Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Style
Young Woman Minimalist Comtemporary Haute Couture Smart Casual Business Leisure Avantgarde Brand Rune Arts French style Athleisure Agender Workwear Chinese Fashion J-Korea Fashion function Preppy style Chinese Style Cotton&Linen Outdoor Sports Indoor Sports Folk Style Sustainability Middle East Style Russian Style Middle Aged and Older Pattern analysis tennis_golf
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2022-05-18 2062
The Analysis of Louis Vuitton The Luxury Womenswear Brand
1.Louis Vuitton unveiled ‘200 Trunks, 200 Visionaries: The Exhibition’ in April in Marina Bay Sands Event Plaza, Singapore to celebrate the 200th anniversary. 2.The Foundation Louis Vuitton unveiled “Coming of Age” on 8 April in Paris, France. The exhibition is in loving memory and honour of the late Virgil Abloh, and an extension of the original global “Coming of Age”. 3.Louis Vuitton’s Objets Nomades in Taiwan 4.Eileen Gu walked her first runway show for Louis Vuitton Cruise 2023 collection.
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2022-05-13 8660
American Street Fashion -- The Analysis of LMC The Menswear Designer Brand
LMC S/S 2022 collection continues the classic American street fashion. Enriched palettes and prints interpret the casualness of summer through childlike graffiti and paintings. The collection offers T-shirts, shirts, vests, windproof jackets, translucent cover ups, trousers, shorts and active suits. We can all see bucket hats, beanies, rare denim products and eco-friendly pieces in this season.
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2022-05-13 4460
Urban Revolution -- The Analysis of ZEGNA The Luxury Menswear Brand
S/S 2022 collection continues the smart tailoring and fits, and also subverts the traditional formal wear via creative fabrics and bold colorways, creating an advanced menswear aesthetic.
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2022-05-12 8835
Street Exploration -- The Analysis of Raf Simons The Menswear Designer Brand
For S/S 2022 collection, Raf Simons interpreted the street fashion through its signature Resiliencer, Transonizer and Echoboomer prints. Raf Simons, who is challenging our relationship with the traditional dressing, is always rebellious. With tailoring and colorway, the perfect fusion of youthful sub-cultures was presented by crossover arts or in a post-modern way.
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2022-05-11 52360
Shirt -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women’s shirts from March to May 2022, J-Korean(44%) is the most popular style, followed by Youthful Elegancy(32%) and Simple Sophistication(23%); cinched-waist crop and straight loose are the main silhouettes; the details on collars and plackets are the highlights.
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2022-05-10 3233
Primary Color -- The Analysis of Yohji Yamamoto The Menswear Designer Brand
Japanese designer Yohji Yamamoto is famed for putting an androgynous, directional spin on traditionally feminine avant-garde designs, and pioneering the fashion-meets-sportswear aesthetic. This is how Yamamoto’s signature dark designs and draped tailoring have impacted how we dress today. Yamamoto’s signature aesthetic, which hinged on all-black, body-engulfing designs, put a new spin on tailoring and stood out among the cinched waists, shoulder pads and bold block colours that ruled the 1980s fashion scene. In an era of rainbow brights, a dark colour palette had the shock factor.
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2022-05-07 3728
Gentle Minimalism -- The Analysis of Jil Sander The Menswear Designer Brand
Jil Sander is known for the restrained aesthetics and neat lines. Abandoning all the extra details, ruched cloth wraps the body without zippers and buttons. A little clip and bias cutting accentuate the structures. The neutral colorways and modern fabrics of Jil Sander is the most persuasive path to the minimalism.
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2022-05-05 10747
Avant-garde Design -- The Comprehensive Analysis of Chinese Designer Brands
Maintaining the basics of daywear, avant-garde design mixes artistic elements and neat architectural lines to present modern and industrial clothing structures. The use of novelty fabrics and accessories forms sharp contrasts. The avant-garde design in the new era endows clothing with emotional expressions through experimental techniques.
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2022-04-29 23491
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
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2022-04-29 5505
A Show in the Sky -- The Analysis of Alexander McQueen The Menswear Designer Brand
Alexander McQueen founded the namesake fashion label in Britain in 1992. His wild emotional expressions, natural energy, romantic imaginations and dramatic works are highly recognizable. We should keep our eyes on the one-of-a-kind tailoring and silhouette design.
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2022-04-28 72571
The Data Analysis of Cross-border E-commerce(Womenswear)
Current Condition: Chinese B2C cross-border e-commerce reveals a high dependence on platforms such as Amazon, eBay, AliExpress, Shein, Wish, Lazada and Cdiscount. Data Inspiration:(1) Amazon’s locking accounts in 2021 led retailers to establish independent websites. (2)The stores on platforms have been diversified. (3)Our future reports on cross-border e-commerce will involve the data from all mentioned platforms.
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2022-04-28 9815
CANONE INFINITO -- The Analysis of MSGM The Menswear Designer Brand
Themed ‘CANONE INFINITO’, MSGM’s latest S/S collection explored the artisanship and street fashion in Italy and created a romantic and fantastic atmosphere.
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2022-04-27 5596
Minimalist & Casual -- The Analysis of The Frankie Shop The Womenswear Designer Brand
The Frankie Shop is a niche American buyer store founded by Drevet, which has gathered designer brands from Australia, South Korea, Spain, Ukraine and Russia, including Rachel Comey, Caron Callahan and LOQ. The founder hopes to give girls a platform to create their unique fashion style. Staples as down jackets and shirts are presented in a casual and languid silhouette. Fresh and elegant tones are infused with brights for the colorway.
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2022-04-26 7353
Youthful & Mature -- The Comprehensive Analysis of Korean Menswear Market
Business wear and casual wear are the staples in S/S South Korean markets. Mature teenagers are the main targets of business wear. Heterogeneous splicing in tonal colors is the main details. Shirts and T-shirts are highlighted by chic details and slogan prints. Besides, elegant stripes and checks are updated by the changes on color and thickness.
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2022-04-26 11540
Creativity & Practicality -- The Analysis of DISCOVERED The Menswear Designer Brand
DISCOVERED is a Japanese brand founded by two designers Tatsuya Kimura and Sanae Yoshida in 2001. Focusing on both fashion design and daily requirements, the brand is constantly searching for a balance between ‘creativity’ and ‘practicality’. We should keep our eyes on its detail designs and floral patterns.
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2022-04-23 16253
Urban Business Wear -- The Comprehensive Analysis of Benchmark Men's Knitwear Brand
The South Korean company Handsome has long maintained a successful fashion business since its establishment in 1987. The company has introduced renowned national brands, diverse imported brands from luxury to casual, and differentiated select-shops. Womenswear line: Time; Mine; SYSTEM; SJSJ Menswear Line: Time Homme; SYSTEM HOMME
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2022-04-22 6973
Intellectual Teenager -- The Analysis of TIME HOMME The Menswear Designer Brand
TIME HOMME is a menswear line founded by the South Korean group The Handsome in 2000. Centering on ‘Futuristic Modernity’, TIME HOMME launched and quickly became loved for its delicate silhouette in tailored suits and mixture of soft luxury material in modern casual style.
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2022-04-22 10715
Utility & Sports -- The Analysis of Nanamica The Menswear Designer Brand
Nanamica is a label founded by the top-class Japanese outdoor designer Eiichiro Honma and Takayuki Fujii. Taking “UTILITY” and “SPORTS” as key words, Nanamica mixes fashion and functionality at a high level to offer “standard wear for the current age” with neutral design that transcends the boundaries of genre, age, or gender. The brand name means “house of the seven seas,” and the relaxing image of the ocean is something that they always cherish, as they create items with people from all over the world irrespective of nationality or faith and send out our creations and message to the world.
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2022-04-20 35434
Youthful Lady -- The Analysis of Korean Women's Knitwear Wholesale Market
Womenswear markets in South Korea focus on the youthful lady style in S/S 2022, which expresses the gracefulness of women and also continues the vitality of girls. The stitching of cardi, cooling polo shirts and retro square collars are the noteworthy elements. Elegant gray and pure white are the main colors, while we can also see drops of yellow and pink in the market.
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2022-04-19 35537
Retro Girl -- The Analysis of WMWM The Womenswear Designer Brand
Designer Mushroom Song, a graduate of London College of Fashion, founded the WMWM studio in Shanghai in 2015. Neat silhouettes, special tailoring and sophisticated fabrics create a unisex preppy style and a cold-tone Romanticism.
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2022-04-19 45190
Outdoor Jacket -- The TOP Ranking of Men's Activewear
According to the TOP100 downloaded men’s active jackets from February to April, Athleisure is the most welcoming style. In detail, functional pocket is still the main element. Besides, shirt collar and distorted placket are popular as well.
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2022-04-19 37932
DAYBREAK -- The Analysis of Louis Vuitton The Luxury Menswear Brand
Louis Vuitton Pre-Fall 2022 Collection ‘DAYBREAK’ was created by the late creative director Virgil Alboh. Following the design concept of Virgil, the campaign showed the atmosphere of daybreak. Models were wearing in activewear and businesswear to interpret the revolution and fusion of dressing rules.
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2022-04-15 62603
Funky but Punky -- The Analysis of CRANK The Womenswear Designer Brand
CRANK is a Korean designer brand that is loved by many girl groups. With its slogan ‘Funky but Punky’, the label attracts young consumers through tight fits, Y2K fashion and youthful styles. S/S 2022 collection ‘Secret Agent Girl’ offered a mysterious yet rebellious wardrobe.
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2022-04-13 30103
Women's Knitwear -- The Comprehensive Analysis of Shanghai Retail Market
The retail markets in Shanghai pay more attention to sophisticated knitwear in spring and summer. Lightweight cardis and Chanel-inspired pieces are extremely prevalent. Besides, lace paneling is the best craft to express feminine charm. To color displaying, knitwear puts emphasis on simple and elegant experiences.