Intelligence and luxury are combined with simplicity, comfort and minimalism, and an intellectual, confident, and elegant temperament. This temperament usually comes from the wearer's inner confidence and external cultivation. The clothing is well cut, with smooth lines and a focus on details and texture. In addition, this style also emphasizes comfort and naturalness, so fabrics are usually chosen from soft and skin friendly materials such as fur, cashmere, wool, etc. Representative brands with a smart and luxurious style, such as Yves Salomon, Simonetta Ravizza, FABIO GAVAZZI, and Anne Vest, have distinctive and distinctive styles. The core design points of this style include short cashmere lamb wool, fur jackets, material splicing, and medieval Maillard fur.

Simonetta Ravizza has been focusing on modern ready-to-wear designs that are relaxing, casual and simple, and using sophisticated designs that combine lightweight fabrics with different types of fur. Simonetta Ravizza has teamed up with Loro Piana to create a kind of material made from rare wool yarns. The yarn comes from ranches in a remote valley in central Italy, where animals are raised in an ancient breeding tradition and production is strictly limited, so the yarn has a rough surface. Simonetta Ravizza weaves it into natural-colored check and glen plaid which are made into lose jackets, overcoats and sportswear of the 1970s style. The brand is also committed to using of artificial fur, and to reducing the application of fur.

Simonetta Ravizza was founded by Maison Annabella in Italy at the beginning of the 1990s, featuring casual and simple modern ready-to-wear garments, using delicate designs to combined lightweight contemporary fabrics and different kinds of fur. Simonetta Ravizza puts emphasis on subtle modern styling and practicality. Simonetta is famous in social media for the combinations of fur and ordinary denim, washed canvas and leather to create a youthful feel. In its S/S 2019 collection, it also released fur handbags, hats and waistbands.