Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2024-04-16 1855
Romantic Garden -- The Comprehensive Analysis of Women's Fashion Designer Brands
The romantic garden style cleverly blends French romantic countryside and vacation style, which is a more understated vacation style. Its design core is centered around floral and plant prints, combined with light and transparent thin gauze, breathable and comfortable linen fabric, glossy silk, supplemented by hollow weaving techniques and soft and delicate lace decoration, creating a fashionable atmosphere that emphasizes both visual beauty and tactile experience. In terms of color, bright colors similar to dopamine effect are used to create a strong and full summer vacation atmosphere in clothing, like being in a dreamy garden with blooming flowers. This article will analyze the romantic garden style from several women's clothing designer brands such as Xiao Li, Anna Sui, Sretis, Acler, Kitri Studio, Lyn Around, etc. Please refer to the following text for details.
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2024-04-15 3043
Dress -- The Comprehensive Runway Analysis of Womenswear
This report comprehensively analyzes the trend of the 24/25 autumn/winter women's clothing dresses on the runway. This season, the hanging neck and suspender skirt on the silhouette has shown a significant upward trend, while the tank top straight tube skirt deserves special attention due to its high practicality. The design that leans towards the straight body is the prominent silhouette feature of this season; In terms of details, the focus of this season is on feminine, elegant, and romantic designs represented by swing necklines, shawl necklines, streamlined structures, and ruffled edges.
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2024-04-11 3319
Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.
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2024-04-09 4596
Artistic Wanderer -- The Comprehensive Analysis of Women's Fashion Designer Brands
With the release of the movie Dune 2, the trend of wandering in the art department is strongly returning, and punk cultural elements are being injected into the original style. This trend emphasizes the design techniques of deconstruction and restructuring, as well as the extreme complexity of aesthetics; Emphasizing materials and details, denim, leather and other fabrics are extensively used with elements such as breakage, splicing, hollowing out, layering, asymmetry, and workwear details. Compared with traditional retro style, it shows a more feminine delicacy and unique charm, creating a fashionable expression that is both free and romantic, and full of power. This article will analyze several artistic wandering style women's clothing designer brands such as Rokh, Y/Project, KNWLS, etc. For details, please refer to the following text.
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2024-04-09 4197
White Noise -- A Comprehensive Analysis of Women's Fashion Designers' Brands
The color scheme inspired by "White Noise" constructs a tranquility and harmony like white noise through the visual language of all white tones. In terms of pairing, pay attention to layered outfits with a certain degree of skin exposure or use fabrics with different textures and transparency, such as sheer, lace, cotton, etc., to create delicate detail levels in solid color schemes. It can also be paired with metal accessories and colorless accessories to increase visual focus and showcase high-end charm in a cool and peaceful atmosphere, allowing people to find endless imagination space in a pure visual experience. This article will recommend brands from three main directions: cold intelligence, classical romance, and vacation leisure in the current market for white noise and cold sensation. And expand more color options as design extensions.
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2024-04-08 2278
SASAKIDS -- The Analysis of Girls' E-commerce Brand
SASAKIDS is an original design brand for children's fashion, providing more fashion inspiration for children. The design emphasizes the relaxation, freedom, happiness, laziness, and delicacy of high-end mix and match. Let every delicate girl have their own unique aesthetic in the world of clothing matching, without being defined.
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2024-04-08 6020
Amazon -- The Cross border E-commerce Data Analysis for Women's Wear in March
According to data from Amazon platform in March 2024, women's suits increased by 147.7% year-on-year in March, ranking 7th on the growth rate list, with hoodie style knitted dresses as its core item. Next is women's fashion workwear (suspenders), with a growth rate of 62.84%, ranking 14th. The growth rates of women's T-shirts are also as high as 58.7%. This report will focus on analyzing the popular designs of these rising categories and provide recommendations for corresponding styles.
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2024-04-08 6005
Rebuilt Classic -- The Comprehensive Pattern Analysis of Women's Runway (Part 2)
This report focuses on extracting mature, elegant, and folk style patterns from the 24/25 autumn and winter fashion show for analysis. The pattern content focuses on eight directions: enlarged plaid patterns, abstract leather patterns, Bohemian, cashew folk customs, flat animals, ink tie dyeing, vintage geometry, and enlarged flowers. In terms of artistic techniques, flattening and silhouette are the main techniques; In terms of pattern elements, geometry, plaid, and vintage still dominate. In terms of color matching, low saturation color matching is dominant, with less overall color usage. Overall, this season emphasizes the reshaping and expression of classic minimalism while conveying classics.
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2024-04-08 5969
Casual Vacation -- The Comprehensive Analysis of Women's Fashion Designer Brands
The theme of vacation leisure integrates urban leisure and vacation style fashion, emphasizing the integration of comfort, functionality, and modern design, aiming to meet the desire of modern urban residents to pursue a healthy lifestyle and diverse dressing needs. In terms of comfort, it is important to choose soft, lightweight, and breathable materials such as cotton, linen, knitted, and acetic acid to ensure comfortable and comfortable wearing. Functionally, through the use of workwear pockets and denim items, we aim to achieve urban mix and match, enhancing the practicality and convenience of clothing. The following brands: EENK, Short Sentence, UOOYAA, Rejina Pyo, NOHANT, SIMKHAI, etc. will serve as representatives to further interpret the design direction of leisure holidays.
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2024-04-04 14221
Shanghai Fashion Week -- Recommended Womenswear Brands
This season's Shanghai Fashion Week revolves around the theme of creating a new chain, with the runway as the starting point. It links markets, exhibition halls, shopping malls, and venues, radiating fashion spaces in five central urban areas and more than ten cities. It integrates fashion releases with commercial and cultural activities, and stimulates new vitality in the market through multiple effects. From Le Fame's Shanghai style new Chinese style to mithworld's integration of Chinese style Dim sum culture into fashion cutting, Chinese style aesthetics has become the core force of Shanghai Fashion Week this season. The Shanghai debut of Australian designer brand Dion Lee and Korean designer brand d ` Or youjiyoung, as well as the Wonderful Fashion Journey created by Disney and Tiggo, further demonstrate the upgrading of Shanghai Fashion Week's international influence.
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2024-04-03 5238
Neo Chinoiserie -- The TOP Ranking of Kidswear Pattern
According to the TOP 100 user downloads list in March 2024, Chinese style patterns in children's clothing for spring and summer 2024 have become a popular direction of attention. The main form of expression for Chinese style patterns is traditional Chinese painting, with bamboo, flowers, calligraphy, and other important elements of pattern content. Paired with fresh and elegant colors, it creates a flowing and classical charm like Chinese ink painting, adding a delicate and elegant touch to the overall children's clothing pattern.
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2024-04-03 6935
Golf -- The TOP Ranking of Sportswear in March
Based on the analysis of the top 100 golf single item data on user downloads from POP2 to March, we can find that in the past month, the market has shown a high level of attention to collar design, mesh design, heterogeneous splicing, waist design, etc. Next, we will conduct a detailed analysis of these styles and details.
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2024-04-03 6553
Sandro -- The Analysis of Women's Luxury Brand
Sandro was founded in France in 1984 by Evelyne Chetrite and Didier Chetrite. Sandro's clothing is simple and elegant, yet still exudes a cute temperament, and has always been loved by young French people. Each season's clothing incorporates fashionable elements of the season, while also reflecting the traditional French retro flavor. Sandro Creative Director Evelyne Chetrite draws inspiration from the streets, cities, buildings of France, as well as her childhood memories of growing up in Morocco. Each collection of the brand also brings together tasteful fashion designs, with surprising creative details adding to the styling. The cutting of the clothing is elegant and exquisite, while revealing a neutral charm.
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2024-04-01 6343
The Comprehensive Analysis of Sportswear Retail Market in March
In March, the sports market still focuses on the three major styles of sports, namely trendy outdoor, yoga/running, and sports and leisure. We mainly conduct tracking research and analysis on sports brands that are relatively hot in the market and have a strong sense of design. The analysis dimension mainly focuses on the brand's key shopping mall displays and key market styles. By analyzing the colors and details of the series for reference and development.
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2024-04-01 10970
Office Siren -- The Comprehensive Analysis of Women's Fashion Designer Brands
Office Siren combines a sexy and charming boudoir style, a sharp and efficient commuting style, and a highly intelligent intellectual style, showcasing the collision of multiple qualities of women, such as being capable and sharp, and sexy and luxurious. At the same time, it is more youthful and suitable for more people to wear. Pay attention to the use of details and materials in design, such as straps, perspective, asymmetry, lace, mesh, satin, leather, etc; The colors are mainly dark shades such as black and gray, with a small amount of bright colors present; The silhouette emphasizes the delineation of the body's curves, making it concise and slim fitting. This article will analyze several intellectual style women's clothing designer brands such as MARKGONG, Courreges, Dion Lee, etc. For details, please refer to the following text.
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2024-03-30 4756
The Comprehensive Street Style Analysis of Women's Fashion Week
At the 24/25 Autumn/Winter Fashion Week, a variety of fashion trends are vividly presented in diverse poses, not only leading the trend in major fashion shows, but also showcasing unique personalized matching styles in street photography outside the show. Among them, the independent and powerful "Mob Wife" style has risen strongly, while the emphasis on femininity, romance, sweetness, and elegant urban style is still the first choice for trendsetters, reflecting a deep exploration and praise of female characteristics. With the evolution of the spirit of the times, more and more brands and fashion enthusiasts are actively promoting and expressing the connotation of women's power, and design pays more attention to extreme feminine details such as chiffon and bows. In terms of overall cutting and silhouette design, a new trend of pursuing oversized sizes has emerged, with ultra long coats and oversized jackets becoming important carriers for shaping the powerful aura and fashionable attitude of modern women.
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2024-03-29 7108
Pattern -- The Analysis of Popular Patterns in March
In response to the summary of external patterns, this month's POP focuses on cross industry analysis of styles such as seaside vacation, Chinese aesthetics, leisure retro, sand dune wasteland, as well as pattern content and drawing techniques such as mottled letters, mountain youth, cartoon animals, spring views, and dreamy filter. This month, the popularity of the Shanghai LOEWE "Craftsman World" exhibition continues to rise, and the fun and childlike interactions have also attracted the attention of many parents; The Louis Vuitton Nautical series gracefully debuts, inspired by sailor elements to create a romantic vacation atmosphere. The following is a specific analysis of popular patterns.
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2024-03-29 4730
The Comprehensive Analysis of Denim Designer Brands
This report lists 9 key brands to focus on, namely: designer brands with trendy characteristics, No/Fair Studios, Ottolinger, and Our Legacy. There are also fashion design brands, Gnni, Jacob Cohen, Marie Serre, and Rental ge. Although they are non professional denim brands, their production ideas for the denim category are very worth learning from. Finally, there are two professional denim brands: Re/Done and Jacob Cohen They possess and specialize in denim products. While maintaining a professional and traditional cowboy culture, we have been making a lot of innovative products worth paying attention to.
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2024-03-29 13758
Skirt -- The Data Analysis of Womenswear E-Commerce
Among the best-selling skirts in March, the commuting style is dominant, followed by the new Chinese style and romantic style. Key details include shirring, pleats, lace tiered skirts, new Chinese frog buttons, etc., followed by pleated skirts and suit short skirts, which have a higher proportion on the list.
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2024-03-26 4905
Cotton-linen -- The Comprehensive Analysis of Womenswear Benchmark Brand
Cotton and linen artistic style, inspired by the natural cotton and linen texture, combines loose and comfortable silhouette design to create a leisurely, simple and lazy dressing atmosphere. Based on a comprehensive analysis of domestic cotton and leprosy benchmark brands, it can be concluded that cotton and leprosy are not only limited to cotton and leprosy materials, but also widely used chemical fiber materials with characteristics similar to regenerated cellulose fibers and natural fibers.
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2024-03-26 7881
Denim -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's denim downloads in POP3, denim skirts and jeans are the most popular items in the new season of denim market development, mainly slim fitting skirts of different lengths and silhouetted jeans, accounting for 50%, with skirts being the focus of development; By designing with different lengths and slits, showcase the different style changes of individual items. Mid length skirts are most favored by customers. The nostalgic and retro style of casual wear is still a key trend, with blue cows remaining the main color. Wash with water, no need for too much complex washing water. A good nostalgic classic color sense and delicate drop colors are important indicators of a popular item. The combination of denim and patchwork denim is a prominent design feature of this season. It can be combined with the structural changes inside and outside the denim and different washing changes to upgrade the design of the single item.
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2024-03-22 8622
Twin -- The Comprehensive Analysis of Women's Denim Runway | Part 2
24/25 Autumn/Winter Women's Fashion Week. Continuing the concept of twins, while innovating, also maintains the classics. Especially the emphasis is on the overlapping use of traditional denim techniques and the technological effects brought by new technologies. The opposing and unified language of cowboys can provide many inspirations in both ancient and modern times.
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2024-03-21 21531
Neo Chinoiserie -- The Comprehensive Analysis of Kidswear Benchmark Brand
"Green mountains, misty rain, and soft silk clothes" is the most appropriate way to describe the immortal Eastern aesthetic atmosphere that has been around for thousands of years. However, the popularity of the new Chinese style is still ongoing. In the new spring and summer, Chinese style children's clothing is full of flowers and exudes poetic charm. The domestic benchmark brand Guofeng series is more creative in terms of fabric materials, pattern styles, design details, and accessory decorations. Please refer to this new Chinese brand analysis report for details.
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2024-03-21 42488
Dresses -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing dresses downloaded by users in March, the clothing market in the past month has mainly focused on simple commuting styles, with a decrease in new Chinese styles and an upward trend in vacation styles. In terms of details, drawstring straps, pleated twists, and work pockets are the main design elements.