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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Twin -- The Comprehensive Analysis of Women's Denim Runway | Part 2

    2024-03-22 4452

    Twin -- The Comprehensive Analysis of Women's Denim Runway | Part 2

    24/25 Autumn/Winter Women's Fashion Week. Continuing the concept of twins, while innovating, also maintains the classics. Especially the emphasis is on the overlapping use of traditional denim techniques and the technological effects brought by new technologies. The opposing and unified language of cowboys can provide many inspirations in both ancient and modern times.

  • CIFF KIDS -- The Comprehensive Analysis of A/W 24/25 Copenhagen Kidswear Fair
    Hot

    2024-03-20 2688

    CIFF KIDS -- The Comprehensive Analysis of A/W 24/25 Copenhagen Kidswear Fair

    CIFF Kids will be held in Copenhagen from January 31 to February 2, 2024. CIFF Kids is held twice a year and is the only independent children's trade event in Northern Europe. CIFF Kids is committed to bringing talent, brands, media, and buyers together in a relaxed, fun, and business dynamic atmosphere, creating an ideal place for children and youth brands to showcase products and build relationships. The rainbow themed decoration creates a warm and vibrant atmosphere for the exhibition.

  • Megavolt -- The Analysis of Boys' E-commerce Brands
    Hot

    2024-03-19 1862

    Megavolt -- The Analysis of Boys' E-commerce Brands

    The Megavolt brand is an original Chinese e-commerce brand, mainly in a simple and trendy style. In the 2024 Spring/Summer collection, the sporty sports street trend series is created with dynamic sports clothing items, multi-level segmentation and color matching sets, combining leisure and sports to create a handsome and practical fashion image.

  • Suit -- The TOP Ranking of Menswear
    Data Reports

    2024-03-19 4115

    Suit -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's suits downloaded by users from POP1 to March, business light luxury is the most popular design style, followed by the new Chinese style and light industrial style. Details focus on collar and collar changes, stitching decoration, and exquisite embellishments; In terms of silhouette, the fake two-piece design direction is worth paying attention to.

  • Intelligent Style -- The Comprehensive Analysis of Luxury Brands

    2024-03-18 7182

    Intelligent Style -- The Comprehensive Analysis of Luxury Brands

    This comprehensive analysis focuses on intelligent fashion, mainly analyzing single items such as suits, cropped suits, coats, half pencil skirts, and sheer tops, as well as fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer or 24/25 Autumn/Winter collections of relevant brands, it can be concluded that this season's smart style emphasizes the use of details and materials in design, including wide shoulder design, lingerie outerwear, nail bead hot diamond, perspective fabric, hollow out design, and other sexy and powerful designs, emphasizing the collision of multiple qualities such as showcasing women's ability, sharpness, and sexy luxury.

  • Outerwear -- The Comprehensive Analysis of Men's Runway

    2024-03-18 5959

    Outerwear -- The Comprehensive Analysis of Men's Runway

    This report provides a comprehensive analysis of men's jackets on the 24/25 autumn/winter runway, including jackets, coats, and suits. This season's styles mainly include street trendy signs, urban business, retro leisure, outdoor sports, and other styles; Details focus on multi-faceted stitching, improved front plackets, and modular pockets; The craftsmanship mainly focuses on luxurious heavy industry decoration, such as nail beads, sequins, and rivets; In addition, workwear jackets, pilot jackets, shirt style jackets, knee length coats, and fake two-piece suits are the directions worth paying attention to.

  • The Menswear Runway Analysis of Ami Alexandre Mattiussi

    2024-03-13 5160

    The Menswear Runway Analysis of Ami Alexandre Mattiussi

    This season boldly presents the brand's iconic elegance, delicacy, and simplicity, showcasing the charm of day and night reversal. The sharp contour lines and exquisite cutting proportions highlight the slender shoulder and arm lines. Color options include black, gray, navy blue, brown, beige, as well as soft tones such as cream and earth. The lightweight materials and fabrics complement AMI's exquisite craftsmanship, creating fluffy, breathable, thick and soft autumn and winter clothing. Multiple mixed patterns echo the theme of day and night alternation this season.

  • Art Pioneer -- The Comprehensive Analysis of Women's Runway (Part 2)
    Hot

    2024-03-08 19589

    Art Pioneer -- The Comprehensive Analysis of Women's Runway (Part 2)

    This report focuses on extracting mature, elegant, and trendy patterns from the 24/25 autumn and winter fashion show for analysis. The pattern content focuses on eight directions: sculpture aesthetics, abstract graffiti, gradient soft focus, natural art, racing sports, fashion academy, film and television animation, and versatile graphics and text. In terms of artistic techniques, abstraction and graffiti are the main techniques; In terms of pattern elements, text and badges still dominate. The focus is on this season's more artistic expression of patterns.

  • Natural Journey -- The Comprehensive Pattern Analysis of Men's Runway (Part Two)
    Hot

    2024-03-06 10121

    Natural Journey -- The Comprehensive Pattern Analysis of Men's Runway (Part Two)

    This report focuses on analyzing the outdoor and folk style patterns of the 24/25 autumn and winter men's fashion show. The pattern content focuses on six directions: island tours, plant imprints, colorful textures, natural inspirations, western exploration, and jungle stealth. In terms of artistic techniques, natural rubbings, artistic hand drawing, etc. are mainly used; In terms of pattern elements, geometry, flora and fauna, abstract texture, and camouflage are popular elements, among which LV runway has received high attention with the topic of "West". The whole conveys reverence for nature in a relatively gentle way.

  • Cotton-linen Fabric -- The Comprehensive Analysis of Menswear Runway

    2024-03-04 6352

    Cotton-linen Fabric -- The Comprehensive Analysis of Menswear Runway

    Throughout the 24/25 autumn and winter men's fashion show, cotton and linen fabrics are mainly made of cotton, presenting a clear outdoor style. Focus on six major directions: high-density smoothness, workwear cotton spinning, casual stripes, retro velvet texture, natural texture, and crepe texture. Overlaying functional organization on the classic texture as a whole, showcasing a simple and practical functional leisure style with a harmonious natural concept, and presenting a restrained material beauty with low saturation colors and original tones. Among them, the focus is on the finishing process of oil wax textured cotton spinning.

  • Down Jacket -- The TOP Ranking of Womenswear

    2024-03-01 26197

    Down Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's cotton down clothing downloads in February, the cotton down market in the past month has mainly focused on new Chinese and fashionable casual styles, with a significant increase in the proportion of new Chinese styles. In terms of silhouette, skiing suits, snow suits suitable for snow, and cocoon shaped truncated bread suits are the main trends.

  • Woolen Fabric -- The Comprehensive Analysis of Men's Runway

    2024-02-29 3997

    Woolen Fabric -- The Comprehensive Analysis of Men's Runway

    This report analyzes the worsted and woolen fabrics mainly composed of wool blended on the 24/25 autumn/winter men's fashion show, and identifies eight key trend highlights: delicate touch, snowflake blending, retro plaid, classic patterns, multiple textures, long plush, coarse tweed, and bright silk blended. On the basis of continuing the classic texture of the previous season, we pay attention to innovative changes in details as a whole. In addition, in the application of ready to wear, cotton/down jackets and other single products made of worsted fabrics have broken through the traditional application field of woolen fabrics, expanding their thinking in outdoor scenarios. The business style that integrates outdoor thinking will become an important trend.

  • Retro Elegance -- The Women's Runway Analysis of Christian Dior

    2024-02-29 11534

    Retro Elegance -- The Women's Runway Analysis of Christian Dior

    This season, Chiuri will feature "Miss Dior" as the theme. These words appear prominently in her 24/25 autumn/winter collection in handwritten style, but what looks like graffiti ultimately proves to be different. As she explained at the press conference, this is an enlarged version of the Christian Dior archive logo, a hand-painted advertising artwork created for the opening of the now forgotten "Miss Dior" boutique in 1967.

  • Silhouette Shaping -- The Women's Runway Analysis of Jil Sander

    2024-02-28 15914

    Silhouette Shaping -- The Women's Runway Analysis of Jil Sander

    In the Jil Sander 2024 autumn/winter collection, Luke and Lucie Meier break away from the previous sharp concept, soften the lines and contours of the clothing, and use [silhouette shaping] as the keyword of this season, emphasizing the sense of coverage in the shoulder and sleeve design of suits, jackets, and cloaks. Quilted, tassels, lace hollowed out, sequins, jacquard patterns and other palace style decorations break the traditional minimalist style and add a touch of fun to clothing. This season deviates from Jil Sander's iconic minimalism of the 1990s and instead chooses curves and smooth lines that run through the entire process. The trendy set with vibrant hues such as red, celadon green, and purple brown sets the tone, creating a sharp contrast with other dark neutral colors. This series deviates from Jil Sander's iconic minimalism of the 1990s and instead chooses curves and smooth lines that run through the entire collection. The trendy sets with vibrant hues such as red, celadon green, and chocolate brown set the tone, contrasting sharply with the gloomy tones popular elsewhere. The cape coat with an infinite hem further emphasizes the theme of softness and envelopment.

  • Chic Spring -- The Comprehensive Analysis of E-Commerce Girlswear Brand
    Hot

    2024-02-22 5207

    Chic Spring -- The Comprehensive Analysis of E-Commerce Girlswear Brand

    "Early Spring Fashionable Spirit" has become a highly anticipated topic on social media platforms such as Xiaohongshu, attracting over 170 million views. This style emphasizes the vitality and freedom of little girls, emitting a unique light in spring. The "Early Spring Fashionable Spirit" style emphasizes the combination of simplicity and fashion, revealing a fresh and confident atmosphere. Common elements in fashion include fresh and bright color combinations, soft and comfortable fabric choices, and lively and playful designs. Unlike other styles of wildness and vitality, "Early Spring Fashion Spirit" places more emphasis on showcasing the freedom and vitality of girls, allowing them to showcase their own style and enjoyment in dressing.

  • Chinese New Elegance -- The Analysis of Shanyouse The E-Commerce Womenswear Brand

    2024-02-22 43536

    Chinese New Elegance -- The Analysis of Shanyouse The E-Commerce Womenswear Brand

    The POP market research team for this issue will cover seven modules: Introduction to the Chinese New Elegance Brand of Shanyouse, Analysis of New Categories and Styles, Color Application, Analysis of Key Categories, Application of Popular Elements, Summary+Development Extension Recommendation.

  • Avant-garde Fashion -- The Comprehensive Pattern Analysis of Men's Runway (Part One)
    Hot

    2024-02-21 19726

    Avant-garde Fashion -- The Comprehensive Pattern Analysis of Men's Runway (Part One)

    This report mainly extracts and analyzes the casual and trendy style patterns of men's fashion shows in the autumn and winter of 2024/25. This pattern is divided into six directions: artistic construction, racing sports, academic trends, visual error filters, simulated wardrobes, and text transformation. In terms of artistic techniques, it mainly focuses on surrealism, Europa, graffiti, etc; In terms of pattern elements, text and badges still dominate, incorporating a few line elements as a rhythmic expression; In terms of color matching, except for artistic paintings and sports patterns that require high saturation color matching to enhance visual tension, all others use monochromatic or low saturation color matching to convey the autumn and winter atmosphere, paying more attention to the expression of practicality. The following sections will analyze in detail.

  • SHEIN -- The Data Analysis of Cross border E-commerce Kidswear Brand in January
    Data Reports

    2024-02-07 25114

    SHEIN -- The Data Analysis of Cross border E-commerce Kidswear Brand in January

    The POP market research team conducted data analysis on children's clothing from SHEIN cross-border e-commerce in this issue, focusing on brand dynamics (IP co branding), quantity and proportion of new product categories in spring and summer, price band analysis, and key product directions.

  • Suit -- The TOP Ranking of Boyswear
    Hot

    2024-02-01 21987

    Suit -- The TOP Ranking of Boyswear

    Based on the data analysis of the top 100 downloads of children's boys' suits in January, the recent one-month children's clothing market has mainly focused on sporty and casual styles, followed by college styles. There is also a high level of attention on sweatshirt sets in terms of silhouette. When it comes to details, there is a particular focus on heterogeneous splicing, with patterns mainly emphasizing cute and playful designs such as adorable animals and cartoon characters.

  • Pioneering Urban -- The Analysis of LOW CLASSIC The Womenswear Designer Brand

    2024-01-19 12110

    Pioneering Urban -- The Analysis of LOW CLASSIC The Womenswear Designer Brand

    LOW CLASSIC was founded in South Korea in 2009 by three designers in partnership. Minimalism is the foundation of the brand, and practicality is the core of the brand. The product design combines avant-garde and practicality, emphasizing elite fashionable and neat dressing. Its latest 23/24 autumn/winter collection continues to be suitable for contemporary women's diverse lifestyles, creating an elite avant-garde urban style. In the series, the color scheme is the key, while the gray scheme is popular and popular among consumers. The layered and mixed design focuses on avant-garde, sexy, modern, and cool visual expressions; The sharp cut suits and windbreakers present a modern and fashionable charm, and the artistic retro color scheme brings a warm and fashionable attribute to winter styling. This report will focus on analyzing the highlights of the new product.

  • Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    2024-01-16 18133

    Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand

    Sergio Tacchini is a traditional track and field sports brand that represents sincerity, craftsmanship, and style. It is also a well-known brand in international sports and leisure fashion products. The brand was founded by Italian tennis champion Sergio Tacchini in 1966. This brand mainly focuses on tennis apparel and casual sportswear. In addition to tennis apparel, Sergio Tacchini also produces and sells other sports equipment such as sports shoes, socks, bags, and accessories. The design style of the brand is characterized by simplicity, fashion, and functionality. According to the POP backend download index, the Sergio Tacchini clothing download index is relatively high, and coupled with the active design media, this brand is recommended for reference.

  • Vibrant Sports -- The Comprehensive Analysis of Korean Kidswear Designer Brand
    Hot

    2024-01-15 27818

    Vibrant Sports -- The Comprehensive Analysis of Korean Kidswear Designer Brand

    Vitality Sports is mainly based on the Korean children's clothing sports style, under which sports brands present dopamine colors, cheerful and energetic. This article will elaborate on popular Korean sports children's clothing brands, as detailed in the following text.

  • Dress -- Pre Fall 2024 Comprehensive Analysis of Women's Runway

    2024-01-15 37171

    Dress -- Pre Fall 2024 Comprehensive Analysis of Women's Runway

    This report provides a comprehensive analysis of women's clothing dresses on the 2024 early autumn runway. The main silhouettes of this season are ultra long knitted skirts and party mini skirts. At the same time, commuter suits and shirt skirts in the casual workplace have high practicality and are worth paying attention to. Attention should be paid to the design of the shoulder collar in terms of details, with the use of swing necklines and asymmetrical diagonal necklines showing a significant upward trend, while the design of wrapping and tying details still accounts for a relatively large proportion.

  • Suit Fabric -- The TOP Ranking of Womenswear

    2024-01-10 12510

    Suit Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP hot list of women's suit fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Alexander McQueen is the most popular suit brand, followed by Balmain and Miu Miu. According to the analysis results of the TOP Hot List, worsted wool is still the most important material, followed by cotton and linen materials and soft blended materials mainly composed of viscose and acetic acid; The texture perspective focuses on the delicate diagonal texture and the natural texture brought by hemp yarn, while the direction of dark texture is highly valued, including dark jacquard and plain tweed, all of which have a low-key and introverted rich level; Comfortable velvet fabrics, mainly made of lightweight woolen and velvet, are innovative materials in women's suits and can be an important development direction for early spring collections.

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