Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2023-07-21 6594
The Analysis of BEAMS PLUS The Menswear Designer Brand
Established in 1976, BEAMS was initially just a small 22-square-meter shop in Harajuku, Tokyo. It has since become an unbeatable presence in the Japanese fashion scene. Among the numerous sub-brands under BEAMS, BEAMS PLUS, founded in 1999, is a menswear collection that draws inspiration from tradition and classics. This sub-brand reflects the designer's love for the post-war American dressing style. The retro-style pieces launched are reshaped with modern elements, giving off a timeless beauty. Creative director Daisuke Nakamura, a legendary figure who has made a stunning appearance at the Pitti Uomo menswear exhibition, creates a diverse range of original and forward-thinking pieces, paying tribute to classic yet whimsical aesthetics. Based on American casual style, BEAMS PLUS also incorporates vintage design elements. Unlike blindly following fashion trends, BEAMS PLUS integrates American work-wear culture and Ivy League style into its designs, creating unique and fashionable retro products that are highly favored by fashionistas. It presents a delicate combination of Japanese and American fashion trends.
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2022-09-09 54757
Fused Classics -- The Analysis of BEAMS PLUS The Menswear Designer Brand
Established in 1976 in Harajuku, Tokyo, BEAMS started out as an American lifestyle shop. A pioneer of lifestyle retailing, BEAMS shops are finely curated with an international selection of designer wears and in-house private labels. With more than 150 shops across Japan, Hong Kong, Beijing, Taipei, and Bangkok, BEAMS has grown into a major lifestyle retailer with businesses in fashion, home furnishing, arts, café and dining. In 1999 the brand started BEAMS PLUS, a collection built on the timeless, American styles that BEAMS was originally founded on; a pursuit of authenticity in next-generation casualwear.