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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Comprehensive Analysis of Hangzhou Wholesale Market for Women's Knitwear in April
    Hot

    2024-04-19 3448

    The Comprehensive Analysis of Hangzhou Wholesale Market for Women's Knitwear in April

    In April, the main research focus on the women's sweater market was on the Hangzhou Four Seasons Youth market. The women's sweater market is located in Jiutian International Fashion City and the East Building, with a focus on high-end cashmere stalls and more youthful stalls that focus on Korean leisure. This month, Four Seasons Green has launched a new 24 spring and summer collection in the market, with a focus on sweater styles such as vests, T-shirts, and cardigans. The main styles are sweet and understated, holiday style, and new Chinese style. More details will be explained in detail below.

  • Elegant Outdoor -- The Comprehensive Analysis of Women's Fashion Designer Brands

    2024-04-17 5288

    Elegant Outdoor -- The Comprehensive Analysis of Women's Fashion Designer Brands

    Elegant outdoor style women's clothing emphasizes simple and exquisite design, avoiding excessive decoration to showcase the high-quality texture of the clothing itself. Although simplicity is the main focus, the design can be enhanced by using different materials, such as high-quality materials such as wool and long staple cotton, as well as fibers such as viscose and Tencel, to give clothing a more delicate and smooth texture. In addition, urban outdoor style women's clothing will also combine outdoor functionality and fashion elements, such as using windproof and waterproof technology fabrics, while emphasizing comfort and convenience for daily commuting. The design will incorporate natural color schemes such as military green, earth color, gray blue, etc., as well as outdoor elements such as functional vests, fisherman hats, etc., making the overall design both practical and fashionable.

  • Elegant Minimalism -- The Comprehensive Analysis of Women's Knitwear Designer Brand
    Hot

    2024-04-16 4463

    Elegant Minimalism -- The Comprehensive Analysis of Women's Knitwear Designer Brand

    Elegant minimalist style is mainly focused on fashion, leisure, and minimalist style. Sweaters under this style are also one of the key design directions to focus on. This article will elaborate on the three distinctive and charming brands of ME+EM, Sézane, and LATT, as detailed in the following text.

  • Dress -- The Comprehensive Runway Analysis of Womenswear

    2024-04-15 7062

    Dress -- The Comprehensive Runway Analysis of Womenswear

    This report comprehensively analyzes the trend of the 24/25 autumn/winter women's clothing dresses on the runway. This season, the hanging neck and suspender skirt on the silhouette has shown a significant upward trend, while the tank top straight tube skirt deserves special attention due to its high practicality. The design that leans towards the straight body is the prominent silhouette feature of this season; In terms of details, the focus of this season is on feminine, elegant, and romantic designs represented by swing necklines, shawl necklines, streamlined structures, and ruffled edges.

  • Down Jacket -- The TOP Ranking of Womenswear

    2024-04-12 7011

    Down Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's cotton down clothing downloads from POP3 to April, simple and elegant, fashionable and casual styles are the most important, followed by future functional and new Chinese styles. It is worth noting that the user attention to future functional style down jackets has significantly increased this month. In terms of silhouette, loose short down jackets, including short bread jackets, lightweight quilted jackets, down vests, etc., are still the main focus. However, the attention to volume long down jackets has also increased compared to before this month; In terms of process details, heterogeneous splicing, protective hood, etc. have received attention; The fabric tends to have a matte cotton texture.

  • Polo Ralph Lauren -- The Analysis of Luxury Knitwear Brand
    Hot

    2024-04-12 5683

    Polo Ralph Lauren -- The Analysis of Luxury Knitwear Brand

    In 1967, Ralph Lauren was born in the United States by Ralph Lauren Lauren was founded by Ralph, who did not have a strong family background or a professional background in fashion design. He founded Ralph Lauren with his agile thinking on fashion. The brand has two product lines, Lauren Ralph Lauren (women's clothing) and Polo Ralph Lauren (men's clothing). In addition, the brand also includes perfume, accessories, children's clothing, home and other products, which are favored by consumers, fashion and lovers. Polo Ralph Lauren: The brand's core collection, known for its iconic polo embroidered polo shirts, offers products such as knitwear, hoodies, village clothes, and casual suits. Ralph Lauren Collection: A high-end line of women's clothing known for its gorgeous and elegant design, as well as its clean and concise style that never fails.

  • New Chinese Style -- The Analysis of Women's Knitwear Designer Brand
    Hot

    2024-04-11 5703

    New Chinese Style -- The Analysis of Women's Knitwear Designer Brand

    This article analyzes the dressing characteristics of women in the minimalist Eastern age group, focusing on the new Chinese style designer brand. Traditional and modern Eastern elements blend together, with a greater emphasis on returning to the original intention of practical aesthetics. This article will elaborate on ZHUCHONGYUN, Yoeyyou, and HECO, three brands with distinctive charm. Please refer to the following text for details.

  • Artistic Wanderer -- The Comprehensive Analysis of Women's Fashion Designer Brands

    2024-04-09 5805

    Artistic Wanderer -- The Comprehensive Analysis of Women's Fashion Designer Brands

    With the release of the movie Dune 2, the trend of wandering in the art department is strongly returning, and punk cultural elements are being injected into the original style. This trend emphasizes the design techniques of deconstruction and restructuring, as well as the extreme complexity of aesthetics; Emphasizing materials and details, denim, leather and other fabrics are extensively used with elements such as breakage, splicing, hollowing out, layering, asymmetry, and workwear details. Compared with traditional retro style, it shows a more feminine delicacy and unique charm, creating a fashionable expression that is both free and romantic, and full of power. This article will analyze several artistic wandering style women's clothing designer brands such as Rokh, Y/Project, KNWLS, etc. For details, please refer to the following text.

  • Denim -- The TOP Ranking of Menswear
    Data Reports

    2024-04-09 4837

    Denim -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's denim downloads from POP3 to April, denim jackets and jeans are the most popular items in the new season of denim market development, mainly quantity sensitive jackets, accounting for 32%, with basic jackets being mainly deformed and increased; The nostalgic and retro casual fashion style is still a key trend, with new materials and styles showing an upward trend, accounting for 30%; With the pursuit of the new denim trend, the styles of knitted denim and digital denim are also receiving more and more attention, accounting for 17%; Grey Bull has also shown a significant upward trend this month, especially with a 21% increase in the proportion of trendy and design brands, further enhancing the new segmentation ideas of denim styles and the introduction of new materials, becoming a highlight in the development of details and craftsmanship in the new season of men's denim styles.

  • Sandro -- The Analysis of Women's Luxury Brand
    Hot

    2024-04-03 11395

    Sandro -- The Analysis of Women's Luxury Brand

    Sandro was founded in France in 1984 by Evelyne Chetrite and Didier Chetrite. Sandro's clothing is simple and elegant, yet still exudes a cute temperament, and has always been loved by young French people. Each season's clothing incorporates fashionable elements of the season, while also reflecting the traditional French retro flavor. Sandro Creative Director Evelyne Chetrite draws inspiration from the streets, cities, buildings of France, as well as her childhood memories of growing up in Morocco. Each collection of the brand also brings together tasteful fashion designs, with surprising creative details adding to the styling. The cutting of the clothing is elegant and exquisite, while revealing a neutral charm.

  • Commuting Lady -- The Analysis of Benchmark Womenswear
    Hot

    2024-04-03 11100

    Commuting Lady -- The Analysis of Benchmark Womenswear

    The dressing styles of new urban women are diverse and not lacking in personality. They pursue simple yet stylish designs, using colors to enhance their unique temperament. At the same time, they also attach great importance to comfort and texture. Comfortable materials and suitable silhouettes, combined with simple lines and colors, create a relaxed and enjoyable workplace atmosphere. Representative brands of Commuting Lady, such as Maje, MO&Co, and Edition, have distinctive and distinctive styles. The core design points of this style include detailed decoration, high-quality materials, needle combinations, and silhouette design.

  • Women's Knitwear -- The Analysis of Tongxiang Wholesale Market
    Hot

    2024-03-26 6927

    Women's Knitwear -- The Analysis of Tongxiang Wholesale Market

    In March, the women's sweater market in Tongxiang mainly focuses on early spring and spring/summer styles, with a focus on holiday and new Chinese styles in terms of style; Focus on creating fashionable style items through color, stitch organization, and detail design. Recommended colors for stalls: eye-catching pink and pink series; In March, some stalls in the Tongxiang market began to resell ready to wear clothing, mainly featuring new Chinese styles such as horse faced skirts; This article will elaborate on five aspects: key style, color, stitch organization, detailed craftsmanship, and market attention to brands.

  • Relaxing & Casual -- The Analysis of Women's Knitwear Designer Brand

    2024-03-25 6533

    Relaxing & Casual -- The Analysis of Women's Knitwear Designer Brand

    Under the relaxed and casual style, the main focus is on fashion and leisure, embracing a sense of relaxation, letting go of tense emotions, and enjoying every moment of comfort and ease. This article will elaborate on three distinctive and charming brands: EENK, System, and Guest In Residence.

  • Diesel -- The Analysis of Luxury Womenswear Brand
    Hot

    2024-03-22 13605

    Diesel -- The Analysis of Luxury Womenswear Brand

    Diesel is an Italian denim fashion brand founded by Renzo Rosso in 1978. Its business involves clothing, luggage, home furnishings, and other categories, with passion, personality, and self as brand values. And become one of the largest brands under the Italian fashion group OTB (Only The Brave). The Diesel brand is positioned in the mid to high end market, meeting the personalized needs of young consumers while providing high-quality products.The original meaning of the word Diesel is that diesel was the most eye-catching new energy and petroleum substitute of the 1970s, and it also implies that DIESEL subverted traditional tannins with its gorgeous and complex design, which has undergone complex processes and is unique in the market with rising prices.

  • Poetic Versatility -- The Analysis of Uma Wang Women's Fashion Designer

    2024-03-18 24294

    Poetic Versatility -- The Analysis of Uma Wang Women's Fashion Designer

    Uma Wang is a brand of the same name founded by designer Wang Ju in 2003, showcasing its genes as a free and unrestrained nomadic aristocratic style. Uma Wang is adept at using natural materials to tell her brand story, forging avant-garde and simple texture textures, either mixed and soft, or disrupted and reassembled, to maximize the exploration of the natural beauty of materials. In the 2024 early spring collection design, Uma Wang adheres to a consistent poetic and casual style, pursuing natural beauty without any embellishments, which is the symbol of Uma Wang. Under the trend of popular Chinese style, the brand cleverly refreshes the modern minimalist Chinese style aesthetic that is different from the mainstream aesthetic of the new Chinese style, flexible and firm. This report will focus on analyzing the highlights of the new product. Uma Wang has a total of 10 stores worldwide, among which the first Milan store opened in 2023 is located at 1 Palermo Street in Milan, which is also the first store outside of China.

  • Lingerie -- The Data Analysis of Cross-border E-Commerce Womenswear
    Data Reports

    2024-03-14 24068

    Lingerie -- The Data Analysis of Cross-border E-Commerce Womenswear

    Current situation analysis: According to data from Amazon platform in March 2024, invisible bras and accessories received enthusiastic attention this month. Adhesive bras had a year-on-year growth rate of over 200%, ranking first on the best-selling list. The growth rate of underwear tape reached 219.29%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: As the temperature rises, adhesive bras have the characteristics of comfort, lightweight, and invisibility, unlike traditional bras that require shoulder straps, making them more suitable for summer wear. In addition, consumers will also wear them in special styles, such as wedding dresses, evening gowns, etc., which can provide support and protection without affecting the overall appearance of the clothing.

  • The Analysis of Cross-border E-commerce Data for Menswear in February
    Data Reports

    2024-03-14 6114

    The Analysis of Cross-border E-commerce Data for Menswear in February

    According to Amazon data, among all Amazon products, men's clothing accessories account for 20.6% of all clothing accessories, a decrease in the past three months. And men's clothing accounted for 38.6% of men's clothing accessories, an increase of 0.1%, with a continuous increase in the past two months.

  • Amazon - Cross border E-commerce Data Analysis for Women's Wear in February

    2024-03-13 15504

    Amazon - Cross border E-commerce Data Analysis for Women's Wear in February

    Current situation analysis: In Amazon's women's clothing category in February, the lingerie and pajamas category continued to maintain its top position, accounting for up to 28%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses account for 10%, with a significant increase. Data inspiration: In Amazon's clothing category, women's clothing accounts for 42.26% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops & T-shirts & shirts and dresses categories.

  • Smart Casual -- The Comprehensive Analysis of Men's Knitwear Designer Brand
    Hot

    2024-03-08 4103

    Smart Casual -- The Comprehensive Analysis of Men's Knitwear Designer Brand

    Under the fashion and leisure style, this report mainly focuses on Japanese and Korean designer brands. Elaborate on three distinctive and charming brands, CFCL, Andersson Bell, and UNALLOYED, and analyze their unique new trends and styles. Please refer to the following text for details.

  • Environmental Relaxation -- The Womenswear Analysis of Stella McCartney

    2024-03-07 22420

    Environmental Relaxation -- The Womenswear Analysis of Stella McCartney

    Smokehouse Creek fire raging in the Pan American Plains of Texas, scientists warn of Atlantic warming, designer Stella McCartney. I am concerned about this, but I still maintain an optimistic attitude. In this big show, recycled materials, vegetarian alternatives and other materials are used as clothing fabrics, and environmental concepts are expressed through designs such as jeans with built-in ecological imitation leather pants and vests printed with the lyrics of "Mother Earth Manifesto". Although none of these can save Mother Earth, wearing and supporting Stella McCartney may help spread the upcoming environmental issues. Stella McCartney's 2024 winter collection is not just a new season of fashion, but also a message from Mother Earth, declaring Stella's urgent determination to speak for Earth.

  • The Comprehensive Runway Analysis of A/W 24/25 Women's Knitwear
    Hot

    2024-02-29 40787

    The Comprehensive Runway Analysis of A/W 24/25 Women's Knitwear

    The 24/25 autumn/winter women's sweater runway emphasizes simplicity and delicacy, while also exuding a sense of retro. The items include pullovers, sets, cardigans, dresses, and vests. Among them, needle organization is widely used, bead and diamond decoration expresses the ultimate sense of heavy work, and yarn is widely used.

  • From Formal to Casual -- The Men's Runway Analysis of AURALEE

    2024-02-28 5829

    From Formal to Casual -- The Men's Runway Analysis of AURALEE

    The AURALEE 24 autumn/winter collection combines practicality and fashion, achieving a smooth transition between daily life and leisure. The series features soft cut alpaca jackets, lightweight city jackets, and spacious quilted down jackets, providing warmth while showcasing exquisite style. The colors range from peaceful deep brown to vibrant turquoise and red, conveying a clever balance between energy and tranquility.

  • The Comprehensive Analysis of Women's Down Jacket Designer Brand

    2024-02-23 6556

    The Comprehensive Analysis of Women's Down Jacket Designer Brand

    With the emphasis on personality and self pursuit, trendy street style has also received increasing attention and become one of the key style directions for down jackets. This article will start with Khrisjoy and Juun J. Conduct an analysis of several trendy designer brands such as Vetments, N · MORE, and 13 DE MARZO for their down jackets. Please refer to the following text for details.

  • SHEIN -- The Data Analysis of Cross border E-commerce Knitwear Brand
    Data Reports

    2024-02-20 35987

    SHEIN -- The Data Analysis of Cross border E-commerce Knitwear Brand

    In this issue, the POP market research team conducted data analysis on men's/women's sweaters from SHEIN cross-border e-commerce, consisting of four main directions: data analysis, women's clothing new product analysis, men's clothing new product analysis, and summary forecasts. The specific popular brands and style recommendations are detailed in the following text.

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