From July 1st to 4th, the second Showroom Shanghai Winter+ collection will kick off at Shanghai Exhibition Center. On June 20 last year, Showroom Shanghai organized its first Winter+ collection and started an innovative journey of throwing three shows a year, which is unprecedented in the industry. At that time, the pandemic just started to slow down, and most brands took a wait-and-see attitude. But it turned out that all the brands present at the Winter+ collection last year clearly benefited a lot, and many of them recorded rapid growth, including RE'VAN, CHAU•RISING, MAO MART HOMME, PAN'TTERFLY, HALF-MADE_, and Seriase. Increasing orders received will enable brands to accelerate the transition to commercialization. At the debut Winter+ collection last year, 85 brands received 200 million orders within just 4 days. Many buyers raved that during the fashion week, since so many ordering meetings were around and the schedule was so tight, they just had no time to check new brands. Showroom Shanghai's WINTER+ avoided this hassle by shunning the fashion week and allowed buyers to have enough time to hunt for those treasure brands overlooked before. The success of last year's Winter+ collection paved the way for the expansion of the Winter+ collection this year. The Central Hall firstly included in our April collection will also be the center stage for big brands. Major brands like Le Fame, Mili.Xu, ZINGME, MUKZIN, and PAN'TTERFLY will return to the central hall after their huge success at 21A/W collection. The return of UOOYAA will also be a highlight of the Central Hall. West Platform Hall will again feature those brands that performed well in the previous seasons, including Chau•RISING, HALF-MADE_, Seriase, Lynn Gong, BIBILEE, shenshen, SELAH, etc. In addition, the exhibition also puts a focus on many strong brands in the down, knitting, and coat categories, which is worth looking forward to. High-quality and mature brands are important, but Showroom Shanghai has always paid special attention to new brands. This time, 54% of the exhibitors are new brands, which represents new vigor and energy. The inclusion of more than a dozen emerging trendy brands from China and overseas add more vitality to the Winter+ collection. According to the researches of POP FASHION, the maturity and normalization of the Winter+ collection will be able to drive a new wave of explosive growth for participating brands. And the other hand, this kind of openness may also blur the clear brand positions. We will keep our eyes on Showroom Shanghai.

This collection is a reinvention of a golden era, the 80s and 90s. The collection is named after a famous song Next Stop Tin Hau by the famous Cantopop duo Twins who grew up in this era. Tin Hau means "diva" and the brand wants every UOOYAA Girl to meet and embrace their inner diva when wearing this collection. UOOYAA pays homage to these wonderous decades in this new collection which features acid wash jackets, shoulder pads, jumpsuits with bows, sequin embroidery and more. The mix of different fabrics cut into classic silhouettes, and accessories such as a crystal chain necklace, pearl strap, and kiss lock clutch pocket add to the vintage feel of the season. The Inspector Wears Skirts series launched during the epidemic period bring hope and resilient power.

This season UOOYAA takes "Heroine" as the theme, allowing fashionistas from different eras and different background to meet here. Fine soft knit quality is mixed with modern visual elements. The sportswear of the Chinese women's volleyball team displays unique female power. The Chinese tunic suit is adjusted and decorated with details. The 1980s vintage, sports and office, racers and female worriers works with virtual or real fabrics and bold colors to show fun and creativity of UOOYAA. It also collaborates with an illustrator, Boilingmanxx, telling fun stories about the four pills.

1. The collaboration collection of UOOYAA and Christian Lacroix breaks the boundary between high fashion and street culture. 2. Wang Junkai is in the GUUKA checked outerwear with multiple pockets, echoing the retro scene. 3. ARTISANAL, the new sub-brand of AMBUSH, will launch its items on November 22. It blends superb Japanese craftsmanship with bold design. 4. Bosie A/W 19 collection, Magic Circus, draws inspiration from Nights at the Circus.

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In this season, UOOYAA held the 19 A/W fashion show - Monster Inbreak. UOOYAA's attitude is "Stay Weird, Stay Different".

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1. On August 29, INXX cooperated with OPPO to produce limited items for the smartphone - OPPO R17; 2. On September 11, UOOYAA released the campaign of Sports X Playboy; 3. On August 24, Yuka Mannami, the famous model starred in a Dizzit's funny fashion campaign.