According to data analysis of TOP 100 downloaded women's sweatshirts from June to July, fashion leisure style remains the mainstream, and young lady style increases. Letters are main patterns and embroidery is dominant. Deconstruction continues and grows.

SELECTED 2020 autumn collection centers on simple tones to create cool silhouettes and combine modern temperament with elite attitude. VGO BY VICUTU joins hands with Liu Shuailiang to present minimalism.

STAND combines sustainability with fun. It mostly uses faux fur, neat cutting and a pleasing style, popular with young ladies who advocate individuality, hope to be more sophisticated and elegant and continue their youthful mind. Saks Potts renews the classic outerwear with chic color proportion. The minimalist style is young.

Due to COVID-19, S/S 2021 trunk shows are dominated by comfy, versatile items. Designers focus more on creative details to enhance the value of clothes. This report analyzes selected items at S/S 2021 trunk shows. Dresses, shirts and jackets hold a large proportion and become key items in this season. They are comfortable and wearable.

According to data analysis of TOP 100 downloaded boys' sweatshirts in July, fashion leisure style holds 69%; rune arts (13%) and J-Korean style (14%) are almost equal; street fashion brands (4%) keep steady. Letters (61%) and animals (24%) are main patterns. As for crafts, positioning print and splicing remain dominant in July.

Jil Sander leads the minimalist fashion and influences the whole fashion industry. Its Resort 2021 collection balances between utility and minimalism and enhances utility without compromising minimalism. In this collection, we can see new elements mix with minimalist style to enrich the brand's culture.

With the arrival of hot summer, cropped tops, vests and cardigans are popular items with female stars. Different short vests can be cool or sweet. Tank tops with details are paired with T-shirts, quite layered. Cutouts on cropped tops are chic, and cardigans are lovely and youthful.

Founded in 1954, La Perla is one of the world's top underwear, womenswear and swimwear manufacturers. La Perla underwear has a profound cultural connotation and artistic temperament and brings underwear fashion into youngsters' world. It is known as the Rolls Royce in the underwear industry thanks to its noble style and long history. Its core essence is the top handicrafts, refined design links, integrating innovation and tradition, displaying Italian characteristics and international positioning and the high quality.

Affected by the COVID-19 pandemic, conventional fashion shows are released in emerging forms. In the past few years, people have been talking about the innovation of fashion shows, some of which has been widely used, while others are still under conceptualization or practice. In this S/S 2021 menswear fashion week, online ways especially video become the mainstream. Besides, some bold brands also hold the fashion show offline based on limited traffic and a safe distance.

This report concludes the popular clothing collocations and recommends inclusive and versatile items, such as cropped boxy suits, acetate shirts, cotton & linen shirts, below-the-knee dresses and A-line tops. The rule is to highlight the waistline via silhouettes, belts or layered matches.

The 2020 Dawan International Fashion Fair just ended. It is the first time for CHIC to be held in the Pearl River delta. This time Shenzhen CHIC displays a fashion feast for the fashion-oriented cities. From Shanghai to Shenzhen, CHIC also presents more deeply its communication capability and industry level as the most large-scale and influential professional apparel exhibition in Asia, which makes on-site exhibitors experience the most representative business docking and quality service of 2020 CHIC. This exhibition calls for the joint development of the whole region, the whole brand, the whole industrial chain and the whole channel, and provides a high-level comprehensive industrial platform for all to promote industrial transformation, help with brand development, share cultural innovation and drive sustainable development.

Tinycottons, a kidswear brand founded in 2012 in Barcelona, is dedicated to offering unique kidswear through premium cotton and top merino wool. In A/W 20/21 collection, designers mix Yama tones with simple neat silhouettes to take kids on a wonderful winter travel.

Hangzhou womenswear markets are key, and gradually revive after the pandemic is under control in China. Based on market research of S/S 2020 and Pre-Fall new products, we can see the mature lady style mixes with light leisure and becomes younger; young lady style enhances the new femininity and dresses hold the largest market share; street fashion declines; plants, flowers and artistic figures stand out; home style and functional items grow the fastest. This report extracts key items, crafts and patterns in S/S 2020 and Pre-Fall 2020 new products.

Fear of God is a high-end street fashion brand founded in 2013 in Los Angeles by Jerry Lorenzo. It becomes popular in a short time with its unique street Gothic style. Many celebrities favor it, such as Justin Bieber, Kanye West, Rihanna, Hailey Baldwin, Bella Hadid and Gigi Hadid.

Jelly Mallow is a Korean kidswear brand founded in 2013. In A/W 20/21, simple letters and geometric elements are combined with lowly saturated colors and comfy materials to bring kids a comfortable wearing experience.

According to data analysis of TOP 100 downloaded women's T-shirts from June to July, simple and sophisticated style and young lady style are main styles, and fashion leisure style declines. Letters and figures dominate patterns, and there are a few floral patterns. Deconstruction, splicing and beads gain much attention. Twisted knots and crinkles are widely applied.

With a theme of L'amour, Jacquemus S/S 2021 series is launched in a wheat field in the northwest of Paris. The series takes cues from the dance aesthetics of Swedish dancer Alexander Ekman, and uses neutrals like black, white, khaki and grass as dominant colors. It continues the lethargic Southern France feel. Simon Porte Jacquemus believes that no online video can replace the runway show, because it is the core of fashion. "Just like a reopened restaurant, life has to move on for all of us."

ETTOI, an infants' wear brand from South Korea, draws inspiration from traditional British elements and pursues a leisure lifestyle. In A/W 20/21, ETTOI combines plants, florals and fun animals with fashionable or lovely items to bring a comfy, fun and practical series for infants.

With a theme of L'amour, Jacquemus S/S 2021 series is launched in a wheat field in the northwest of Paris. The series takes cues from the dance aesthetics of Swedish dancer Alexander Ekman, uses neutrals like black, white, khaki and grass as dominant colors, and reveals a pure, deep and French vibe, reminding of romantic scenes in Days of Heaven by Terrence Malick. Combing with post-coronavirus concept, designer hopes that by creating a simple and casual country wedding, everyone who is stuck at home will awaken their true and romantic side with something like bubble. The fashion show is held in the natural wheat field. Only 100 close families and friends are invited, and they are separated by wheat. Models are walking in the endless wheat filed. The meandering boardwalk and the flourishing wheat display the elevated touch of nature. This show continues the languid and casual pastoral style and romantic French style, depicting a beautiful summer scenery.

This report concludes downloading interactive data of users in the first half of 2020, ranks the top list of brands with high market heat and topicality, and analyzes from styles, details and crafts. Fashion leisure style is still the mainstream, and business leisure fuses formal wear with fashion and becomes younger, showing a different urban fashion. Athleisure style and retro style also appear.

This report mainly analyzes N.paia, MM and Edition. This season these key brands focus on simple details with a design sense. Shirts with a flowing strap dominate this season. Diagonal plackets, spliced pleats and knotted crinkles are key directions.