Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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French Nostalgia -- The Analysis of Nanushka The Womenswear Designer Brand
Nanushka was founded by Sandra Sandor, a designer from Hungary. Its main marketing format is to release the latest items on INS by fashion bloggers, and gradually it becomes a brand favored by the public. The 2022CR collection is mainly based by a mixture of vintage nostalgia atmosphere and French languid style. Especially, the whole set of style is finalized through the matching of the vintage wallpaper pattern and stretch fabrics, which fully demonstrates the French nostalgia of Nanushka.
Minimal and Utilitarian--The Analysis of AMNUE The Womenswear Designer Brand
AMNUE is designed to present ready to wear pieces that stand out to youthful accents with an understated novelty factor. Its casual elegance is aimed to be worn both day and night. The label's attitude informs a combination of minimal, modern and utilitarian style. In the latest AW2021 collection, the conventional techniques used by the brand such as deconstructing, hollowing, and asymmetric elements continue to be applied, and the highly wearable items are matched to present minimal and elegant looks.
Loose and Elegant -- The Analysis of ENFÖLD The Womenswear Designer Brand
ENFÖLD does not create seasonal trends, but aims to create luxurious and comfortable classic wardrobes, enabling consumers to feel comfortable when wearing the clothes with elegant, loose silhouettes. The comfort of the highly inclusive silhouettes and the wrapping tailoring are in opposition but also compatible with each other, and they are highlighted to express feminine beauty. The entire A/W collection revolves around the brand tonality of "wrap up" and "embrace", interpreting the new trend of leisure and elegance.
THE LYST INDEX -- Fashion's Hottest Brands and Products Q2 2021
The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.
Flashy Sexual Appeal -- The Analysis of DAVID KOMA The Womenswear Designer Brand
David Koma Resort 2022 collection built the sexy and nostalgic prosperousness which better fits the spotlighted night of 70's disco ball. After a year of evolution, Koma has been flashy once again. Tied crystal mini-skirt, low-waist ultralong dress and lace shirtdress are the customized items for hot girls. The sunset outfits in orange and pale purple present exquisite tailoring. Comfortable sporty shirt and sweater are also integrated ingeniously into the collection. Signature rhinestone, sequin and cutout elements are combined with tied-up details and sculptural tailoring to stress the sexy curves. A swimsuit collection was also released. Rhinestone flowers and jewelry printing are decorated on bikini and dress to take Koma girls from disco ball to the swimming pool.
High-class Minimalist Korean Style -- The Analysis of LOW CLASSIC The Womenswear Designer Brand
LOW CLASSIC is a representative brand for high-class minimalist Korean style, which was founded by Lee Myeong Sin, Hwang Hyun Ji and Park Jin Sun in 2009. Following the brand concept of being simple, flamboyant and independent, LOW CLASSIC is committed to providing high-class and minimalist looks for urban women. The steady neutral tone and minimalist tailoring in A/W 21/22 collection present a more mature haute couture feel of LOW CLASSIC.
Vintage Lover -- The Womenswear Runway Analysis of Sportmax
Sportmax was founded by Achille Maramotti in 1969 with a concept of being fashionable, free and avant-garde. Inspired by the vintage styles of 60s and 70s, the creative director Grazia Malagoli applies classic paisley pattern and fine checkerboard to provide the latest runway in a stylish apartment. These living scenes interpret the delicate life of 60s and 70s women.
Breaking the Boundaries -- The Womenswear Runway Analysis of Burberry
"It has always," the designer Riccardo Tisci said, "been important to me to encourage freedom of expression and to blur the line between traditional notions of masculinity and femininity." The polished punk and "trophy tops" he pioneered at Givenchy fully presented such concept. Tisci also combined white top-stitching, swan print and punk items to show the free aesthetic of breaking the boundaries.
Fashion & Art -- The Womenswear Runway Analysis of Jil Sander
The Resort 2022 collection of Jil Sander was released on July 16, which told us a dialogue between fashion and art. This collection was about individuality and uniqueness of person, and "joy" is the mood it expressed. "In everything artistic there should be something functional, and it has to be at the service of the person," said Lucie Meier, "the ideas and philosophy behind the Bauhaus movement became relevant references for us." Each piece was given an individual character, in a sort of syncopated yet quite cohesive narrative. What tied the eclectic offering together was a sense of soft playfulness, smoothing the edges of sculptural silhouettes inspired by the graphic lines of Oskar Schlemmer's Triadic Ballet costumes. Undulating ruffles, fringed tassels, feathers, studwork, and statement jewelry gave grace to neat, elegant shapes. A dramatic sleeveless black-top-and-round-skirt ensemble in guipure lace, a chic strapless trapeze dress in off-white silk gazar, and a sleek pantsuit with a detachable round capelet also in silk gazar—one of the collection's main fabrics. And the slim leather overcoat was printed with a figurative motif of dancing women, painted by an illustrator friend.
Dress -- The Top Ranking of Womenswear
According to the TOP100 downloaded women's dresses of POP users from May to July, simple sophistication style(39%) has increased greatly, followed by youthful elegancy(27%). However, cotton-linen deconstruction shows a decreasing trend. X-line design becomes the most noteworthy silhouette, and the requirement for practicality promotes the popularity of loose and A-line silhouettes. Splicing still dominates the craft domain, while beading and knotting have also increased a lot.
Wild! -- The Comprehensive Analysis of Playtime Shanghai #2
The world is changing, and the second exhibition of Playtime Shanghai will present an image of the children's universe, that takes on today's social challenges in order to protect the freedom to be openly and courageously unique. It is the incarnation of a world of solidarity in its diversity, of a "wild" state of childhood where creativity and spontaneity, individualism and simple pleasures of the senses are combined. It is a joyful disorder, in which each one finds a place, the happy wasteland of a future whose complexity is not put in doubt, but where the collective, the freedom and the sensuality celebrate new utopias.
Resilient Femininity -- The Womenswear Runway Analysis of 3.1 Phillip Lim
Phillip Lim is continuously breaking through the border of modern fashion as an industry pioneer. Presented his resort in his Great Jones Street store, "hope" and "resilient femininity" have been the mood of this collection. Comfortable items were created during the pandemic. Widely-used drawstring and elastic details emphasize the functionality; easy-wearing knits show bold proportions. Suit jacket with a built-in bralette shows off the midriff. When unbuttoned, the bralette folds neatly away at the sides, revealing a more traditional shawl-collared jacket. A zip-front scuba dress was designed with similar ingenuity; its shrug-like knit sleeves also unbutton and can be worn wrapped around the neck. Meanwhile, duchesse silk separates implanted with three-dimensional rosettes and crystal embellishments were a reinterpretation of a key dress from Lim's first-ever runway show for spring 2007.
Romance & Avant-garde -- The Womenswear Runway Analysis of MSGM
MSGM was founded by the Italian designer Massimo Giorgetti in 2008. Influenced by the avant-garde spirit of independent music and contemporary art, the designer has cultivated a series of unique design aesthetics. Bold colors, minimalist lines and exquisite crafts reinterpret the traditional classics of Italy. MSGM Resort 2022 collection brings us the joyous party atmosphere of 1990s. Romantic and sweet floral patterns balance feminine temperament with avant-garde girlish personality to exude a thick fantastic feel.
Childlike Innocence -- Limitedoudou The Korean Kidswear Designer Brand
The Korean designer brand Limitedoudou is loved by the public for its fun illustration patterns and delicate styles. The new-released products in this season are generally in lively and bright colors. Printed shirt and wide-hem dress are combined with signature illustrations to present an artistic and individualized vacation style.
Modern Cotton-linen -- The Analysis of UNISECON The Womenswear Designer Brand
The founder and the creative director of UNISECON, Nina Jiang is committed to celebrating the overlooked emotional bond among people, offering a wardrobe for the modern interpretation of femininity and collectivism animated in both retro and futuristic forms. Taking fashion clothes as media, UNISECON salutes to those neglected ordinaries from a feminine perspective to create a group of multi-faceted images which can be unified yet independent. Based on the mentioned inspiration above, A/W 21/22 collection creates modern cotton-linen female images. Cotton-linen suite, raw-edged process and cotton-linen shirt are perfectly presented.
Nature & Future -- The Analysis of G.V.G.V The Womenswear Designer Brand
Founded by the designer Mug in 1999, G.V.G.V. is a niche Japanese brand which specializes in dimensional silhouette and the deconstruction of fabric. Nature and Future are the two keywords of the latest A/W 21/22 collection. Signature elements and colors are presented in two ways. One is to use organic tree and stone shapes in camel and gray; and the other way is to inject lively neon green or fresh blue into clothing. The designer is likely to integrate bodysuits with mask to show creative functionality.
Little Hippies -- Off-White The Kidswear Designer Brand
The first kids' collection of Off-White provides selections for boys and girls aged from 4 to 12. Inspired by the hippie culture, distinct colors, graffiti, plaids and camouflage exude a childlike innocent vibe from the kids' perspective. Signature Off-White labels are complemented with "KIDS" to accentuate the identity.
Being Flamboyant and Unique -- Viciusss The Chinese Designer Brand
The original Japanese-style kidswear brand Viciusss presents naughty, interesting and delicate styles. "Let's play outside!" The brand calls for the individualized dressing of flamboyant kids, and pays attention to the color application and imagination. Insisting on the independent brand development, Viciusss forms its own unique kidswear style through high-end fashion fabrics and crafts. It pursues both comfort and fun to approach the balance between practicality and fashion. The refreshing imagination and visions provide fashion clothes for 3-to-8-year-old children.
Athenian Sport -- The Womenswear Runway Analysis of Christian Dior
Released in the Panathenaic Stadium, Athens, Greece, the Dior Cruise 2022 collection showed deep connection with sports. The creative director Maria Grazia Chiuri found inspiration from her researches of Greek mythology and historical site and her communication with local artists and craftsmen. Younger fashion trend was injected into brand gene. Among all the 91 looks in this Cruise show, classic Dior items were deconstructed and restructured to fuse sportswear with haute couture.
Social Street Brand -- The Analysis of UL:KIN The Womenswear Designer Brand
UL:KIN, the Korean designer brand founded in 2014, once participated in Seoul Fashion Week and New York Fashion week. Calling for sustainable fashion, UL:KIN takes "Reduce the gap between art and public" as the brand philosophy. Korean stars and bloggers like YEONJUN, Soobin and TAEHYUN wear on its A/W 21/22 ready-to-wear collection for brand promotion.
Dream Is Destiny -- The Analysis of SARAH CHEN The Womenswear Designer Brand
Her study experience in France allow Sarah Chen to be good at draped tailoring, deconstruction, restructuring and mix & match. She also pays attention to the changes of structure and detail. A/W 21/22 Dream Is Destiny collection presents the distance of dream and time. The signature functional details, abstract bows and flowers are shown in saturated colors to demonstrate the idea that, dream is just an illusion but time is eternal.
Scandinavian Retro Aesthetics -- The Analysis of Andersson Bell The Womenswear Designer Brand
The designer of Andersson Bell, a Seoul-based fashion brand founded in 2014, draws inspiration from both Korean and Scandinavian cultures. Creative products are launched from the perspective of Korean and interpreted by Scandinavian aesthetics. S/S 2022 collection takes scientific geometry and retro oil-painting pattern as the elements to create stylish street looks.
Retro Future -- The Womenswear Catwalk Analysis of Louis Vuitton
Louis Vuitton Resort 2022 collection was presented by a short movie filmed at Axe Majeur, a sculpture park outside of Paris. The creative director Nicolas Ghesquière once again integrated urban context and architectural aesthetics into his design. An immersive artistic experience was created. Inspired by space travelling, jacquard patterns and prints of Resort 2022 collection feel a thick futuristic sense. The features of 60's silhouette and space suit have become the elements of this season. Parachute pleats on minidresses and the patterns of space landscape nod to the futurism designer André Courrèges. Solid tech fabrics are also chosen to present the avant-garde sense of future.
In Utopia -- JOKII Chinese Kidswear Designer Brand
Founded in 2016, the customized kidswear brand JOKKI take "COOL BURST CHILDLIKE INNOCENCE." as the brand spirit. Its distinctive yet not too extravagant style keeps the childlike innocence, and exudes the independence and freedom of street fashion. Breaking the limit of traditional kidswear, this Chinese kidswear brand integrates naive childishness into avant-garde street culture to create practical high-street kidswear.