Founded in 1972, the world-leading fashion event Pitti Uomo is not only a menswear show, but it is also a more all-around clothing exhibition and trade show. Other fashion weeks may pay more attention to the runway, however, Pitti Uomo focuses on the exhibition and trading of new-emerged brands. Meanwhile, Pitti Uomo can also be regarded as the best interpretation of global fashion trend for menswear. From June 30 to July 2, Pitti Uomo successfully held its 100th exhibition in Florence. Except for those famous menswear brands and latest products all over world, there were multiple special events as well. According to the official data, over 6000 people attended the exhibition, including 4000 buyers(30% of them came from foreign countries). The exhibition was mainly based on three topics: "Fantastic Classic"(contemporary classic menswear), "Dynamic Attitude"(outdoor wear, sportwear and streetwear), and "Superstyling"(niche avant-garde design). Thus, the exhibition has attracted people from all the industries and with different fashion preferences.

Founded by Shawn Stussy in America, STUSSY integrates skateboard wear, workwear and old uniform into the clothing design, which redefines the appearance and ideology of casual wear. Sweeping the street fashion world with a strong momentum, STUSSY has formed a unique style of streetwear.

Giorgio Armani is relatively understated among all luxury brands in recent years, because it barely meets the needs of Gen Z, and stays away from the mainstream. However, the conservative Armani still brought us an elegant Italian aesthetic feast in S/S 2022. On Via Borgonuovo, the place where it all began, Giorgio Armani explores once again the idea of clothing that frees instead of constricting, increasingly moving away from formality and decisively embracing the informality of sportswear. This casual runway is committed to creating the images of yuppie gentlemen.

Escaping from city is an opportunity to heal, enjoy, and feel the nature, which is exactly the inspiration source of AMBUSH S/S 2022 collection. Although the collection was released before A/W 21/22, the designer Yoon Ahn added wasteland and vast free space into city and streets to create a new brand blueprint. Such freedom has brought variable ideas and also changed the way how AMBUSH treats its fashion collections. Inspired by highly functional fabrics, the new branch AMBUSH WKSP demonstrates the basic elements for people to move comfortably between city and countryside.

Music is the must-have element for the creative director Massimo Giorgetti. The hypnotic and endless rhythm of this Canone Infinito(composed by the Italian DJ Lorenco Senni) enthralled him. Photographer Francesco Nazardo and the Milan-based image makers of No Text Azienda were involved in the production of the men's collection's video. Somehow replicating the circular melody on Senni's musical piece, the two-day shoot took place on a secluded beach in Maremma, a largely untouched, wild strip of land in Tuscany.

According to the color proportion of women's knitwear on Cruise 2022 runways, classic brown(12%) and white(18%) are still important; And the application of bright colors shows a rising trend. Red(20%) and yellow(17%) are used the most, followed by green(14%), blue(10%) and also the noteworthy purple(9%).

The Korean designer brand Limitedoudou is loved by the public for its fun illustration patterns and delicate styles. The new-released products in this season are generally in lively and bright colors. Printed shirt and wide-hem dress are combined with signature illustrations to present an artistic and individualized vacation style.

The founder and the creative director of UNISECON, Nina Jiang is committed to celebrating the overlooked emotional bond among people, offering a wardrobe for the modern interpretation of femininity and collectivism animated in both retro and futuristic forms. Taking fashion clothes as media, UNISECON salutes to those neglected ordinaries from a feminine perspective to create a group of multi-faceted images which can be unified yet independent. Based on the mentioned inspiration above, A/W 21/22 collection creates modern cotton-linen female images. Cotton-linen suite, raw-edged process and cotton-linen shirt are perfectly presented.

The original Japanese-style kidswear brand Viciusss presents naughty, interesting and delicate styles. "Let's play outside!" The brand calls for the individualized dressing of flamboyant kids, and pays attention to the color application and imagination. Insisting on the independent brand development, Viciusss forms its own unique kidswear style through high-end fashion fabrics and crafts. It pursues both comfort and fun to approach the balance between practicality and fashion. The refreshing imagination and visions provide fashion clothes for 3-to-8-year-old children.

The genderless fashion brand Bosie Agender was co-founded by the graduates of London College of Fashion and ESMOD. Its stylish design and tailoring explore the fashion suitable for both men and women. Bosie is committed to breaking the boundaries, rules and limits, and conveying chic items and borderless concept to every fashionistas by prominent quality and affordable prices. Its retro and whimsical products subvert the traditional fashion and express the exclusive naiveness, seriousness, freedom and romance of adults. The latest Original collection still keeps the concept and provides us with retro and fun products.

Based on the interactive data of POP users in July, smart casual(46%) and J-Korea(25%) are the main styles; Floral and stripes & checks dominate the pattern market; In craft, ruffle and embroidery are noteworthy.

One out of six European people lists green as the favourite color, but there are also many people who hate green. It is a color of life, vital, opportunity and hope. However, on the other hand, complex green also represents poison, misfortune and devil. Laurel Green(PANTONE 15-6313 TPG), Forest Green(PANTONE 17-0230 TPG), Sharp Green(PANTONE 13-0535 TPG) and Fir Green(PANTONE 18-0627 TPG) are the main colors of green series on S/S 2022 menswear fashion shows. We can see that this relatively darker tone has the vibe of autumn and winter. Acid Sharp Green brings positive emotions, and common Fir Green is rather versatile.

Yellow is a bright, positive and energetic color. After Pantone released a bright yellow color in the last season, enormous yellowish items have been emerged. We can see from the S/S 2022 menswear fashion weeks that Pastel Yellow(PANTONE 11-0616 TPG), Lemon Verbena(PANTONE 12-0742 TPG), Empire Yellow(PANTONE 14-0756 TPG) and Lemon Curry(PANTONE 15-0751 TPG) were the main tones of knitwear and outerwear. Pale yellow colors are soothing and healing. Bright yellow colors bring youthful vitality and naughtiness. These are the good choices for the development of summer and vacation.

Ermenegildo Zegna S/S 2022 collection was started with a charming film. Running in the narrow space till it comes to a vast vision, EZ's THE (NEW) SET interprets the present through the conversation between human and nature. Innovative designs provide the world with brand new styles. Zegna always subverts the tradition and brings surprise. Bold color application and fabric combination in this summer change the conventional structure of ready-to-wear and show the harmonious flexibility.

According to the TOP100 downloaded men's shirts in June, smart casual(21%) is the most popular style, followed by business leisure(19%) and streetwear brand(13%). In pattern, letter, plaid and stripe are the main elements. Unconventional deconstructed design enriches items and strengthens the visual effect. Besides, pocket must be the most noteworthy detail in this season.

Choco.el is a Korean medium-and-high-end brand. Choco(chocolate) stands for sweet and lovely kids while el(elephant) for motherliness. S/S 2021 collection combines elegant French style with refreshing pastel colors to present a dazzling summer.

Hermes Summer 2022 collection was presented by the male art director Véronique Nichanian and the drama director Cyril Teste. Abandoning the traditional formal wear, designer injects a sense of leisure into light-hearted and lively designs to outline minimalist lines, which accentuates silhouette and exquisite tailoring. Bursts of color and graphic stitching are used more in this season, and mixed multiple materials enliven the whole collection. Designer brings us a sunny daily scenery on the triangular stage. The collection exudes an air of relaxed light-heartedness and freedom. It is a response to the call of wide open spaces, a yearning for the oceans.

"Good design is as little as possible. Less, but better, because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity." -- Dieter Rams OAMC follows the design principle of "Less, but better", and combines functionality with design aesthetic. Multiple-layered items like vest shirt, long coat, jacket and suit are shown in this collection. Designer also applies layered tie-dye elements and sophisticated prints to fuse the signature brand style with modern designs.

The power of technology is changing people's lifestyle. Film and fashion design are combined with technology through new visual effect to release people's imagination and broaden the design ideas. The popularity of virtual world and digital art also expands the design direction of pattern. The virtualization of different things explores the new era which combines real life, mental world and virtual space-time.

Burberry S/S 2022 menswear collection has released. The creative director Riccardo Tisci combined freedom with unity to jump out of the constraint. To salute to the electronic music duo Shpongle, their song Strange Planet was selected to be the BGM of this runway. The vastness of the space shortens the distance between people. Sleeveless drop-shoulder jacket and deconstructed outerwear try to challenge the traditional principle. The flowing silhouette design is fused with abstract printed patterns and self-fabric straps. Classic brand elements are integrated into the theme to express royalty. Black halter-neck vest, outerwear and shorts are filled with the bravery of young warriors.

Founded in 2014, the Korean designer brand ANDERSSON BELL integrates past and present, tradition and fashion through its Nordic sensibility and slow-fashion brand value. The brand also calls for dress freedom, and fuses multiple elements like street, art and culture. The Free Size of items breaks the limit of genders and body shapes. Exquisite crafts are also injected into the slow-life aesthetics to endow clothing with cultural connotation and value.