Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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The Analysis of Louis Vuitton The Luxury Womenswear Brand
1.Louis Vuitton unveiled ‘200 Trunks, 200 Visionaries: The Exhibition’ in April in Marina Bay Sands Event Plaza, Singapore to celebrate the 200th anniversary. 2.The Foundation Louis Vuitton unveiled “Coming of Age” on 8 April in Paris, France. The exhibition is in loving memory and honour of the late Virgil Abloh, and an extension of the original global “Coming of Age”. 3.Louis Vuitton’s Objets Nomades in Taiwan 4.Eileen Gu walked her first runway show for Louis Vuitton Cruise 2023 collection.
Rational Casualness -- The Analysis of Balenciaga The International Womenswear Brand
Balenciaga S/S 2022 campaign continued the theme of Red Carpet and launched a VR journey. With the idea of Parisian artist Claudia Mate, virtual characters’ classic carpet moments were captured into the snapshots of online game. Practical fashion clothes defined the concept of modern elegance.
American Street Fashion -- The Analysis of LMC The Menswear Designer Brand
LMC S/S 2022 collection continues the classic American street fashion. Enriched palettes and prints interpret the casualness of summer through childlike graffiti and paintings. The collection offers T-shirts, shirts, vests, windproof jackets, translucent cover ups, trousers, shorts and active suits. We can all see bucket hats, beanies, rare denim products and eco-friendly pieces in this season.
Urban Revolution -- The Analysis of ZEGNA The Luxury Menswear Brand
S/S 2022 collection continues the smart tailoring and fits, and also subverts the traditional formal wear via creative fabrics and bold colorways, creating an advanced menswear aesthetic.
The Analysis of DIOR MEN The Luxury Menswear Brand
Inspired by Jack Kerouac’s novel On the Road, Kim Jones released DIOR MEN Fall 2022 collection in London on December, 9, exploring the imagination of literature and fashion. On the Road(1957) is the best novel that can reflect the Hippies and the Beat generation in 60s. The new collection drew inspiration from the avant-garde spirit in last century’s America, and fused classic Dior’s heritage with futuristic crafts for updating.
Sexy Preppy Style -- The Analysis of 5252 by O!Oi The Womenswear Designer Brand
The native South Korean label 5252 by O!Oi was founded by designer Jung Ye Seul in 2011 as a sub-brand of O!Oi. Practical daily casualwear is the staple. The latest S/S 2022 collection integrated sexy and workwear elements into the brand DNA to reinterpret the classic preppy style in a flamboyant and hot way.
Primary Color -- The Analysis of Yohji Yamamoto The Menswear Designer Brand
Japanese designer Yohji Yamamoto is famed for putting an androgynous, directional spin on traditionally feminine avant-garde designs, and pioneering the fashion-meets-sportswear aesthetic. This is how Yamamoto’s signature dark designs and draped tailoring have impacted how we dress today. Yamamoto’s signature aesthetic, which hinged on all-black, body-engulfing designs, put a new spin on tailoring and stood out among the cinched waists, shoulder pads and bold block colours that ruled the 1980s fashion scene. In an era of rainbow brights, a dark colour palette had the shock factor.
Gentle Minimalism -- The Analysis of Jil Sander The Menswear Designer Brand
Jil Sander is known for the restrained aesthetics and neat lines. Abandoning all the extra details, ruched cloth wraps the body without zippers and buttons. A little clip and bias cutting accentuate the structures. The neutral colorways and modern fabrics of Jil Sander is the most persuasive path to the minimalism.
Low-carbon Knit -- The Fabric Analysis of PERFORMANCE DAYS Functional Fabric Fair
PERFORMANCE DAYS functional fabrics fair took place again at the Messe München exhibition grounds on April 27 and 28, 2022. This year’s Focus Topic ‘The Journey to CO2 Neutrality’ aims to accompany the industry on its path to climate neutrality as part of a roadmap spanning three fairs. The spring fair already witnessed great examples of how CO2 reducing technologies can be implemented in the fiber sector to lower a fabric’s CO2 footprint. Regenerated polyester and nylon blend develop knitted fabrics in different forms. Eco-friendly dyeing follows the concepts of circular economy and embraces the technologies of recovered solution dyeing and low-temperature dyeing. The sustainable blending of comfortable wool provides cozy experiences. Jacquard textures diversify the appearances through different techniques.
Joyful Summer -- TINYCOTTONS The Kidswear Designer Brand
Based in Barcelona, TINYCOTTONS is a chic and bold label founded by Barb Bruno and Gerard Lazcano. Every collection provides a strong impression and attractive story, inviting children to take part in it, learn something or only just remember a single piece of work in the rest of their lives.
Avant-garde Design -- The Comprehensive Analysis of Chinese Designer Brands
Maintaining the basics of daywear, avant-garde design mixes artistic elements and neat architectural lines to present modern and industrial clothing structures. The use of novelty fabrics and accessories forms sharp contrasts. The avant-garde design in the new era endows clothing with emotional expressions through experimental techniques.
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
A Show in the Sky -- The Analysis of Alexander McQueen The Menswear Designer Brand
Alexander McQueen founded the namesake fashion label in Britain in 1992. His wild emotional expressions, natural energy, romantic imaginations and dramatic works are highly recognizable. We should keep our eyes on the one-of-a-kind tailoring and silhouette design.
The Data Analysis of Cross-border E-commerce(Womenswear)
Current Condition: Chinese B2C cross-border e-commerce reveals a high dependence on platforms such as Amazon, eBay, AliExpress, Shein, Wish, Lazada and Cdiscount. Data Inspiration:(1) Amazon’s locking accounts in 2021 led retailers to establish independent websites. (2)The stores on platforms have been diversified. (3)Our future reports on cross-border e-commerce will involve the data from all mentioned platforms.
CANONE INFINITO -- The Analysis of MSGM The Menswear Designer Brand
Themed ‘CANONE INFINITO’, MSGM’s latest S/S collection explored the artisanship and street fashion in Italy and created a romantic and fantastic atmosphere.
Youthful & Mature -- The Comprehensive Analysis of Korean Menswear Market
Business wear and casual wear are the staples in S/S South Korean markets. Mature teenagers are the main targets of business wear. Heterogeneous splicing in tonal colors is the main details. Shirts and T-shirts are highlighted by chic details and slogan prints. Besides, elegant stripes and checks are updated by the changes on color and thickness.
Understated Luxury -- The Analysis of Vtmnts The Menswear Designer Brand
Vtmnts is a sub-brand of Vetements founded by Guram Gvasalia in France in 2021. Classic tailoring and unisex pieces nod to the value of traditional techniques and also redefine the luxury. The signature bar codes are presented on products in multiple colors.
Urban Hottie -- The Analysis of OTTOLINGER The Womenswear Designer Brand
OTTOLLINGER is founded by two Swiss designer Cosima Gradient and Christa Büsch in Berlin. Its signature visual designs and practical deconstructions focus on sexiness and casualness to create a pioneering fashion language. S/S 2022 collection continued the advanced design concept and expression. Naked cutouts and ties were mixed with deconstructed details to develop sexy vests, tights and T-shirts.
The Comprehensive Analysis of Guangzhou Menswear Wholesale Market
This report takes us to the Guangzhou wholesale market, U:US. Influenced by the epidemic situation, some stores have opened their purchasing channels online. Japanese-style workwear and chic casualwear are the mainstream in S/S. As the staple in market, T-shirts in greenlake cool down the hot summer. Rhinestones and 3D letters enrich fabric textures. 3D embellishments add playfulness into fashion design. Mock-layered design forms a visual effect of layering. Besides, accessories like pockets and drawstrings can offer more details.
Old-school Preppy Style -- The Analysis of O!OiCOLLECTION The Womenswear Designer Brand
O!OiCOLLECTION was founded by Korean designer Jung Ye Seul in 2011. Combining its old-school preppy style with minimalist urban designs, the brand provides practical and versatile products. S/S 2022 collection fused sexy elegance with casual preppy for updating. Broken holes, cutouts, drawstrings and low waists created a highly practical wardrobe with brand identity.
Youthful Lady -- The Analysis of Korean Women's Knitwear Wholesale Market
Womenswear markets in South Korea focus on the youthful lady style in S/S 2022, which expresses the gracefulness of women and also continues the vitality of girls. The stitching of cardi, cooling polo shirts and retro square collars are the noteworthy elements. Elegant gray and pure white are the main colors, while we can also see drops of yellow and pink in the market.
Q1 2022 Color Confirmation -- The Analysis of Menswear Market
According to the market researching of POP Fashion, popular colors in menswear markets in Q1 2022 meet the color prediction reports released before. Greenlake and Nautical Blue capture the largest parts because of the seasonal factors. Saturated brights are more welcoming in the market.
Diverse Artistry -- The Comprehensive Analysis of Menswear Trunk Show
Pattern is the main design element on A/W 22/23 menswear trunk shows, which diversifies the visual presentation of pieces. Enriched playful pattern elements underline the vitality of youth; patchwork gathers different materials and colors to present unique personality.