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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Informal College -- The Comprehensive Analysis of Womenswear Designer Brand
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    2023-09-19 3286

    Informal College -- The Comprehensive Analysis of Womenswear Designer Brand

    The informal college style originated from the traditional student uniforms of prestigious American aristocratic colleges. Over time, it has evolved to incorporate elements of sporty, formal, rigorous, flowing, tough, and delicate styles, forming a new fashion trend. It embodies both the artistic and youthful charm of the college style and the cool and stylish demeanor. In the 2023/24 autumn and winter season, the informal college style is once again on the rise. From designer brands like 4MILE, Maison Marais, Dunst, Gcds, MASHAMA, MY ROMANCHIC, and the latest collaboration collection MO&Co. x Rokh, it can be seen that the retro and yuppie-inspired college style is highly praised. The classic men's Harrington jacket has become a must-have item for college-style outfits this season, while loose-fitting leather jackets take on a neutral and relaxed silhouette, and hoodies are paired with skirt ensembles.

  • The Analysis of Guangzhou Womenswear Wholesale Market

    2023-09-18 2324

    The Analysis of Guangzhou Womenswear Wholesale Market

    This month, the wholesale market in Guangzhou needs to pay close attention to the application of the Merlot color range in jackets, suits, trench coats, and skirts. In terms of style, the market is dominated by an elegant commuting style, with a significant proportion of the popular Korean minimalist Clean fit style. Influenced by the New vintage trend, the proportion of trendy high street style has increased, mainly focusing on leather and denim items, with the use of vintage techniques and street-style letter printing elements. Some new arrivals include woolen coats for early winter, with a focus on a quiet luxury and minimalist style, emphasizing fabric texture and tailoring.

  • Informal College -- The Comprehensive Analysis of Luxury Brand

    2023-09-14 5288

    Informal College -- The Comprehensive Analysis of Luxury Brand

    Informal college style is a more contemporary way of dressing derived from the uniforms of prestigious American schools. It retains the traditional college style but adds a rebellious and trendy touch, incorporating outdoor, casual, avant-garde elements, and vibrant colors, making it more energetic. It combines shirts, uniform suits, knitwear, etc., with skirts, vintage sneakers, baseball jackets, and other casual items for mixing and matching, without being overly restrictive in design.

  • Italian Classic -- The Comprehensive Analysis of Menswear Runway

    2023-09-13 4171

    Italian Classic -- The Comprehensive Analysis of Menswear Runway

    Italian classic style refers to a business style originating from Italy, known for its unique design and high-quality fabrics. This style emphasizes refinement, elegance, and luxury, focusing on attention to detail and a striving for perfection. Italian business style emphasizes smooth cutting and lines, showcasing the elegant beauty of individual pieces. High-quality fabrics are an important element of Italian business style clothing. Common fabrics include silk, cashmere, and natural fibers, which have a certain softness, comfort, and luster. The use of color typically revolves around neutral tones, creating a warm and elegant atmosphere. At the same time, bright colors may be used as accents to add layers and visual interest to the clothing. Detail designs are usually reflected in buttons and pockets, adding a sense of delicacy and keeping the individual pieces simple yet not overly complicated. It fuses traditional and modern elements, emphasizing high-quality materials and exquisite detailing to create a comfortable and unique atmosphere in business settings.

  • All Over Print -- The TOP Ranking of Kidswear
    Hot

    2023-09-11 4752

    All Over Print -- The TOP Ranking of Kidswear

    According to the data analysis of the top 100 children's clothing patterns downloaded by users in August 2023, patterns with full printing are the most popular in children's clothing. The highest proportion is the trend toy elements, with art effects such as flat coating and watercolor being particularly loved. Cartoon animal patterns account for 22% of the total, while space-themed patterns account for 17% and car elements account for 13%. The overall trend is towards cartoon and interesting patterns, especially those with elements of garden animals, cars, and planets. According to the top 10 rankings, the most attention is given to flower patterns, cartoon animals, letter graphics, planets, and car elements. The cartoon rural scene with a warm and natural atmosphere and a sense of fun is particularly popular. Combining flower elements with cute animals can create a vibrant and joyful scene. Patterns with space and trendy elements have gained attention because of their fantasy style and graffiti-like art style, making them one of the most commonly used patterns for boys. Using hand-drawing techniques such as sketching, watercolor, or crayon art effects can add a sense of craftsmanship and warmth, giving people a feeling of warmth and familiarity.

  • New Arrivals in Korean Dongdaemun Market

    2023-09-08 5224

    New Arrivals in Korean Dongdaemun Market

    In September, Dongdaemun Market in Korea has fully launched its autumn collection. The current popular style highlights an elegant and commuting fashion, with delicate tailoring and a minimalist and neat look. Influenced by the continued popularity of urban outdoor style, the design of three-dimensional pockets that are both practical and aesthetically pleasing is widely applied to different items such as jackets, suits, and skirts. As for outerwear, designers focus on a concise and straight-lined boxy silhouette design to showcase a professional and urban image of women. For the autumn season, attention should be given to suits, jackets, and shirts. For more information, please click on the recommended content in the Korean section.

  • Maillard -- The Comprehensive Analysis of E-commerce Kidswear Brand
    Hot

    2023-09-08 5818

    Maillard -- The Comprehensive Analysis of E-commerce Kidswear Brand

    Maillard, derived from the chemical concept of the "Maillard reaction," can be simply understood as the process of raw steak gradually being cooked by heat. During this process, different concentrations and contrasts of brown tones are produced, hence the label "Maillard" has spread to other fields, becoming a color term. The "Maillard style" dressing cleverly combines large areas of brown with orange-red, showcasing the tranquility and elegance of autumn while also embodying a sense of warmth and liveliness, providing a visually warm and textured autumn experience.

  • Campus Daily -- The Analysis of Jujubong The Kidswear Designer Brand
    Hot

    2023-09-05 4041

    Campus Daily -- The Analysis of Jujubong The Kidswear Designer Brand

    Jujubong is a brand founded by a designer mom with a background in design, specifically to create stylish outfits for her son's first birthday. The brand's style is characterized by simplicity, fashion, and playfulness, aiming to create children's formal wear that is elegant, yet warm and emotional. Jujubong strives to constantly innovate and create unique personalities and high-quality products that go beyond fashion. Jujubong Korean children's clothing is not only suitable for everyday wear, but also for various occasions. Whether it's school activities, outings, or parties, children can showcase their own fashion style by wearing Jujubong's clothing. The brand's clothing designs are exquisite and diverse, catering to the needs of children of different ages and different style preferences.

  • The Analysis of A/W 24/25 Intertextile Shanghai

    2023-09-04 12566

    The Analysis of A/W 24/25 Intertextile Shanghai

    From August 28th to 30th, 2023, the China International Textiles, Fabrics, and Accessories (Autumn/Winter) Expo was grandly opened at the National Exhibition and Convention Center in Shanghai. This exhibition utilized 9 exhibition halls, showcasing formal fabrics, fashionable women's wear fabrics, casual wear fabrics, functional/sportswear fabrics, dynamic denim, wedding/dress fabrics, infant textiles, shirt fabrics, leather/fur fabrics, underwear fabrics, pattern design, accessory vision, and related products. Serving 13 professional exhibition areas and 39 segmented categories, with an exhibition area exceeding 240,000 square meters, the expo gathered nearly 4,000 high-quality fabric and accessory suppliers from 27 countries and regions worldwide.

  • Classic College -- The Comprehensive Analysis of Luxury Brands
    Hot

    2023-09-04 5103

    Classic College -- The Comprehensive Analysis of Luxury Brands

    This report focuses on the current popular "college style" for the back-to-school season, carefully selecting the following well-known brands to explore their brand characteristics and key design elements for this season. Through in-depth analysis of these brands, it provides more inspiration and creativity for developing products that fit the "college style".

  • August 2023 Guangzhou Women's Knitwear Wholesale Market
    Hot

    2023-08-22 4891

    August 2023 Guangzhou Women's Knitwear Wholesale Market

    The main research areas for domestic wholesale markets in August are primarily focused on Guangzhou U:US. The style emphasizes the "Chanel-style" and elegant commuting fashion, incorporating design elements such as metal accents, frayed edges, and collar variations to enhance overall sophistication and quality. In the August market, the focus is on early autumn items, with an increasing number of autumn and winter items such as cardigans, sweaters, and suits, which make up a large proportion of the market.

  • Leisure Holiday -- The Comprehensive Analysis of Men's Runway (Part 4)
    Hot

    2023-08-21 7853

    Leisure Holiday -- The Comprehensive Analysis of Men's Runway (Part 4)

    The main focus of this report is to analyze the fashion patterns of the 2024 spring-summer men's fashion show. The overall trend of the patterns shows a slight increase, with the checkered pattern and floral pattern showing more noticeable growth. These patterns continue the geometric and textured styles. The floral elements are also worth noting in this season's show, as they are clearly trending in streetwear, business, and vacation styles. The proportion of geometric elements and mottled textures remains unchanged, but there are still innovative techniques and applications being explored. Overall, the checkered and striped patterns remain the most popular elements in this style.

  • Woven Fabric -- The Comprehensive Analysis of Women's Runway

    2023-08-17 28904

    Woven Fabric -- The Comprehensive Analysis of Women's Runway

    In this season's women's fashion show, the woven fabric materials are rich and the styles are diverse. They are widely used in the categories of fashion casual, streetwear, and simple European style. The cross-border application of unconventional fabrics in styles or designs deserves attention. In the early spring 2024 women's fashion show, the most popular woven fabric is casual cotton and linen, accounting for about one-third of the total, appearing in various categories and styles. Fine weaving and woolen fabrics account for 16% and 14% respectively. Woolen fabrics show a significant decline trend and are mostly used in outerwear categories such as suits and coats. Soft blended fabrics and minimalist silk account for 12% and 11% respectively. They have begun to expand their influence this season, not only in the conventional elegant and simple European styles but also gradually applied to streetwear and avant-garde designs. Classic women's fabric materials such as fashion fiber and lightweight chiffon are less frequently used this season. Brands like GUCCI have started incorporating sporty fiber fabrics into fashion designs.

  • Business Leisure -- The Comprehensive Pattern Analysis of Menswear Runway (Part Three)
    Hot

    2023-08-14 13178

    Business Leisure -- The Comprehensive Pattern Analysis of Menswear Runway (Part Three)

    The main focus of this report is to analyze the fashion patterns of the 2024 spring/summer men's fashion show. The overall trend of the patterns shows a slight increase, with geometric patterns and botanical floral patterns experiencing more noticeable growth. These patterns continue to be applied in a geometric and textured style. Floral elements are also worth noting in this season's fashion show, as they demonstrate a clear trend in popular styles such as streetwear, business attire, and vacation fashion. The proportion of letter elements and texture reconstruction shows no significant changes, but there are still innovative techniques and applications in their creative methods, which will be further illustrated in the following sections. Overall, floral and geometric patterns remain the most popular elements in this style.

  • The Data Analysis of Cross Border Menswear E-commerce in July
    Data Reports

    2023-08-11 16730

    The Data Analysis of Cross Border Menswear E-commerce in July

    Due to the Amazon Prime Member Day carnival last month, early autumn and autumn/winter items with high prices were popular among consumers in the best-selling list last month. Sweaters, trousers, and suits were the items with a higher year-on-year compounded growth rate in July.

  • The Analysis of ZARA The Benchmark Kidswear Brand
    Hot

    2023-08-11 21197

    The Analysis of ZARA The Benchmark Kidswear Brand

    2023 Autumn/Winter ZARA is themed around retro, classic, playful, sunny, modern, and more, always adhering to its unique design concept and not following the trend of the masses. It has a clear positioning and direction, showcasing the vibrant side of children's fashion. This season's themed collections include "Ballet Dance," "Back to School," and "VARSITY," featuring classic and highly story-driven items. The knitwear and denim collections offer diverse designs that break free from fabric constraints. The baby and toddler collection is expertly crafted, with soft and meticulous fabrics that are both adorable and comfortable.

  • The Comprehensive Analysis of CIFF KIDS Copenhagen International Fashion Fair (Part One)
    Hot

    2023-08-07 3544

    The Comprehensive Analysis of CIFF KIDS Copenhagen International Fashion Fair (Part One)

    Ciff Kids holds two editions every year, with its headquarters based in Copenhagen, making it the center of the Scandinavian creative industry. It is the only trade fair for children in the Nordic region. Ciff Kids showcases numerous brands from the Nordic countries, excelling not only in children's fashion but also offering a wide range of other infant and children's product collections. Ciff Kids is dedicated to bringing together talent, brands, media, and buyers in a relaxed, fun, and vibrant atmosphere, creating an ideal platform for showcasing products and building relationships for children and youth brands.

  • Jacquard -- The Fabric Analysis of Première Vision Paris

    2023-07-31 28262

    Jacquard -- The Fabric Analysis of Première Vision Paris

    The jacquard fabric of this season showcases a strong trend of decorative visual impact. The Baroque-style jacquard, featuring exaggerated and enlarged floral elements, creates a luxurious and vintage atmosphere with its rich colors and embossed textures. Drawing inspiration from natural textures, simplified and distorted artistic techniques are incorporated to create organic structures reminiscent of nature. Modern geometric elements are combined with metallic thread jacquard that adds a glossy effect, along with the velvet texture, presenting a noble and luxurious wearing experience.

  • Elegant Commuting -- The Menswear Runway Analysis of Dries Van Noten

    2023-07-28 23525

    Elegant Commuting -- The Menswear Runway Analysis of Dries Van Noten

    Dries Van Noten's Spring/Summer 2024 menswear collection redefines masculine elegance with meticulous Belgian craftsmanship and understated, deep color elements. The collection emphasizes the fusion of gentleness and strength. On the industrial-inspired runway, perfectly tailored suits featuring exaggerated broad shoulders and flowing silhouettes hug the body. High-waisted flared trousers accentuate the waistline, while lightweight and deconstructed knitted sweaters add a carefree and casual touch. Metallic sequined shirts and shorts inject vibrancy into the entire collection, while softly textured trench coats float gracefully in the air like ballet dancers. The clever integration of classic tailoring and modern aesthetics perfectly embodies the fashion industry's evolving attitude towards masculine elegance.

  • Outdoor Sports Fabric -- The Analysis of Première Vision Paris

    2023-07-27 38571

    Outdoor Sports Fabric -- The Analysis of Première Vision Paris

    This season, outdoor sports fabrics show a diverse trend of fluidity and multiple applications from the city to the outdoors. Sustainable materials and production processes create delicate textures, combining fashion with high performance to present a subtle and refined gloss. Abstract art texture printing imparts a passionate vitality and imagination to the fabric, while lightweight protective fabrics blend casual sports with urban elegance, achieving the transformation of multiple scenes.

  • The Comprehensive Exhibition Analysis of Pitti Bimbo 97
    Hot

    2023-07-27 5842

    The Comprehensive Exhibition Analysis of Pitti Bimbo 97

    From June 21st to 23rd this year, the 97th edition of Pitti Bimbo, the children's fashion exhibition, was held at Fortezza da Basso in Florence. The offline exhibition brought together 230 brands and attracted approximately 2,000 buyers, with 75% of the brands coming from cross-border locations. Despite the challenges faced by the industry, the number of exhibitors and sales points remained at the same level as the summer of 2022. The theme of this edition of Pitti Bimbo was "Pitti Games," representing a summer and carefree atmosphere. Children played alone, in pairs, or in groups, forming teams to face challenges. This edition of Pitti Bimbo showcased a decisive driving force for creativity and an increasing focus on values such as quality, sustainability, health, and authenticity.

  • Urban Commute -- The Analysis of Valentino The Luxury Womenswear Brand

    2023-07-26 12310

    Urban Commute -- The Analysis of Valentino The Luxury Womenswear Brand

    Valentino PF 2023 new product release, mainly focused on high brightness colors, with a slightly elegant style. Multiple individual designs are more versatile and practical, including suits, shirts, dresses, etc. These items complement each other with the new products, providing more layered wearing options.

  • Decorative Fabric -- The Comprehensive Runway Analysis of Menswear

    2023-07-26 4667

    Decorative Fabric -- The Comprehensive Runway Analysis of Menswear

    In the 2023 spring/summer men's fashion runway show, three-dimensional decorative fabrics trend towards everyday wear, mainly featuring bead embroidery, appliqué, three-dimensional flowers, sequin embroidery, and rhinestones. Among them, DIOR MEN's embossed eyelet decoration technique is relatively novel and has practicality and easy maintenance. Valentino's improved appliqué technique creates suits with fashionable attributes for multiple occasions. LOEWE's hot drilling technique in the same color as the bottom and Etro's fabric with all-over hot drilling patterns lead the innovation direction of decorative fabric development.

  • Woolen Fabric -- The Analysis of Première Vision Paris

    2023-07-24 16584

    Woolen Fabric -- The Analysis of Première Vision Paris

    This season's woolen fabric focuses on understated luxury and comfort. The worsted wool showcases its outstanding quality, reinterpreting a sense of luxury with subtle tonal color combinations in check patterns. The blend of wool with viscose, lyocell, and other materials creates a smooth and soft flowing atmosphere. The textured tweed and granular wool provide a strong visual decorative sense and a warm healing power, while showcasing a sense of understated simplicity and luxury.

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