The Korean kidswear brand Jelispoon is founded in 2011. It is a popular online brand in South Korea, and prevails in China since its entry into China markets. Jelispoon advocates "childlike, caring and natural", and pursues "emotional, simple, graceful and practical".

Pimpollo is popular with its pleasing colors, fun illustrations and practical items. This season, bright colors and reuse of stock fabrics are noteworthy.

Petite mieux, a kidswear brand from South Korean, prevails with its simple, natural and unique fashion style. In S/S 2020, it combines high-quality fabrics with chic designs to create clothes fit for kids. This season girls' dresses stand out. Ruffle goes across the whole collection, delivering a sweet and lovely feel. Sets for boys and girls are also prominent.

This report focuses on EIN, broadcast, AUM and ICICLE, makes key analysis of line-drawn patterns, crinkled fabrics, mulberry silk, drawstring on the waist and suits, and brings more natural and comfortable looks.

icebiscuit adheres to the brand concept of youth, vitality, uniqueness and elegance. In S/S 2020, it blends red, white and blue with tennis style to bring kids to the sports ground.

agabang&company, a Korean infants' wear company, is founded in 1979. In 2002, it collaborates with designer Hong Eunju to launch the European style brand, ETTOI. ETTOI interprets British style in a modern way, and shows a leisure new lifestyle. In S/S 2020, ETTOI continues its signature elevated feel.

According to data analysis of top 100 downloaded women's suits from April to May, simple and sophisticated style and fashion leisure style are main styles. H-line and X-line shapes become mainstream silhouettes. Wide T-line silhouette rises in the month. Deconstruction, splicing and string still gain much attention.

During this pandemic, the way we present ourselves changes greatly from outdoor socializing to quarantine at home. Carpe diem is the life attitude of current youngsters. Fashionistas can always present wonderful looks whether going out or staying at home.

Minimalism originates from western modernism in the early 20th century. "Less is more" by European modernist architect Ludwig Mies Vander Rohe is considered to be the core idea of minimalism. The minimalist style stems from the modernist minimalism. It starts from functionality, and focuses on both simplicity and utility. It is more in line with people's needs in this quick-paced society. It is a more humane, environmentally-friendly and relaxing lifestyle. Minimalism uses simple appearance, smooth cutting, harmonious color and simplified design to get rid of a complicated vision and create a soothing and soft vibe.

The Chinese local kidswear brand, Zhimu, uses natural fabrics, novel cutting and considerate service to convey the natural happiness. In S/S 2020, Zhimu continues its comfortable and fresh feel and launches the sibling dress.

This report takes ICICLE, Lily, III VIVINIKO and Edition as key brands. This season key designs include animal, floral embroidery, and artists' brushstrokes. The dress printed by ditsies is a key item for many lady style brands. As for details, twists and crinkles are worth attention.

Allo&Lugh combines the French "Allo" (hello) and the Celtic "Lugh" (name of Hermes in ancient Greek mythology). The brand is known for two recognizable cartoon characters -- Allo, the naughty boy, and Lugh, the cute girl. Its unique image and rich colors make Allo&Lugh different from conventional leisure infants' wear.

In A/W 20/21, as the party season comes, gowns will stand out. Voluminous or minimalist or tight straight gowns and neat suits create a sophisticated and sexy vibe. Dark tones are dominant. Black returns back and becomes the key color of a wide range of gowns. Gemstone colors and warm metallic tones become emphasized decorative colors. Nostalgic keynote and luxurious romanticism is an important theme. Soft ruffles and draping lines highlight a fantasy style. Textural details emphasize prevalent femininity. New Victorian style gains more attention, and works with lace, stacked gauze and velvet to create more gowns.

Influenced by COVID-19, Dongdaemun and Namdaemun wholesale markets are no more crowded and busy. The young lady style dominates the market, bringing the richest designs. The dress and skirt occupy a large part of 49%, followed by the top (21%), among which the shirt holds the largest part. Main styles of outerwear are denim jackets and light suits, and outerwear proportion of 15% implies the markets will skip spring. As for trousers, denim takes up the largest part.

Beaufille was founded in 2009 by Chloé Gordon and Parris Gordon in Canada. The name, Beaufille, comes from French and originally means handsome girls with personality. The brand takes on a minimalist style. Beaufille blends menswear and womenswear elements, so the masculine side coexists with feminine side in its clothing. In order to carry out sustainability, Beaufille uses some special fabrics for the new season: textile materials made from 50% recycled plastic bottles and 50% organic cotton. The sisters meditate on sustainability, and create a transitional wardrobe for multiple occasions and environments.

Lululemon is known as "the No. 1 professional sports brand in Canada". It has nearly 360 stores in the world. And in North America, it is the first choice of yoga apparel and other sportswear. At present, Lululemon is synonymous with yoga apparel and fashion. Lululemon aims at the new middle class, referring to working women aged between 25 and 40. Normally they has a sweat lifestyle, which is quite healthy and positive. In addition to producing and selling yoga apparel, Lululemon leads a lifestyle and philosophy. Lululemon is best known for having a specific community culture, and the way it promotes its brand is primarily by the user community. Therefore, every time Lululemon enters a new city or country, it makes use of show room and ambassador to first build communities, lead people to perceive the brand, connect with customers and integrate into the local market.

Boots are indispensable for fashion bloggers on Instagram, and they return back in S/S 2020 with a powerful momentum. High boots, the one-piece dress, the sexy slip dress and the shirt, all display the free Instagram style look.

Bluedog, which is owned by the same company as minkmui and R: ROBOT, is a popular Korean fashion brand for infants. It is good at expressing fashionable childishness through simple styles and fun patterns.

moimoln, a Korean kidswear brand, gains much attention. In S/S 2020, moimoln continues its fresh and lovely style. Colorful floral prints, exquisite stripes, lively checks and fun polka dots shine brightly in this season.

via september is a kidswear brand from South Korea. Its S/S 2020 collection sets the althleisure style as the main line. Gorgeous color match renews the splicing of sportswear, with its logo as the main pattern to deliver a minimalist fashionable feel. The unisex design is fit for brands engaged in school uniforms.

The Korean brand, bebebebe is a new designer brand. In S/S 19/20 collection, it combines artistic graffiti and garden with lively vibrant colors to make the spring and summer vibe more dazzling and stronger.