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Underwear -- The TOP Ranking of Womenswear in February
This month, the style of women's underwear is mainly modern and full of delicacy, with details mainly featuring nude mesh, linear structure, bead decoration, etc. In addition, embroidery with a strong spring feel has also received some attention. The design of underwear emphasizes multi-level expression and three-dimensional effects in details.
The Analysis of Under Armour The Benchmark Sportswear Brand
This report mainly focuses on the following four aspects to analyze the Under Armour brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.
Underwear -- The Data Analysis of Womenswear E-Commerce in February
-The demand trend of women's clothing and underwear market in the past year: -Life cycle: March, May, and October are the peak periods of underwear demand each year, while February is the period of rising demand. -Analysis of demand trend in the underwear market: The demand trend for underwear in January 2023 was at the lowest level in the past year's data, but then began to increase rapidly. Analysis shows that as the temperature rises, consumers will have an increase in demand for spring and summer underwear. In addition, shopping nodes such as Valentine's Day and Mother's Day will also drive the growth of underwear sales, stimulating consumer desire to purchase.-The proportion of lingerie category trading index in women's clothing e-commerce in the past month: From the chart, it can be seen that bras have the highest proportion of the entire lingerie category transaction index. Bras come in various styles, such as bras, seamless bras, sports bras, etc., meeting the needs of different consumers.-The proportion of the top 100 price range for women's clothing and underwear in the past month: From the chart, it can be seen that the core price range is below 100 yuan, accounting for 51%. The price range below 00 yuan is in line with the purchasing power of most consumers. When considering the balance between quality and price, more people will choose products with more affordable prices.
Curve -- The Analysis of New York Underwear Exhibition
The New York Curve exhibition was held from February 4th to 6th, 2024 at the Javitz Center in New York. The influx of emerging brands injected fresh blood into the creative design of this exhibition. During the 3-day exhibition, about 150 brands were showcased, including SCARLETT GASQUE's boudoir style outfits, LUUNA MIN's home clothing with fun print patterns, and AnaOno's lingerie specially designed for postoperative audiences. At present, the exhibition materials have been launched online.
Yoga -- The TOP Ranking of Women's Sportswear
Based on customer search interaction data, comprehensively organize the top 100 popular styles of women's yoga and fitness clothing from December 23 to February 24. Among the top 100 yoga and fitness clothing favored by designers, foreign designer brands and some niche domestic brands are more popular. Segmentation design, stitching decoration, breathable mesh, mesh splicing, waist design, pocket design, and other details are key areas of focus.
Salon International de la Lingerie -- The Analysis of Paris Lingerie Fair
The Salon International de la Lingerie exhibition concluded on January 22, 2024, showcasing a wide range of underwear, tight corsets, home wear, swimwear, and sportswear from approximately 250 brands. It also provided opportunities for young talents, well-known brands, and suppliers in the industry to exchange and collaborate. The next Salon International de la Lingerie exhibition will be held in January 2025. At present, the exhibition materials have been launched. Click the link to access the Paris Salon International de la Lingerie lingerie exhibition.
INTERFILIÈRE PARIS - THE SALON INTERNATIONAL DE LA LINGERIE
THE SALON INTERNATIONAL DE LA LINGERIE AND INTERFILIÈRE PARIS CLOSED THEIR DOORS ON THE EVENING OF MONDAY 22 JANUARY 2024 AFTER 3 DAYS PACKED WITH ACTIVITIES TO ROUND OFF A WONDERFUL ANNIVERSARY EDITION.
Homewear -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's home clothing styles in user download rate in POP, the proportion of home leisure style was 32% this month, which decreased compared to last month. Secondly, the attention to the simple European style increased compared to last month, accounting for 31%. The mature and elegant style remained the same as last month, while the sports and leisure style accounted for 11% and the less refined style accounted for 12%. Compared to last month, this month's styles are mainly cotton and knitted home clothes suitable for spring wear, with a focus on casual home wear. The majority of styles are set styles, and the design focuses on details that reflect a girlish feeling.
The Analysis of Cross border E-commerce Data for Women's Homewear in January
Current situation analysis: According to data from the Amazon platform in January 2024, sales of pajama tops have increased by 43.32% year-on-year since January, ranking first on the best-selling list. At the same time, sales of pajama sets have also shown significant growth, with a growth rate of 17.4%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: The demand for pajama tops and pajama sets is significantly increasing, indicating that Amazon consumers are more inclined to purchase single piece pajama tops for mixed matching and complete sets of wearable home clothing. The core purchasing demand is to pay more attention to multi scene and multi combination dressing methods.
Cute Korean Fashion -- The Comprehensive Analysis of Korean Designer Brands for Infantswear
Under the Korean style, baby brands present a cute and lively image. Usually soft color combinations are used, and the patterns of cartoon animals, plants, flowers, geometric shapes, etc. are a major feature of Korean baby products, giving people a warm and approachable feeling. This article will elaborate on popular Korean baby and children's clothing brands, as detailed in the following text.
Fashionism -- The Comprehensive Analysis of Modern Underwear Designer Brand
The modern style of underwear is mainly characterized by simple and exquisite design, which is reflected in the use of linear, thin bands, geometric elements, and structural construction. In addition, embellishing the tattoo texture with embroidery and metal accessories on the style will enhance the sense of modernity and bring a modern and fashionable atmosphere. Recommend the following brands: Bluebella, Livy, Undiz, Chantelle x, Aubade, LISE CHARMEL, Thistle&Spire as representatives to interpret the main design elements of exquisite and modern underwear.
The Comprehensive Analysis of Luxury Homewear Designer Brand
Light luxury home clothing is warmly welcomed in daily life, not only for comfortable leisure at home, but also for occasions such as family gatherings and outings with friends. It is characterized by high quality, fine craftsmanship, and fashionable cutting, using comfortable fabrics such as silk, knitted, cotton, and linen, which have soft, breathable, and wrinkle resistant characteristics. The details are decorated with fluff, stripes, lace, etc.Recommend the following brands: Not Just Pajama, OLIVIA VON HALLE, Sleeper, MANITO, SANGLUO, nap, Mango as representatives to interpret the main design elements of light luxury home clothing.
2023 Annual Fashion Report of Women's Swimwear
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for swimwear styles and various categories, in order to better understand industry trends and new season development.
2023 Annual Fashion Report of Women's Homewear
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for annual home service styles, in order to better understand industry trends and new season development.
2023 Annual Fashion Report of Yogawear
This ranking is a comprehensive ranking based on the 2023 POP backend download index, hot selling index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various women's yoga products of the year, in order to better understand industry trends and new season development. Click on the link to enter the TOP10 brand style library.
2023 Annual Fashion Report of Women's Underwear
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 hot search lists for various types of underwear products in the year, in order to better understand industry trends and new season development.
Base Layer -- The Comprehensive Analysis of Kidswear E-Commerce Brand
It is crucial to choose warm and comfortable fabrics for the development of the foundation series for autumn and winter children's clothing. Cashmere, modal, viscose, cotton, and fabric blends are common choices for insulation fabrics. The lining fabric is usually made of skin friendly materials. Cashmere and acrylic have the best insulation effect, followed by polyester fiber, cotton, and modal. The application of 5A antibacterial technology helps to improve health standards and provide a better wearing experience. This season's material focus is on double-sided warm velvet hot leather, with added insulation patches on the elbows and knees to provide children with double-layer warmth. Anti static treatment makes children safer during exercise activities.
Pattern -- The TOP Ranking of Infantswear
According to the TOP 100 user downloads list in December 2023, Japanese and Korean cartoon style and Nordic style are the key styles of infant and toddler single item patterns in the 24 spring and summer seasons. In the Japanese and Korean cartoon style, anthropomorphic cartoon images are the core design elements. This month, plush teddy bears, dinosaurs, fruits and vegetables are popular application images. Through hand drawn effects and crayon painting texture artistic techniques, activity scenes are set for cartoon images to make the overall pattern more interesting and storytelling. Nordic style patterns often use light colors and fairy tale picture book elements to create a warm atmosphere, while floral and forest animal elements are applied to make the patterns more interesting and dynamic.
Homewear -- The TOP Ranking of Womenswear in December
According to the analysis of the top 100 women's clothing and homewear data in POP in December, home leisure style accounted for 44% of this month, followed by the attention to minimalism and mature elegant styles, which increased compared to last month, accounting for 29% and 14% respectively. The attention to sports and leisure style remained basically the same as last month, accounting for 13%. Compared to last month, this month's styles are mainly light and thin woolen fabrics and cotton prints, with a focus on home leisure. The majority are set styles, while the proportion of knitted camisoles/skirts has decreased.
Lingerie -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing and underwear downloads by POP users in the past month, the main style of women's clothing and underwear this month is a modern and exquisite style with a strong sense of structure. The detailed design is mainly reflected in the use of metal decoration, such as metal connections, lower body structure, metal embroidery, etc. In addition, there are also design techniques such as three-dimensional flowers, thin band connections, lace bras, etc.
The Analysis of Ubras The Benchmark Underwear & Loungewear Brand
Ubras was founded in 2016, advocating for an unrestricted wearing experience, meeting women's basic demand for comfortable and easy to wear underwear, and reflecting women's true physical beauty. Therefore, "no size" is the biggest feature of the brand's products. The brand is committed to becoming an invisible companion for women's growth process, providing personalized clothing solutions for different scene needs. Bras are the main product of ubras stores, with a price range of 150-250 yuan. The consumer group is 10-45 years old, covering children, girls, youth, and middle age, meeting the needs of consumers of different age groups.
The Analysis of Lululemon Athletica Yoga Fitness Benchmark Brand
This report mainly focuses on the following four aspects to analyze the Lululemon Athletica brand: brand dynamics, retail new product analysis, online new product analysis, summary and development extension recommendations.
Soft Healing -- The Comprehensive Analysis of Benchmark Infantswear Brand
The single item design for infants and young children usually focuses on creating a "soft healing" atmosphere, with fresh and elegant color combinations combined with comfortable and soft fabrics to create a warm and pleasant environment. Single items can provide infants and young children with a comfortable and reassuring dressing experience. Currently, the top 5 popular domestic brands for infant and toddler products are UNIQLO, Balabala, Tongtai, YEEHOO, and EMXEE. This article will analyze popular infant and toddler brands one by one, including the latest brand trends, best-selling products, and brand new combinations, providing reference and trend elements for infant and toddler product development.
Chinese Wabi-sabi -- The Comprehensive Analysis of Womenswear Designer Brand
Chinese Wabi-sabi combines the implicit Eastern aesthetics of traditional Chinese culture with the simplicity and imperfection of Silence Philosophy. In this style, designers will choose to use natural materials and handicrafts such as cotton, linen, and silk to make clothing, emphasizing the ancient and natural texture and details of the clothes. In terms of line design, it tends to be loose and casual, while colors often use calm and introverted earth tones and dark tones such as dark green, burgundy, deep blue, etc. However, it will maintain restraint in the overall design to avoid being too strong or dazzling. In terms of patterns, plant tie dyeing is often used to form mottled prints, and natural shadows of plants can be presented on clothing through extension dyeing or printing, full of Zen and ancient charm. This article will analyze representative Chinese brands such as Uma Wang, Pujian Ji, U520103, Elywood, Peng Tai, etc.