Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Mixed Evolution -- The Comprehensive Analysis of Korean Menswear Designer Brand
Except for these well-known Wooyoungmi, Andersson Bell and Juun.J, this report about Korean menswear designer brands also includes some new-emerged designers and daily styles. Street fashion expresses the personality of Korean designers, and comfortable minimalist style also shares the market. Broad-shoulder silhouette and leather fabric present brand new crafts and details; multi-layered pocket design and wrong-vision layers bring more details; those delicate statement patterns are more suitable for public.
WORKATION -- Staffonly Menswear Designer Brand
Staffonly is an energetic menswear brand pursuing unique aesthetic taste. It was jointly established by Shimo Zhou and Une Yea in London in 2015. The brand's studio is now based in Shanghai. Staffonly pays attention to contemporary life and draws inspiration from it. The brand is committed to conveying the brand's design aesthetics and experimental spirit through its unique narrative style, and it uses fresh tailoring techniques, unique aesthetic taste, and humorous and relaxing details to provide contemporary men with new dressing options.
Creative Street -- The Analysis of STUSSY The Menswear Designer Brand
Founded by Shawn Stussy in America, STUSSY integrates skateboard wear, workwear and old uniform into the clothing design, which redefines the appearance and ideology of casual wear. Sweeping the street fashion world with a strong momentum, STUSSY has formed a unique style of streetwear.
Wild! -- The Comprehensive Analysis of Playtime Shanghai #2
The world is changing, and the second exhibition of Playtime Shanghai will present an image of the children's universe, that takes on today's social challenges in order to protect the freedom to be openly and courageously unique. It is the incarnation of a world of solidarity in its diversity, of a "wild" state of childhood where creativity and spontaneity, individualism and simple pleasures of the senses are combined. It is a joyful disorder, in which each one finds a place, the happy wasteland of a future whose complexity is not put in doubt, but where the collective, the freedom and the sensuality celebrate new utopias.
BACK TO WHERE IT STARTED - -The Menswear Runway Analysis of Giorgio Armani
Giorgio Armani is relatively understated among all luxury brands in recent years, because it barely meets the needs of Gen Z, and stays away from the mainstream. However, the conservative Armani still brought us an elegant Italian aesthetic feast in S/S 2022. On Via Borgonuovo, the place where it all began, Giorgio Armani explores once again the idea of clothing that frees instead of constricting, increasingly moving away from formality and decisively embracing the informality of sportswear. This casual runway is committed to creating the images of yuppie gentlemen.
Natural Healing -- The Menswear Runway Analysis of AMBUSH
Escaping from city is an opportunity to heal, enjoy, and feel the nature, which is exactly the inspiration source of AMBUSH S/S 2022 collection. Although the collection was released before A/W 21/22, the designer Yoon Ahn added wasteland and vast free space into city and streets to create a new brand blueprint. Such freedom has brought variable ideas and also changed the way how AMBUSH treats its fashion collections. Inspired by highly functional fabrics, the new branch AMBUSH WKSP demonstrates the basic elements for people to move comfortably between city and countryside.
T-shirt -- The Top Ranking List of Boys' Wear
Based on the interactive data of POP users from May to July, smart casual(43%) and J-Korea(31%) are the main styles. In pattern, letter, stripe and animal are the main elements in this season. Positioning printing(33%) occupies the largest proportion of craft, followed by splicing(23%).
Urbanization -- The Analysis of White Mountaineering The Menswear Designer Brand
As a niche Japanese menswear brand for outdoor fashion, White Mountaineering has explored the way to combine high functionality with urban fashion for decades. The wrong-vision effect of camouflage is applied on tie-dyed items in this new season. Maintaining the classic color combination, adjustment is made on silhouette to present a boxy shape. Decorative zip and practical pockets are the noteworthy details.
A Romantic Journey -- The Analysis of The Designer Brand Amiri
The Amiri Pre-Fall 2021 collection started from the Chateau Marment, L.A.. Travelling along the dazzling road in the sunset, the brand told romantic and rebellious stories about music. S/S 2021 collection took its pride and pure west coast spirit back to the hometown. Landing at the mysterious Sheats-Goldstein Residence, the collection campaign was shot by the photographer Micaiah Carter.
Childlike Innocence -- Limitedoudou The Korean Kidswear Designer Brand
The Korean designer brand Limitedoudou is loved by the public for its fun illustration patterns and delicate styles. The new-released products in this season are generally in lively and bright colors. Printed shirt and wide-hem dress are combined with signature illustrations to present an artistic and individualized vacation style.
Retro Korean Fashion -- The Analysis of THISISNEVERTHAT The Menswear Designer Brand
Founded in 2009, THISISNEVERTHAT is a Seoul-based modern street brand which focuses on the retro street style. Its widely-used graphic and letter designs have attracted many followers. THISISNEVERTHAT maintains its loose silhouette and jocose patterns and extends the concept of American retro to form a street fashion with self-expression, which is deeply loved by young people.
Being Flamboyant and Unique -- Viciusss The Chinese Designer Brand
The original Japanese-style kidswear brand Viciusss presents naughty, interesting and delicate styles. "Let's play outside!" The brand calls for the individualized dressing of flamboyant kids, and pays attention to the color application and imagination. Insisting on the independent brand development, Viciusss forms its own unique kidswear style through high-end fashion fabrics and crafts. It pursues both comfort and fun to approach the balance between practicality and fashion. The refreshing imagination and visions provide fashion clothes for 3-to-8-year-old children.
Reborn Tomorrow -- The Analysis of UOOYAA The Womenswear Designer Brand
UOOYAA A/W 2021 collection Reborn Tomorrow presents the design based on the relationship between human and modern civilization, technology, nature, belief and tradition. Generally dark tone, futuristic silhouette, ethnic pattern and tiger print start a conversation between past and future.
THE (NEW) SET -- The Menswear Runway Analysis of Ermenegildo Zegna
Ermenegildo Zegna S/S 2022 collection was started with a charming film. Running in the narrow space till it comes to a vast vision, EZ's THE (NEW) SET interprets the present through the conversation between human and nature. Innovative designs provide the world with brand new styles. Zegna always subverts the tradition and brings surprise. Bold color application and fabric combination in this summer change the conventional structure of ready-to-wear and show the harmonious flexibility.
Dolls for Men -- The Analysis of 13 DE MARZO The Menswear Designer Brand
Paris-based designer brand 13 DE MARZO was founded by Chinese designers Eric and Leslie in March, 2018. And this Spanish brand name exactly means its founding day, March 13th. The brand combines cartoon dolls and toys with fashion design, and its representative Teddy Bear has become the classic for modern luxury. The creative clothing design and high requirement for tailoring fully present the artistry and attitude of 13 DE MARZO.
Imaginative World -- The Analysis of Brain Dead The Menswear Designer Brand
Born in the city of culture and fashion - Los Angeles, Brian Dead is managed by Kyle NG and ED Davids. Inspired by subcultures like cartoon, vintage culture, skateboard, punk and cult movie, the brand creates imaginative worlds through the intense conflict of different thinking patterns.
Street Fashion -- The Analysis of INXX The Menswear Designer Brand
Founded in 2013, the high-street brand INXX is committed to building bridges between western culture and Chinese culture. Its pioneering design and heritage of traditional culture reveal the fashion attitude. Furthermore, the pursuit of self-expression and the cooperation with multiple fields(fashion leaders, artists and fashion brands) have created series of creative products and given a new definition to fashion.
Dazzling Spring & Summer -- Choco.el The Korean Kidswear Designer Brand
Choco.el is a Korean medium-and-high-end brand. Choco(chocolate) stands for sweet and lovely kids while el(elephant) for motherliness. S/S 2021 collection combines elegant French style with refreshing pastel colors to present a dazzling summer.
Fairy and Cute -- LITTLE CLOSET The Korean Designer Brand
LITTLE CLOSET is a Korean contemporary kidswear brand, which uses unique colors and new expression to present fashionable items based on kids' infinite imagination and sensitiveness. The opened door of kids' secret closet leads us to another world. LITTLE CLOSET focuses on quality and tries to provide mothers with best clothing.
H1 Popular Item List -- The Comprehensive Analysis of Men's Knitwear Market
Based on the interaction data of users and professional market searches in 2021 H1, business leisure(55%) is still the main style of men’s knitwear, followed by smart casual style(36%). In item categories, pullover occupies the largest proportion(48%), and cardigan(27%) and T-shirt(16%) are also noteworthy.
Let's Date with Toys -- The Analysis of 13 De Marzo The Womenswear Designer Brand
Paris-based designer brand 13 De Marzo was founded by Chinese designers Eric and Leslie in March, 2018. And this Spanish brand name exactly means its founding day, March 13th. Its design elements and silhouettes are really suitable for creating couple wear. Signature 3D toys are hanged on clothing, and this toy zoo collection is also the most popular among consumers. Clothing is combined with variable toy elements to provide minimalist aesthetic and unique dressing experiences. Fun and lovely bears, rabbits, butterflies and stars have attracted many celebrities.
Military Fashion -- The Analysis of Maharishi The Menswear Designer Brand
The London fashion brand Maharishi has released its S/S 2021 collection -- Maha Tailor Shop. Based on the Vietnamese style, more expressions are made on the silhouettes of military uniform and colors. Sateen made of 60's organic yarns and other military fabrics are used. And the silhouette tends to fit the body structure of Asian people. OG-107 olive color underlines the military style of Maharishi, and pure black is also involved to nod to the SWAT teams in the army. The special badges MAHAPATCHCO are also added to enrich the details.
Futuristic Sci-fi --The Comprehensive Analysis of Menswear Designer Brand
The power of technology is changing people's lifestyle. Film and fashion design are combined with technology through new visual effect to release people's imagination and broaden the design ideas. The popularity of virtual world and digital art also expands the design direction of pattern. The virtualization of different things explores the new era which combines real life, mental world and virtual space-time.
Freedom to Dress -- The Analysis of Andersson Bell The Menswear Designer Brand
Founded in 2014, the Korean designer brand ANDERSSON BELL integrates past and present, tradition and fashion through its Nordic sensibility and slow-fashion brand value. The brand also calls for dress freedom, and fuses multiple elements like street, art and culture. The Free Size of items breaks the limit of genders and body shapes. Exquisite crafts are also injected into the slow-life aesthetics to endow clothing with cultural connotation and value.