Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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The Comprehensive Analysis of Dongdaemun Womenswear Market
Down jackets, overcoats and dresses are the staples in Korean Dongdaemun market in November. Down jackets pay more attention to the diverse splicing; overcoats put emphasis on details, while dresses and tops exude a romantic and girlish touch through ditsy florals and pearls. Fresh flowers are presented on multiple items, and smileys improve the creativity.
Urban Traveler -- The Analysis of DIOR MEN The Luxury Menswear Brand
Robert Pattinson is the latest star to front a Dior campaign, specifically for the house’s Spring 2023 menswear collection by Kim Jones. Shot by Rafael Pavarotti, the Twilight star sports three different looks from Jones’ Spring 2023 runway that also featured a surprise collaboration with Eli Russell Linnetz of ERL. Standing out from the imagery is the designer’s Diorizon shoe which will be arriving in two new models next season. Completing the actor’s looks are the Hit The Road and Dior Lock shoulder bags featuring the “CD Diamond” pattern in “Dior Gray.”
Roaming Space -- The Analysis of 2AM The Benchmark Menswear Brand
2AM, as a designer street fashion brand, starting from the youth lifestyle and independent liberalism, each young individual is likened to the night action object - the owl, they are in the mysterious morning at two o'clock, hunting passionate things with a keen eye, like a natural discernment of trends. Under the thinking dimension of contemporary youth, 2AM talks with young people with a more open mind, explores the spirit of the various trends of the young trend, is about youth attitude, is about freedom, is about culture, and aims to provide cutting-edge culture lovers. Trendy and diversified lifestyle choices, creating an alternative and unique brand.
Eco-friendly Era -- The Analysis of Balenciaga The Luxury Menswear Brand
In a worrying atmosphere, echoing the current geopolitical situation, Balenciaga presented its Fall/Winter 22/23 collection at the Parc des Expositions du Bourget, while reaffirming its support for Ukraine. Oversized hoodies, wide-shoulder outerwear and bodysuits were made of recyclable and alternative fabrics to meet the ideas of low-carbon environment. The trash bags also echoed the theme.
Chaotic Neutral -- The Analysis of We11Done The Designer Fashion Brand
Founded by Dami Kwon and Jessica Jung, We11Done comes from the Korean boutique RARE MARKET. The name We11Done stands for “To make excellent products with perfection”. And the number 11 salutes to the original eleven crew members. Its design language is Wearable Coolness. The brand injects street style and distinctive designs to subvert the simple definition. Inspired by the American youth culture in the last 70s and 80s, Free Size becomes the brand label. We11Done contains both young handsomeness and naughty calmness, and it interprets the retro silhouette through modern methods.
Continuous Love -- The Analysis of MASONPRINCE The Menswear Designer Brand
Masonprince is a streetwear fashion house founded by a group of young and talented designers in China in 2014. Their best selling collection, "Unisex" Tee that has been sold for up to 500,000pcs worldwide. Masonprince is also well-known for its quality and comfort material.
The Mud Show -- The Runway Analysis of Balenciaga
For S/S 2023, Balenciaga launched 'The Mud Show' with a lost wallet as invitation. Opening with Kanye wearing a full security rig, models (including Bella Hadid) followed with full force and a desire to power on, splashing through the thick mud and water with determination. Elsewhere, babies were strapped to chests in Balenciaga harnesses, tops were glittery and others were made in latex displaying a 404 Error code. Demna’s viral bag of Lays chips was turned into a pochette, while teddy bears became handheld accessories and another bag was turned into a wearable in the form of a glove.
Build the Boundaries -- The Comprehensive Detail Analysis of Menswear Runway
The comprehensive analysis of Spring/Summer 2023 men’s runway show will introduce you the detail designs on those key positions: collars, shoulders, plackets, hemlines, waists and leg openings. Besides, laced-up design, buckles, patchwork and pockets are also the noteworthy details.
Textured Touch -- The Comprehensive Craft Analysis of Menswear Runway
POP Fashion digs into the Spring/Summer 2023 men’s runway shows and figures out the most important crafts. Embossed effect, folk braiding, fine carving, 3D flowers, bead embroidery, gorgeous matrix, textured applique and broken patterns are the key points. Fringed edges and faded surface are the recommended fabric techniques. Besides, irregular pleating, overlapping, metallic eyelets, curved cuts and romantic elements are also eye-catching.
Phenomenon Communication -- The Analysis of ADER error The Designer Brand
ADER was founded in 2014 and is a brand based on fashion and expresses cultural communication. What makes ADER ERROR shine is its unique and premium design and style. The distinctive brand features and style make it always stand out. The picturesque literary temperament, coupled with the new trendy and retro theme, makes it quickly occupy the trendy market. Even the shooting style of the models on the official website is also unique.
Spaceship Earth -- The Analysis of Off-White The Womenswear Designer Brand
The palette of Off-White in Fall/Winter 22/23 is dazzling and diversified, present a carnival vibe and the clashing of dimensions. Blue-purple tones foresee the future and give a second life to the past fashion trends. Yellow and pink bring a festive, joyous mood. We ride the ‘Spaceship Earth’, as it was called, to explore a fantastic journey in the space. This show included not just Off-White’s fall 2022 ready-to-wear collection, but also a new high fashion line (haute couture without the haute couture appellation) designed by Virgil and completed by the creative teams and collaborators with whom he worked.
'90s Utilitarianism -- The Runway Analysis of Sunnei
Sunnei Spring/Summer 2023 collection found inspirations from 1990s and provided a utilitarian daily wardrobe. Tartans, vests, low-rise pants and leather jackets drove the Y2K aesthetic to be mature and practical. Activewear shared the stage with evening designs, including a charming halter-neck dress with sequins peeking from a slit, and sparkly and roomy overalls.
Practical Casualwear -- The Analysis of OY The Menswear Designer Brand
OY is a Korean fashion brand that fuses technologies and arts with practicality and statement graphic designs. The selection of fine materials and technological designs offer solid cost efficiency and practicality.
Natural Adventure -- The Analysis of Etro The Luxury Menswear Brand
For Fall/Winter 22/23 collection, the creative director Kean Etro starts an adventure for young people through saturated colors and loose cuts. The free and romantic dressing in this season exudes an easy and free spirit. Signature paisleys are combined with wolves, thorns and roses to show the growth from teenagers to adults.
Sweatshirt -- The TOP Ranking of Kidswear
According to the TOP100 downloaded sweatshirts in August and September, J-Korean style sits on the driver’s seat. 3D ornaments and fun illustrations present strong visual effects and improve the playfulness. The variation of pockets and collars are the design highlights in this month.
Endless Energy -- The Analysis of Mmlg The Menswear Designer Brand
Mmlg is a unisex streetwear line launched by the famous Korean fashion brand 87MM in 2017. It has been a popular name in the Asian fashion world, showbiz and social media platforms. Comfortable fabrics, simple, friendly colors and creative designs create unique pieces with distinctive brand identity.
Rebuilt Fashion -- The Analysis of Lanvin The Luxury Menswear Brand
Lanvin A/W 22/23 womenswear collection sees the art of trompe l’oeil and weaves a modern dreamland. Lanvin opened its new boutique in Qingdao. Inspired by the luxury screens in Jeanne Lanvin’s apartment, the unique blue-tone interior space echoes the A/W 22/23 collection.
Basketball Passion -- The Analysis of Namesake The Menswear Designer Brand
The NAMESAKE streetwear label is above all a family affair, born from the intergenerational collaboration between a father and his three sons. With roots in Taiwan, Japan, and the United States alike, NAMESAKE applies a nostalgic lens to logo-brandished streetwear, refashioning elements of Taiwan’s agricultural history, basketball apparel, and technology into something palpably modern. The label’s moniker (occasionally stylized as NAMESAK3) self-referentially addresses the concept of family lineage, but the distinctly Taiwanese inflections of its tailoring gesture towards the larger kith of community. The extended hems of shirting, hoodies, and T-shirts are indebted to traditional garb and streetwear alike, while fisherman knits cast in somber hues balance daytime work utility with statement eveningwear. Unified by bold logo typography and abstract graphic flourishes, NAMESAKE synthesizes deeply personal reference points to create generation-bridging menswear.
Joyful Nostalgia -- The Analysis of Paul Smith The Luxury Menswear Brand
Delving into the rich world of arthouse cinema for the Men’s AW22 collection, Paul Smith spotlights the unique aesthetic techniques of film’s greatest auteurs. Incorporating lavish textures, a cinematic palette and otherworldly photo prints, the collection culminates in a self-assured new look for the season.
Rooted in Milan -- The Analysis of LUTER The Menswear Designer Brand
LUTER is a premium streetwear brand fully designed and manufactured in Milan, since 2002. Although its first collaborators and supporters were all original members of the city’s skate and hip-hop subcultures, IUTER’s aim is to go beyond its original context by reconciling the irony, playfulness and experimental nature of its roots to the art and refinement of Italian tailoring.
Nod to the Classic -- The Analysis of DIOR MEN The Luxury Menswear Brand
The new Dior Men’s Autumn-Winter 22-23 collection explores the label’s history in full detail, playing off Parisian culture with trademark ease and just a touch of opulence. Classic high fashion pieces such as the iconic Bar Jacket, the Saddle Bag and more are reinterpreted through a prism of modernity by creative director Kim Jones to weave what Dior calls an “emblematic connection between today and tomorrow”.
Fused Classics -- The Analysis of BEAMS PLUS The Menswear Designer Brand
Established in 1976 in Harajuku, Tokyo, BEAMS started out as an American lifestyle shop. A pioneer of lifestyle retailing, BEAMS shops are finely curated with an international selection of designer wears and in-house private labels. With more than 150 shops across Japan, Hong Kong, Beijing, Taipei, and Bangkok, BEAMS has grown into a major lifestyle retailer with businesses in fashion, home furnishing, arts, café and dining. In 1999 the brand started BEAMS PLUS, a collection built on the timeless, American styles that BEAMS was originally founded on; a pursuit of authenticity in next-generation casualwear.