Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-05-18 59786
Rational Casualness -- The Analysis of Balenciaga The International Womenswear Brand
Balenciaga S/S 2022 campaign continued the theme of Red Carpet and launched a VR journey. With the idea of Parisian artist Claudia Mate, virtual characters’ classic carpet moments were captured into the snapshots of online game. Practical fashion clothes defined the concept of modern elegance.
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2021-10-10 68992
Red Carpet -- The Womenswear Runway Analysis of Balenciaga
Balenciaga S/S 2022 ready-to-wear collection, titled Red Carpet, was released at the Théâtre du Châtelet in Paris. The first part of the show was a photocall on a Hollywood-style red carpet. And guests wearing the new collection pause on the walkway before being ushered into a theater screening the short film The Simpsons I Balenciaga. The Simpsons for Balenciaga is the latest in a progression of activations that push certain boundaries set up between fashion and other forms of entertainment, culture and technology, shifting the brand away from an easily definable category.
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2021-06-11 83102
Digital Clone -- The Catwalk Analysis of Balenciaga
The runway design of Balenciaga is extremely simple. White floor and walls do not have any embellishments. The amateur models of the past seasons are all wearing black and sitting on both sides of the runway as audience, which forms a minimalist world of black and white. S/S 2022 collection CLONES presents a series of digital clones and uses CG-scanning to realize the digital grafting. GUCCI's recognizable signatures are applied on the products of Balenciaga. Many classic GUCCI bags, including Jackie, have become the Logo of Balenciaga.