais d'Iena in Paris. This season, Miuccia Prada teamed up with artist Sophia Al Maria to reflect on existing definitions and respond to modern aesthetics with the theme of "The Law of Beauty". Nowadays, Miu Miu girls are no longer a projection of certain fantasies. By mixing and matching atypical fashion styles, they break away from the fantasies of the elite class and become more concrete.

  • Knit Fabric -- The TOP Ranking of Menswear

    2023-10-23 27830

    Knit Fabric -- The TOP Ranking of Menswear

    This report is based on a comprehensive analysis of the TOP 100 hot list of men's knitted fabrics, which is based on the summary of user downloaded interactive data from POP Fashion in the past three months. In the top hot list in the past three months, the most popular brand is BOSS, which accounts for 25%, followed by Emporio Armani and Hermes, which account for 12% and 10% respectively. According to the Top Hot List analysis, the most popular men's knitted fabric is still made of cotton as the main material, with plain weave as the main texture, presenting a tight, smooth, and crisp texture overall. Of note is the color spun knitted fabric, with floral gray being highly popular, accounting for 19%.

  • Classic Business -- The Comprehensive Analysis of Benchmark Menswear Brand

    2023-09-28 27958

    Classic Business -- The Comprehensive Analysis of Benchmark Menswear Brand

    Classic business men's wear style is neat, concise, formal, and traditional, focusing on detailed design and presenting an elegant temperament with simple and well-fitting silhouettes. The selected fabrics are of high quality and mainly made of high-quality natural fibers such as high-count cotton yarn, mulberry silk, wool, and linen, which have a great texture. The emphasis is on comfort, practicality, and a close-fitting silhouette, making it suitable for various business occasions. With the changing consumer mindset and the trend of outdoor leisure, classic men's wear also integrates technological protective functions while maintaining the quality wearing experience, achieving diversified consumer wear in different scenarios. This report focuses on the best-selling products of domestic benchmark brands in the classic business style men's wear this season, extracts and analyzes key fabric information, and looks ahead to the fabric development direction in the business classic style.

  • Localized Print -- The TOP Ranking of Kidswear

    2023-09-21 7810

    Localized Print -- The TOP Ranking of Kidswear

    According to the TOP100 download list of users on POP from August to September 2023, the combination of letters, animals, and graphics received the most attention. Among them, the pattern elements of bears and rabbits gradually gained more attention from August to September. The development of patterns in the outdoor mountain series and sports street style was a popular direction this month. Patterns in the outdoor mountain series emphasize the atmosphere of wilderness exploration, with natural elements, wild animals, and outdoor activities enhancing the outdoor style. In the sports street style, letter patterns are commonly used elements. The development of this style focuses on fashion, sports, and vitality, and is suitable for the mid-to-teenage market.

  • Knitwear -- The TOP Ranking of Menswear in July - September
    Data Reports

    2023-09-15 27373

    Knitwear -- The TOP Ranking of Menswear in July - September

    According to the analysis of the top 100 men's sweater downloads from July to September, we found that business casual and fashionable casual styles of men's sweaters have attracted a lot of attention from users and have become the key design direction in the men's sweater market. In addition, versatile base shirts, polo shirts, cardigans, and hooded sweaters have always been the focus of research and development in men's sweaters and should be given special attention. The main pattern designs include letter patterns, classic plaids, cartoon patterns, and creative stripes. Knitting techniques are crucial design elements in men's sweater design, and the practicality, fashionability, and adaptability of knitting patterns are also key concerns for sweater customers.

  • Informal College -- The Comprehensive Analysis of Luxury Brand

    2023-09-14 47443

    Informal College -- The Comprehensive Analysis of Luxury Brand

    Informal college style is a more contemporary way of dressing derived from the uniforms of prestigious American schools. It retains the traditional college style but adds a rebellious and trendy touch, incorporating outdoor, casual, avant-garde elements, and vibrant colors, making it more energetic. It combines shirts, uniform suits, knitwear, etc., with skirts, vintage sneakers, baseball jackets, and other casual items for mixing and matching, without being overly restrictive in design.

  • Campus Daily -- The Analysis of Jujubong The Kidswear Designer Brand

    2023-09-05 8668

    Campus Daily -- The Analysis of Jujubong The Kidswear Designer Brand

    Jujubong is a brand founded by a designer mom with a background in design, specifically to create stylish outfits for her son's first birthday. The brand's style is characterized by simplicity, fashion, and playfulness, aiming to create children's formal wear that is elegant, yet warm and emotional. Jujubong strives to constantly innovate and create unique personalities and high-quality products that go beyond fashion. Jujubong Korean children's clothing is not only suitable for everyday wear, but also for various occasions. Whether it's school activities, outings, or parties, children can showcase their own fashion style by wearing Jujubong's clothing. The brand's clothing designs are exquisite and diverse, catering to the needs of children of different ages and different style preferences.

  • Retro Modern -- The Analysis of BOSS The Luxury Menswear Brand

    2023-09-04 42145

    Retro Modern -- The Analysis of BOSS The Luxury Menswear Brand

    The BOSS 23/24 autumn-winter collection combines exquisite textures with a casual style, showcasing the brand's independent spirit and unique cutting techniques. This collection is inspired by vintage modernity, continuing the brand's signature black, white, and camel colors, complemented by vibrant hues and natural prints. The striking grey tones elevate the atmosphere of the advertising campaign, enriching the visual layers of the overall styling and perception.

  • Smart Casual -- The Comprehensive Fabric Analysis of Benchmark Menswear Brand

    2023-08-31 48811

    Smart Casual -- The Comprehensive Fabric Analysis of Benchmark Menswear Brand

    Fashion casual style menswear is characterized by comfort and style, showcasing a relaxed and modern atmosphere. It emphasizes diversity and blends elements of casual and sportswear. The clothing is mainly loose and casual, emphasizing a sense of freedom in wearing. The fabric selection focuses on comfort and durability, integrating fashionable texture and technological functionality, which is highly sought after by consumers. This report focuses on the best-selling items of the benchmark brand in the fashion casual style menswear, analyzes key fabric information, and explores the direction of fabric development under this trend.

  • Decorative Fabric -- The Comprehensive Runway Analysis of Menswear

    2023-07-26 11214

    Decorative Fabric -- The Comprehensive Runway Analysis of Menswear

    In the 2023 spring/summer men's fashion runway show, three-dimensional decorative fabrics trend towards everyday wear, mainly featuring bead embroidery, appliqué, three-dimensional flowers, sequin embroidery, and rhinestones. Among them, DIOR MEN's embossed eyelet decoration technique is relatively novel and has practicality and easy maintenance. Valentino's improved appliqué technique creates suits with fashionable attributes for multiple occasions. LOEWE's hot drilling technique in the same color as the bottom and Etro's fabric with all-over hot drilling patterns lead the innovation direction of decorative fabric development.

  • The Analysis of Burberry The Luxury Menswear Brand

    2023-07-19 36800

    The Analysis of Burberry The Luxury Menswear Brand

    With Daniel Lee taking on the role of Creative Director, Burberry has not only reshaped the overall posture of the "knight logo", but also presented the recurring classic elements of the check pattern in a more diverse way. In terms of silhouette, Burberry continues to emphasize the brand's iconic single items such as the Trench coat and short jackets, but reinterprets them in a more modern and contemporary way.

  • The Comprehensive Runway Analysis of Men's Knitwear

    2023-07-19 39076

    The Comprehensive Runway Analysis of Men's Knitwear

    In the Spring/Summer 2024 knitwear fashion show, the focus of item is on the refined simplicity, with large areas of solid colors complemented by knitting techniques and intricate details, creating a sense of high-end minimalism while highlighting the quality of business elite. The use of patterns in the design brings a sense of fashionable leisure to the items, emphasizing youthful style. This article will elaborate on several types of items, including polo sweaters, crewneck sweaters, V-neck sweaters, cardigans, polo cardigans, crew neck cardigans, V-neck cardigans, and vests.

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