This report is based on the comprehensive analysis of the top 100 business men's clothing fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, ZEGNA is the most popular business men's pants brand, followed by BOSS and Hermes. According to the analysis results of the TOP Hot List, multi-component worsted and comfortable cotton textiles are the most popular fabric styles in men's pants, accounting for about 60% of the total. The popularity of pants developed using worsted flannel fabric by representative brands such as DIOR MEN has increased, accounting for 13%. It is worth noting that the popularity of light outdoor functions has expanded the application range of functional synthetic fabrics in business style men's pants, with corresponding investment value.

ZEGNA's revenue reached 903 million euros, a year-on-year increase of 24%. The Greater China region was the independent market with the highest revenue for the group, with a year-on-year growth of 15.3% to 419 million euros. LVMH, the world's top luxury goods group, saw a slow growth in sales in the third quarter, with a year-on-year increase of only 1% to 19.96 billion euros. Italian luxury goods group Armani achieved a 14% growth in sales in the first quarter of the 2023 fiscal year after the Asian market recovered. French luxury goods giant Kaiyun Group's third quarter results showed a group revenue of 4.464 billion euros, a 13% decrease based on real-time exchange rates. Looking at the overall situation of the luxury goods market, its performance in the coming period may not be ideal. The slowdown in the growth rate of the luxury goods industry is an undeniable fact, and the outcome between brands and groups will be determined by their ability to resist risks.

Old Money Style refers to a prestigious family with several generations of wealth accumulation. Unlike the new money upstarts, their dressing style is understated and introverted, their temperament is calm, and they pay attention to dressing details, bringing the low-key and exquisite core to the extreme. Old Money Style represents an individual's style and taste, giving people a relaxed and confident feeling from the inside out. This article analyzes from three clothing directions: classic old money, gentleman formal, and light urban.

From luxurious casual attire to precision cut formal attire, MyZegna enjoys customized services, with a variety of high-quality fabrics and color styles, creating a unique autumn and winter wardrobe. The knitted cutting continues ZEGNA's century old tradition of precision cutting and ingenious design, using fine fabrics and high-quality cashmere filling. The casual neckline highlights the comfort of the material, with low saturation tones, opening up an elegant autumn and winter.

Based on the monitoring data of the POP-FASHION accessories team in the past three months, the most popular men's suit brands for the 23/24 autumn and winter seasons are Louis Vuitton, ZEGNA, DIOR MEN, Brunello Cucinelli, and BOSS. The following data is derived from the comprehensive analysis of similar products based on the sales data from these brands' online shopping platforms. For the 23/24 autumn and winter men's suit fabrics, wool and cashmere are the main materials, accounting for approximately 70%, while silk and wool blended fabrics show an upward trend. The most dominant fabric texture is diagonal twill, accounting for approximately 50%. Overall, the suit fabrics for this season have a warm and firm texture. This report will provide detailed interpretations of the key fabrics for the suit category from the most popular brands: Louis Vuitton, Brunello Cucinelli, and DIOR MEN.

Italian classic style refers to a business style originating from Italy, known for its unique design and high-quality fabrics. This style emphasizes refinement, elegance, and luxury, focusing on attention to detail and a striving for perfection. Italian business style emphasizes smooth cutting and lines, showcasing the elegant beauty of individual pieces. High-quality fabrics are an important element of Italian business style clothing. Common fabrics include silk, cashmere, and natural fibers, which have a certain softness, comfort, and luster. The use of color typically revolves around neutral tones, creating a warm and elegant atmosphere. At the same time, bright colors may be used as accents to add layers and visual interest to the clothing. Detail designs are usually reflected in buttons and pockets, adding a sense of delicacy and keeping the individual pieces simple yet not overly complicated. It fuses traditional and modern elements, emphasizing high-quality materials and exquisite detailing to create a comfortable and unique atmosphere in business settings.

ZEGNA 23/24 Autumn/Winter "The Oasis of Cashmere" series media preview event landed at the Beijing Guomao Shopping Mall store. Beginning with the ZEGNA oasis, it is infused with an unwavering pursuit of excellence aesthetics and boundless love for natural beauty. Using clothing as a medium, it explores the extraction and exploration of fibers from Italy. Classic items are newly interpreted, with The Elder Stateman bringing new vitality in color. Triple Stitch Vetta makes its first appearance, breaking traditional gender boundaries and creating a masterpiece with the spirit of the oasis, crafting the path to the future with exquisite craftsmanship!

The Spring/Summer 2024 Milan Men's Fashion Week will be held from June 16th to 20th. According to the official schedule, there will be 22 offline fashion shows, 5 online fashion shows, 31 static exhibitions, and 4 appointment-based static exhibitions. This season, the closing brand for the physical shows is the Italian luxury menswear brand Zegna. In addition, the Valentino menswear collection returns after a three-year hiatus, and Neil Barrett makes a comeback to the Milan runway. Gucci presents in the form of an art exhibition, and Dsquared2 mixes collegiate style with rebellious details in their collection, building on the previous seasons.

Genius Artistic Director Alessandro Sartori presents the Genius 2024 Summer Fashion Show - "L'OASI DI LINO". The new Spring-Summer series boldly subverts the monotonous matching patterns, exploring the modern inspiration of summer through infinite combinations of color and silhouette. High-level tailoring fits different body shapes and diverse scenes, reshaping the relaxed style and unleashing the creative spirit. Soft and neatness runs through the new season's design theme, blending with exquisite fabrics, highlighting the three-dimensional layering texture, and releasing visual tension.

AGNONA is a women's ready-to-wear brand founded by Francesco llorini Mo in 1953 in Italy and became part of the Zegna group in 2000. It is one of the representatives of Italian minimalism; nature, authenticity, and purity are the inspirations for AGNONA; the warm earthy color palette, quality fabrics, and intricate tailoring result in inevitable elegance, making each investment piece a ten-year wardrobe staple. Each masterpiece by AGNONA is based on the exploration and celebration of the beauty of nature, a passion and commitment to traditional craftsmanship, and the pursuit and innovation of technology.

The ZEGNA x norda™ collaboration represents the latest evolution of the Outdoor Collection, which is set to showcase a new design partner each season. Developed with the mantra, ‘ZEGNA through the eyes of norda™’, the collaboration features pieces inspired by the trails of Oasi Zegna’s natural territory, which is now discoverable in norda™’s community-driven directory of the world’s best trail-running locations.

Soft,warm knit is one of the most important fabrics in Fall/Winter, and reveals a decreasing trend on men’s runway shows. POP Fashion figures out six major styles of knitted fabrics: Stretchy & Lightweight, Knitted Wool, Fuzzy Knit, Diverse Texture, Fine & Casual and Finishing. Fine & Casual(29%) dominates the fashion show, featuring the presentation of Comme des Garcons and J.W.Anderson; Fuzzy Knit(up to 18%) is led by Zegna’s textured menswear. The proportions of Stretchy & Lightweight, Knitted Wool and Finishing are around 14%. The share of Diverse Texture(8%) is low in this season. Sweatshirt and jacket are the two main categories.

Zegna Winter 2023 collection closed out the Milan Men’s Fashion Week with a perfect finale show. Themed “The Oasi of Cashmere”, the winter fashion show offered five gray pieces, iconic Oasi Cashmere and related products to deepen the sustainable approach of Zegna Oasi. The discovery of more material possibilities rebuilds the cashmere menswear. The tension of silhouette better expresses the relaxing design and youthful attitude of designer.

Milan Fashion Week Men's Fall/Winter 23/24 took place from 13 to 17 January 2023. This Fashion Week includes a schedule of 72 appointments, i.e. 21 fashion shows, 31 presentations, 4 digital contents and 11 events. Gucci's fashion show that opened the dances on 13 January: it was the first after the break with creative director Alessandro Michele and the first after three years that the fashion house did not show men's collections.

Simple Business -- The Analysis of ZEGNA The Luxury Menswear Brand

1.ZEGNA and Real Madrid are proud to announce a unique partnership in which ZEGNA will become Real Madrid’s Official Luxury Travelwear Partner. 2. To celebrate the new chapter of ZEGNA, a new store was opened in One Central Macau, providing a modernized and pragmatistic space for gentlemen. 3. Zegna Summer 2023 collection created a light and innovative menswear wardrobe by different materials and colors, and offered infinite possibilities to this summer.

The ZEGNA Summer 2023 Fashion Show was presented live from Oasi Zegna, the home of the brand values and 100 sq.km nature park. Always looking ahead while keeping track of roots, it is here that Artistic Director Alessandro Sartori introduces new shapes and textures as he builds an evolving language in style. Rooted in sartorial ethic, his elevated wardrobe is attuned to the here and now. “My work stems from one single question: what’s next for tailoring and for the needs and the fast-paced lives of today?"

S/S 2023 Milan Fashion Week(June 17th to 21th) included 28 offline runway shows, 24 still-life exhibitions, 5 digital releases and 21 brand culture events. It was the best Milan Fashion Week after the global pandemic. Moschino’s menswear collection returned to Milan; Versace released its menswear on catwalks; Gucci displayed the still-life exhibition; J.W. Anderson joined in Milan for the first time.

Zegna is a luxury fashion house founded in 1910 by Ermenegildo Zegna in Trivero, Northern Italy. And it is still one of the most famous Italian enterprises today. Beyond producing menswear for luxury brands, Zegna is also the biggest fabric manufacture in the world, which produces 2.3 million meters of fabrics every year and promotes wooden products. The knitwear of Ermenegildo Zegna presents high-quality fabrics. High-count fine cashmere is their most important material, which has soft handle and silky gloss. Minimalist details and supreme crafts create mature pullovers and polo shirts for consumers.

Italian menswear has almost been the representative of luxury. Precious materials, smart tailoring skills and high-end fabrics are the reasons for the success. ‘The Italy tailor tried to cover up the defects of the wearer, trying to make men look slimmer, more graceful and taller, to make up for the mistakes God made.’ This is exaggerated, but it also points out the key to Italy's clothing based on the world. The "Made in Italy" seal for fashion shows that it is different from the experimental fashion of French fashion, and is also different from the pure commercial nature of American fashion. It should have superb production technology, excellent workmanship and novelty fabrics, and relatively simple and practical design.

S/S 2022 collection continues the smart tailoring and fits, and also subverts the traditional formal wear via creative fabrics and bold colorways, creating an advanced menswear aesthetic.