Outdoor urban style is a fashionable style that incorporates outdoor activities or sports elements into everyday urban attire. This style of clothing typically has the characteristics of sportiness, functionality, and fashion, allowing people to wear lightweight, comfortable, and stylish clothing in city life. The popularity of urban outdoor style is due to the following reasons. First, it caters to the pursuit of health and vitality. With the increasing emphasis on a healthy lifestyle, outdoor activities have become a popular choice for many urban dwellers. Second, it reflects a change in lifestyle. Modern urbanites are seeking a relaxed and casual lifestyle, yearning to break free from traditional constraints and wear comfortable and unrestricted clothing. The clothing of urban outdoor style is relatively lightweight, soft, and easy to mix and match, which fits well with this attitude towards life. Third, it combines fashion and practicality. The clothing of urban outdoor style merges fashion and practicality together, allowing people to pursue a sense of fashion while meeting practical needs in their everyday attire.

New Balance is a sports brand that focuses on functionality, quality, and innovation. It primarily produces and sells sports shoes, apparel, and accessories. In addition to the functionality of its products, New Balance also emphasizes design and fashion. The brand pays attention to details and the use of colors in the appearance of its products, aiming to create products that are both performance-driven and stylish. Furthermore, New Balance actively promotes a healthy lifestyle and social responsibility by partnering with various sports and community projects, advocating for a positive sports culture.

Daks Kids is a children's fashion brand in South Korea, which is the children's line of the Daks brand. Daks is a prestigious British fashion brand with a long history, known for its high-quality craftsmanship and classic British style. The Daks Kids 23/24 Autumn/Winter Classic Route collection draws inspiration from both traditional and fashionable elements of Britain, showcasing the timeless elegance of British academia while breaking traditions. The subdued traditional academy check pattern and classic stripe elements are incorporated into this season's classic collection, creating a naturally iconic autumn style. Whether for formal occasions or everyday wear, Daks Kids creates a dressing style that combines elegance and fashion for children.

Sweatshirt -- The TOP Ranking of Boyswear

According to the analysis of the TOP 100 men's trench coats/overcoats data based on user downloads from July to September, the trench coat/overcoat market in the past three months has mainly presented two major mainstream styles: business commuting and sports leisure. Details such as leather embellishments, color-blocking, collar designs, and line decorations are the key design points for individual items. Plaid patterns remain the preferred choice for trench coats/overcoats, and woolen fabrics continue to be the focus fabric this season, including textured wool, speckled yarn, color-woven herringbone, and reversible double-sided wool, among others.

Supreme was founded by James Jebbia in 1994 in New York, USA. It is a skateboard brand that combines street culture such as skateboarding and hip-hop. The original meaning of Supreme is the highest, the top, and it is a reflection of East Coast street culture in the United States. With skateboarding as its main focus, the brand attracts famous skateboarders and street artists to gather at Supreme stores. Gradually, Supreme has become an iconic representation of New York street culture, especially in the field of skateboarding. Supreme's design style is not particularly unique, but it still exudes a sense of coolness. Young people love to consume, but they also pursue rebellion and always approach shopping with an anti-commercial attitude. Supreme's products happen to cater to this demand. Supreme's influence spread outward and was brought to London by the British street culture group GIMME5. In Japan, it successfully entered the market with the help of street culture pioneer Hiroshi Fujiwara and others, and gained the admiration of Japanese idol Yasuyuki Watanabe. Since then, Supreme has also become famous in Asia. Supreme has numerous long-term and close partners, each of whom is a leader in the trend culture. Supreme and NIKE are particularly intimate partners, and each collaboration between them creates a scene of hot sales.

Men's fashion wholesale market in Hangzhou in August is mainly focused on Urbancore, casual micro-trend, minimalist Korean style, and a small number of business styles. In terms of craftsmanship, the main design elements include high-frequency small labels, luxurious hot drills, and distressed washing. The details are focused on embossed tactile sensation, leather accents, pocket design, minimalist details, and heterogeneous splicing. Letter patterns are used to accentuate the items in a distorted and trendy way. Key items include color-blocked hoodies and jacket outerwear.

According to the analysis of the top 100 women's cotton and down downloads by POP8-September user volume, the proportion of simple European and elegant style is relatively high, accounting for about 40%, followed by fashionable casual, sporty casual, and other styles. In terms of silhouette, loose-fitting styles are predominant, and lightweight down jackets, shiny down jackets, straight-fill down jackets, short bread jackets, reversible designs, and others have received more attention. In terms of craftsmanship details, heterogeneous splicing, irregular pattern stitching, and detachable designs are of particular interest. As for fabrics, special textured fabrics such as corduroy, knit fabrics, flannel, leather, and others have been given special attention.

SCULPTOR was founded in 2012 and is a Korean independent designer brand. It has a minimalist, retro, mischievous, and rebellious brand tone, aiming to find a new classic style of minimalism. The brand style is casual and casual, with a sweet and cool girl style combined with a college style and street retro, suitable for everyday wear. SCULPTOR focuses on minimalist casual clothing, with street-inspired designs that evoke a sense of nostalgia. Work pants, street hoodies, and comfortable minimalist cuts showcase versatility in wearability and styling, better highlighting the graceful body lines of women. The brand's early autumn 2023 collection continues the retro street style while incorporating details with girly elements, combining neutral street fashion with sweet and cool girl dressing.

The main cultural background of hip-hop fashion is hip-hop culture, which originated in New York City, USA in the 1970s. It tightly binds music, dance, graffiti, and clothing together, becoming one of the most dominant youth styles in the 1990s. In 2017, with the popular broadcast of the show "Rap of China," the hip-hop style became prevalent in China. The characteristic of hip-hop fashion is "oversized," which creates a rebellious and nonchalant dressing style.

French style draws on the gentle romanticism of traditional French aesthetics and incorporates the casual and elegant elements of minimalism, while retaining the texture and details of the vintage atmosphere. It blends classic and modern elements, showcasing a carefree attitude towards life.

A-COLD-WALL* is a streetwear brand established in London, United Kingdom in 2015. It is also the personal brand of Samuel Ross, a member of the creative team DONDA under American pop singer Kanye West. The brand is positioned as high street style, known for its sharp, fashionable, and functional designs. Taking inspiration from the clothing of the British working class, A-COLD-WALL* combines practical attributes with experimental pattern designs, creating unprecedented street fashion styles. Samuel Ross states that the brand's positioning is not just a street fashion brand, but a cultural output. The brand name reflects the unique appearance of Britain, like the cold touch of putting a hand on a secluded architectural wall. The concept of a wall as the brand name is because society as a whole is built on the concept of walls or boundaries. Walls separate the entire society, but they also connect everyone.

The September women's sweater market is mainly focused on research on the Guangzhou U:US wholesale market and the Thirteen Rows wholesale market. The key style is to focus on the Dirty Fit clothing matching style. The new products in the market this month mainly revolve around autumn and winter items, with a focus on sweaters with a denim-like texture, creating a worn-out, sun-faded feel. There is a greater application of twisted flowers, ribbed patterns, and flat patterns. The main styles of sweaters are concentrated in items such as pullovers, cardigans, and skirts, occupying a relatively large market share.

Modern elegance pursues a balance between neutrality and feminine traits, showcasing the softness of women while retaining strength and autonomy. It is characterized by simplicity, meticulous attention to detail, the fusion of fashion and tradition, the balance between neutrality and feminine traits, as well as the use of simple colors and color combinations. It typically focuses on elegant colors such as black, white, grey, and beige, and creates an elegant and profound feeling through simple color matching, layering, or contrast.

BLIND NO PLAN was originally a clothing studio created by the founder Nike Dong and his friends during their college years in 2013. It officially entered the public eye as a local Wuhan streetwear brand in 2017. "BLIND" means blind, and using BLIND as the brand name was the initial feeling of the founder when he first entered the industry. There was no specific plan to do these things, only by doing so can it be more pure and without a plan is the best plan. As for the founder himself, "designing with heart, creating his own style and integrating popular elements" is what he truly wants to pursue.

This month, the wholesale market in Guangzhou needs to pay close attention to the application of the Merlot color range in jackets, suits, trench coats, and skirts. In terms of style, the market is dominated by an elegant commuting style, with a significant proportion of the popular Korean minimalist Clean fit style. Influenced by the New vintage trend, the proportion of trendy high street style has increased, mainly focusing on leather and denim items, with the use of vintage techniques and street-style letter printing elements. Some new arrivals include woolen coats for early winter, with a focus on a quiet luxury and minimalist style, emphasizing fabric texture and tailoring.

The Korean niche designer brand, TheOpen Product, has been renamed Open YY. While the style continues to follow its previous designs, it also introduces new highlights in the details and cuts, making it a true fashion trendsetter. The designers, a pair of unique sisters, take the ever-changing times as an opportunity to establish the brand concept on the foundation of respecting diversity. They advocate for free expression and incorporate novelty and creativity into everyday outfits. The brand's core is defined as cool individualism, new femininity, rebellious spirit, and casual chic. The Open YY 23/24 collection reinterprets classic elements such as distressed denim, letter slogans, dawn prints, and cut-out designs. Breaking away from societal norms, the collection combines vintage rebellion with self-balance, allowing women to express their personalities with more individuality.

According to the analysis of the top 100 outdoor clothing data for POP in August, we can find that in the past month, there has been a high level of attention in the market towards pocket design patches, heterogeneous splicing, seamless taping, graphic design, reflective design, drawstring design, and linear decoration. Next, we will conduct a detailed analysis on these styles and specific details.

According to the analysis of the top 100 women's jacket downloads in August and September, the jacket market in the past month has shown a dominant trend towards stylish casual and elegant commuting styles. The delicate Chanel style has also been favored by consumers. In terms of details, there are many pocket designs and drawstring adjustments applied, focusing on practical functional designs.

23/24 autumn/winter series builds a new trend of elegant wardrobe, with smooth fashion lines extending freely and temperament, interpreting a casual and versatile style to showcase the charm of the urban scene. Building upon luxurious craftsmanship, it redefines modernity for men with an improvisational and disruptive perspective. Breaking free from the conventional patterns of autumn/winter ready-to-wear, it explores more possibilities for staple items and suit jackets.

In September, the Shanghai retail market can pay particular attention to the new trends of benchmark brands. In September, a large number of new autumn and winter styles have been newly released in the retail market, while the spring and summer styles are also heavily discounted. This report analyzes the specific situation of the Shanghai retail market in September, focusing on window display, key details such as needlework organization and design, Chanel cardigans, brand series products, etc. Please see the following text for details.