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Daily Minimalism--The Analysis of Totême Womenswear Brand
Totême's design has won consumers' appreciation for its preciseness and neatness. The lifestyle built by the brand reflects the brand's design tonality -- European minimalism. In the A/W 21/22 collection, the achromatic tone of black, white and gray incorporates the neutral tones such as warm brown and water blue, which makes the design gentle and low-key; The matching of cardigans and workplace suits is simple and neat, understated and elegant; the great basic items have strong versatility, which can help build a causal and fashionable wardrobe.
Flashy Sexual Appeal -- The Analysis of DAVID KOMA The Womenswear Designer Brand
David Koma Resort 2022 collection built the sexy and nostalgic prosperousness which better fits the spotlighted night of 70's disco ball. After a year of evolution, Koma has been flashy once again. Tied crystal mini-skirt, low-waist ultralong dress and lace shirtdress are the customized items for hot girls. The sunset outfits in orange and pale purple present exquisite tailoring. Comfortable sporty shirt and sweater are also integrated ingeniously into the collection. Signature rhinestone, sequin and cutout elements are combined with tied-up details and sculptural tailoring to stress the sexy curves. A swimsuit collection was also released. Rhinestone flowers and jewelry printing are decorated on bikini and dress to take Koma girls from disco ball to the swimming pool.
Ain't No Mountain High Enough -- The Menswear Runway Analysis of White Mountaineering
The Japanese outdoor brand White Mountaineering, founded by Yosuke Aizawa, launched its S/S 2022 collection -- Ain't No Mountain High Enough. The blurred boundary between urban clothing and outdoor wear tries to figure out the perfect balance of comfort and functionality. The shirt, jacket, utility vest and trousers of this S/S collection all apply the classic colors of autumn. Bomber jacket and more formal tailoring occupy a large proportion of this collection, which not only satisfies the needs of city life and also allows the wearers to explore more unpredictable outdoor places.
WORKATION -- Staffonly Menswear Designer Brand
Staffonly is an energetic menswear brand pursuing unique aesthetic taste. It was jointly established by Shimo Zhou and Une Yea in London in 2015. The brand's studio is now based in Shanghai. Staffonly pays attention to contemporary life and draws inspiration from it. The brand is committed to conveying the brand's design aesthetics and experimental spirit through its unique narrative style, and it uses fresh tailoring techniques, unique aesthetic taste, and humorous and relaxing details to provide contemporary men with new dressing options.
Vintage Lover -- The Womenswear Runway Analysis of Sportmax
Sportmax was founded by Achille Maramotti in 1969 with a concept of being fashionable, free and avant-garde. Inspired by the vintage styles of 60s and 70s, the creative director Grazia Malagoli applies classic paisley pattern and fine checkerboard to provide the latest runway in a stylish apartment. These living scenes interpret the delicate life of 60s and 70s women.
Resilient Femininity -- The Womenswear Runway Analysis of 3.1 Phillip Lim
Phillip Lim is continuously breaking through the border of modern fashion as an industry pioneer. Presented his resort in his Great Jones Street store, "hope" and "resilient femininity" have been the mood of this collection. Comfortable items were created during the pandemic. Widely-used drawstring and elastic details emphasize the functionality; easy-wearing knits show bold proportions. Suit jacket with a built-in bralette shows off the midriff. When unbuttoned, the bralette folds neatly away at the sides, revealing a more traditional shawl-collared jacket. A zip-front scuba dress was designed with similar ingenuity; its shrug-like knit sleeves also unbutton and can be worn wrapped around the neck. Meanwhile, duchesse silk separates implanted with three-dimensional rosettes and crystal embellishments were a reinterpretation of a key dress from Lim's first-ever runway show for spring 2007.
BACK TO WHERE IT STARTED - -The Menswear Runway Analysis of Giorgio Armani
Giorgio Armani is relatively understated among all luxury brands in recent years, because it barely meets the needs of Gen Z, and stays away from the mainstream. However, the conservative Armani still brought us an elegant Italian aesthetic feast in S/S 2022. On Via Borgonuovo, the place where it all began, Giorgio Armani explores once again the idea of clothing that frees instead of constricting, increasingly moving away from formality and decisively embracing the informality of sportswear. This casual runway is committed to creating the images of yuppie gentlemen.
Natural Healing -- The Menswear Runway Analysis of AMBUSH
Escaping from city is an opportunity to heal, enjoy, and feel the nature, which is exactly the inspiration source of AMBUSH S/S 2022 collection. Although the collection was released before A/W 21/22, the designer Yoon Ahn added wasteland and vast free space into city and streets to create a new brand blueprint. Such freedom has brought variable ideas and also changed the way how AMBUSH treats its fashion collections. Inspired by highly functional fabrics, the new branch AMBUSH WKSP demonstrates the basic elements for people to move comfortably between city and countryside.
Canone Infinito -- The Menswear Runway Analysis of MSGM
Music is the must-have element for the creative director Massimo Giorgetti. The hypnotic and endless rhythm of this Canone Infinito(composed by the Italian DJ Lorenco Senni) enthralled him. Photographer Francesco Nazardo and the Milan-based image makers of No Text Azienda were involved in the production of the men's collection's video. Somehow replicating the circular melody on Senni's musical piece, the two-day shoot took place on a secluded beach in Maremma, a largely untouched, wild strip of land in Tuscany.
Childlike Innocence -- Limitedoudou The Korean Kidswear Designer Brand
The Korean designer brand Limitedoudou is loved by the public for its fun illustration patterns and delicate styles. The new-released products in this season are generally in lively and bright colors. Printed shirt and wide-hem dress are combined with signature illustrations to present an artistic and individualized vacation style.
Little Hippies -- Off-White The Kidswear Designer Brand
The first kids' collection of Off-White provides selections for boys and girls aged from 4 to 12. Inspired by the hippie culture, distinct colors, graffiti, plaids and camouflage exude a childlike innocent vibe from the kids' perspective. Signature Off-White labels are complemented with "KIDS" to accentuate the identity.
Being Flamboyant and Unique -- Viciusss The Chinese Designer Brand
The original Japanese-style kidswear brand Viciusss presents naughty, interesting and delicate styles. "Let's play outside!" The brand calls for the individualized dressing of flamboyant kids, and pays attention to the color application and imagination. Insisting on the independent brand development, Viciusss forms its own unique kidswear style through high-end fashion fabrics and crafts. It pursues both comfort and fun to approach the balance between practicality and fashion. The refreshing imagination and visions provide fashion clothes for 3-to-8-year-old children.
Reborn Tomorrow -- The Analysis of UOOYAA The Womenswear Designer Brand
UOOYAA A/W 2021 collection Reborn Tomorrow presents the design based on the relationship between human and modern civilization, technology, nature, belief and tradition. Generally dark tone, futuristic silhouette, ethnic pattern and tiger print start a conversation between past and future.
The Color Analysis of Menswear Runway (Green Series)
One out of six European people lists green as the favourite color, but there are also many people who hate green. It is a color of life, vital, opportunity and hope. However, on the other hand, complex green also represents poison, misfortune and devil. Laurel Green(PANTONE 15-6313 TPG), Forest Green(PANTONE 17-0230 TPG), Sharp Green(PANTONE 13-0535 TPG) and Fir Green(PANTONE 18-0627 TPG) are the main colors of green series on S/S 2022 menswear fashion shows. We can see that this relatively darker tone has the vibe of autumn and winter. Acid Sharp Green brings positive emotions, and common Fir Green is rather versatile.
THE (NEW) SET -- The Menswear Runway Analysis of Ermenegildo Zegna
Ermenegildo Zegna S/S 2022 collection was started with a charming film. Running in the narrow space till it comes to a vast vision, EZ's THE (NEW) SET interprets the present through the conversation between human and nature. Innovative designs provide the world with brand new styles. Zegna always subverts the tradition and brings surprise. Bold color application and fabric combination in this summer change the conventional structure of ready-to-wear and show the harmonious flexibility.
Retro Future -- The Womenswear Catwalk Analysis of Louis Vuitton
Louis Vuitton Resort 2022 collection was presented by a short movie filmed at Axe Majeur, a sculpture park outside of Paris. The creative director Nicolas Ghesquière once again integrated urban context and architectural aesthetics into his design. An immersive artistic experience was created. Inspired by space travelling, jacquard patterns and prints of Resort 2022 collection feel a thick futuristic sense. The features of 60's silhouette and space suit have become the elements of this season. Parachute pleats on minidresses and the patterns of space landscape nod to the futurism designer André Courrèges. Solid tech fabrics are also chosen to present the avant-garde sense of future.
In Utopia -- JOKII Chinese Kidswear Designer Brand
Founded in 2016, the customized kidswear brand JOKKI take "COOL BURST CHILDLIKE INNOCENCE." as the brand spirit. Its distinctive yet not too extravagant style keeps the childlike innocence, and exudes the independence and freedom of street fashion. Breaking the limit of traditional kidswear, this Chinese kidswear brand integrates naive childishness into avant-garde street culture to create practical high-street kidswear.
Daywear Couture -- The Womenswear Runway Analysis of Christian Dior
Dior A/W 21/22 Couture Collection was released on July 5 in Paris, which was presented by the creative director Maria Grazia Chiuri and French artist Eva Jospin. The work Chambre de Soie, created by French artist Eva Jospin, provides a backdrop for the show, with lifesize embroideries displayed on the walls recalling the Indian-inspired Salle aux Broderies in the Colonna Palace in Rome. Forest, vine, rock and waterfall create imaginative and twisted scenes. The combination of lively embroidery and haute couture gown is shown on this amazing runway. The materiality of fabric becomes form, while the subversive language of embroidery is expressed in a project that becomes a performance. An energy resembling poetic pleasure, at the intersection of style, movement and attitude. Through textile research, a series of pieces, featuring an assortment of checks, tweeds, textures and different dimensions in black and white. This creation serves as a precious décor for presenting dresses with magnificent pleats, trains, and hand-woven chains that compose patterns on the body, in colors dear to Monsieur Dior, such as powder blue or nude. The singular context reinterprets the meaning of embroidery, and salutes to the exquisite craftsmanship and couture spirit of Dior.
Pine Will Be Greener in Winter -- The Analysis of YUHAN WANG The Womenswear Designer Brand
Yuhan Wang are a London based womenswear brand established by Yuhan Wang in 2018, The designer was trained at Central Saint Martin's BA and MA in womenswear. She was awarded the first runner-up of the L'Oreal Young Talent Awarded in 2016 for her BA collection. She joined Marni as a womenswear designer after her MA and showcased three seasons with Fashion East. She has also been shortlisted for 2020 LVMH Prize. A/W 21/22 collection contains Chinese elements like eternal pine and auspicious dear. Inspired by the artworks of 19th century impressionist female painter Mary Cassatt, this collection also interprets the sensitive emotion of women artist. Suit item maintains the signature silhouette and upgrades daily practicality. Knitted suite and eco-friendly fur show material conflict. Crinkled ruffle, laced top and gigot sleeve present the features of 19th century. Wild watercolor pine and signature pleated dress convey the exquisite yet firm emotional core of female, which ingeniously combines oriental culture with eastern tailoring. Golden pine leaf earrings underline feminine flexibility, and the combination with printed socks and flats highlights the theme.
Genderless Shared Wardrobe -- The Analysis of Wooyoungmi The Womenswear Designer Brand
The latest Wooyoungmi S/S 2022 collection was inspired by Julian Barnes' The Man in the Red Coat. The background of this collection is a psychedelic interpretation of Art-Nouveau train station, which implies the desire for travelling and escaping. Deconstructed silhouette is fused with fluent tailoring to create a casual and dynamic Gen Z urban atmosphere. Slightly oversized, elongated tailoring was heightened with imaginative additions—hooded capelets; high cummerbunds and corsets extending trousers' waists; bibs in open wave airy crochet; sculptural sleeves contrasting the sporty lines of nylon windbreakers. Technical and performance nylon-based fabrics had a textured, crinkled finish; flashes of carmine red, radium green, custard yellow and powdery blue lit up a palette of serene neutrals.
Sexy & Comfortable -- The Womenswear Runway Analysis of Jacquemus
The French fashion house Jacquemus released its latest A/W 21/22 collection in recent days. The runway in this season brought us an aesthetics world of elegant sexual appeal and cool genderless styles. This naturally sexy and comfortable feel is extremely relaxing. Passionate pink and red tones bring joyous senses to A/W collections. The genderless tough tailoring of black styles creates hardcore looks. Rebellious design details and tailoring provide us with a series of new styles. Sexy wrap dress, cropped puffa jacket and hot suite interpret the sexy and cool wardrobe of unique Jacquemus girls.
Light-heartedness & Freedom -- The Menswear Runway Analysis of HERMES
Hermes Summer 2022 collection was presented by the male art director Véronique Nichanian and the drama director Cyril Teste. Abandoning the traditional formal wear, designer injects a sense of leisure into light-hearted and lively designs to outline minimalist lines, which accentuates silhouette and exquisite tailoring. Bursts of color and graphic stitching are used more in this season, and mixed multiple materials enliven the whole collection. Designer brings us a sunny daily scenery on the triangular stage. The collection exudes an air of relaxed light-heartedness and freedom. It is a response to the call of wide open spaces, a yearning for the oceans.
Suit -- The TOP Ranking of Womenswear
According to the data analysis of TOP100 downloaded women's suits of POP users in June and July, simple sophistication is the dominating style; loose H-line and waisted X-line are the main silhouettes. Splicing and edge design are the outstanding detail elements. Besides, pearl decoration on suit item is noteworthy.
Simplified Design -- The Analysis of OAMC The Menswear Designer Brand
"Good design is as little as possible. Less, but better, because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity." -- Dieter Rams OAMC follows the design principle of "Less, but better", and combines functionality with design aesthetic. Multiple-layered items like vest shirt, long coat, jacket and suit are shown in this collection. Designer also applies layered tie-dye elements and sophisticated prints to fuse the signature brand style with modern designs.