Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Glorious Ice-sports -- The Analysis of DESCENTE The Benchmark Sportswear Brand
Descente cooperated with the famous designer Kazuki Kuraishi to release a snowboarding wear collaboration on January 15. We can see the personality of designer from the new logo. The blocking of pink and dark gray is eye-catching in the ski area.
The Fashion on the Golf Course -- The Analysis of SOUTHCAPE The Golf Designer Brand
SOUTHCAPE is comprehensive golf brand founded in Korea. It is a lifestyle golf & resort that not only has a world-class golf course ranked 9th in the world and 1st in Asia in the US Golf Digest, but also includes an architectural clubhouse and cultural facilities such as the music library.
Charming Allure -- The Analysis of PRADA The Benchmark Womenswear Brand
PRADA launched the action in the Year of the Tiger to celebrate the Chinese new year 2022. Prada invites all talented under-30s at art schools from all over the world to produce their own personal interpretation of the tiger as part of this special project.
Selling Points in Early Spring -- The Comprehensive Analysis of Korean Dongdaemun Market
Cute elements as bears, animals, and Disney cartoon characters are presented by printing, embroidery, and rhinestones this season to show liveliness. The placement decorations on the front chest of sweatshirt are vital and youthful.
A Fresh and Lovely Natural Paradise -- PRANKSOME The Korean Kidswear Designer Brand
Pranksome is a Korean kidswear designer brand, which takes inspiration from children’s daily lives. Lovely, minimalist, and childlike patterns provide them with eco-friendly looks.
Lace -- The Fabric Analysis of Luxury Womenswear Brand
Soft, lightweight, and breathable lace can better present women’s body curves and elegant temperament. Many luxury brands have released their lace fabrics with different styles, textures, and colors. Crisp water-soluble lace takes the largest proportion; the fine knitting of see-through lace presents elasticity and extensibility; geometric and embroidered lace fabrics enrich the textures; novelty sequin lace will trend upward in the future.
Oriental Martial Art -- The Analysis of Angel Chen The Womenswear Designer Brand
Angel Chen was founded by the Chinese designer in 2014. Following her graduate collection, Chen was chosen by i-D as one of five designers-to-watch. S/S 2022 collection was a cooperation between Angel Chen and the artist Amey Sali. Inspired by the classic martial-art flims, they provided a fashion feast for the public. To present an oriental accent on fashion works, Angel Chen applied tie-dyeing and ink painting on fabrics. Chinese elements as calligraphy and traditional embroidery were integrated for a charming painting of oriental martial art.
Party Atmosphere -- The Analysis of C+Plus Series The Womenswear Designer Brand
C+Plus Series was founded by an emerging Chinese Designer C.T.LIU in 2018. Continuing the endless additions of Pragmatism, confidence, urban, chic, contemporary, and art are the brand DNA. Inspired by the poem “Presentiment” by Rainer Maria Rilke, S/S 2022 collection created a palette of moon shadow. The silhouettes presented by gray, black, purple, and yellow explored a new style for active-wear and nightwear. Subversive suit jacket, fluid lines, and the development of asymmetric or loose-fit dresses express the unconventional aesthetics and self-appreciation.
A Fashion Feast of Mushrooms -- The Womenswear Runways Analysis of Stella McCartney
Stella McCartney founded the eponymous brand in 2001. The designer celebrates vegetarianism and refuses all kinds of leather and fur. Inspired by Netflix’s Fantastic Fungi, Spring 2022 ready-to-wear collection sourced neutrals and brights from the natural world and placed fungi at the center. Hand-painted mushroom prints, psychedelic spirals, and ethereal ruffles express the diversity of fungi. The collection also involved sportif looks. Lightweight parachute jacket and belted vest exuded a relaxing and joyous condition. Mushroom-shaped vest, mushroom printed trousers, and braided tassels brought vitality and liveliness.
Happy Childhood -- The Analysis of PIMPOLLO The Korean Designer Brand
The Korean kidswear brand PIMOPLLO is deeply loved by the public for its bright hues, cute illustrations, and practicality. Delicate details as all-over prints, ruffles, and puff sleeves are presented this season to underline the cuteness and sweetness of kids.
Out of the Tower -- The Analysis of Selkie The Womenswear Designer Brand
The American entry-lux designer brand Selkie is known for its fantastic, retro, and romantic designs. The founder Kimberley Gordon is committed to breaking the social restriction toward women through pieces of graceful and imaginative dresses. No matter the body size in XXS or 5XL, every girl is a beautiful, brave, and confident princess in the Selkie world. Titled Out of the Tower, the S/S 2022 collection got inspirations from Rapunzel from Tangled. Pastels, florals, soft beige, bubble pink, and resilient black were grouped together to provide joyous, delicate, and wonderful looks.
Chinese Fashion Leader -- The Analysis of LI-NING
1.Li-Ning S/S 2022 fashion show & music festival 2.Land in American ComplexCon 3.Open world-first LI-NING 1990 store in Beijing on November, 6, 2021. 4. LI-NING 1990 immersive art exhibition 5.LI-NING Running Camp
Dreams in a Dream -- The Analysis of ANGEL'S FACE The Benchmark Girlswear Brand
Angel's Face designs luxe occasionwear for girls aged 0-13 years. Tutu skirt is the signature for the brand that can be seen in every collection. Angel's Face builds a dreamy stage for all the girls who love fashion.
Shiny Futuristic Retro -- The Analysis of AREA The Womenswear Designer Brand
AREA was founded by Beckett Fogg and Piotrek Pansczczyk in downtown NYC in 2014. Exploring women’s temperament and beauty is inspiring the design of AREA. S/S 2022 collection maintained the signature nightclub style through the bold use of rhinestones, feathers, and checks. Party elements were renewed to create modernized, sexy, and retro looks.
Charming Evening Wear -- The Womenswear Runway Analysis of ROKH
ROKH is a London-based fashion house founded by Rok Hwang in 2016. Workwear was made into evening gown in the S/S 2022 collection. Garments were torn apart and regrouped to create something new. ROKH's constant researches on structures and artisanship discovered the common points between timeless workwear and appealing evening wear. The reproduction of black cocktail gown, drama gloves, and workwear elements is the process to create evening wear. Slim-fit black slip dress and strapless black PVC ball gown continue asymmetric cutting, folding, and deconstructed tailoring to show great impact.
Strong-minded Women -- The Womenswear Runway Analysis of Christian Dior
There was neither fashion shows nor campaigns about Christian Dior's Pre-Fall 2022 collection, but a simple lookbook. Maria Grazia Chiuri drew inspirations from these strong-minded women who helped Dior build his house. Dior's heroic sister Catherine, also known as Miss Dior, offered tough and neat feminine silhouettes; inspiration muse Mitzah Bricard's favourite leopard spots were also involved.
Reconstruct the Romance -- The Analysis of Anno Mundi The Womenswear Designer Brand
Founded in 2016, Anno Mundi carries a design concept that discovering beauty from the complicated and subtle nature. The brand is good at capturing the aesthetic elements in myths and fairy tales. The alternative interpretation of romantic images, the exploration of fabrics, and the reconstruction of romance lead to an independent aesthetic, “romantic post-punk”, for contemporary females. Themed “Gleaming Water”, Anno Mundi F/W 2021 collection applied bold-scale printing to imitate the forms of water and floating things. Folded elements were revealed to show the touch of water waves.
Innocent Princess -- The Analysis of Little Naive The Kidswear Designer Brand
Little Naive is an independent Chinese kidswear brand founded in 2016, which provides products for the markets at medium end and high end. Good taste and creativity are at the center of Little Naive. With natural materials, high-class textures, and Parisian style, designer hopes to teach children life aesthetics through clothing.
Rebellious Girls -- The Analysis of JOUETIE The Womenswear Designer Brand
JOUTIE is a womenswear label for young ladies of the Japanese fashion company Mark Styler. Founded by designer sisters AYA and AMI in 2011, the brand combines the casualness of American fashion with the sweetness of Japan to present a rebellious street fashion. S/S 2022 collection continued the use of colors to show bold conflicts between high brightness. Fluid printing and dazzling knitwear revealed the passion and vitality of contemporary young girls.
Understated Maturity -- The Analysis of En Or The Womenswear Designer Brand
En Or is a Korean fashion label aiming at rebuilding and completing the classics by fusing retro with the temperament. A/W 21/22 collection set off creative details and retro color emotions based on unisex oversized silhouettes; the unique tailoring updated the classics by details.
Female Artist -- The Analysis of MUVEIL The Womenswear Designer Brand
Founded in 2007, MUVEIL injects a retro touch into haute couture. Iconic printing, embroidery, beads, and lace complete the brand value of MUVEIL. Cruise 2022 collection started from a tablet computer of an elegant lady who is a scriptwriter, a novelist, and a lover of fashion, food, and travelling. Four-leaf clovers and bowknots gave us a charming and exciting collection.
Lyst -- The Year in Fashion 2021
This year brought the vaccine and with it a transition to the "new normal"; we dressed up to go out and to make ourselves feel good. But the effects of covid remained; we craved comfort and a new form of workwear, while on-screen moments continued to influence us more than ever. Over the course of the year 150 million+ shoppers looked on fashion shopping platform Lyst.
Elegant Queen -- The Analysis of Max Mara The Luxury Womenswear Brand
Max Mara is celebrating its 70th anniversary with special editions of its most iconic coats, designs that have made an impact not only on the brand's history, but on fashion itself: the legendary 101801, the luxurious Ludmilla and the on-trend Teddy Coat.
Youthful Street Fashion -- The Analysis of MISBHV The Womenswear Designer Brand
The Polish fashion brand MISBHV was founded by Natalia Maczek and her friend Kate in 2014, which has been a popular streetwear brand among millennials in the social network. MISBHV is a rare avant-garde streetwear brand that has eastern European club aesthetics of early 21th century at its center. The two managers of this brand live in Warsaw, a place for hardcore industrial aesthetics, club cultures, and rebellious spirits.