In addition to dopamine in summer, the Maillard style of early autumn is also very popular, and another trend with full personality is gradually emerging, which is the dark endorphin style. If dopamine is the color of joy, then endorphins are the silent black. Through personalized dressing, expressing inner emotions and attitudes through clothing, showcasing an independent and pursuit of unique attitudes, just like the feeling that endorphins bring to people, calm and full of power, it is a mysterious, cold and exquisite atmosphere.

The suit of the 2024 early autumn workplace female lead style not only combines luxury and delicacy with a mature and stable aura, but also has a fashionable sense of individuality. The outline is mainly designed with a clean and neat appearance; In terms of fabrics, high-quality wool and worsted fabrics are used; In terms of details, the recently popular hardware girl style has also become a support point for elite dressing in the workplace. The integration of luxurious hot diamonds, metal logo buttons, floral crystal embroidery and other elements adds a luxurious texture to the single item; The colors are mainly black, white, gray, and elegant, showcasing a combination of fashion and elegance.

Thom Browne's 2023 Early Autumn Collection was photographed by Emma Louise Swanson at Montauk Point, which marks the division between land and sea and is also known as the "End of the World". On a windy hill beneath a lighthouse, we encounter four individuals dressed in layered and nautical-themed garments, inspired by the story of "Moby-Dick".

MARISFROLG's 2023 Early Autumn Collection, themed "Seagull Series," highlights a carefree attitude towards life. The collection uses seagulls as important pattern elements to convey a sense of freedom and broad-mindedness. In terms of design, the series presents diverse patterns and craftsmanship, emphasizing elegant pattern design as a core feature. Additionally, the collection includes a variety of different items such as sweaters, shirts, cardigans, and coats to meet the needs of different consumers.

The POP market research team conducted a comprehensive analysis on the Edition 2023 Early Autumn series, covering four key modules including brand dynamics, offline new product analysis, online new product data analysis in August, and offline new product design details analysis. Please refer to the following text for more details.

SCULPTOR was founded in 2012 and is a Korean independent designer brand. It has a minimalist, retro, mischievous, and rebellious brand tone, aiming to find a new classic style of minimalism. The brand style is casual and casual, with a sweet and cool girl style combined with a college style and street retro, suitable for everyday wear. SCULPTOR focuses on minimalist casual clothing, with street-inspired designs that evoke a sense of nostalgia. Work pants, street hoodies, and comfortable minimalist cuts showcase versatility in wearability and styling, better highlighting the graceful body lines of women. The brand's early autumn 2023 collection continues the retro street style while incorporating details with girly elements, combining neutral street fashion with sweet and cool girl dressing.

The current issue of the POP market research team focuses on seven modules: the introduction of the KEIGAN brand theme (early autumn 2023), the proportion and style analysis of new product categories, color application, key category analysis, application of popular elements, and summary + development and extended recommendations.

This month, the wholesale market in Guangzhou needs to pay close attention to the application of the Merlot color range in jackets, suits, trench coats, and skirts. In terms of style, the market is dominated by an elegant commuting style, with a significant proportion of the popular Korean minimalist Clean fit style. Influenced by the New vintage trend, the proportion of trendy high street style has increased, mainly focusing on leather and denim items, with the use of vintage techniques and street-style letter printing elements. Some new arrivals include woolen coats for early winter, with a focus on a quiet luxury and minimalist style, emphasizing fabric texture and tailoring.

Based on the monitoring data of the POP-FASHION accessories team in the past three months, Christian Dior, Louis Vuitton, Valentino, and Max Mara are the most popular luxury women's clothing brands for 23/24 autumn and winter and early autumn 2023 dresses. The following data is derived from the sales data of these brands' online shopping platforms, which is a comprehensive analysis of similar products. Wool and silk are the main materials for women's dresses in 23/24 autumn and winter and early autumn 2023. The proportion of wool-silk blended fabrics is trending upward, accounting for about 24%. The fabric styles are mainly plain twill and twill variations, accounting for about 20%, presenting an elegant and luxurious style. This report will provide a detailed interpretation of the key fabrics for the dress category of Christian Dior, Louis Vuitton, and Valentino, which have the highest level of attention.

Yoeyyou was founded in 2015. As a women's fashion brand, Yoeyyou aims to convey a sense of inner peace, an inner state of tranquility, and a pursuit of power and beauty. It explores the inner strength of women's flexibility, tension, and determination, tracing their ever-changing contours in life through the language of fashion and capturing the sharp and profound female shadows within it. The brand's 2023 early autumn collection advocates for well-balanced designs that seamlessly integrate fashion into everyday life, shaping the unique personal style of urban women that balances strength and softness.

The founder of EENK is Korean designer Hyemee Lee. The brand's clothing pursues a confident and minimalist fashion attitude. Hyemee Lee believes that fashion has no boundaries and she prefers to use clothes to reflect her experiences as a woman in life. Therefore, EENK's clothing is practical and highlights the elegant and cute characteristics of women. In early autumn 2023, EENK launched X for X, a series dedicated to exploring unknown and undefined territories. The items in this series break free from the boundaries of the old world and venture into a new realm of blurred boundaries and identity reconstruction.

New season GUCCI campaigns feature a vivid attitude towards a thrilling rendezvous, collaborating with supermodel Vittoria Ceretti to elegantly portray a minimalist encounter, embodying modern relaxed vibes, and igniting a fresh start for the early autumn and winter seasons. The striking red announces moments of excitement, while the metallic space silver style transcends the boundaries of time and space. The handbags matched with black and red translucent tops are bright and captivating, creating infinite vitality and creativity. This season's autumn and winter collection focuses on the transformation and richness of delicate vintage patterns on women's sweaters, showcasing the combination of vivid colors and classic retro aesthetics. Pay close attention to this brand analysis chapter.

The main research areas for domestic wholesale markets in August are primarily focused on Guangzhou U:US. The style emphasizes the "Chanel-style" and elegant commuting fashion, incorporating design elements such as metal accents, frayed edges, and collar variations to enhance overall sophistication and quality. In the August market, the focus is on early autumn items, with an increasing number of autumn and winter items such as cardigans, sweaters, and suits, which make up a large proportion of the market.

In August, the early autumn styles have arrived at Dongdaemun Market in South Korea. Currently, the popular items feature a predominant striped pattern, with a highlight on French countryside style in terms of design. The color scheme focuses on vibrant dopamine colors, either used as mono-colors or as contrasting accents. When it comes to details, the design elements of functional work pockets are utilized in different items such as jackets and dresses.

The current issue of POP Market Research Team conducted a comprehensive analysis of ICICLE's 2023 early autumn collection, covering four key modules including brand news, offline new product analysis, online new product data analysis in July, and offline new product design details analysis.

Due to the Amazon Prime Member Day carnival last month, early autumn and autumn/winter items with high prices were popular among consumers in the best-selling list last month. Sweaters, trousers, and suits were the items with a higher year-on-year compounded growth rate in July.

The POP market research team conducted a comprehensive analysis of Lily's 2023 early autumn series, covering four key modules: brand dynamics, offline new product analysis, June online new product data analysis, and offline new product design details analysis. Refer to the following text for more details.

Self-Portrait is a women's clothing brand founded by Malaysian designer Han Chong in 2013. Han Chong graduated from Central Saint Martins College of Art and Design and had a background in the art field before entering the fashion industry. Self-Portrait has become synonymous with artistic and modern apparel. Its distinctive feature lies in the lace designs that exude a contemporary vibe. The brand's iconic dresses, as well as complementary separate pieces, have captivated numerous celebrities and fashionistas. Self-Portrait continually surpasses itself by showcasing intricate tailoring and captivating silhouettes through creative designs, innovative styles, and exquisite craftsmanship. The brand's early autumn collection for 2023 not only features classic tweed garments but also highlights sequin and crystal embellishments.

JACQUEMUS was founded by designer Simon Porte Jacquemus in 2009 and is considered the representative of "French New Wave design". The Jacquemus 2023 early Autumn collection adds ballet elements while maintaining the unique aesthetic foundation of ready-to-wear design. The color palette includes pink, off-white, and reddish-brown as base tones, paired with bright yellow, purple, red, and light green. The designs feature clever cut-outs and pleats, conveying an overall atmosphere of French romance.

LOEWE's early autumn collection images are a fresh presentation from a long-term collaboration with photographer Juergen Teller. The backgrounds are enlarged prints of previous year's photographs, depicting a diverse group of artists and creative individuals gathered by LOEWE.

This season, the DIOR 2023 early autumn collection is inspired by rich and vibrant spice colors, as well as cultural elements from India such as landscapes and animals. Traditional Indian sari elements are incorporated into the collection, with the inclusion of the collarless Kurta style from Indian menswear fused into classic jacket coats. This highlights the importance of female empowerment. Additionally, exquisite craftsmanship pays homage to the diverse Indian culture.