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Picnic Party -- The Womenswear Runway Analysis of MSGM
MSGM S/S 2022 runway took place in the Milan Biblioteca degli Alberi Park, which created a picnic party that brought us back to life. "Back to life, back to reality", designer presented the show by a positive summer style and acid palette. Saturated White Grape, Orange Chiffon and Pink Lemonade were really fantastic and lively. Signature ruffles were decorated in the details of shirt and jumpsuit to feel joyous and vital. Picnic blanket, fruit and little floral have been the main elements for pattern. To follow the fashion trend of being sexy, skin is bared everywhere. Cropped hoodie is paired with oversized men's suit, off-shoulder corset is combined with wide crinkled dress hem, and elastic crossed bra can be layered with printed floral sleepsuit.
Canone Infinito -- The Menswear Runway Analysis of MSGM
Music is the must-have element for the creative director Massimo Giorgetti. The hypnotic and endless rhythm of this Canone Infinito(composed by the Italian DJ Lorenco Senni) enthralled him. Photographer Francesco Nazardo and the Milan-based image makers of No Text Azienda were involved in the production of the men's collection's video. Somehow replicating the circular melody on Senni's musical piece, the two-day shoot took place on a secluded beach in Maremma, a largely untouched, wild strip of land in Tuscany.
An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM
The MSGM A/W 2021 womenswear collection is an ode to Milan's underground nightlife, and also to the desire for going back to dance floors. This collection is modeled on a cast of young dancers and performers. After experiencing such many impacts, MSGM is preparing for a restart and relight the bright of Milan. The creative director Massimo Giorgetti releases the A/W 2021 womenswear collection, Manifesto. It is a collective labor of love, involving Flash Art publisher Gea Politi, visual artist Alessandro Calabrese, movie director Francesco Coppola, and Club Domani's DJ Sergio Tavelli and Andrea Ratti. Together they produced a cinematic video with a spoken-word soundtrack by Politi shot in Milan's historic Teatro Manzoni.
The Art of Being Self -- The Catwalk Analysis of MSGM Womenswear
This season, MSGM shoots the video from twelve angles, full of questions and answers about the origins of identity and the art of being selves. This time models themselves press the shutter button in the studio to capture images. Lots of straw prints, tie-dyed edges and decorative beads play a key role this season.
Blooming Flowers -- The Analysis of MSGM Womenswear
Social distancing promotes the creativity of designer Massimo Giorgetti. He is exploring how to connect with artists or writers to find new, meaningful ways to inspire MSGM. As he explains, artistic collaboration and the exchange of information are of vital value to MSGM. Energetic, positive and vigorous MSGM collection imagines a different future that technologies live in harmony with nature. This season ruffles decorate sleeves and the chest, classical and elegant. Besides, multiple bright and gorgeous colors are smartly combined.
A Free Holiday -- The Catwalk Analysis of MSGM Menswear
MSGM S/S 2021 collection takes cues from Fluo: Storie di Giovani a Riccione by the Italian writer Isabella Santacroce, which tells a story of young people spending their summer days on sunny beaches and meeting again with their friends. Beside, designers also use paintings by Seth Armstrong and visual plants, reinforce the brand's aesthetics via bright color-blocking and express the new fashion attitude through layered match of varied items.
MSGM -- The Kidswear Benchmark Brand
Italian designer brand MSGM Kids has been adhering to the design concept of "cooler and more fashionable" since its establishment in 2014. In addition to logo in S/S 2020, realistic fruits and vegetables are added, which brings more vitality. Various colors are combined with fluorescent details to be chic.
The Collision of Classics and Modernity -- The Catwalk Analysis of MSGM Womenswear
Massimo Giorgetti, the artistic director of MSGM, who is constantly looking for cultural inspiration from the past, is an unruly fun-goer. This theme is inspired by Gio Ponti's interior design of Milan architectures in the 1970s and the modernistic ceramic floor tiles. The concept of the collision and integration of classics and modernity is used to present the vivid and interesting design aesthetics. The classic bright color matching and bowknot of WSGM are used. The neat and clean silhouette replaces ruffle, with lively colors to be fresh and lovely. Various interior elements are used as patterns this time. The geometrics on the floor tiles are applied to the shirt, and classical rose pattern is used to the outerwear. Environmental protection is also advocated this time, like eco-friendly leather and faux woolskin, reflecting the designer's attention to the environmental protection.
Horror Aesthetics -- The Catwalk Analysis of MSGM Menswear
Massimo Giorgetti, the artistic director of MSGM, pays tribute to Italian horror film director Dario Argento with a show, and brings the horror aesthetics in the film to menswear. Haunted is inspired by not only the Dario Argento's horror movies, but also the way he looks at the world. The show invites the director to take charge of the scene and music, presenting a conceptual series reaching the edge of people's horror.
Fashionable Girls-- The Catwalk Analysis of MSGM Womenswear
In this MSGM S/S 2020 catwalk, you can appreciate one of the best MSGM series about Massimo Giorgetti. It represents the ten-year accumulation about business. After six-month preparation, it abandoned tacky elements, practiced the Brand's DNA, and applied many usual elements such as the tie-dye, the bowknot, colors with high-saturation and the classic floral pattern. "This is the first time I work without inspirations. It's the best performance of my reflections on the ten years.”
Coast Club -- Analysis of MSGM's Menswear Catwalk
To celebrate the 10th anniversary of MSGM, its S/S 2020 menswear catwalk was held in Florence. In this season, designer Massimo Giorgetti uses bright colors, novel leopard prints, tie-dye and refined details to offer a summery feel.