ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Beauty in Winter -- moimoln The Kidswear Benchmark Brand

    2019-12-10 6413

    Beauty in Winter -- moimoln The Kidswear Benchmark Brand

    Finnish "moi(hello)" and Swedish "moln(cloud)" are combined to form the Korean kidswear brand, moimoln, which contains new Nordic sentiments. This winter this brand continues the Scandinavian Nordic style, with bold color blocks and harmonious collocation to show the beauty in winter.

  • Jackets -- The TOP List of Boys' Jackets
    Data Reports

    2019-12-07 26760

    Jackets -- The TOP List of Boys' Jackets

    Boys' jackets always draw much attention. The TOP list is ranked according to the interactive downloading data analysis of POP users in a month. The fashion leisure style is the top 1 of 28%, followed by the J-Korean style of 24%. Key patterns are letters and animals. Splicing is the highest, holding 30%. For the past month, clients pay the most attention to boys' jackets in China, holding 59%. The second is J-Korean brands, 27%. And Europe, America and other regions take up 14%. Clients also pay attention to commercial photos. In the TOP 100 styles, 12% of wholesale commercial photos come from Zhili, 2% from Hangzhou. (The data is from 2019.11.08-12.07.)

  • Jackets -- The TOP List of Menswear

    2019-12-06 19011

    Jackets -- The TOP List of Menswear

    According to the data analysis of TOP 100 downloaded men's jackets of POP users in November, the athleisure, fashion leisure and business leisure style are basically unchanged compared with last month. And the workwear style rapidly grows. Letters and checks increase, while splicing decreases by 6% compared with last month. And the embroidery is worth attention.

  • Enjoy Your Meal! -- Run rabbit The Kidswear Benchmark Brand

    2019-12-06 18862

    Enjoy Your Meal! -- Run rabbit The Kidswear Benchmark Brand

    As a native Korean brand, designers of Run rabbit pay great attention to displaying the infinite creativity of children in each season, and it is especially good at representing retro sentiments with modern style through the unique culture. In A/W 19/20, designers create a restaurant scene of Run rabbit and integrate the bazaar, restaurant and waiters into simple and versatile styles, bringing a different wearing experience.

  • Fashion Brands Effects -- The Comprehensive Analysis of Men's Knitwear in Chinese Markets

    2019-12-05 26660

    Fashion Brands Effects -- The Comprehensive Analysis of Men's Knitwear in Chinese Markets

    The fashion brand effect refers to the fact that the Chinese men's knitwear brands of the second and third tier use fun jacquard and symbolic logo from European fashion brands and J-Korean designer brands as reference, and reshape fashion items according to their own positioning through stitch changes, embroidery and rhinestones, so as to bring benefits and influence to the Chinese markets and continue the commercial and social value of the internationally famous clothing brands.

  • Europe in The 1930s -- The Catwalk Analysis of Giorgio Armani's Womenswear

    2019-12-04 48615

    Europe in The 1930s -- The Catwalk Analysis of Giorgio Armani's Womenswear

    Giorgio Armani holds his Pre-Fall 2020 show at the Armani Theater in Milan, where he presents a collection named reformism. The designer explained this name before the launch, saying: "I want women to be free to change anytime, anywhere, depending on their mood." The entire collection is inspired by women in the 1930s. Florals favored by social butterfly of the Parisian upper class in the 1920s-1930s are applied for vertical and three-dimensional transformation, and applied to printing or partial accessories to display the Giorgio Armani's integration of the East and the West. Models mainly wear short top and long trousers, which is in line with clothing collocation of French women in the 1920s-1930s. The entire show echoes the femininity of ladies in the 1930s.

  • Knitwear -- The Comprehensive Analysis of Benchmark Brands of Boys' Knitwear

    2019-12-04 24547

    Knitwear -- The Comprehensive Analysis of Benchmark Brands of Boys' Knitwear

    Girls' knitwear changes styles and fabrics, while boys' knitwear in A/W 19/20 changes patterns and colors. We analyze benchmark brands like Mini Peace, little MO&Co., Balabala, MQD and GXG.kids, and find many eye-catching points. Ever-lasting stripes have various colors. Multiple colors and jacquard texts are combined together to be rich and changeable. Bold oversized jacquard text is also the trend in this autumn and winter. Comic with a story sense is exaggerated and humorous. In addition, different stitches are combined with colors to create a more individual textural effect and bring more new points.

  • Suits -- The Top List of Menswear
    Data Reports

    2019-12-03 31417

    Suits -- The Top List of Menswear

    According to the data analysis of TOP 100 downloaded men's suits of POP users in November, the business leisure suit is still dominant in the market, followed by the business fashion style. Avant-garde design grows to 7%. In terms of pattern, check and stripe are dominant. For crafts, splicing is dominant.

  • Sweatshirts -- The Top List of Menswear
    Data Reports

    2019-12-03 57796

    Sweatshirts -- The Top List of Menswear

    According to the data analysis of TOP 100 downloaded men's trousers of POP users in November, the athleisure and street fashion brands are steady, while sweatshirts of the fashion leisure style decline. In terms of pattern, letter elements decline a little compared with last month while figure element increases. Splicing and printing take up the largest part. Text and printing are still the first choice of sweatshirts. In terms of crafts, color blocks and spliced materials are dominant. Fleece is hopeful to be the popular fabric in next season.

  • An Invitation Letter from Autumn and Winter -- Limitedoudou The Kidswear Designer Brand

    2019-12-03 47791

    An Invitation Letter from Autumn and Winter -- Limitedoudou The Kidswear Designer Brand

    The Korean brand, Limitedoudou, is a designer brand that belongs to the minority. It often launches collaboration collection with illustrators and artists. In A/W 18/19 series, Limitedoudou is inspired by story-telling scenes and geometric patterns to make styles more artistic.

  • The Warm Fabrics -- The Comprehensive Analysis of Benchmark Brands of Girls' Knitwear

    2019-12-02 29274

    The Warm Fabrics -- The Comprehensive Analysis of Benchmark Brands of Girls' Knitwear

    The heavy fabric with a quality sense is fit for autumn and winter. Simple, versatile, fine and soft knitwear takes up a large proportion in kidswear brands in A/W 19/20. We focus on Mini Peace, little MO&Co., Balabala, MQD and GXG.kids to make a comprehensive analysis through mink-like fabric, rich color blocks, text and various stitches.

  • Overcoats -- The TOP List of Women's Knitwear

    2019-11-30 59722

    Overcoats -- The TOP List of Women's Knitwear

    Women's knitted overcoats are dominated by the simple & sophisticated style. Compared with short cardigan or jackets, overcoats cost more in terms of length and yarns (wool or cashmere), so the athleisure and the young lady style are not prominent. The TOP list of knitted overcoats is ranked by POP users' downloading interactive data in November. Pattern and craft are still the focus of the market. Abstract or specific geometric patterns like square, rhombus and round take up almost a half proportion. Animal prints include leopard print and zebra stripe and regular patterns, and its combination with other elements is worth more attention. The deconstruction of overcoats and stitch changes are important techniques of the simple & sophisticated style, fashionable and elegant.

  • The Original Femininity -- The Catwalk Analysis of Karen Walker's Womenswear

    2019-11-30 61503

    The Original Femininity -- The Catwalk Analysis of Karen Walker's Womenswear

    The S/S 2020 series of Karen Walker shows that designer is recalling the past. The inspiration of this series is from a mathematician, astronomer and philosopher, Hypatia, in 350 AD. This intelligent woman ranks among the best scholars of the ancient world with her talents and contributions. And her tragic death by barbaric pagans is always a tragedy. Karen Walker says the primitive feminist already existed at that time, and it was a turbulent time just like today. But the designer still focuses on her goal of gender equality.

  • Puffa Jackets -- The Top List of Womenswear

    2019-11-28 69364

    Puffa Jackets -- The Top List of Womenswear

    According to data analysis of the TOP 100 downloads of women's puffa jackets in November, the natural cotton & linen style and the athleisure style become the major styles. Letters and the maximalist printing become the mainstream pattern. Splicing still gains much attention. The drawstring craft in autumn and winter gradually rises.

  • Exquisite Outline -- ENFOLD The Women's Knitwear Designer Brand

    2019-11-28 66404

    Exquisite Outline -- ENFOLD The Women's Knitwear Designer Brand

    ENFOLD is affiliated to Baroque Japan Limited. ENFOLD can grasp elements currently popular and meet consumers' needs for individuality. It uses neat and simple structures to express the simple fashion attitude of the brand. It conveys the idea that fashion is not about seeking approval from others but about being confident in one's own thoughts and styles. Knitwear for A/W 19/20 mainly adopts splicing and cutting to depict the exquisite outline and emphasize the comfort and brand-new figure.

  • Ankle-length Trousers -- The Top List of Menswear
    Data Reports

    2019-11-27 48384

    Ankle-length Trousers -- The Top List of Menswear

    According to the data analysis of TOP 100 downloaded men's trousers of POP users in October, the fashion function style and the fashion and leisure style are steady compared with last month. The business leisure style rises a little. The workwear style and fashion leisure are almost equal. Check and letter are dominant in patterns. For crafts, splicing is still the main and there are a few printing decorations. The workwear style and fashion function style become the mainstream styles. The loose straight workwear trousers also take a certain part. Splicing of side seams strengthens a layered sense and the visual impact.

  • The Dress -- The TOP List of Womenswear
    Data Reports

    2019-11-27 58996

    The Dress -- The TOP List of Womenswear

    The TOP list of dresses is ranked by POP users' downloading interactive data in a month. The simple & sophisticated style is dominant, holding 48%. The young lady style is the second, holding 36%. The athleisure style declines a little, taking up 12%. In terms of silhouette, the X-line waisted dress accounts for 37%. The H-line dress is 15%. The A-line dress holds 8%. For crafts, splicing and ruffles still take up a large part respectively. And pleat in this season gains much attention, holding 22%.

  • Pants -- The Top List of Womenswear

    2019-11-26 64406

    Pants -- The Top List of Womenswear

    According to the data analysis of TOP 100 downloaded women's pants of POP users in October, the simple & sophisticated style is still dominant. Fashion leisure is the second. The cotton & linen style declines compared with August and September. For silhouette, fitted pants dominated by the simple & sophisticated style take up a large part. Straight pants grow. Tapered pants which were warmly welcomed by the market in S/S 19 decline in A/W. Pleats and deconstruction are main design crafts.

  • Denim Jackets -- The TOP List of Menswear
    Data Reports

    2019-11-26 59379

    Denim Jackets -- The TOP List of Menswear

    According to data analysis of the TOP 100 downloads of men's denim jackets in October, the fashion and leisure style is dominant. The workwear style and street fashion brands are steady. Crafts are dominated by splicing and embroidery. In terms of patterns, text is the main decorative pattern for denim jackets. Hooded denim jackets teem in the market and become popular. Topstitch, texts and pockets are the main design for denim jackets, displaying the fashionable individual style.

  • Puffa Jackets -- The Top List of Menswear

    2019-11-26 47409

    Puffa Jackets -- The Top List of Menswear

    According to data analysis of the TOP 100 downloads of men's puffa jackets in October, the athleisure style is steady as the last month, becoming one of the most important styles. The workwear style develops quickly in this winter and may hold the largest part next month. Letters are steady. Check and camouflage are popular with men. Splicing is still dominated by large-scale color blocks.

  • Trench Coats -- The Top List of Womenswear

    2019-11-25 62837

    Trench Coats -- The Top List of Womenswear

    The TOP list of women's trench coats is ranked by downloading data of POP users. The lady style and the young lady style take up the leading part, 42%. The leisure style is the second, 28%. The third is 18% of workwear style trench coats, mainly fashion brands. In terms of silhouette, practical H-line is the main part, 38%. The following is X-line showing the waist, 20%. And A-line accounts for 12%. Apart from usual crafts like splicing and deconstruction, drawstring accounts for 18%.

  • Gifts for Little Ladies -- LITTLE CLOSET The Kidswear Benchmark Brand

    2019-11-25 67349

    Gifts for Little Ladies -- LITTLE CLOSET The Kidswear Benchmark Brand

    LITTLE CLOSET, founded in 2015, is an international kidswear brand under GoodBaby (China). It pursues exquisite designs, advocates sensibility, and focuses on children's aesthetics and fashionable lifestyle. In A/W 19/20, LITTLE CLOSET uses mainly blue tones and purple tones to create styles and bring individual funny fashion experience.

  • The Journey of Fashion -- The Core Fabric Data of Womenswear Catwalks for S/S 2020
    Data Reports

    2019-11-25 64084

    The Journey of Fashion -- The Core Fabric Data of Womenswear Catwalks for S/S 2020

    According to womenswear on catwalks for S/S 2020 (more than 500 brands and more than 20000 style extracted from four fashion weeks, Tokyo, Shanghai and Korean fashion weeks), we extract four major styles: the minimalist and comfortable style; the futuristic street style; modern metropolis; the romantic style. And with the rise of new femininity, the romantic style gets sweeter. The retro and tough look is emphasized in S/S 2020, injecting a retro Wall Street feel. The environmentally-friendly cotton and linen bring neat and clean looks to the minimalist and comfortable looks and add a cold feeling. In this season, the futuristic street style makes use of colors and reflective elements to display the understanding of emerging punk.

  • Unity of Man and Nature -- The Comprehensive Analysis of Designer Brands' Women's Sportswear

    2019-11-24 19314

    Unity of Man and Nature -- The Comprehensive Analysis of Designer Brands' Women's Sportswear

    People are eager to escape from the city to seek for a peaceful life. Influenced by this trend, Yoga, a 5000-year-old exercise, has become particularly popular in recent years. Yoga is a very ancient method of energy knowledge training and the integration of philosophy, science and art, seeking for the truth and method of the unity of Buddhist and ego. Yoga clothing is the medium which promises the comfort of the wearer and helps the wearer pursue the physical and mental peace.

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