Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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2023-11-27 4673
The Comprehensive Analysis of Shanghai Menswear Retail Market in October and November
The focus of the Shanghai retail market this month is on the latest trends of big and trendy brands. The brand's focus is mainly on various styles such as casual style, workwear style, sports style, outdoor style, etc. Among them, the sharp angle splicing of sports style and the three-dimensional pocket of workwear outdoor style are the key elements of this quarter. In addition, the short and fluffy design of winter single item cotton/down jackets occupies the main composition of the market and echoes the demand of consumers for outdoor activities.
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2023-10-10 30478
Minimalist Aesthetics -- The Comprehensive Analysis of Fast Fashion Menswear Brand
With the saturation of the European market and the intensification of the decline in the Asian region, and an increasing number of American consumers leaning towards fast fashion clothing, the proportion of American consumers is as high as 88%, far higher than 46% in Europe and 21% in China. Fast fashion brands are targeting "potential stocks" in the Americas. In terms of performance, the United States has become Inditex's second largest global market in 2021. At the same time, Inditex's pre tax profit in the 2022 fiscal year surged by 77% year-on-year in the Americas region, while in China it decreased by 47%. In order to better meet consumer demand, Inditex began to shift its main market to South America. Zara has taken the lead in the Brazilian market and has over 30 outsourced factories, achieving an integrated production and sales model; Shein has taken a 27% share of the online clothing market in Brazil; H&M plans to enter the Brazilian market in 2025. It is worth noting that, driven by the high-end strategy, the proportion of Zara Origins in Zara's products has increased by 17%, and the usage rates of high-end fabrics such as cashmere and leather have increased by 44% and 16%, respectively.
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2022-04-20 62652
The Comprehensive Analysis of Fast Fashion Menswear Brand
Zara launched a cooperation with the independent Chinese designer Susan Fang to discover the creativity and value of Chinese designers. With the love for family, the collaboration interpreted the festive mood of Chinese New Year. Bold-scale blue hues were joined by functional elements as straps and bead buttons to show highlights.
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2021-04-30 88124
Stay Young -- The Comprehensive Analysis of Womenswear Fast Fashion Benchmark Brand
ZARA, UR and Hstyle are the benchmark fast fashion brands. ZARA has a shrinking market in the recent years. And the Chinese brand UR attracts consumers through its concept of Fast Luxury. Besides, the frequent activities on social medias increase the brand influence of Hstyle and capture the market.
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2021-02-06 63519
Low-key Steadiness -- The Analysis of Ami Alexandre Mattiussi The Menwear Designer Brand
The designer Alexandre Mattiussi takes relaxing, comfortable and playful French menswear as the core style. Its high identification Ami de Cœur (My dear friend) label is the brand symbol. S/S 2021 Ami collection updates the retro silhouette, and combines daily life with the refined steady colors to reinterpret the retro styles of 70s and 90s.
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2021-01-09 100273
The Annual Top Ranking List of Brands -- The Comprehensive Analysis of Denim Markets
This article mainly aims at sorting out the data of users' attention to popular denim brands this year, refining the annual hot search list of denim brands combined with market heat and topic, and analyzing it from the perspectives of items, crafts, details and so on.
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2020-09-20 80288
Everyday Leisure -- The Analysis of Womenswear Fast Fashion Benchmark Brands
This report focuses on ZARA, H&M and Urban Revivo. This season collaborative IP patterns frequently appear. Urban leisure style becomes the main style in early autumn. Breathable cotton and linen as well as natural silk remain key fabrics. The dress is the most popular item. Shirring still holds a large share.
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2020-07-13 97702
Relaxing Holiday -- The Comprehensive Analysis of Womenswear Fast Fashion Benchmark Brands
This report mainly analyzes ZARA, H&M and Urban Revivo. Key designs include collaborated cartoon patterns, resort plants and flowers, scenery and animal patterns. Resort style is a key style. Cotton, linen and silk play an important role in materials. The dress is the most popular item. Shirring still holds a large market share.
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2020-06-19 81390
Low-Key Fashion -- Benchmark Brands of Fast Fashion Menswear
Urban Revivo, Zara, Pull&Bear and H&M are main fast fashion brands. In S/S 2020, brands all highlight their brand culture through different themes. 1. Urban Revivo S/S 2020 collection adopts modern and rebellious details. 2. Zara Campaign Collection interprets gentility through casual workwear style. Retro looks blend with exquisite cutting, revealing male masculinity, softness and confidence. 3. Pull & Bear interprets summer items via diversified designs.
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2020-04-08 95002
Urban Revivo -- The Comprehensive Analysis of Women's Fast Fashion Brand
This season Urban Revivo releases the collaboration collections with Disney, including 2020 Spring Festival Special Series of Disney Chef Mickey, 2020 Spring Disney Minnie Series, 2020 Spring Disney VILLAINS Series.
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2019-04-30 117558
UN3D -- Analysis of S/S 2019 Designer Brands for Womenswear
UN3D consists of three concepts: UN STANDARD, UN SIMPLE and UN SIMILAR. UR has a negative meaning in English. Designer Momoko hopes to keep curiosity about age, popularity, common sense and fixes concepts through UN3D, and puts unrestraint and emotions into designs.
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2019-04-15 80272
Urban Revivo -- Analysis of S/S 2019 Benchmark Brands
The UR 2019 spring campaign shows us the futuristic amusement park. The interesting and special scenes are full of imagination. The luminous tree represents life on earth. "Eternity" is the tone for future, giving out a cool blue mood.
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2018-12-19 82662
Urban Revivo -- 18/19 A/W Benchmark Brand for Men's Knitwear
Urban Revivo upholds "Incite, Inspire, Intermesh & Play Fashion" as its brand concept. The A/W 18 collection takes us to a virtual world, and encourages us to keep real and different.