Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Fashion Sports -- The Comprehensive Analysis of Kids' Sportswear Benchmark Brands
According to styles of five sportswear benchmark brands (Adidas, NIKE, Fila, Anta Kids and Jordan), in S/S 2020 professional sportswear and athleisure style are main lines. Prominent colorway renews splicing. Team themed patterns, co-branded IP patterns and logos stand out, delivering a simple fashion sports feel.
Leisure Comfort -- The Comprehensive Analysis of Guangzhou Womenswear Markets
This report analyzes mainly UUS, SHISANHANG and KAPOK wholesale markets. Affected by this pandemic, orders and consumers decline sharply. On the whole, cotton & linen style and young lady style are dominant, and sportif and leisure items remain the mainstream. Fresh checks and ditsy create a youthful and girly vibe for dresses. Cotton and linen become the new trend.
Lovely Babies in Winter -- moimoln The Kidswear Benchmark Brand
Moimoln, a Korean kidswear brand, continues its fresh, lovely and fun style in A/W 20/21. Colors in low saturation, fun geometric shapes, fresh flowers and lively animal elements blend with styles to bring warmth and fashion.
Sweatshirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's sweatshirts from June to July, fashion leisure style remains the mainstream, and young lady style increases. Letters are main patterns and embroidery is dominant. Deconstruction continues and grows.
Urban Gentlemen -- The Analysis of Business Leisure Menswear Benchmark Brands
SELECTED 2020 autumn collection centers on simple tones to create cool silhouettes and combine modern temperament with elite attitude. VGO BY VICUTU joins hands with Liu Shuailiang to present minimalism.
Nordic Unconventional Aesthetics -- Designer Brands of Women's Leather and Fur Clothing
STAND combines sustainability with fun. It mostly uses faux fur, neat cutting and a pleasing style, popular with young ladies who advocate individuality, hope to be more sophisticated and elegant and continue their youthful mind. Saks Potts renews the classic outerwear with chic color proportion. The minimalist style is young.
Comfy and Versatile -- The Comprehensive Analysis of Womenswear Trunk Shows
Due to COVID-19, S/S 2021 trunk shows are dominated by comfy, versatile items. Designers focus more on creative details to enhance the value of clothes. This report analyzes selected items at S/S 2021 trunk shows. Dresses, shirts and jackets hold a large proportion and become key items in this season. They are comfortable and wearable.
Sweatshirts -- The TOP List of Boys' Wear
According to data analysis of TOP 100 downloaded boys' sweatshirts in July, fashion leisure style holds 69%; rune arts (13%) and J-Korean style (14%) are almost equal; street fashion brands (4%) keep steady. Letters (61%) and animals (24%) are main patterns. As for crafts, positioning print and splicing remain dominant in July.
Balanced Minimalism -- The Catwalk Analysis of Jil Sander Womenswear
Jil Sander leads the minimalist fashion and influences the whole fashion industry. Its Resort 2021 collection balances between utility and minimalism and enhances utility without compromising minimalism. In this collection, we can see new elements mix with minimalist style to enrich the brand's culture.
Sweet and Cool -- The Analysis of Female Star's Knitwear Looks
With the arrival of hot summer, cropped tops, vests and cardigans are popular items with female stars. Different short vests can be cool or sweet. Tank tops with details are paired with T-shirts, quite layered. Cutouts on cropped tops are chic, and cardigans are lovely and youthful.
Ingenuity -- La Perla The Benchmark Brand of Women's Underwear
Founded in 1954, La Perla is one of the world's top underwear, womenswear and swimwear manufacturers. La Perla underwear has a profound cultural connotation and artistic temperament and brings underwear fashion into youngsters' world. It is known as the Rolls Royce in the underwear industry thanks to its noble style and long history. Its core essence is the top handicrafts, refined design links, integrating innovation and tradition, displaying Italian characteristics and international positioning and the high quality.
Conventional and Emerging -- The Comprehensive Analysis of Paris Menswear Fashion Week
Affected by the COVID-19 pandemic, conventional fashion shows are released in emerging forms. In the past few years, people have been talking about the innovation of fashion shows, some of which has been widely used, while others are still under conceptualization or practice. In this S/S 2021 menswear fashion week, online ways especially video become the mainstream. Besides, some bold brands also hold the fashion show offline based on limited traffic and a safe distance.
Chic Office Lady Style -- The Comprehensive Analysis of Fashion Bloggers
This report concludes the popular clothing collocations and recommends inclusive and versatile items, such as cropped boxy suits, acetate shirts, cotton & linen shirts, below-the-knee dresses and A-line tops. The rule is to highlight the waistline via silhouettes, belts or layered matches.
Natural Eco-Friendly Cotton and Linen -- The Analysis of Shenzhen CHIC
The 2020 Dawan International Fashion Fair just ended. It is the first time for CHIC to be held in the Pearl River delta. This time Shenzhen CHIC displays a fashion feast for the fashion-oriented cities. From Shanghai to Shenzhen, CHIC also presents more deeply its communication capability and industry level as the most large-scale and influential professional apparel exhibition in Asia, which makes on-site exhibitors experience the most representative business docking and quality service of 2020 CHIC. This exhibition calls for the joint development of the whole region, the whole brand, the whole industrial chain and the whole channel, and provides a high-level comprehensive industrial platform for all to promote industrial transformation, help with brand development, share cultural innovation and drive sustainable development.
Winter Traveler -- Tinycottons The Kidswear Designer Brand
Tinycottons, a kidswear brand founded in 2012 in Barcelona, is dedicated to offering unique kidswear through premium cotton and top merino wool. In A/W 20/21 collection, designers mix Yama tones with simple neat silhouettes to take kids on a wonderful winter travel.
New Romantic Femininity -- The Comprehensive Analysis of Hangzhou Womenswear Markets
Hangzhou womenswear markets are key, and gradually revive after the pandemic is under control in China. Based on market research of S/S 2020 and Pre-Fall new products, we can see the mature lady style mixes with light leisure and becomes younger; young lady style enhances the new femininity and dresses hold the largest market share; street fashion declines; plants, flowers and artistic figures stand out; home style and functional items grow the fastest. This report extracts key items, crafts and patterns in S/S 2020 and Pre-Fall 2020 new products.
Simple High Street -- Fear of God The Menswear Designer Brand
Fear of God is a high-end street fashion brand founded in 2013 in Los Angeles by Jerry Lorenzo. It becomes popular in a short time with its unique street Gothic style. Many celebrities favor it, such as Justin Bieber, Kanye West, Rihanna, Hailey Baldwin, Bella Hadid and Gigi Hadid.
Warm Fashion in Low Saturation -- Jelly Mallow The Kidswear Designer Brand
Jelly Mallow is a Korean kidswear brand founded in 2013. In A/W 20/21, simple letters and geometric elements are combined with lowly saturated colors and comfy materials to bring kids a comfortable wearing experience.
T-shirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's T-shirts from June to July, simple and sophisticated style and young lady style are main styles, and fashion leisure style declines. Letters and figures dominate patterns, and there are a few floral patterns. Deconstruction, splicing and beads gain much attention. Twisted knots and crinkles are widely applied.
Walking in the Wheat Field -- The Catwalk Analysis of Jacquemus Menswear
With a theme of L'amour, Jacquemus S/S 2021 series is launched in a wheat field in the northwest of Paris. The series takes cues from the dance aesthetics of Swedish dancer Alexander Ekman, and uses neutrals like black, white, khaki and grass as dominant colors. It continues the lethargic Southern France feel. Simon Porte Jacquemus believes that no online video can replace the runway show, because it is the core of fashion. "Just like a reopened restaurant, life has to move on for all of us."
A British Style Childhood -- ETTOI The Benchmark Brand for Infants' Wear
ETTOI, an infants' wear brand from South Korea, draws inspiration from traditional British elements and pursues a leisure lifestyle. In A/W 20/21, ETTOI combines plants, florals and fun animals with fashionable or lovely items to bring a comfy, fun and practical series for infants.
L'amour -- The Catwalk Analysis of Jacquemus Womenswear
With a theme of L'amour, Jacquemus S/S 2021 series is launched in a wheat field in the northwest of Paris. The series takes cues from the dance aesthetics of Swedish dancer Alexander Ekman, uses neutrals like black, white, khaki and grass as dominant colors, and reveals a pure, deep and French vibe, reminding of romantic scenes in Days of Heaven by Terrence Malick. Combing with post-coronavirus concept, designer hopes that by creating a simple and casual country wedding, everyone who is stuck at home will awaken their true and romantic side with something like bubble. The fashion show is held in the natural wheat field. Only 100 close families and friends are invited, and they are separated by wheat. Models are walking in the endless wheat filed. The meandering boardwalk and the flourishing wheat display the elevated touch of nature. This show continues the languid and casual pastoral style and romantic French style, depicting a beautiful summer scenery.
TOP 50 Popular Menswear Brands in the First Half of 2020
This report concludes downloading interactive data of users in the first half of 2020, ranks the top list of brands with high market heat and topicality, and analyzes from styles, details and crafts. Fashion leisure style is still the mainstream, and business leisure fuses formal wear with fashion and becomes younger, showing a different urban fashion. Athleisure style and retro style also appear.
Simple and Nonchalant -- The Comprehensive Analysis of Lady Style Benchmark Brands
This report mainly analyzes N.paia, MM and Edition. This season these key brands focus on simple details with a design sense. Shirts with a flowing strap dominate this season. Diagonal plackets, spliced pleats and knotted crinkles are key directions.