Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style Outdoor Sports Indoor Sports tennis_golf J-Korea Japanese Korea-Version Preppy style Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K American Casual Post-Apocalyptic Old-money Style Yama Style Gothic Style Chanel Style Resort Style Minimalist Balletcore Party style Elegant commute Socialite Style Quiet Luxury
Oppenheimer -- The Comprehensive Analysis of Womenswear Designer Brand
The dressing style of intellectuals in the 1940s is characterized by wearing suits, ties, and porkpie hats. In the movie city scene, the designer selected a blue shirt and a gray suit for the protagonist. When he arrived in New Mexico, he wore more gray and khaki colors to match the land. The successful release of the film has once again fueled the trend of fall and winter fashion. The fusion of "quiet luxury," "intellectualism," and "academia" creates an atmosphere that highlights the characters' individual traits. The three codes of preppy style are tweed, wool vests, and oversize clothing. During that era, wide ties and well-fitted pants were popular. The favorite coats were brown and gray herringbone. Sometimes, a dark brown or navy blue overcoat and trench coat were worn as well.
The Analysis of CROQUIS The Benchmark Menswear Brand
The inspiration for this season's theme comes from Ma Yuan's painting "Water Scenes" during the Southern Song Dynasty. It takes water's layering, texture, curves, flow, and shimmer as a starting point to extend the inspiration. Fabric, structure, and patterns are used as carriers of design inspiration, which are embodied in the new products of this season.
Relaxing & Minimalist -- The Comprehensive Analysis of Womenswear Designer Brand
Relaxed minimalism is a clothing style that emphasizes comfort and simplicity, striving to maintain a relaxed and easy-going state at all times. It focuses on clothing layers and flexibility, presenting a subdued and calm atmosphere without deliberate exuberance, emphasizing effortless comfort. In practical design, it often considers the fusion of low saturation aesthetics and literary temperament with Scandinavia, using high-end materials such as cashmere and silk. The clean tailoring and high-quality fabrics of the clothes showcase the relaxed and harmonious beauty between people and their garments in both movement and stillness! Recommended brands: Viktoria Chan, House of Dagmar, Toteme, Studio Nicholson, CLANE, as well as online brands INSIS and Unspoken.
Localized Print -- The TOP Ranking of Kidswear
According to the TOP100 download list of users on POP from August to September 2023, the combination of letters, animals, and graphics received the most attention. Among them, the pattern elements of bears and rabbits gradually gained more attention from August to September. The development of patterns in the outdoor mountain series and sports street style was a popular direction this month. Patterns in the outdoor mountain series emphasize the atmosphere of wilderness exploration, with natural elements, wild animals, and outdoor activities enhancing the outdoor style. In the sports street style, letter patterns are commonly used elements. The development of this style focuses on fashion, sports, and vitality, and is suitable for the mid-to-teenage market.
French Style -- The Comprehensive Analysis of Luxury Brand
French style draws on the gentle romanticism of traditional French aesthetics and incorporates the casual and elegant elements of minimalism, while retaining the texture and details of the vintage atmosphere. It blends classic and modern elements, showcasing a carefree attitude towards life.
Pre Fall 2023 Analysis of Guangzhou Women's Knitwear Wholesale Market
The September women's sweater market is mainly focused on research on the Guangzhou U:US wholesale market and the Thirteen Rows wholesale market. The key style is to focus on the Dirty Fit clothing matching style. The new products in the market this month mainly revolve around autumn and winter items, with a focus on sweaters with a denim-like texture, creating a worn-out, sun-faded feel. There is a greater application of twisted flowers, ribbed patterns, and flat patterns. The main styles of sweaters are concentrated in items such as pullovers, cardigans, and skirts, occupying a relatively large market share.
The Analysis of Guangzhou Womenswear Wholesale Market
This month, the wholesale market in Guangzhou needs to pay close attention to the application of the Merlot color range in jackets, suits, trench coats, and skirts. In terms of style, the market is dominated by an elegant commuting style, with a significant proportion of the popular Korean minimalist Clean fit style. Influenced by the New vintage trend, the proportion of trendy high street style has increased, mainly focusing on leather and denim items, with the use of vintage techniques and street-style letter printing elements. Some new arrivals include woolen coats for early winter, with a focus on a quiet luxury and minimalist style, emphasizing fabric texture and tailoring.
Elegant Commute -- The Comprehensive Analysis of Luxury Brand
Elegant Commute Style aims to incorporate laziness and sophistication into everyday life, allowing wearers to freely switch between modernity and casual comfort. It pursues minimalistic silhouettes and delicate details, presenting various layering forms.
Knitwear -- The TOP Ranking of Menswear in July - September
According to the analysis of the top 100 men's sweater downloads from July to September, we found that business casual and fashionable casual styles of men's sweaters have attracted a lot of attention from users and have become the key design direction in the men's sweater market. In addition, versatile base shirts, polo shirts, cardigans, and hooded sweaters have always been the focus of research and development in men's sweaters and should be given special attention. The main pattern designs include letter patterns, classic plaids, cartoon patterns, and creative stripes. Knitting techniques are crucial design elements in men's sweater design, and the practicality, fashionability, and adaptability of knitting patterns are also key concerns for sweater customers.
Minimalist Elegance -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand
Minimalist style clothing usually features simple and streamlined cuts, highlighting the beauty of women's curves. Common colors include off-white, gray, and light blue, which are gentle and soft tones. In terms of fabric selection, there is a preference for comfortable and delicate fabrics such as silk and chiffon. This report focuses on the best-selling items of domestic benchmark brands in the minimalist style for women, extracting and analyzing key fabric information, and looking forward to the fabric development direction.
Shirt -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's shirt downloads from August to September, the main style is business casual, followed by fashionable casual. In terms of patterns, the focus is on all-over printed logos, creative stripes, and gradient effects, which can bring rich visual effects and layering to the clothing, making the items more attractive. Details are mainly presented through embroidered labels and changes in collar design, adding texture to the shirts and bringing more design highlights to the styles.
Elegant Commute -- The Womenswear Runway Analysis of 3.1 Phillip Lim
This report provides a detailed analysis of the 3.1 Phillip Lim Spring/Summer 2024 fashion show, inspired by the brand's evolving New York story and incorporating themes of urbanity and nature. This season's collection introduces elements of loungewear and activewear, while dresses, jackets, and skirts take center stage. The following analysis will delve into the show based on four dimensions: key colors, key styles, key pieces, and key details.
Informal College -- The Comprehensive Analysis of Luxury Brand
Informal college style is a more contemporary way of dressing derived from the uniforms of prestigious American schools. It retains the traditional college style but adds a rebellious and trendy touch, incorporating outdoor, casual, avant-garde elements, and vibrant colors, making it more energetic. It combines shirts, uniform suits, knitwear, etc., with skirts, vintage sneakers, baseball jackets, and other casual items for mixing and matching, without being overly restrictive in design.
Quiet Luxury -- The Comprehensive Analysis of Luxury Brand
This report takes the popular "quiet luxury" trend as its theme, carefully selecting the following highly regarded brands to explore their brand characteristics and key design elements of this season. By conducting in-depth analyses of these brands, it aims to provide more inspiration and creativity for the development of items that fit the style of "quiet luxury".
The Data Analysis of Cross-border Lingerie & Homewear E-commerce
Current Situation Analysis: In August, the underwear & sleepwear category continued to take the first place, accounting for 23.13% of the total. The tops, t-shirts, and shirts category ranked second, accounting for 14.78% of the total. The sports category ranked third with a share of 14.21%. Among the subcategories of underwear, bras had the highest proportion, reaching 41.74%. Among the subcategories of sleepwear, sleepwear sets had the highest proportion, reaching 34.01%. Data Insight: In the clothing category on Amazon, women's clothing accounts for approximately 43% of the total market share, making it one of the most significant parts. This reflects the relatively high purchasing demand of female consumers for clothing on Amazon. Among women's clothing, the underwear & sleepwear category has the largest share. The reason for this can be attributed to the fact that underwear and sleepwear are essential clothing items for women in their daily lives. Additionally, some items on the website are priced affordably, making them more advantageous compared to offline purchases.
Japanese & Korean Homewear -- The Comprehensive Analysis of Kidswear Benchmark Brand
Children's clothing in Korean and Japanese home styles emphasize simple, natural, and cute design elements, creating a comfortable, warm, and pleasant growth environment for children. It highlights the use of soft colors, such as light pink, light blue, and light yellow, to create a warm and peaceful atmosphere. Cute and playful illustration patterns are important features of Korean and Japanese home styles, commonly including small animals, flowers, fruits, etc., giving a lively and childlike feeling. The Korean and Japanese home style for children's clothing also emphasizes the use of natural materials such as cotton and linen to ensure comfort and breathability. At the same time, it also focuses on a simple and comfortable home layout.
Shirt Fabric -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of the TOP 100 hot list of women's shirt fabrics derived from the interactive data downloaded by users of POP-Fashion in the past three months. In the TOP hot list of the past three months, the most popular brand is Brunello Cucinelli, accounting for 14%, followed by GUCCI with a share of 13%. According to the analysis of the TOP hot list, the most popular category of women's shirt fabrics is smooth cotton, accounting for 33%, followed by soft falling chiffon with a share of 19%, and the least is soft linen fabric, accounting for only 8%. Smooth cotton, color woven stripes, and soft draped chiffon fabrics are the trending fabrics of this season and have corresponding investment value.
Retro Chic -- The Analysis of Marni The Luxury Menswear Analysis
The 2023 Pre Fall Collection embodies a fashionable temperament and a poetic beauty of classic retro. Drawing inspiration from the glamorous beauty of the 1950s, floral velvet accents vibrant color blocks, minimalist and maximalist styles come together, while oversized parkas and jacquard knits tell a passionate love story. Through a perspective that surpasses the changes of time, we explore Marni's classic silhouettes and interpret avant-garde and trendy aesthetic styles.
Zero Pressure Commuting -- The Analysis of GXG The Benchmark Menswear Brand
This series boldly defines the charm of urban men. Using exquisite herringbone fabric and classic monogram logo, along with other elements inspired by Chanel, the clothing effortlessly moves between elegance and playfulness, showcasing the exceptional style of urban men. With comfortable and fashionable tailoring, every wearer can feel the power of confidence.
Minimalist Commute -- The Analysis of Yoeyyou The Womenswear Designer Brand
Yoeyyou was founded in 2015. As a women's fashion brand, Yoeyyou aims to convey a sense of inner peace, an inner state of tranquility, and a pursuit of power and beauty. It explores the inner strength of women's flexibility, tension, and determination, tracing their ever-changing contours in life through the language of fashion and capturing the sharp and profound female shadows within it. The brand's 2023 early autumn collection advocates for well-balanced designs that seamlessly integrate fashion into everyday life, shaping the unique personal style of urban women that balances strength and softness.
Modern Retro -- The Analysis of EENK The Womenswear Designer Brand
The founder of EENK is Korean designer Hyemee Lee. The brand's clothing pursues a confident and minimalist fashion attitude. Hyemee Lee believes that fashion has no boundaries and she prefers to use clothes to reflect her experiences as a woman in life. Therefore, EENK's clothing is practical and highlights the elegant and cute characteristics of women. In early autumn 2023, EENK launched X for X, a series dedicated to exploring unknown and undefined territories. The items in this series break free from the boundaries of the old world and venture into a new realm of blurred boundaries and identity reconstruction.
New Arrivals in Korean Dongdaemun Market
In September, Dongdaemun Market in Korea has fully launched its autumn collection. The current popular style highlights an elegant and commuting fashion, with delicate tailoring and a minimalist and neat look. Influenced by the continued popularity of urban outdoor style, the design of three-dimensional pockets that are both practical and aesthetically pleasing is widely applied to different items such as jackets, suits, and skirts. As for outerwear, designers focus on a concise and straight-lined boxy silhouette design to showcase a professional and urban image of women. For the autumn season, attention should be given to suits, jackets, and shirts. For more information, please click on the recommended content in the Korean section.
Maillard -- The Comprehensive Analysis of E-commerce Kidswear Brand
Maillard, derived from the chemical concept of the "Maillard reaction," can be simply understood as the process of raw steak gradually being cooked by heat. During this process, different concentrations and contrasts of brown tones are produced, hence the label "Maillard" has spread to other fields, becoming a color term. The "Maillard style" dressing cleverly combines large areas of brown with orange-red, showcasing the tranquility and elegance of autumn while also embodying a sense of warmth and liveliness, providing a visually warm and textured autumn experience.
Campus Daily -- The Analysis of Jujubong The Kidswear Designer Brand
Jujubong is a brand founded by a designer mom with a background in design, specifically to create stylish outfits for her son's first birthday. The brand's style is characterized by simplicity, fashion, and playfulness, aiming to create children's formal wear that is elegant, yet warm and emotional. Jujubong strives to constantly innovate and create unique personalities and high-quality products that go beyond fashion. Jujubong Korean children's clothing is not only suitable for everyday wear, but also for various occasions. Whether it's school activities, outings, or parties, children can showcase their own fashion style by wearing Jujubong's clothing. The brand's clothing designs are exquisite and diverse, catering to the needs of children of different ages and different style preferences.