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The Collision of Classics and Modernity -- The Catwalk Analysis of MSGM Womenswear
Massimo Giorgetti, the artistic director of MSGM, who is constantly looking for cultural inspiration from the past, is an unruly fun-goer. This theme is inspired by Gio Ponti's interior design of Milan architectures in the 1970s and the modernistic ceramic floor tiles. The concept of the collision and integration of classics and modernity is used to present the vivid and interesting design aesthetics. The classic bright color matching and bowknot of WSGM are used. The neat and clean silhouette replaces ruffle, with lively colors to be fresh and lovely. Various interior elements are used as patterns this time. The geometrics on the floor tiles are applied to the shirt, and classical rose pattern is used to the outerwear. Environmental protection is also advocated this time, like eco-friendly leather and faux woolskin, reflecting the designer's attention to the environmental protection.
Horror Aesthetics -- The Catwalk Analysis of MSGM Menswear
Massimo Giorgetti, the artistic director of MSGM, pays tribute to Italian horror film director Dario Argento with a show, and brings the horror aesthetics in the film to menswear. Haunted is inspired by not only the Dario Argento's horror movies, but also the way he looks at the world. The show invites the director to take charge of the scene and music, presenting a conceptual series reaching the edge of people's horror.
Fashionable Girls-- The Catwalk Analysis of MSGM Womenswear
In this MSGM S/S 2020 catwalk, you can appreciate one of the best MSGM series about Massimo Giorgetti. It represents the ten-year accumulation about business. After six-month preparation, it abandoned tacky elements, practiced the Brand's DNA, and applied many usual elements such as the tie-dye, the bowknot, colors with high-saturation and the classic floral pattern. "This is the first time I work without inspirations. It's the best performance of my reflections on the ten years.”
Coast Club -- Analysis of MSGM's Menswear Catwalk
To celebrate the 10th anniversary of MSGM, its S/S 2020 menswear catwalk was held in Florence. In this season, designer Massimo Giorgetti uses bright colors, novel leopard prints, tie-dye and refined details to offer a summery feel.