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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Cozy Japanese Fashion -- The Analysis of SOPHNET. The Menswear Designer Brand

    2022-06-27 47902

    Cozy Japanese Fashion -- The Analysis of SOPHNET. The Menswear Designer Brand

    In 1998, Hirofumi Kiyonaga set up the garment company SOPH.co.,ltd. and established its eponymous label SOPH. (Sophisticated Philosophy). In 2002, the brand was renamed SOPHNET. The brand is under the concept of French minimalism, focusing on neat designs and high-end fabrics. This year in 2022, the breaking news that the manager would resign on June 30 hit the Japanese fashion industry.

  • Modern Minimalism -- SOPHNET. The Menswear Designer Brand

    2020-03-12 92285

    Modern Minimalism -- SOPHNET. The Menswear Designer Brand

    SOPHNET. is formerly known as SOPH. (renamed in 2002). SOPHNET. is a clothing brand founded by Hirofumi Kiyonaga in Tokyo in 1998. Since its establishment, the brand concept of SOPHNET is designing simply and using high-tech materials, which opens the way for functional clothing to enter the street fashion. Recently its S/S 2020 lookbook sets the sports ground in school as the background. The S/S 2020 series interprets its consistent modern minimalism through color-blocked outdoor jackets, striped or color-blocked shirts and casual suits, bringing more choices for people preferring urban leisure style.

SOPHNET. Smart Casual Fashion Clothing Trend Analysis | POP Fashion

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